Updated venue classifications support scalable DOOH buying and aligns the medium more closely with the omnichannel media ecosystem. The update responds directly to market demand for standardized venue definitions that support transacting DOOH at scale. […]
By Anthony Vargas. Traditionally, digital out-of-home (OOH) inventory is grouped by venue type. But programmatic buyers want to know exactly what they’re bidding on – which is why generic categories like “retail” or “transit” just don’t cut it anymore. […]
SignValue’s take: Good for shareholders, probably good for creditors, good for the industry. It helps no one when one of the three biggest companies in the US out of home industry has limited funds to invest in growth because of a crushing debt load. Looks like that may be about to change. […]
As of February 10, 2026, the landscape of the out-of-home (OOH) advertising industry has undergone a seismic shift. Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has long been a titan of the American roadside, but it enters the mid-2020s at a historic crossroads. […]
by Valentin Klaß. Hoarse voices and tired steps — and more people than ever: this year’s renewed attendance record shaped the four days in Barcelona just as much as the many faces we encountered. The invidis team moved across booths and events, held conversations, and gathered impressions. […]
NEW YORK, Feb. 3, 2026 /PRNewswire/ -- ABCS Insights today announced the availability of its full-funnel advertising effectiveness solutions in the Canadian market, expanding access to its integrated measurement and advertising analytics platform for brands, agencies, and publishers. […]
SAN ANTONIO, Feb. 9, 2026 -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) ("Clear Channel" or the "Company"), a U.S. […]
Software was omnipresent across the show floor, including Samsung’s omnipresent VXT platform. More importantly, 2026 appears to mark a strategic shift: major display manufacturers are positioning software not as a CMS replacement, but as a complementary layer to partner ecosystems. […]
by Antonia Hamberger. Most digital signage booths saw a strong, steady footfall throughout the four show days and exhibitors seemed genuinely happy with the amount and quality of conversations they had. The official figures back it up: ISE recorded an eight percent increase in visitors compared to 2025. […]
by Antonia Hamberger. Following the acquisition of Vizio in 2024, Walmart has increased CastOS unit shipments from 4.8 million units in 2024 to a projected 6.6 million units in 2025, representing a 37.5% growth. Amazon’s FireTV shipments are also rising, from 6.1 million units in 2024 to 6.8 million in 2025, an 11.5% increase. […]
by Florian Rotberg. At ISE 2026, the gravitational center of innovation shifted. The most exciting impulse at ISE 2026 came not from the established giants, but from the next generation of visual solution providers. […]
I remember when Integrated Systems Europe expanded its exhibition floor schedule to four days how numerous observers said that was a day too many, and was unnecessary. Well … organizer Integrated Systems Events was right, and the chattering class was wrong. I could have used 14 days, but of course the poor souls who staff exhibits would all have perished from exhaustion. […]
Unilumin has extended its partnership with Manchester City with a multi-year agreement that will see the company’s LED displays installed in the football club’s new ‘entertainment destination’. The Chinese-based manufacturer will provide LED screens that will sit at the ends of the new development, in addition to a large screen in the fan zone area. […]
Designed for safety professionals, operations teams, and OOH industry leaders, this event will deliver practical insights, peer-to-peer exchange, and actionable takeaways that help elevate standards across the OOH ecosystem. […]
The grocery company is expanding a pilot that uses tracking devices on carts and in baskets to see how long customers dwell in front of in-store ads. […]
