Monday, April 23, 2018
Ikea OOH campaign wins first Grand Iris Award
One Quarter of Top OOH Advertisers are Major Tech Brands (OAAA)
Of the top 100 OOH advertisers, nearly one quarter are technology brands, including Apple (#2), Amazon (#6), Dell (#37), Google (#5), Microsoft (#26), and Samsung (#17). “Tech brands continue to increase their spend in O...
InfoComm 2018 Conference June 6-8, 2018 Las Vegas speaker line-up and (Installation-International)
The Center Stage sessions will explore how to increase audience engagement through personalised and immersive experiences using AR, VR, wearable technology and human-centred user interfaces. Leading thinkers and practition...
Digital Signage Summit Europe July 4-5 Frankfurt: updated schedule and info (AVInteractive)
DSS Europe takes place on 4-5 July, 2018 at the Sheraton Hotel at Frankfurt Airport in Germany. This will be the first time DSS Europe will be staged in a city other than in its long-term Munich base. The event is a joint ven...
Top Ten OOH category spending and rank (OAAA via Twitter)
Top Ten OOH category spending and rank (totaling 80.5% of $7.7 billion OOH revenue in 2017)....
Barco’s Factory of the Future Ready for the Next Wave in Cinema Projectors
Kortrijk, Belgium, April 23, 2018 – The sales, services, and marketing teams from Cinionic – Barco’s cinema joint venture – are now brought together with Barco’s cinema manufacturing and engineering departments at o...
McDonald’s Monopoly is On!
McDonald’s partnered up with JCDecaux, Russ Outdoor, and OMD OM Group to illustrate one of its possible ultimate prizes to be won with a purchase of a McDonald’s order -- a tropical paradise trip. Talk about a happy meal!...
Datapath Reinforce North America Support with John Hohenstein Appointment
Datapath, world-leading engineers of visual solutions, is increasing its presence in the North American market by appointing a new customer service manager. John Hohenstein joins the company from the largest system integrator...
Stampede’s 2018 Big Book of AV Tour & Conferences Series to Spotlight Drone and Display Business Opportunities at April 26th Stop in Minneapolis!
AMHERST, NEW YORK, April 23, 2017 — The future of unmanned aerial vehicles and innovative display visualization will be at the top of the agenda when Stampede, the global leader in value-added ProAV distribution, takes it...
ASK THE BOARD: Exterior Window Displays
What should be considered when planning advertising on exterior-facing window displays? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “When you look t...
3 Questions for Digital Billboard Manufacturers (OAAA)
OAAA asked digital billboard manufacturers three insightful questions: The OOH industry estimates there are 7,800 digital billboards operating in the US. When we talk with the OOH operators, internet security is a hot t...
APN Outdoor renews three major transport ad contracts with Brisbane, Melbourne and Adelaide (PrintPro)
APN Outdoor has managed to hold on to three of its key contracts: Transport for Brisbane, Transdev Melbourne and Adelaide and Parafield Airports, for what the company says is multiple years. The company says transport for ...
Ocean launches new digital out-of-home locations in Manchester and city-wide smart screen connectivity (Ocean)
Audi and JD Sports are the launch partners for Two Towers® Manchester which goes live on April 23, reaching an audience of 3.6 million people along the elevated section of the A57. The double-sided towers capture access in b...
The Drum: Sky topples P&G as biggest UK traditional media ad spender while market constricts
Sky dethroned P&G in UK traditional media ad spend in 2017, according to research from Nielsen. Nonetheless, spend on the likes of cinema, direct mail, door drops, outdoor, press, radio and TV advertising was down by 3.5%...