A billboard truck rental is exactly what it sounds like — you rent a truck with a large advertising display on it, and it drives through your target area showing your ad to everyone on the street. Simple concept, but the execution is what makes it effective. These trucks come in two main flavors. […]
By Gordon Young, Editor-In-Chief, The Drum. Measurement problems are now costing networks money: Perhaps the most significant finding is that these frustrations are no longer merely theoretical. Five buyers said they had reduced or discontinued investment because of measurement issues. […]
Sandhi Sarun: That question has become particularly relevant with RoadStar being positioned as a common OOH currency. While the industry broadly agrees on the need for standardisation, questions around adoption, methodology, validation and commercial use remain. The economics of competitive OOH. […]
OUTFRONT has shown a willingness to exit low margin municipal billboard contracts in New York and LA. OUTFRONT shed 6% of their workforce in 2025. OUTFRONT recently renewed the Santa Clara Valley Transportation Contract at 60% of gross ad revenue with no annual guarantee versus a previous contract of the greater of $2.9 million or 65% of gross revenue. […]
JCDecaux has been awarded the exclusive advertising contract for the 2m² format in Düsseldorf, the state capital of Germany's largest federal state, North Rhine-Westphalia, following a competitive tender process. The contract covers the advertising rights on public space as well as at the bus and tram stops of the transport operator Rheinbahn. […]
The agreement with Circle K Procurement and Brands Limited includes a software platform, concept development and communications. It will remain in effect until October 31, 2028. Visual Art has worked with Circle K in the Nordic region for approximately ten years. […]
If you are a marketing manager or CMO evaluating out-of-home (OOH) advertising options, the first question on your mind is almost certainly about cost. Mobile billboard advertising — where your ad is displayed on a truck-mounted LED screen that drives through targeted areas — is one of the fastest-growing segments of outdoor advertising. […]
Screens in the airport’s departure lounge displayed an image of an unknown person alongside a phone number and a message that translates from Turkish as ‘call for passive Cyprus’. Elsewhere it was reported that passengers has been upset by an “offensive and sexually explicit” message. T&T Airport Management, which operates Ercan, apologised for the incident. […]
by Judy Mottl — Editor: DigitalSignageToday.com: Lee Dydo published such a LinkedIn post to share a discussion he had been having for over a decade in one-to-one conversations with people across the digital signage spectrums – conversations with people at different companies in different roles. Everyone shared the same underlying frustration, he said in an email interview. […]
Nick Hinsley, Chief Revenue Officer at Vantage. You can't sell what you can't see: Almost nobody has a single system of record for inventory across onsite, offsite, and in-store. Screens come from one feed. […]
Consultant and former PHD global lead Matt Sanders argues that the holding group business model is ‘responsible for, or complicit in, much of what has gone wrong in advertising over the past two decades. So, apart from agency homogeneity, campus offices and quarterly dividends, what have the HoldCos ever done for us? After two decades of this model, who has actually benefited? […]
PENSACOLA, Fla., Sept. 15, 2026 /PRNewswire/ -- Clear Channel Outdoor's Airports Division has been selected to manage the advertising concession at Pensacola International Airport (PNS). […]
Let’s talk about control. As a marketer, you want every dollar to count, which means reaching the right people at the right time. A mobile billboard campaign gives you a level of precision that other out-of-home formats simply can’t match. […]
Boston has issued an RFP to upgrade and expand the Boston’s street furniture program. Proposals are due November 4, 2026. The incumbent JCDecaux is in the last year of a 25 year contract. […]
Placing your brand in front of a massive audience is a powerful strategic move, and there’s no bigger audience than the one in Times Square. It’s a tactic that signals authority and ambition. However, for any savvy marketing director or CMO, the conversation quickly moves from visibility to value. […]
