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Thursday, October 18, 2018
New research shows DOOH ads boost social media campaigns (More About Advertising)
An initiative to combine brand advertising on social media platforms with Full Motion Digital Out of Home (OOH) shows a significant incremental benefit to core brand metrics driven by social media. The uplift across brand ...
Federal Court of Australia approves JCDecaux’s acquisition of APN Outdoor, Warburton to exit (Australian Financial Review)
APN Outdoor shareholders will receive a special dividend of 30¢ per share along with the $6.40 per share of the scheme. The dividend will be paid on October 29, while deal payment will come on October 31. Last year, APN O...
TV and radio owner MediaWorks reportedly circled by Aussie advertising firm QMS (Stuff)
The Australian said ASX-listed advertising company QMS Media was said to have put a takeover proposal to MediaWorks owner Oaktree, that was now under consideration. Investment bank UBS had been acting as QMS adviser on a d...
JCDecaux Australia CEO Steve O’Connor is rumoured to the merged company (AdNews)
APN Outdoor CEO James Warburton has confirmed his exit from the out of home (OOH) business, following the acquisition of APN by French multinational JCDecaux for $1.2 billion in June. JCDecaux Australia CEO Steve O'Connor was...
Sydney Morning Herald: APN Outdoor boss Warburton calls it quits as JCDecaux takes over
APN Outdoor Group chief executive James Warburton is leaving the billboard company less than a year into his role, after a successful takeover by global giant JCDecaux. The former Network Ten chief executive and V8 Superca...
Stay up to date! With the latest Venus Control Suite updates
As updates roll out weekly, Venus Control Suite continues to improve. Read about the latest updates here....
Canadian OOH association COMMB hires DOmedia to to develop new software for managing OOH audience data
The new analytics suite will offer COMMB members detailed audience information at the face level with mapping capabilities and a project briefing interface to facilitate and streamline the planning of OOH campaigns. COMMB...
Innovative 3-Sided digital billboard from Formetco installed in Atlanta (OOHToday)
The digital billboard includes two 25’x48’ opposing panels, joined by a 25’x9.5’ section, to complete a continuous three-sided display that spans more than 100 feet. The three-sided billboard adorns the Cobb Galler...
The Cincinnati billboard taxman is defeated (OOHToday)
The Cincinnati Billboard tax has been a concern for all in OOH. The City of Cincinnati attempted to ‘shake down’ the local OOH Industry to assist in City budget shortfalls. Not going to happen says an Ohio judge who issue...
Day 2 of the Carolinas’ 2018 OAA Convention (OOHToday)
Kicking off the morning, first speaker Chris Clews, author of “What 80’s Pop culture Teaches Us About Today’s Workplace,” did just that: Clews shared movie quotes, song lyrics and lines from a book in the 1980’s, ty...
CFO Dana Tunks reveals some of BroadSign’s inner workings (Medium)
In 2017 Broadsign went through the process of becoming SOCII and ISAE 3402 compliant. SOC II and ISAE 3402 are audits designed to ensure that SaaS service providers are securely managing data in the interest of client privacy...
Lamar Expands Airport Inventory in Madison, WI
Lamar Advertising Company has been awarded a contract by Dane County Regional Airport (MSN) in Madison, WI to manage all Out of Home advertising inventory within the airport. Lamar will initially refurbish all existing advert...
How OOH advertising can help jewelry stores increase sales
The jewelry store reported that by using Jersey Peak to advertise their sales program, they achieved 191% of their sales goals, and because Jersey Peak was able to show them not just how many impressions their mobile billboar...
Judge Blocks Cincinnati Billboard Tax Citing First Amendment (Billboard Insider)
Insider’s take: Congrats to Lamar and Norton for a big win. Here’s hoping that this makes other cities think twice before they try to target the out of home industry with a selective tax or pass a law with little public n...