Editorial

UK ad spend forecast to reach record £14.0bn in Q2 2026; OOH to grow 7.5%, with digital OOH up 9.5%

UK ad investment grew 11.0% to £12.3bn in Q2 2026, with full-year spend now forecast to hit £51.3bn London, October 29, 2026: The latest Advertising Association/WARC Expenditure Report forecasts UK advertising investment will reach £14.0bn in Q4 2026, up 8.2% year-on-year, as advertising continues to support economic growth in the UK. […]

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Thu, Oct 29 at 11:44 PM

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US in-store DOOH screen operator Starlite Media is suing digital signage tech provider Creative Realities

According to the court documents filed in the Minnesota State Court System, Starlite Media LLC is suing Creative Realities, Inc. (CREX) for supplying allegedly "defective digital advertising displays and irresponsible business practices regarding repair/replacement." Damages sought: Exceeding $10 million. […]

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Wed, Oct 28 at 10:24 AM

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Highlights from the 14th Annual DPAA Global Video Everywhere Summit held on October 13, 2026 in NYC

NOTABLE SPEAKER QUOTES:  Byron Allen, Founder, Chairman and CEO of Allen Media Group. Chairman and CEO, Buzzfeed. In conversation with DPAA President & CEO Barry Frey. […]

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Mon, Oct 19 at 9:10 PM

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Transcripts of the opening remarks from the 14th annual DPAA Global Video Everywhere Summit held October 13, 2026 | Pier Sixty in New York City

OPENING REMARKS François de Gaspé Beaubien,  Chairman of the Board, DPAA Chairman and Chief Coaching Officer of Zoom Media / GymTV; Co-founder/executive chairman of Hivestack. THE PHYSICAL WORLD IS BACK WITH A VENGEANCE Good morning, everyone, and welcome to the 2026 DPAA Global Summit! There's a famous scene in the movie Jerry Maguire where Cuba Gooding Jr. […]

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Thu, Oct 15 at 7:47 PM

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DPAA member profile: International OOH/DOOH media agency Silverflow OOH

We sat down with Silverflow's Winfried Karst, Founder & Co-CEO, and Adrian Skelton – Founder & Co-CEO. What does Silverflow OOH do? Explain your business solutions for potential customers Silverflow OOH is an independent international Out of Home specialist. […]

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Wed, Oct 14 at 9:17 PM

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Things that make you go hmmm… about out of home

HMMM…THE REAL WORLD MAKES THE FEED WORK HARDER. Too often, mediums are pitted against each other as if buying is a zero sum game. Take the explosion of social platforms and marketers moving budget away from traditional media to connect with people on TikTok, Instagram, Snap, X, etc.  The more interesting question isn’t whether brands should choose OOH or social. […]

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Wed, Sep 23 at 12:34 PM

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DOOH ad tech competitive landscape in 2026

Three acquisitions quietly rewired the entire OOH industry in under two years. Here's who actually won, and why the biggest prize in the category still sits unclaimed. If you compiled a list of OOH competitors even eighteen months ago, three of the names on it don't exist anymore, not because they failed, but because they got bought. […]

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Mon, Sep 21 at 10:41 PM

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DPAA member profile: Moving Walls

Moving Walls: Building the Global Infrastructure for Connected, Measurable Out-of-Home Media.  As part of the DPAA member profile series, Digital Signage Pulse spoke with co-founder of Moving Walls Mehul Mandalia, about the evolution of out-of-home advertising, the role of programmatic and audience intelligence, and what it takes to make OOH a truly connected global media channel. […]

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Mon, Sep 14 at 8:01 PM

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The DOOH ecosystem in 2026

Digital Out-of-Home (DOOH) advertising is not simply about putting an ad on a digital screen. Behind every impression is an ecosystem of platforms, data, technology, and multiple stakeholders working together. Here’s how the pieces connect: 🔹 Advertiser / Brand — Defines the marketing objective and target audience. […]

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Sun, Sep 13 at 7:19 PM

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Are there too many programmatic DOOH DSPs and SSPs?

There was a time when buying out-of-home advertising was relatively simple. You wanted a billboard, you found the media owner, checked availability, agreed a price, supplied the artwork and booked the campaign. Then digital out-of-home arrived. […]

Editorial
Sun, Sep 13 at 7:17 PM

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A sober look at impressions in OOH advertising: are they really a currency?

  OOH impressions vs online impressions: We use one word for two different things, and we price the world on it. An impression online is a receipt. Something happened, a system recorded it, you can go and look at the record. […]

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Tue, Aug 4 at 4:32 PM

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A recap of the DPAA Canada Summit 2026

NEW YORK – July 6, 2026 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, announced record attendance at its annual Canada Summit, held this month in Toronto. […]

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Mon, Jul 6 at 9:46 PM

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DSF Mix & Mingle and Pixel Awards on Thursday, September 17, 2026, at the Filoli Gardens in Woodside, California

Dear DSF Member, Registration is now open for the DSF Mix & Mingle and Pixel Awards on Thursday, September 17, 2026, at the beautiful Filoli Gardens in Woodside, California. Award nominations are open through July 15 here. As a DSF member, you receive complimentary registration and may invite clients, partners, and colleagues from your company at no cost according to your membership level. […]

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Thu, Jul 2 at 2:32 PM

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Your global DOOH news monitor: DSPulse

Your daily tracker of digital signage and DOOH news. You can also get our Editors' Picks headlines in your inbox every morning, free of charge. Click to subscribe. […]

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Mon, Jun 1 at 12:10 AM

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DPAA Member Profile: DOOH and CTV monetization platform Shinka eyes the US market

"Within 90 days of go-live, our first client Hotel Communications Network experienced a 40% revenue uplift." CEO of Shinka Kieran Greene answered some questions from DSPulse. What Does Shinka Do? […]

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Sat, May 23 at 1:00 PM

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