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DPAA and AdQuick Launch First-of-its-Kind OUTCOMES Initiative to Future-Proof the Global Digital Out-of-Home Industry

Partnership Spotlights AdQuick’s Leadership Across Measurement, Attribution and Accountability and DPAA’s Marketing Muscle in Support of an Industry at the Intersection of AI Innovation and the Desire for In-Person Connections   NEW YORK – DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, has announced a strategic partnership with AdQuick, Inc., a leading platform for OOH advertising planning, buying, and measurement. […]

dpaaglobal.com
Mon, Jul 13 at 9:55 AM

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oOh!media keeps negotiations up with three bidders still in the race (Mi-3)

oOh!media plans to keep negotiations going with all three of its prospective suitors after receiving separate conditional, non-binding offers, the highest at $1.65 per share. […]

mi-3.com.au
Sun, Jul 12 at 10:25 PM

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INFOCOMM ASIA is taking place July 15-17, 2026 in Bangkok, Thailand (InfoComm-Asia)

See agenda, speakers list, registration, exhibitor directory. […]

infocomm-asia.com
Sun, Jul 12 at 10:22 PM

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The world’s largest hardware cooperative Ace Hardware integrates retail media network with marketing platform (Chain Store Age)

Ace Hardware is connecting its Red Vest media network into the Pacvue unified commerce ecosystem. Ace Hardware initially launched Red Vest Media in August 2025. […]

chainstoreage.com
Sun, Jul 12 at 10:09 PM

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Third largest US OOH advertiser spent $52 million on billboards in 2025 (Billboard Insider)

Vivint spending increased from $150,581 in 2024 to $53 million in 2025. That’s not a typo. A $52 million increase in a single year! […]

billboardinsider.com
Sun, Jul 12 at 2:32 AM

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How McDonald’s is using OOH this summer in Ireland (Adworld)

Aaron Poole, PML Group. The strength of the campaign is in how it uses the medium across different layers. It is not simply a weather-triggered digital activation. […]

adworld.ie
Fri, Jul 10 at 12:10 AM

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What does it take for your digital signage tech to be certified for government contracts? (Invidis)

Florian Rotberg. Prowise has secured the largest contract in its history with a Bundeswehr large format touchscreen tender. The award highlights a growing trend in public sector procurement: security certifications and software governance increasingly matter as much as hardware specifications. […]

invidis.com
Thu, Jul 9 at 10:38 PM

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Malaysia moves toward unified OOH measurement standard (OOH News Korea)

Malaysia’s out-of-home (OOH) advertising industry is taking a significant step toward greater accountability and transparency with the launch of the Outdoor Advertising Association of Malaysia (OAAM)’s Unified Measurement Initiative. […]

oohnews.co.kr
Thu, Jul 9 at 5:26 PM

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Commentary: What ‘scalable’ actually means in Pro AV today (AVInteractive)

Traditional AV approaches force ‘rip-and-replace’ upgrades in the name of scalability but resilient architectures are the key to preserving your AV investments, says Mark Graham of Symetrix. The advent of AV over IP has brought a shift toward scalable AV architectures. […]

avinteractive.com
Thu, Jul 9 at 5:22 PM

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The technology behind Times Square digital billboards (Technology dot org)

What makes Times Square displays technically different: The digital billboards in Times Square are much more than oversized screens. They are high-brightness LED displays designed to stay visible in direct sunlight, rain, and among hundreds of nearby digital signs. Brightness levels typically range from 5,000 to 8,000 nits, compared to around 400 nits for a standard commercial display. […]

technology.org · Promoted content
Thu, Jul 9 at 5:20 PM

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Hyper-Local Cultural Moments Are Changing Media Strategy

Hyper-Local Cultural Moments Are Changing Media Strategy By Kathleen Sampey for StreetFight Published: July 9, 2026 National brands have long relied on centralized media strategies to deliver consistent campaigns across every market. […]

adomni.com
Thu, Jul 9 at 9:40 AM

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You can recover legal fees if your billboard lease says so (Billboard Insider)

That’s the lesson on Lamar Advertising Southwest, Inc “Lamar” v Grandview Realty, LLC “Grandview”: Lamar had a three year lease for four billboard structures on property owned by Grandview. […]

billboardinsider.com
Thu, Jul 9 at 12:10 AM

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Rising energy costs, unstable supply chains, trade conflicts, geopolitical tensions and other factors are affecting the digital signage industry in a profound way (Invidis)

Florian Rotberg describes five trends that will have a lasting impact on the digital signage market. After all, what was long considered a relatively stable growth industry must now adapt to constant disruption. […]

invidis.com
Wed, Jul 8 at 11:32 PM

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Billboard operator Adams Outdoor raises $765.1 million via sale of asset-backed securities (Asset Securization Report)

By Donna M. Mitchell: Revenue from billboard advertising and related contracts will collateralize $765.1 million in asset-backed securities (ABS), from manager AOA Management. Adams Outdoor Advertising, 2026-1, will sell the notes through three tranches of notes that have an anticipated repayment (ARD) date of July 2031 and a final maturity date of July 2056. […]

asreport.americanbanker.com
Wed, Jul 8 at 11:31 PM

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Lamar acquires 782 outdoor advertising displays from Bayou Signs (Billboard Insider)

The assets include 26 digital displays in addition to hundreds of static faces throughout Louisiana. Terms of the deal were not disclosed. “Our family has operated our business in Louisiana for over 50 years. […]

billboardinsider.com
Wed, Jul 8 at 11:28 PM

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