JCDecaux SA has partnered with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. […]
Dave McKenzie, CEO of BOO! Will the Chinese be sued into oblivion for the rest of their years, as the conspiracy theorists play out their rhetoric? Will the trend prophets hit their bulls’ eye, will we really all become bicycle riding, vegan eating, people who are all homeschooled? […]
Three critical actions for marketers navigating uncharted waters: invest for the future health of their brand; find a brand voice that resonates now; and apply spend according to shifting media habits. History shows us that it is in a brand’s best interest to continue to advertise through an economic downturn. […]
JEFF HASTINGS: Fortunately our core business remains strong, so we haven’t needed to make any dramatic pivots. But we have expanded our offering to include new solutions aimed at helping businesses navigate the reopening challenges brought on by COVID-19. […]
Nationwide passenger traffic increased by another 3% for the week ended May 29 according to the Inrix US National Traffic Volume Synopsis #11. Personal travel was 84% of normal for the week ended May 29, up from 81% of normal for the week ended May 22. Traffic has now returned to the level where it was one week after most stay at home orders began to take effect. […]
With the acquisition, Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ out-of-home (OOH) planning platform and Location Media Xchange (LMX), a newly formed company that provides supply-side technology to OOH media owners. This comes during a period when global lockdowns have adversely affected OOH media spends, according to a press release. […]
TOMI launched a new way to interact with the device through remote control. The user only needs to read the QR Code with a smartphone and can explore all the contents (news, events, points of interest, public services, transport, …) or even take a photo. […]
Newcastle, UK, June 2nd 2020. When looking to speed up the flow of trucks checking into its busy mines and quarries, Australia’s largest construction material supplier, Boral Limited, decided to apply ‘smart’ technologies. […]
Don’t let your digital signs and televisions collect dust in an empty eating area. Instead, repurpose them! In this uncertain time of a pandemic, digital signage could be flexible, changeable and adaptable from a display standpoint. […]
DALLAS – June 2, 2020 — Reflect Systems, a leader in place-based digital experiences for retail, entertainment and healthcare providers, today announced it has successfully deployed BrightSign’s voice-activated interactive experience for a national technology retailer. […]
ATLANTA, GA – JUNE 2, 2020 – Visix, Inc. has announced the release of their newest electronic-paper room sign, the EPS 125. This 12.5-inch E Ink sign is the largest display available for room sign applications, and is the third e-paper sign from Visix, alongside their EPS 60 and EPS 74 models. […]
The Brooklyn-based tech startup Looking Glass has been showing its take on holographic displays for the last few years, but one of the key barriers to adoption was the size of the first units. A couple of years ago, the company was showing off a 9-inch and and 16-inch version of a thick glass display that was basically LCDs combined with a series of filters/films fixed in a block of lucite. […]
Digital Signage is transforming the way that hospitals interact and communicate with patients, staff and visitors. The whole healthcare experience can be improved with engaging digital displays. In this blog I am going to look at four ways that Digital Signage displays can be used effectively in hospitals. […]
JCDecaux CMO Essie Wake says the campaign perfectly extends the SCA Shop Local project to the streets where people are now out and about. "Our digital street furniture network provides a highly relevant opportunity for audiences to engage with and support impacted businesses at a local level to help them get back on their feet," says Wake. […]
Plato, Talon's OOH planning and buying platform, has expanded to provide precision campaign planning for marketers operating in industries where advertising activities are regulated and controlled. Key regulated categories of focus for Talon include nicotine, cannabis, alcohol, gambling and others. […]