These are some of the oddest, craziest, scariest moments many of us have ever experienced. If you’re sick, you’ll hopefully recover quickly. But the global economy is now very much under the weather, so to speak, and it is not at all clear when it will get better. […]
The impact of social distancing and isolation measures on the out-of-home (OOH) sector could be long-lasting. However, new learnings are coming into place and brands are coming together to ensure their OOH campaign messaging is attuned for these unprecedented times. […]
Key insights: Brands are shifting their OOH spend to different locations that are still receiving foot traffic. Programmatic OOH advertising is helping brands and agencies to stay nimble. With shelter in place and stay-at-home orders all over the country, people from California to New York aren’t spending much time outside. […]
Lots of restaurants retrofitting ads to include “Delivery / curbside / takeout”; Auto detailing shops offering disinfecting services; Disaster relief companies offering disinfecting services; Home / office cleaning businesses offering disinfecting services; Schools notifying people about lunch pickups; Businesses saying “WE’RE STILL OPEN”; Tutoring and online teaching; Covid-19 facts and Recommendations; Churches offering messages of hope. […]
As we all continue to navigate the aftershocks of the COVID-19 crisis in our personal lives and our businesses, OAAA has quickly shifted our priorities so we can deliver to members what you need right now. […]
First quarter was a tough for stocks and even worse for out of home. The S&P 500 fell by 20% – the worst first quarter in history. Lamar declined 43%, Outfront declined 50% and Clear Channel declined 78% although all three companies have rallied from their lows last week. […]
Kym Frank. Last month, it became clear that due to the COVID-19 pandemic, we would be unable to hold GO2020, the Geopath/OAAA OOH Media Conference and Expo, in April 2020 as planned. At the time, we considered potentially rescheduling for the fall. […]
Here’s another story about companies pitching in … BrightSign CEO has written a blog post (somewhere, it was passed along) about adding AV to the temporary hospital facilities established in hard hit NYC. He writes: Despite how bleak the outlook may appear today, I’m inspired by how the AV industry is responding to this crisis. […]
I asked yesterday for positive stories to relate about companies in our industry pitching in to help deal with this pandemic in a variety of ways. Here’s a good one involving the big AV distribution company Almo. […]
STRATACACHE has bought an old computer chip facility south of Portland, OR with plans to revive it as a fab for its increasingly verticalized digital signage solutions business. CEO Chris Riegel bought the old Hynix plant last week for $6.3 million, in an auction. Hynix spent $1.5 billion to build and equip the 1.2-million-square-foot factory, which opened in 1998, reports Oregon Live. […]
APRIL 1, 2020 – ACE, the Advocates for Connected Experiences (ACE), announces their formation with the goal of uniting and empowering all constituents involved in DOOH, retail and venue-based digital experiences around key industry issues. […]
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As all of us are adjusting into week three of our work from home situation, here are a few takeaways some Broadsign parents had to share. get your kids involved in the cause This is a confusing time for many kids, but if they’re old enough, getting involved can give them a sense of empowerment during this uncertainty. […]
David Drain. I have taken on the role of managing director of the Interactive Customer Experience (ICX) Association in addition to my duties as SVP, events for Networld Media Group. Christopher Hall was most recently managing director of the Association. […]
As a member service, OAAA is following an out of home company through the application process to access federal stimulus money. The purpose is to share information. For the sake of unvarnished narrative, we are withholding names of the applicant and lender. […]