Raw Feed & Search

Restaurants hungry for digital signage tech to enable drive-thrus and “curbside pickup” (QSR Web)

Prior to the COVID-19 pandemic, digital signage technology upgrades at drive-thrus were a mixed bag across the fast casual and quick-service restaurant industries. While some chains were embracing the latest offerings by digital signage companies, others were just dabbling into the technology. March 2020 changed things for those slower-to-adopt chains, however. […]

qsrweb.com
Sun, Jul 25 at 10:22 AM

Permalink

How the crackdown on online tracking positions OOH to take a larger slice of the digital advertising pie (OOHToday)

by Adam Green, SVP of Strategy, Broadsign Unsettling as it may seem, the internet has followed consumers for years. Any time you’ve logged onto an app or browsed the web, you’ve likely participated in the third-party data ecosystem. Your identifier for advertisers (IDFA) or cookie was tagged and tracked like a package and used to serve you “more relevant” ads. […]

oohtoday.com
Sun, Jul 25 at 10:20 AM

Permalink

Los Angeles: The competition to select a contractor for one of the world’s largest street furniture programs entered its final stage (Billboard Insider)

The city selected Tranzito and the incumbent joint venture, Outfront Media/JCDecaux, as finalists. The two were invited to display sample STAP elements at six demonstration events across the City of Los Angeles through the end of July. The City is taking additional public input at the events as it works to finalize program details and the procurement process. […]

billboardinsider.com
Sun, Jul 25 at 10:17 AM

Permalink

Not only for branding: How OOH advertising can be used to sell products (EMC Outdoor)

by Chris Rulli. Out-of-Home media has traditionally been viewed as an advertising medium that raises brand awareness but has little effect on the rest of the customers’ purchase journey, whether it’s consideration or conversion. Contrary to that opinion, OOH can support every stage of your sales funnel. […]

emcoutdoor.com
Sun, Jul 25 at 10:17 AM

Permalink

PML Group CEO explains why out-of-home advertising needs a re-think (and how PML does it) (Adworld)

Geoff Lyons, CEO PML Group. Following the most challenging twelve months for Out of Home (OOH) media, the growing optimism and confidence in society is reflected in brands channelling investment back on to the medium.  The government ‘stay at home’ message of a year ago is now one that actively encourages as much of an outdoor life as possible, especially in this most unique of summers. […]

adworld.ie
Sun, Jul 25 at 10:13 AM

Permalink

White paper explores role of digital signage in the future of hybrid and remote learning

In addition to profiling large-scale digital signage deployments at Cicero School District 99 in Illinois and Marietta High School in Georgia, the white paper discusses the applications and values of display technologies including touch-screen learning kiosks in libraries, large-format videowalls in STEM labs and employee training rooms, displays with integrated collaboration tools, and the direct effects of greater student engagement and improved preparedness for real-world careers. […]

commercialintegrator.com
Sun, Jul 25 at 9:56 AM

Permalink

What is a DOOH network yield and how Broadsign optimizes it for Clear Channel (Broadsign)

The issue of yield optimization is a difficult puzzle to solve. How exactly can media owners achieve the best possible outcome for their network while meeting increasingly complex client needs? Understanding the yield optimization challenge. […]

broadsign.com
Sun, Jul 25 at 9:30 AM

Permalink

What is outdoor advertising? 8 Types of Out-of-Home Advertising

What is outdoor advertising? Outdoor advertising is specific to the geographic area and stays in the crowd’s eyesight for a mere few seconds to make a lasting impression. It can be characterized by its location-specific placement, bright colors, short message, and specific important details corresponding to the brand. […]

mindmybusinessnyc.com
Sun, Jul 25 at 8:51 AM

Permalink

National Drive-Thru Day

National Drive-Thru Day (July 24th) July 24th marks National Drive-Thru Day, and as the world opens back up and you begin living on the go again, what could be better than stopping by your favorite spot for a quick bite to eat? […]

blog.peerless-av.com
Sat, Jul 24 at 9:15 AM

Permalink

Ubimo survey concludes that in-store shopping is booming, and shoppers notice OOH advertising (Billboard Insider)

Ubimo surveyed 1000 people in the US to assess changing shopping behavior during covid. […]

billboardinsider.com
Fri, Jul 23 at 2:12 PM

Permalink

Can a landlord restrict certain advertisements; and other billboard lease questions answered (Billboard Insider)

Andy Goodman, Age Advertising. I understand that Landlords have concerns over certain categories of advertising and competitive advertising. And I respect that. […]

billboardinsider.com
Fri, Jul 23 at 1:58 PM

Permalink

White Paper Explores Role of Digital Displays in Future Learning Format

With digital signage displays, touch screen interfaces, virtual lessons and remote learning expected to reshape the post-COVID education landscape, a new white paper provides insights into some of the most effective tools and solutions being deployed in classrooms, libraries, STEM labs and beyond. […]

commercialintegrator.com
Fri, Jul 23 at 1:43 PM

Permalink

Give Kids The World Village Unveils New LED-Enhanced Attraction

Give Kids the World Village is now even more magical, thanks to the addition of its brand-new Serendipity themed pirate ship stage featuring an exterior LED screen. Give Kids The World is an 89-acre, whimsical nonprofit resort that provides critically ill children and their families from around the world with magical weeklong wish vacations at no cost. […]

commercialintegrator.com
Fri, Jul 23 at 1:37 PM

Permalink

Talon America launches data platform Ada to provide U.S. advertisers with audience insights for their OOH campaigns (Talon Outdoor)

Ada-Optimized Campaigns Proven to Deliver Larger Lifts in Brand Consideration & Purchase Intent Talon America, a leading independent Out of Home (OOH) specialist, has launched its proprietary data management platform, Ada for the U.S. market. […]

talonoutdoor.com
Fri, Jul 23 at 1:36 PM

Permalink

Talk in Your Own Space

 […]

jcdecauxna.com
Fri, Jul 23 at 12:49 PM

Permalink