Boston Omaha’s bosses explain why Link Media Outdoor has rebounded quickly from the pandemic
Boston Omaha’s Co-CEOs Alex Rozek and Adam Peterson. […]
billboardinsider.com
Thu, Dec 3 at 11:02 PM
Thu, Dec 3 at 11:02 PM
Boston Omaha’s Co-CEOs Alex Rozek and Adam Peterson. […]
A pair of tech research firms have produced an interesting report on the energy demands of consumer video devices, and produced some insights I am guessing are not widely known – notably that 8K displays are energy hogs. The joint study – called The Sustainable Future of Video Entertainment – was released by InterDigital and Futuresource. […]
The PJ Solomon data only uses four segments – bulletins, posters, transit, place-based). It also shows a cpm range. Here’s a more detailed table of Out of Home average CPM’s provided by Adomni. […]
The announcement says that the integration "allows DOOH advertisers to reserve or buy future DOOH inventory supplied by Atedra across the NYIAX marketplace. The move extends the value that Atedra’s DOOH advertising and publishing partners receive by allowing them to showcase advertising opportunities to new demand sources and ad buying partners on the NYIAX marketplace. […]
Ernst Vos, CCO blowUP media Group. The city council of Amsterdam has decided to ban this type of advertising because it wishes to reduce the amount of advertising in public spaces. This decision is part of a broader set of measures. […]
If you’re looking for a way to increase traffic and improve sales, a digital LED sign is key. […]
For the last two or three years I have seen countless vendors – mostly from China – marketing LED posters on floor stands as promotional posters for scenarios like retail. […]
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51% of digital taxi top ad viewers notice them “all” or “most” of the time, and notice rate increases to 76% for interior digital taxi ads. […]
By Johanna F. Still. Featured: Lamar, Grey Outdoor. […]
The cities of Melbourne and Brisbane have won a Federal Court appeal over the roll-out of Telstra’s new phone booths which are almost three metres high and feature 75-inch LCD screens capable of showing four advertisements per minute. […]
Of course there are parts of out of home that are hurting and have been hurting and it’s important from the OAAA perspective to give those areas a little extra support…place based and cinema for sure. Definantely hurt by this. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Measurement in the out of home advertising industry used to be as low tech as people with clickers, parked on roadsides and busily counting the cars going by. That would give media companies a really basic sense of how many eyeballs MIGHT see a billboard in a given time period. […]
Retailers looking to improve customer engagement, lure customers back into physical stores and improve safety will deploy more touchless interactions. Digital signage buying and deployment cycles can require patience, however, and retailers must pay attention to connectivity to keep deployments operating securely at all times. […]
PATTISON Outdoor Advertising expands its national offering of premium, large-format Digital advertising displays with the launch of a new dual-sided Digital Superboard located on the Gardiner Expressway, West of Dufferin Street in Toronto, Ontario. […]