Wonder why your Digital Signage Pulse newsletter was not in your inbox today? In accordance with the General Data Protection Regulation (GDPR), we can no longer send you emails unless you had confirmed your subscription prior...
DOOH provides a unique alternative for advertisers since a majority of the data collected has already been anonymized, making it GDPR - compliant from the get-go. - Matteo Ceurvels, eMarketer. Why GDPR will further boost the...
Mereo, a global OOH (out-of-home) revenue management company, joined DPAA in 2017. Mel Stott recently spoke with David Giudici, the company's Finance & Sales Director. Tell us about what Mereo does in the digital out-of-...
Karine Moses, President of Astral Media, the OOH (out-of-home) advertising division of Bell Media, spoke with Mel Stott for this Digital Signage Pulse exclusive. Please tell us about Astral Media's OOH assets. Wher...
Neustar, a US "tech company that provides real-time information and analytics for the Internet, telecommunications, entertainment, and marketing industries" (Wikipedia), recently joined DPAA. The move confirms Neustar's inten...
The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) is a new trade body that replaces both COMB (former OOH measurement arm) and OMAC, the Out-of-home Marketing Association of Canada. I spoke to Rosanne Caron...
Adcorp Media Group, which offers brands targeted, in-store (supermarket) digital signage network and print ad space, as well as content production, joined DPAA in 2017. Mel Stott recently met with Peter Broccole, AdCorp's Pre...
Imageonix Technologies, a "technology integrator" with extensive involvement in facial recognition, joined DPAA in 2017. Mike Broggie, CEO of Imageonix, spoke with Mel Stott about the company's plans to win a market share in ...
CIVIQ provides technology and services for building 'smart communities.' CIVIQ's Hanan Markovich recently chatted with Mel Stott, as part of Digital Signage Pulse's ongoing series of exclusive interviews with DPAA members. ...
We expect OOH ad spend to accelerate, following new estimates of tax-enhanced GDP growth. Anticipated Effects of the New Tax Bill on the OOH Industry: Non-REIT out of home media companies will experience: – Reducti...
OOH’s role is evolving. As digital OOH technology, infrastructure and connectivity continue to improve, so too does the medium’s position as a plugged-in, intrinsic part of the marketing mix. 2017 has seen forward-thin...
Rubicon Project, the global exchange for advertising, recently joined DPAA. Mel Stott chatted with Joe Prusz, Rubicon Project's Global Head of Revenue. Please tell us about Rubicon Project's business. Founded in 2007, Rub...
Unlike its competitors in the DOOH audience analytics business, Adpack uses audience data not only for reporting but for targeting and buying as well. Adpack also runs its own fast-growing DOOH network in Germany, equipped wi...
System-on-Chip (SoC) is an integrated digital signage solution where media player hardware is embedded within a display, eliminating the need for third-party, external media players. These external media players are the comme...
Global digital out-of-home (DOOH) media revenues are on pace to grow 13% to a projected $13.4 billion in 2017, while US DOOH advertising sales are advancing at a 10% rate to an expected $3.2 billion for the full year, accordi...