Toshiba has confirmed that a European business unit that sells digital signage and other technology primarily to retail customers is the victim of a cyberattack. According to news reports, the ransomware gang that has been blamed for the attack on the Colonial Pipeline is involved. […]
This is a particularly good example of anamorphic three-dimensional creative on a street corner DV LED display. It is above a corner building in a Beijing shopping district, and like many to most of these visuals we’re seeing a lot of these days, the effects work best when viewed from a specific angle. […]
While the digital signage industry is still quite young, the broader AV has a longer history, with companies like distributor Almo sending out news that it is marking 75 years in business this year. It also cleared up a small question I’ve always had about the corporate name. […]
Our first thought on last weeks IBOUSA conference in Denver is, ZOOM has been a necessary and productive means of communication during the pandemic, but it is no substitute for gathering together in person, to share ideas, catch up on friendships and learn together as an industry. It was truly a pleasure to be together. Hope you all felt the same. […]
Audience measurement is a huge factor in the out of home media business – both analog and digital – and the global volunteer body that’s trying to herd the media company cats has developed a set of guidelines designed to help more easily sell the mediums. […]
There’s no doubt that advertising represents huge business in the UK, with an estimated £23.6 billion likely to be invested in various marketing efforts and channels through 2021. What’s more, the cumulative ad spend on these shores could surpass £27 billion by the end of 2024, particularly as brands continue to invest in increasingly integrated campaigns. […]
Brands are always looking for ways to make their products and services stand out in their respective market. Some look to connect with their audience through elements like emotional appeal, repetition, or symbolism—but what’s one advertising technique that combines these strategies and is quickly gaining traction in 2021? Across the board, the answer to this question is storytelling. […]
ARCADIA, CA – EVCS, a leader in the electric vehicle (EV) charging station industry, today announced it has partnered with iKahan Media, an independent, minority-owned (MBE) certified outdoor media company to expand and to create a digital billboard network combining EVCS chargers with state of the art LED screens. […]
This is inside the Margaritaville on the Las Vegas Strip, which has a new projection-mapped and display show. It is called the Volcano Show, which from poking around online seems to be some sort of regularly scheduled multi-sensory event in the bar (walked by that place a billion times, but never been in). […]
Richard Hamlin and Marnie Christine Cody of Hamlin Cody Law firm are running a series of short videos on Billboard Law. Some highlights from the most recent video. […]
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If you stay away from Ikea because you’re sick of getting lost in the labyrinth design, you’ll like this new Ikea in the Causeway Bay area of Hong Kong. The store is a pop-up that is testing an ultra-small format until the end of October. You can’t buy flat-pack furniture or shelving units, but you can pick up everyday living items like kitchen items, small decor pieces and Swedish foods. […]
The competition attracted 31 submissions from OMA members including: JCDecaux, oOh!media, QMS Media and Shopper Media Group. The new category ‘Out of Home for Good’ received five entries and was the most debated as the judges explored messages that work best to drive action for government and charity campaigns. […]
Trailhead Media, the biggest out of home company you’ve never heard of, continues to grow. Insider guesses Trailhead has more than 3,000 faces which makes it the 9th largest Bulletin/Poster company in the US. Here’s what Insider knows. […]
Orange Barrel Media (OBM) is pleased to announce the launch of the Sunset Spectacular at 8775 Sunset Blvd. The innovative full-motion digital media tower was created through a public-private partnership with the City of West Hollywood and is estimated to generate on average $3 million in annual revenue for the City to reinvest in the broader regional cultural and creative community. […]