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programmatic DOOH campaign study: Colgate campaign in Singapore (Hivestack via OpenMic)

…real-time nature of programmatic digital out of ho… · …ampaign quickly and programmatically select key po… · …Multinational consumer products company used the r… […]

thedrum.com · Promoted content
Thu, Sep 14, 2023 at 12:10 AM

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US advertisers expected to increase programmatic DOOH spend by a third over the next 18 months, however, they want better measurement of campaign effectiveness

…l research into the programmatic DOOH market. p… · … that the future of programmatic DOOH (prDOOH) rem… · …when bought through programmatic/digital teams and… · …a mix of direct and programmatic buys, and 28% usu… · …purchase their DOOH programmatically only. US adve… · … ad campaigns. With programmatic DOOH becoming mor… · …VIOOH,  the global digital out-of-home (DOOH) sup… […]

VIOOH
Tue, Sep 12, 2023 at 5:50 PM

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Advana expands its DOOH network to 9,000 locations, adds its inventory to Screenverse programmatic DOOH platform

…latform (DSP) holds programmatic selling rights fo… · … others. Direct and programmatic buyers from signi… · …New York, NY [September 12, 2023] - Advana, the DO… […]

Screenverse Media
Tue, Sep 12, 2023 at 5:47 PM

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programmatic DOOH tech firm Vistar Media launches tool that facilitates buying DOOH inventory at retail

…ia, the provider of programmatic technology for di… · … global provider of programmatic technology for di… · …ive marketplace for programmatic out-of-home trans… · …NEW YORK, Sept. 06, 2023 -- Vistar Media, the prov… […]

Vistar Media
Wed, Sep 6, 2023 at 5:58 PM

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Lamar Uses Vistar SSP To Launch programmatic Buying For Its Airport Network (MediaPost)

…velop Lamar’s OOH programmatic capabilities and … · …'s industry-leading programmatic technology will d… · …by Richard Whitman, Columnist. Lamar and Vistar ha… […]

mediapost.com
Wed, Sep 6, 2023 at 12:11 AM

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programmatic DOOH drives a +153% uplift in purchase consideration for Veet Expert in the French market (Broadsign)

…and, Veet turned to programmatic digital out-of-ho… · …Veet, a well-established personal care brand under… […]

broadsign.com · Promoted content
Thu, Aug 31, 2023 at 12:10 AM

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How Crocery TV uses Hivestack’s programmatic DOOH platform

…uss why integrating programmatic DOOH was a winnin… · …ies come about with programmatic platforms such as… · …this. Additionally, programmatic capabilities such… · …ortant to integrate programmatic DOOH into your ov… · …the capabilities of programmatic and digital to th… · …Hivestack sat down with Ashley Nickell, Senior Dir… […]

hivestack.com
Thu, Aug 24, 2023 at 1:32 AM

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Broadsign explains: Is programmatic suitable for all DOOH buys? (Media4Growth)

…ia owners embracing programmatic selling as a new … · … revenue. But is programmatic selling really wh… · …er all DOOH screens programmatically. Like the man… · …tions to buy a bag, programmatic is only a buying … · …their needs. All programmatic campaigns have th… · … The ad-exchange or programmatic bidding engine do… · …ill play. In programmatic platforms, buyers… · …ese advantages make programmatic transacting so po… · …he disadvantages of programmatic buying.  … · …Remi Roques, General Manager – APAC, Broadsign. … […]

media4growth.com
Fri, Aug 18, 2023 at 12:17 AM

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The state of programmatic advertising in 5 charts (DOOH included) (Insider Intelligence)

by Sara Lebow. 4. Programmatic advertising is grabbing out-of-home (OOH) share. […]

insiderintelligence.com
Thu, Aug 17, 2023 at 5:06 PM

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Media tech firm Quotient says it has its own programmatic DOOH DSP with access to 580,000 screens

…urchase journey and programmatically reach high-in… · …ng and targeting to programmatically reach consume… · … being effective in programmatically reaching high… · …SALT LAKE CITY--Quotient (NYSE: QUOT), a digital p… […]

Quotient
Wed, Aug 16, 2023 at 11:11 PM

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UK media leaders say programmatic will be the ‘gamechanger’ for DOOH’s future (The Drum)

…ers the next phase: programmatic OOH. Despite an … · …xperts say, will be programmatic, bringing digital… · …By Jenni Baker, Senior Editor. Ad investment in… […]

thedrum.com · Promoted content
Tue, Aug 15, 2023 at 8:25 AM

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JCDecaux launches Australia’s first programmatic digital Out-of-Home (PDOOH) award (BandT)

…tive and innovative programmatic digital Out-of-Ho… · …orota Karc, head of programmatic at WallDecaux Ger… · …The JCDecaux programmatic Campaign of the Year Awa… […]

bandt.com.au
Wed, Aug 9, 2023 at 12:10 AM

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programmatic DOOH SSP Vistar Media reports increase in advertisers and participating media owners in first half of 2023; no mention of revenue numbers

… global provider of programmatic technology for di… · …ase YoY) across its programmatic marketplace – s… · …nd excitement about programmatic DOOH. Vistar s… · …all networks in its programmatic marketplace – e… · … global provider of programmatic technology for di… · …ive marketplace for programmatic out-of-home trans… · …See excerpts fro the press release: NEW YORK, Aug… […]

Vistar Media
Tue, Aug 8, 2023 at 12:10 AM

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Digichive selects programmatic SSP LMX to enable automated DOOH advertising on screens in Ninoy Aquino International Airport

… campaigns that are programmatic guaranteed as wel… · …portunity to deploy programmatic advertising enhan… · …� first-ever indoor programmatic-enabled screens. … · …The introduction of programmatic advertising at Ni… · …August 03, 2023, Philippines: Location Media Xchan… […]

Moving Walls · Promoted content
Fri, Aug 4, 2023 at 1:32 PM

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Omnichannel ad platform Illumin (formerly AcuityAds) integrates with Broadsign programmatic DOOH SSP

… important facet of programmatic advertising is cr… · …Combined ad technologies consolidate multi-channel… […]

broadsign.com · Promoted content
Thu, Aug 3, 2023 at 11:06 PM

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