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Retail Media: Stratacache’s UK businesses to be liquidated

US digital signage and retail media specialist Stratacache is winding down its UK operations. According to official insolvency filings, both Stratacache UK Ltd and its subsidiary PRN UK are entering liquidation, marking a significant disruption for the country’s in-store retail media landscape. Stratacache group companies in other jurisdictions are not affected. […]

invidis.com
Thu, May 14 at 2:30 AM

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Tech firm behind in-store ads at Currys and Iceland goes bust (CityAM)

Felix Armstrong, Retail Reporter: The firm that provides high street giants Currys and Iceland with in-store digital advertising has declared insolvency, City AM can reveal. Software company Stratacache announced its winding-up and appointed liquidators on Wednesday, according to insolvency filings. […]

cityam.com
Wed, May 13 at 7:05 PM

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OOH advertising is valued, trusted and visible, but it’s still too complex and too fragmented: Anna Bager (OAAA)

Anna Bager, President and CEO, OAAA: We spoke with leaders across the entire ecosystem: brands, agencies, platforms, and partners. And what we heard was clear. Out of home is valued. […]

oaaa.org · Promoted content
Wed, May 13 at 7:04 PM

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Billboard Insider’s highlights of Day Two at the OOH MediaCon 2026 in Dallas

Law firm founder and out-of-home advertiser John Morgan: The two greatest rules that are broken in business are bad location and undercapitalized…Good location. Location, location, location. […]

billboardinsider.com
Wed, May 13 at 6:42 PM

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Cotswold Outdoor Group hails HOKA sales uplift from retail media campaign that included in-store screens (Retail Gazette)

Kieran Howells: Stores included in the in-store screen campaign recorded a 13.3 per cent increase in incremental units sold per shop compared with control locations. The four-week campaign ran through Runners Need, which is part of Cotswold Outdoor Group, and was powered by Zitcha’s retail media platform. […]

retailgazette.co.uk
Wed, May 13 at 12:17 AM

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How Chobani transformed Walmart aisles into a integrated media channel (The Drum)

By The Drum, Editorial.  1. Strategy Chobani faced a perception and portfolio challenge at Walmart. While the brand was synonymous with yogurt, broader portfolio awareness lagged. […]

thedrum.com
Wed, May 13 at 12:14 AM

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Winners of JCDecaux’s programmatic DOOH Awards 2026

Among the biggest winners of the night was P&O Cruises, whose “Sailing to Success” campaign collected Gold for Best use of Dynamic Creative Optimisation and Best use of Data, alongside a Bronze in Brand (Awareness & Reach), highlighting the growing importance of real-time creative and data-led storytelling in delivering measurable campaign effectiveness. […]

jcdecaux.co.uk
Wed, May 13 at 12:10 AM

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Winners of Inaugural 2026 Honors Circle revealed at OOH Media Conference (OAAA)

New honors program celebrates the people whose leadership and talent continue to shape the future of the out of home industry The Out of Home Advertising Association of America today announced the winners of its inaugural 2026 Honors Circle, a new industry awards program recognizing the individuals helping shape the future of out of home advertising. […]

oaaa.org · Promoted content
Tue, May 12 at 11:30 PM

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Highlights from the Independents Summit on Day 1 of the OAAA Conference in Dallas (Billboard Insider)

Out-of-home investment banker Max Drachman says buy easements If I could wave a magic wand, I’d have every one of you contact your landlords at least twice a year to try to purchase easements or convert leases to easements. Easements make valuations better, make deal closings smoother, and make your company more attractive to buyers. […]

billboardinsider.com
Tue, May 12 at 11:28 PM

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OAAA-Kochava study finds OOH delivers 2x the performance lift of TV

WASHINGTON, May 12, 2026 -- The Out of Home Advertising Association of America today released a new study conducted in partnership with Kochava, reinforcing out of home (OOH) advertising’s role as a high-performing, measurable media channel in today’s outcome-driven marketing landscape. […]

oaaa.org · Promoted content
Tue, May 12 at 11:26 PM

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Global Marketing Association DPAA debuts “Launchpad of Innovation” podcast with first episode featuring Horizon Media’s Domenic Venuto and AiOO’s Hammad Benjelloun

New monthly series hosted by DPAA President & CEO Barry Frey delivers unfiltered C-suite conversations on the future of advertising, marketing, and media — presented in partnership with AiOO, the AI retail media platform built for real-time audience activation and closed-loop attribution in physical retail. […]

DPAA · Promoted content
Tue, May 12 at 11:10 PM

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Does in-store retail media deliver what brands really want? (Video of panel discussion, 21:14 by The Drum)

As retail media pushes into physical stores, brands face a mix of promise and complexity. This session explores how in-store environments are evolving into measurable media channels, where they’re delivering value, and where challenges remain. […]

thedrum.com
Tue, May 12 at 11:08 PM

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The pitfalls of AI-generated ads and how to avoid them (Billboard Insider)

Chad Hess, Brown Dog Outdoor. Just because AI spits out a design does not make it a good design.  You and your customer should resist the temptation to believe that an AI-generated design must be good simply because AI produced it.  You may hear your customer say something like, “This is what AI said to use. […]

billboardinsider.com
Tue, May 12 at 11:05 PM

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Ströer posted modest Q1 2026 growth, with revenue up to EUR 495.6 million (Market Beat)

Adjusted EBITDA grew to EUR 119.3 million. Adjusted net income also improved 9%, and management said the quarter showed stable, resilient performance despite a weak consumer backdrop. Out-of-home advertising remained the key driver, with total OOH revenue growing more than 5% and digital out-of-home up 12%. […]

marketbeat.com
Tue, May 12 at 11:00 PM

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Discount store chain Dollar General is combining in-store media, off-site advertising, and AI-enabled audio into a unified retail media platform (Invidis)

by John Berkovich. Dollar General is expanding its retail media business through a partnership with Kevel and The Trade Desk aimed at connecting in-store advertising, digital campaigns, and shopper data within a unified platform. […]

invidis.com
Tue, May 12 at 10:43 PM

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