Out-of-home agency Kinetic Worldwide this week launches the findings of new research carried out in partnership with Clear Channel, Global and JCDecaux designed to definitively pinpoint the effectiveness and impact of the rich variety of OOH advertising formats and environments on audiences. […]
Todd Heller, Formetco’s VP of Digital Products. Semiconductors are in short supply around the world. The shortage started with a surge in demand for personal computers and other electronic devices for work and school during the pandemic. […]
The world of OOH advertisements is shifting to a whole new arena. Digital out-of-home specifically has changed the face of outdoor advertising. Before we get into what a Bitcoin is, let’s talk about what a blockchain is. […]
The Ministry of New Media in collaboration with COMMB will be holding a half-day, in-person AdTECH: OOH - Toronto Conference on Wednesday October 6, 2021. […]
Daktronics has partnered with Stats Perform to offer schools a wide array of content to display across its stadiums. With data-driven stories living in-stadium, schools can take advantage of new sponsorship assets while giving fans an added dose of content that enhances the game-day experience. […]
This is an interactive end-cap for big box stores that uses sensors and a touch screen, as well as print graphics, to get shoppers learning more about a line of pet food products. Ther end-caps are in some 200 supermarkets in the US midwest, in a program for Purina put together by the NYC-based interactive retail marketing firm Perch. […]
Billboard Insider caught up with Becky Smith, IBOUSA Enterprise Manager, also known as Chris Cowlbeck’s left-hand lady, and asked her about the IBO Speedway. Becky oversees the collection, cleansing and homogenizing of IBO Associates inventory, similar to the real estate MLS system. What is the IBO Speedway? […]
By Guy Campos. The displays in 200 US supermarket locations will automatically show information about Purina pet products touched by a shopper, thanks to computer vision. […]
By John Glenday. Clear Channel is leveraging its UK-wide network of assets to turbocharge growth at start-up businesses. The Clear Start program sees the out-of-home (OOH) media and infrastructure provider match start-ups’ advertising budgets pound for pound in the first year, doubling their presence around the UK’s streets and transport hubs. […]
By Lee Vela, President of the Outdoor Advertising Association of Texas and VP/Public Affairs at Clear Channel Outdoor-Houston. As we approach Father’s Day (June 20), I’ll share this powerful message from a dad in Texas: “My daughter was found safe because of the digital billboard messages throughout San Antonio,” said Ryan McCaslin. His daughter Alani was reported missing on May 16. […]
STERLING, Va., June 17, 2021 /PRNewswire/ -- Mvix, a leading provider of enterprise-grade digital signage solutions, has partnered with BrightSign, a reputed brand of digital signage media players, to provide a fully integrated, turn-key trial of digital signage solution. […]
Detroit, Michigan – [June 16, 2021] – On Monday, Detroit Mayor Mike Duggan visited OUTFRONT Media’s new downtown office space, which is part of the timeless renovation of the historic Colony Club of Detroit, done in partnership with Detroit’s iconic Forbes family. […]
Via DisplayDaily and microled.info Microled.info has a short post up about a demonstration by the Canadian start-up Vuereal of a transparent microLED display that does more than 3,000 nits on brightness measures – enough to cut through bright sunlight. […]
The Ohio Supreme Court heard oral arguments June 16 in the constitutional challenge to Cincinnati’s billboard tax. A decision will be issued later. Counsel for plaintiffs Norton Outdoor and Lamar argued that it’s unfair and unconstitutional for a municipality to single out a form of speech for targeted taxation that does not affect other media. […]
With a 3,500cd/m2 outward-facing screen to combat direct sunlight and a 1,000cd/m2 inward-facing screen to combat brightly-lit indoor spaces, the new Ultra High Brightness Hanging Double-Sided Displays are designed for shopfront windows. On top of this, they are also ultra-resistant to blackening defect up to 110°C. […]