In response to the recent VIOOH state of the nation report, we put a realistic perspective on ambition for the programmatic OOH channel. We don’t need to have a one size fits all approach, but smart strategies which ensure we test, learn and evolve to deliver real evidence and accountability. […]
Beijing InfoComm China 2020 successfully concluded the three-day physical event. 30,866 visitors attended the show. Precautionary measures such as mandatory mask-wearing and safe-distancing measures were put in place to help safeguard the well-being of participants. […]
A DPAA-sponsored feature. Adapt Media's DOOH screens can be found in airports, driver testing locations, gas stations and convenience stores and on roadsides. Laura Maurice, Senior Vice President, Sales, for Adapt Media and its sister company, Chameleon Digital Media, talked to Mel Stott about how the company has been keeping advertisers happy since 1998. […]
Digital Signage Expo has been the oldest event focusing on digital signage and digital out-of-home markets. As I remember, it started in 2004 under the name of Digital Retailing Expo. It was later renamed Digital Signage Expo and quickly grew to be one of the biggest, must-attend annual shows in the trade. […]
Panel: Stephen Freitas, OAAA; Stephanie Gutnik, OUTFRONT; Dave Etherington, Place Exchange. Learn about each of the programmatic transaction types and what it means as a buyer and seller. Our panel will share insights from different perspectives, discussing how data contributes to targeting and measurement of OOH in programmatic campaigns. […]
In the online world, one ad placement equals one impression. In OOH, a single ad placement can reach multiple people. Do you know how? […]
Mark Boidman, PJ SOLOMON's Head Of Marketing & Media/Tech Services, shares the top five reasons the firm continues to remain bullish on Out of Home Advertising (OOH). Watch the video here. […]
In his Linkedin profile update, Mr. Jackson wrote that he has "decided now is the right time for me to move on." Mr. […]
Founder of China-based Eastidea Integrated Solutions Dmitry Shklyar recently told Mel Stott about how the company's AI tech enhances the long-existing niche of in-elevator DOOH advertising. […]
Adload Technologies runs a network of digital signs on the back of 18-wheeler trucks. Ranjit Phagura, the company’s CEO & Founder, recently told Mel Stott about his business. Please tell us about Adload Technologies’ screens. Where do you install them and how many do you have? […]
Octopus Interactive operates a national network of interactive screens inside Uber and Lyft vehicles. Cherian Thomas, Octopus CEO, told Mel Stott his company’s business model and plans for growth. You promote Octopus Interactive as the largest network of interactive screens inside Uber and Lyft vehicles. […]
Vibenomics, Inc. is a programmatic audio out-of-home advertising and experience company that powers custom radio stations for retailers. Vibenomics gives brands the ability to talk to shoppers directly at the point of sale. […]
Owner of AOL and Yahoo! Verizon Media recently emerged as a major player in programmatic DOOH advertising. Iván Markman, Verizon Media’s Chief Business Officer, spoke to Mel Stott about the company's involvement in this new niche. […]
Voodooh, the dynamic digital out-of-home (DOOH) content production company, has launched a campaign in partnership with Ocean Outdoor. Its goal is to remind brands of the power and value of contextually relevant advertising. This time, Voodooh's team used the technology and creativity that they normally offer to advertisers to develop a campaign promoting their own capabilities. […]
30th March 2020. The World Out of Home Organization held its inaugural global conference call for national Out of Home associations on March 27. The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business - plus welcome news of inspiring social initiatives from various members and evidence of an upturn in China. […]