Programmatic DOOH drives a +153% uplift in purchase consideration for Veet Expert in the French market (Broadsign)
Veet, a well-established personal care brand under parent company Reckitt, sought to boost awareness for a new hair depilatory product, Veet Expert, in the French market. With a strong presence in France, a key market for the brand, Veet turned to programmatic digital out-of-home (pDOOH) to deliver ads with the goal of increasing product consideration and sales for this major product launch. […]
Thu, Aug 31, 2023 at 12:10 AM