Editorial

Transcripts of the opening remarks from the 14th annual DPAA Global Video Everywhere Summit held October 13, 2026 | Pier Sixty in New York City

OPENING REMARKS François de Gaspé Beaubien,  Chairman of the Board, DPAA Chairman and Chief Coaching Officer of Zoom Media / GymTV; Co-founder/executive chairman of Hivestack. THE PHYSICAL WORLD IS BACK WITH A VENGEANCE Good morning, everyone, and welcome to the 2026 DPAA Global Summit! There's a famous scene in the movie Jerry Maguire where Cuba Gooding Jr. […]

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Thu, Oct 15 at 7:47 PM

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DPAA member profile: International OOH/DOOH media agency Silverflow OOH

We sat down with Silverflow's Winfried Karst, Founder & Co-CEO, and Adrian Skelton – Founder & Co-CEO. What does Silverflow OOH do? Explain your business solutions for potential customers Silverflow OOH is an independent international Out of Home specialist. […]

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Wed, Oct 14 at 9:17 PM

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Things that make you go hmmm… about out of home

HMMM…THE REAL WORLD MAKES THE FEED WORK HARDER. Too often, mediums are pitted against each other as if buying is a zero sum game. Take the explosion of social platforms and marketers moving budget away from traditional media to connect with people on TikTok, Instagram, Snap, X, etc.  The more interesting question isn’t whether brands should choose OOH or social. […]

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Wed, Sep 23 at 12:34 PM

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DOOH ad tech competitive landscape in 2026

Three acquisitions quietly rewired the entire OOH industry in under two years. Here's who actually won, and why the biggest prize in the category still sits unclaimed. If you compiled a list of OOH competitors even eighteen months ago, three of the names on it don't exist anymore, not because they failed, but because they got bought. […]

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Mon, Sep 21 at 10:41 PM

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DPAA member profile: Moving Walls

Moving Walls: Building the Global Infrastructure for Connected, Measurable Out-of-Home Media.  As part of the DPAA member profile series, Digital Signage Pulse spoke with co-founder of Moving Walls Mehul Mandalia, about the evolution of out-of-home advertising, the role of programmatic and audience intelligence, and what it takes to make OOH a truly connected global media channel. […]

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Mon, Sep 14 at 8:01 PM

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The DOOH ecosystem in 2026

Digital Out-of-Home (DOOH) advertising is not simply about putting an ad on a digital screen. Behind every impression is an ecosystem of platforms, data, technology, and multiple stakeholders working together. Here’s how the pieces connect: 🔹 Advertiser / Brand — Defines the marketing objective and target audience. […]

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Sun, Sep 13 at 7:19 PM

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Are there too many programmatic DOOH DSPs and SSPs?

There was a time when buying out-of-home advertising was relatively simple. You wanted a billboard, you found the media owner, checked availability, agreed a price, supplied the artwork and booked the campaign. Then digital out-of-home arrived. […]

Editorial
Sun, Sep 13 at 7:17 PM

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A sober look at impressions in OOH advertising: are they really a currency?

  OOH impressions vs online impressions: We use one word for two different things, and we price the world on it. An impression online is a receipt. Something happened, a system recorded it, you can go and look at the record. […]

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Tue, Aug 4 at 4:32 PM

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A recap of the DPAA Canada Summit 2026

NEW YORK – July 6, 2026 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, announced record attendance at its annual Canada Summit, held this month in Toronto. […]

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Mon, Jul 6 at 9:46 PM

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DSF Mix & Mingle and Pixel Awards on Thursday, September 17, 2026, at the Filoli Gardens in Woodside, California

Dear DSF Member, Registration is now open for the DSF Mix & Mingle and Pixel Awards on Thursday, September 17, 2026, at the beautiful Filoli Gardens in Woodside, California. Award nominations are open through July 15 here. As a DSF member, you receive complimentary registration and may invite clients, partners, and colleagues from your company at no cost according to your membership level. […]

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Thu, Jul 2 at 2:32 PM

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Your global DOOH news monitor: DSPulse

Your daily tracker of digital signage and DOOH news. You can also get our Editors' Picks headlines in your inbox every morning, free of charge. Click to subscribe. […]

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Mon, Jun 1 at 12:10 AM

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DPAA Member Profile: DOOH and CTV monetization platform Shinka eyes the US market

"Within 90 days of go-live, our first client Hotel Communications Network experienced a 40% revenue uplift." CEO of Shinka Kieran Greene answered some questions from DSPulse. What Does Shinka Do? […]

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Sat, May 23 at 1:00 PM

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Florian Rotberg: Digital Signage Summit gives you an honest view of the market

DSPulse interviewed Florian Rotberg, Founder and Owner of invidis consulting GmbH.  How has the DOOH/digital signage industry evolved since the first DSS 20 years ago? When we first launched The DSS in 2006, the digital signage industry was still finding its place and was often seen as part of the IT conversation rather than a discipline in its own right. […]

Editorial
Sun, May 17 at 10:22 PM

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UK ad spend grew to £46.7bn in 2025, OOH up 2.3%, retail media up 17.5%: WARC

The Advertising Association and WARC worked with industry stakeholders to update channel definitions, simplify public reporting, and include new standalone channels London, April 30, 2026: The Advertising Association and WARC have today published a refreshed advertising Expenditure Report, following extensive collaboration with industry stakeholders to ensure advertising investment reflects the evolving media landscape. […]

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Thu, Apr 30 at 11:04 PM

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When screens think: digital signage enters the age of intelligence

For decades, digital signage has been defined by its ability to broadcast on bigger screens with sharper images and faster networks. But a fundamental shift is now underway. Screens are no longer passive display endpoints; they are becoming intelligent, responsive, and contextually aware systems. […]

Editorial
Mon, Apr 27 at 11:25 PM

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