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Lamar will resume capital expenditures and acquisitions (Billboard Insider)

Lamar CEO Sean Reilly: The first thing is beginning to play a little offense…we are beginning to do that by freeing up some capexp dollars and some acquisition dollars…that’s the first thing…we have seen a nice rebound in our programmatic business…this month we may do as much programmatic business in Sept 20 as we did in sept 19…political book of business is pacing substantially ahead of the last cycle…the tone of business feels good…there are some weak geographics, primarily in the west… What’s needed for a full out of home recovery. […]

billboardinsider.com
Thu, Sep 17 at 11:14 PM

OUTFRONT is not lowering billboard rates and is resuming capital spending (Billboard Insider)

Jeremy Male, CEO of OUTFRONT. We much prefer to maintain rate integrity…If we have an advertiser that’s paying $100, we’d much prefer to provide some incremental benefit, extra space or extra time period, than change the number…the majority of the decline is coming from occupancy, not rate…transit networks aren’t reaching the same audiences so they are priced differently. […]

billboardinsider.com
Thu, Sep 17 at 11:11 PM

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