Saturday, February 27, 2021

Editorial

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WARC: Global advertising market to shrink by 10.2% in 2020 due to the effects of the pandemic. Recovery will take at least two years

WARC has released the Global Advertising Trends report: The State of the Industry 2020/21 a review of global advertising investment, media consumption and CPM inflation following our latest research from 100 markets worldwide. Key findings include: From the out-of-home industry perspective: OOH ad spend to fall by 27.3%, or $11.3bn, but it will be growing fast in 2021 (see details below). […]

Editorial
Mon, Nov 30, 2020 at 9:14 PM

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