Editorial

UK ad spend grew to £46.7bn in 2025, OOH up 2.3%, retail media up 17.5%: WARC

The Advertising Association and WARC worked with industry stakeholders to update channel definitions, simplify public reporting, and include new standalone channels London, April 30, 2026: The Advertising Association and WARC have today published a refreshed advertising Expenditure Report, following extensive collaboration with industry stakeholders to ensure advertising investment reflects the evolving media landscape. […]

Editorial · Promoted content
Thu, Apr 30 at 11:04 PM

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When screens think: digital signage enters the age of intelligence

For decades, digital signage has been defined by its ability to broadcast on bigger screens with sharper images and faster networks. But a fundamental shift is now underway. Screens are no longer passive display endpoints; they are becoming intelligent, responsive, and contextually aware systems. […]

Editorial
Mon, Apr 27 at 11:25 PM

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Use this code to receive 30% off your ticket to Digital Signage Summit May 20-21 in Munich

Use code dss2026-dspulse to receive 30% off your ticket. To register, click here.  The Digital Signage Summit 2026 brings together the digital out-of-home industry leaders , from technology providers and system integrators to brands and strategy teams. […]

Editorial
Wed, Apr 22 at 12:10 AM

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DPAA Member Profile: DOOH inventory management and media planning platform FatTail

We sat down with Kiran Paranjpe, Chief Commercial Officer for Lineup and FatTail. What does FatTail do? Explain your business solutions for potential customers FatTail solves two of the key challenges for DOOH: inventory management and media planning. […]

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Fri, Apr 17 at 12:10 AM

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DSF Mix and Mingle event in the Washington DC area on May 14, 2026

Registration is now open for the DSF Mix and Mingle event in the Washington DC area on May 14, 2026.  The event is being held at the Sheraton Reston Hotel which will serve as a venue for both the education sessions and our networking event.  As a member you receive complimentary registration. Please register early because the event is likely to sell out at about 130 attendees. […]

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Mon, Mar 9 at 12:14 AM

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Honouring women in digital signage, DOOH, AV, and everywhere

Wishing you a day as beautiful as the first flowers of spring. Happy International Women's Day! […]

Editorial
Sun, Mar 8 at 12:10 AM

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CEO of Smartify Media Inc. Joe Kunigonis will speak at Flex Retail Summit on March 10, 2026 in Nashville

Speaker Spotlight: Joe Kunigonis is CEO of Smartify Media Inc. and a leading expert in digital out-of-home, programmatic, real estate, and location-based technologies.  With 28+ years in outdoor advertising, media, and retail digital signage, Joe has led thousands of signage deployments nationwide and activated countless campaigns for major global brands and agencies. […]

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Wed, Mar 4 at 12:10 AM

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DPAA Member Profile: Lime Media

We sat down to speak with Bart McCollum, President of Lime Media. How would you describe Lime Media to someone hearing about the company for the first time?  We’re a turnkey mobile experiential marketing company that helps brands connect with people in the real world through unforgettable experiences and the nation’s largest fleet of mobile LED billboard trucks. […]

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Mon, Feb 16 at 12:10 AM

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From planning to campaign execution and reporting – the programmatic DOOH buying process needs to be improved

Alp Ayhan, CEO, Awarion. 2025 kicked off with T-Mobile’s ~$600m acquisition of Vistar Media and ended with Broadsign’s acquisition of Place Exchange. Taken together, these moves underline one thing: there’s real conviction in programmatic as a buying model for DOOH—and in the infrastructure that will shape how the medium is bought and sold going forward. […]

Editorial
Wed, Jan 14 at 7:35 PM

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Digital signage trends for 2026, according to Safari AI Mode

This is what happens when the internet is filled with "content" pushed by vendor websites with the help of SEO. Below is what came out of our request to summarize digital signage trends for the next year [Ed]. Digital signage in 2026 is moving beyond simple displays to become intelligent, interactive, and data-driven communication hubs powered by AI, cloud technology, and advanced analytics. […]

Editorial
Thu, Dec 25, 2025 at 8:14 PM

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What’s shaping digital signage in 2026, according to Microsoft Copilot AI

Slightly different wording, but similar to what Safari's AI produced. [Ed]. The sources are pretty much the same : SEO-enhanced vendor blogs and PR articles placed in niche news websites (paid for). […]

Editorial
Thu, Dec 25, 2025 at 8:11 PM

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Global DOOH advertising trends for 2026, according to Safari AI Mode

If you look at the sources, they are mostly industry vendor blogs or company PR articles placed in niche news websites, not independent analysts. [Ed]. In 2026, Digital Out-of-Home (DOOH) is predicted to transition from a standalone advertising channel into a global operating system integrated directly into the broader digital marketing stack. […]

Editorial
Thu, Dec 25, 2025 at 8:10 PM

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Global DOOH advertising predictions for 2026, according to Microsoft’s Copilot AI

When we looked at the sources, they are mostly SEO-enhanced industry vendor blogs, not independent analysts. [Ed.] 🚀 1. AI Becomes the Core Operating System of DOOH Across multiple analyses, 2026 is described as the year AI shifts from “experimental” to mission‑critical infrastructure for DOOH campaigns. […]

Editorial
Thu, Dec 25, 2025 at 8:05 PM

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What we learned from the industry trend summaries made by AI; and it’s not AI’s fault

How marketing content overload distorts the real picture of the DOOH/digital signage industry. There are hundreds of DOOH/digital signage vendor websites publishing marketing and PR content. Many of them use SEO to get higher in search results and to be noticed by AI. […]

Editorial
Thu, Dec 25, 2025 at 8:04 PM

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DPAA member profile: Collective Intelligence Co. – DOOH audience measurement provider

We sat down with Robert Lane – CEO Collective Intelligence Co.  What does Collective Intelligence do? Explain your business solutions for potential customers.   Collective Intelligence Co. […]

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Tue, Dec 2, 2025 at 12:11 AM

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