Ocean has extended its global Alliance of premium digital screens across China having secured a new partnership with Phoenix Metropolis Media Technology Co Ltd. Phoenix Metropolis Media joins Ocean’s Alliance Network, giv...
As big an impact as digital technology is having on the creative side of OOH, its impact on back-end activities, such as media buying, campaign management, and audience measurement/attribution, may be even more significant. ...
The shift in audience consumption habits has led to more investment in out-of-home (OOH) marketing. Outdoor ads have a steadfast, evergreen quality that appeals to most younger consumers and in contrast to other media channel...
Unlike Millennials, Gen Z is showing a strong preference for in-store shopping over online shopping. Driven by a range of factors, this trend brings Gen Z shoppers to shopping districts, shopping centers, and even shopping ma...
Consumer-packaged goods shoppers trust out-of-home advertisements more than those delivered on any other channel, a new report on CPGs and advertising from Vistar Media and MFour indicates. Fifty-three percent of consumers sa...
Digital signage is now at a price point where it is likely to be within the reach of most small businesses. This is a great development as it means that small businesses can now enjoy the benefits of digital signage in the sa...
This acquisition follows on Lamar’s purchase of Philadelphia out of home advertising company Steen Outdoor in August 2017....
Data and technology are fueling demand for digital out-of-home media, making it more efficient, easier to plan and buy and post results for, according to a survey of media planners released this week by trade group Digital Pl...
The DPAA has released results of a new survey about the attitudes about digital out-of-home media and how it is used. “As with our past planner surveys, these latest results will prove invaluable in helping our industry...
The NYC-based digital signage CMS firm ComQi is starting to show some tangible technical evidence of its ties to parent company AUO, the Taiwanese display manufacturer that acquired them last year. The two have announced an a...
NEW YORK, June 21, 2019—A new survey of media planners released today by DPAA points to continued revenue growth for digital out-of-home (DOOH) media, citing mobile tie-ins, inclusion in more media planning systems, the ava...
Mark Bucknell, PROMOTED, CCO, JCDecaux, London. Michael Steinberg, HIRED, VP Media Insights and Analytics, Firefly, NYC. Christina (Tina) Lee, HIRED, Digital Acct Director at National CineMedia (NCM), LA....
Rolling Stones OOH Campaign to promote their concert in Toronto on June 29, 2019. Full-Motion capability and the largest landscape site in the city, it’s Ocean Outdoor. ...
This blog was originally published on 6/21/2016 but has been updated on 6/21/2019. According to the National Retail Federation (NRF), Americans will spend more than $6 billion on Fourth of July food and festivities. This mean...
Video wall technology is transforming the modern travel experience, turning traditional wait times into times of engagement at forward-looking airports around the world — most recently at the Charlotte Douglas International...
