Mansoor Al Sabahi, CEO of Mada Media: I recently met with leaders of three of the largest global investment groups spanning advertising, communications, and marketing, to take stock of the latest developments in Dubai’s out-of-home (OOH) advertising sector. […]
Kanchan Srivastava: Roadstar’s bid to become India’s unified out-of-home advertising currency may now be entering its most decisive phase. Nearly three years after the Indian Outdoor Advertising Association (IOAA) launched the audience-measurement platform, the question is no longer only whether Roadstar works. […]
By Dan Bayford, OOH Partner, Posterscope. Use programmatic DOOH when: The value lies in unpredictable moments (conditions you can’t confidently forecast weeks out). You’re activating trigger-based delivery (weather, traffic speed, footfall, etc.). […]
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by Balthasar Mayer Monday night, the Cannes Lions Creativity Awards were presented in various categories, including Outdoor. The Brazilian online marketplace Mercado Livre, together with the agency Gut, took home the Grand Prix Award in the Outdoor category. The e-commerce platform secured the naming rights to Pacaembu Stadium and transformed the field into an oversized QR code. […]
The World Cup is the gift that just keeps giving for out of home plant owners. Advertising prices have gone crazy in the sign zones around the sporting venues and there is spillover demand elsewhere in the host cities (Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, New York, Philadelphia, San Francisco and Seattle. Steel costs and fuel costs are rising. […]
The analysis shows that out of home isn’t just billboards and posters because billboards and posters only account of 420,400 or 13% of the 3,238,455 total US out of home displays. […]
New whitepaper explains the formats, measurement capabilities, and planning opportunities driving the next evolution of out of home advertising The Out of Home Advertising Association of America (OAAA) today released the Strategic Guide to Moving & Dynamic OOH Media, a new industry resource examining the growing impact of transit media, rideshare advertising, vehicle wraps, mobile billboards, waterway media, and other moving formats that connect brands with consumers as they commute, shop, travel, and engage with their communities. […]
Bigger. Brighter. More mesmerizing. […]
Effective from September 1, the agreement includes an initial 860 digital screens across Metcash’s food, liquor and hardware pillars, including all retail brands such as IGA, Mitre10, Cellarbrations, Bottle O, Home Hardware and Total Tools. […]
by Chris Harihar , Op-Ed Contributor. The festival is just getting underway, and one of the first things attendees are greeted by each year is a flood of out-of-home advertising -- both static and digital -- as we all make the long walks up and down the Croisette. There are plenty of moments that inspire with reactions ranging from “Wow, that’s clever” to “Wait, that company still exists? […]
by Florian Rotberg. Artificial intelligence emerged as the defining topic across the show floor and conference program. From workplace collaboration and content creation to customer experience and operational efficiency, AI applications were embedded across product launches and educational sessions. […]
End-user attendance hit a record 37% while total attendance still reached 28,132, 93% of the last Las Vegas edition, despite war, memory shortages and tariffs. InfoComm 2026 has hit a record high share of attendance from end users as overall attendance dipped. End-user attendance grew to 37% of the total, surpassing 2025’s 35% and well above 2024’s 29%. […]
Artificial intelligence ran through keynote presentations, education sessions and show floor activations at InfoComm 2026, which closed in Las Vegas on June 19 having drawn 28,132 verified attendees from 94 countries. Microsoft and Cisco delivered the show’s two keynotes. […]
Official figures released to the press have revealed InfoComm 2026 in Las Vegas saw 28,132 verified attendees, down nearly 2,000 on last year's number of 30,998. Attendees came from 94 countries, with international attendance representing 20% of attendees, and end users representing 37%. Total registrants totaled 35,707. […]
