By Kevin Gephart. Be out in front of this conversation with your advertisers. Put “Out of Home is the Do-More-With-Less medium” in your email signature, on your proposals and all contract points with clients and prospects. […]
Norm Chait is senior director and OOH practice lead at Quotient. Q: What is the metaverse, in a nutshell, and why is it such a big deal right now? A: The metaverse doesn't refer to any one specific type of technology but is generally considered a network of universal and immersive virtual worlds. […]
CJ CGV is South Korea’s largest DOOH media owner, renowned for its outdoor screens, including the world famous K-POP LIVE venue, Seoul’s busy Gangnam area as well as Korea’s network of airports, baseball stadiums, hotels, movie theaters and shopping complexes. In addition to this, CJ CGV also owns the maximum number of screens at Samsungdong, popularly known as the “Korean Time Square”. […]
LOCATION: The Ainsworth - Chelsea. 122 West 26th Street, New York, NY 10001. DATE & TIME: December 7, 2022, 3:00 PM - 7:00 PM. […]
Partnership enables CJ CGV’s premium digital out of home (DOOH) inventory to be bought programmatically via the Hivestack Supply Side Platform (SSP) SEOUL, SOUTH KOREA, MONTREAL, CANADA – December 6, 2022 – Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with CJ CGV, South Korea’s largest media owner, renowned for its iconic outdoor screens, including the world famous K-POP LIVE venue, Seoul’s busy Gangnam area as well as Korea’s network of airports, baseball stadiums, hotels, movie theaters and shopping complexes. […]
Marketers have long enjoyed the benefits, ease of use and effectiveness of programming digital advertising. For those who are totally new to this technology (a few do still exist!) programmatic advertising effectively lets machines make intelligent decisions of reaching key audiences by way of media placements, without the need for humans to manually select from thousands of choices. […]
Richard Rothfelder, Partner, Rothfelder Falick. A majority of the states now recognize the legality of some form of cannabis, whether recreational, medical, or CBD products. […]
The latest report shows total ad demand grew 4.1 per cent in October 2022, putting the month just $3.9 million shy of the record set back in October 2017. From a category perspective, the result was triggered by a 10 per cent year-on-year jump in ad spend from the retail category, as well as the return of automotive brand advertising, up 29 per cent compared to 12 months ago. […]
Out-of-home company JCDecaux has lodged a development plan to upsize 38 Telstra payphones around Sydney to include digital advertising signage panels with City of Sydney. The old Telstra payphones were installed in 1983, but JCDecaux’s proposed upgrade will include a digital screen at the front and third-party digital advertising signage at the rear. […]
The City of Sydney is exhibiting a proposal by advertising firm JCDecaux to replace 38 Telstra payphones with “Smart City Payphone assets”, each with a large advertising screen at the rear. Unlike older phone boxes, they will have USB ports to charge mobiles, and some will offer Wi-Fi. […]
Keep up with—and get ahead of—the most significant trends in out-of-home with insights from leading voices at leading companies in the industry. Your panel: Adrian Cotterill, Editor-in-Chief, DailyDOOH; Fiona Fitzgibbon, Founder, Diversiffi Media; Autumn White, EVP Digital, Managing Partner, Horizon Media; Adam Green, SVP Strategy, Broadsign. […]
This report quotes some legit sources, but also some junk ones, such as Alfi, a DOOH tech startup that had been publishing fake studies before it went belly up earlier this year. So, we wouldn't trust a report like this. […]
Managing content across increasingly complex digital signage networks is a monumental undertaking. Thankfully, there’s a content management system (CMS) for virtually any digital signage application. In fact, an expansive and growing industry has developed around the CMS function, giving rise to a host of fantastic companies. […]
Out of home (OOH) advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year, accounting for $1.94 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH continues to power overall OOH growth as the segment jumped 14 percent compared to Q3 2021. […]
ADI Global Distribution recently expanded its commercial AV offering to include products from Sharp NEC Display Solutions of America. The Melville, N.Y.-based company is, of course, a prominent global distributor of security, AV and low-voltage products. Now, ADI customers across the U.S. […]