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Monday, December 10, 2018

How To Decide Between Cloud And On-Premise Digital Signage

Guest Post: Sean Matthews, Visix The old saying goes “All roads lead to Rome” and if “Rome” is an informed, engaged audience, and digital signage is your vehicle, it’s really just a matter of which path you want to ...

LED Screens Starting To See Adoption By Cinema

It would not have been unreasonable to look at Samsung’s push into digital cinema – marketing fine pitch, direct view LEDs as an alternative to screens and projectors – as an interesting concept, but not one...

Eight Tips for Successful Local Billboard Applications

Jennifer Berardo attended the OAAA Legal Seminar in November. In her three years at Price, Meese, Shulman & D’Arminio in New Jersey, most of her legal work has involved billboards. Ms. Berardo agreed to share her fresh ...

Education, Insights at Annual OOH:NOW Conference

The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. What follows is a review of the education and insights offered duri...

Sunday, December 9, 2018

2019 State of the Sign Industry Report (Sign Media)

Digital out-of-home advertising can comprise a variety of screen shapes, sizes, and levels of interactivity, making it one of the fastest growing and interactive forms of advertising. In fact, McRae says marketers and adve...

Retail Tech Predictions for 2019 (Market Business News)

A big sign that says “Sale” is not going to cut it anymore. Digital signage is dynamic and attention-grabbing. It gives any store a modern look while offering a major upgrade over static signage. Not only does it communic...

MediaPost: OOH Advertising For The Next Generation

OOH advertising has actually become a standout method of reaching those in Generation Y and Z, due to its novel, non-digital approach. This audience was raised as “digital natives,” never knowing a world without advanced ...