Beijing | ProAV manufactures may love hardware – but even among Chinese manufacturers, the future increasingly lies in platform solutions that closely integrate hardware and software. In this context, AI is emerging as the critical hinge between the two. Hardware alone is no longer enough – not in Asia, either. […]
Beijing | InfoComm China 2026 made one thing clear: the Digital Signage future is ultra-thin, AI-driven, and energy-efficient. From Art‑MicroLEDs and green signage to AI concierges and strategic government backing, Beijing showcased how display technology is aligning with sustainability, architecture, and China’s long-term industrial priorities and the impact on the western world. […]
Accounting expert Liz Scott on how out-of-home ad companies get into trouble Your operations data is in one system. Your accounting is in QuickBooks — which maybe 80% of this industry uses. Your lease terms might be in a folder somewhere. […]
Richard Rothfelder, Chris Rothfelder and Mike Falick. Administrative Law: The Regulatory Tide Is Turning: Chris Rothfelder: What I’ve seen over the past decade is a clear trend toward more favorable treatment of private business owners and less deference to government agencies. […]
Japan’s SBI Holdings is exploring plans to develop a large-scale immersive entertainment venue in Tokyo, inspired by the high-profile Sphere concept in Las Vegas. According to multiple reports, SBI Holdings is in discussions with MSG Entertainment, the group behind the Sphere, as it evaluates the feasibility of bringing a similar format to Japan. […]
How Coachella drives conversions beyond the desert By Grace Harmon for eMarketer Published: April 17, 2026 The news: As Coachella 2026 wraps up, marketers still have a plethora of opportunities for brand awareness and conversion. […]
by Peter Allen Clark. Physical stores represent retail media's largest untapped growth opportunity, but the industry's ecommerce-first infrastructure is preventing that potential from being realized. "Retail media in the US was never built for physical stores," said our analyst Sarah Marzano at EMARKETER's Commerce Media Trends Summit. […]
by John Berkovich: Display segment still leads, but growth is split by technology. Displays still account for roughly 43% of total ProAV spend, within a market valued at about $75 billion globally, but growth is uneven across technologies. […]
Luis Rijo: The capability connects in-store ad exposure to verified, product-level purchase outcomes across all retailers where a shopper buys - not just the store where the ad appeared. Early campaign results include 11.7x iROAS and $2.7 million in incremental sales for a candy brand over two months, and 5x iROAS, $1.4 million in incremental sales, and 16% sales lift for a beverage brand. […]
by Peter Allen Clark. For Mars Snacking, in-store media sits squarely within below-the-line budgets alongside shopper marketing and consumer promotions, not traditional media budgets. "For me, in-store is critical," said Cammerino. […]
AVIXA has announced its revised plans for AV industry engagement in the Middle East region in light of the current geopolitical situation. Consequently, InfoComm EDGE — originally scheduled for October 2026 at the Festival Arena in Dubai — will now take place October 27 to 28, 2027, at the same location. […]
By Richard Romano. The International Sign Association (ISA) Sign Expo brought the latest in physical, printed, and digital signage to Orlando, Fla. It’s been interesting to follow the trajectory of the Sign Expo over the past 13 years; when I first started covering the show in 2013, print—or at least wide-format print—was very much the new kid on the block in the signage industry. […]
SignValue has prepared this analysis on JCDecaux’s 2025 financials. […]
OAAA’s Mike Hershey says there are out of home tax threats: We’ve seen a lot of initiatives that are of concern from a cost standpoint including tax increases…advertising taxes…Washington passed a sales and use tax on ad services…Minnesota wants to tax tech platforms and extend that to out of home… Janea McDonald: The silent profit killer is not inventory. It’s not pricing. […]
DooH network operator BackLite has expanded its premium large-format digital out-of-home portfolio with the launch of The Knightsbridge, a revamped installation at London’s Piccadilly Underpass near Hyde Park Corner. […]
