Wednesday, September 18, 2019

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Geopath releases ‘Best Practices, Standards, and Protocols’ for planning, buying, and selling OOH advertising

The goal of this document is to establish broad-level guidelines across buyers and sellers for how to use the new Insights. It provides a set of agreed-upon standards that can be referenced where the buyers and sellers intersect. This document will serve as a clearly defined roadmap to ensure an efficient exchange of information throughout the buying and selling of OOH media. […]

blog.geopath.org
Tue, Sep 17 at 8:03 PM

Australian programmatic specialist AdSparc partners with Indian programmatic DOOH start-up Lemma (AdNews)

The two companies have joined forces to launch a new programmatic platform in Australia and New Zealand to overcome programmatic barriers in the digital out of home (DOOH) industry. AdSparc will be backed by Lemma’s proprietary ad exchange platform to cater to the growing demand of programmatic DOOH whilst eliminating the friction the industry is currently facing. […]

adnews.com.au
Tue, Sep 17 at 7:50 PM

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