Tuesday, October 26, 2021

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Monday, October 25 Mon, Oct 25

Annie Rickard of OOH Capital consultancy: how urban media can help transform smart cities (More About Advertising)

Annie Rickard is managing partner of OOH Capital. She is the former global CEO of Posterscope.  Every day articles are published about what a city should be. At the same time, there is much discussion around the way people’s work habits have changed because of the pandemic and the impact remote working is having on city environments. […]

moreaboutadvertising.com
Mon, Oct 25 at 9:49 PM

Baltimore Brew: As Pittsburgh decides to dim, downtown Baltimore prepares to install digital billboards

BY MARK REUTTER AND FERN SHEN. Baltimore has been a late joiner of the digital billboard club. Atlanta, Chicago, Denver, Detroit, Los Angeles, New York, Washington, D.C., and, of course, Las Vegas earlier succumbed to the lure of revenue dollars promised by such media giants as JCDecaux Group, Clear Channel Outdoor, Lamar and niche players like Orange Barrel Media of Columbus, Ohio. […]

baltimorebrew.com
Mon, Oct 25 at 9:45 PM

New Media Artist, Director and Pioneer in the Aesthetics of Data and Machine Intelligence, Will Keynote DSE 2022 Show and Conference, Now Owned by Questex (Globenewswire)

Refik Anadol produces enthralling and immersive media art, which lies at the intersection of art, architecture, science and technology. His body of work addresses the challenges, and the possibilities, that ubiquitous computing has imposed on humanity, and what it means to be a human in the age of AI. […]

globenewswire.com
Mon, Oct 25 at 7:12 PM

AdQuick pitches its platform: Why Real-Time Availability Data is the answer to the deeply flawed RFP process in OOH advertising

Let’s begin with a frightening tale of an out-of-home media planning process gone terribly wrong… The Nightmare on Madison Avenue Nancy is a hard-working marketer planning a huge new product launch campaign.  She diligently prepares a comprehensive RFP, sends it out to dozens of vendors, and anxiously waits to receive detailed proposals outlining available out-of-home ad units. […]

adquick.com
Mon, Oct 25 at 12:10 AM

Sunday, October 24 Sun, Oct 24

10 Biggest Booths at InfoComm to Visit (Commercial Integrator)

InfoComm is back this year from October 23-29, 2021 at the Orange County Convention Center in Orlando. Over 420 exhibitors are expected to showcase their latest and greatest solutions for those in the ProAV industry. We can’t wait to be mesmerized by the stunning LED images, communication systems and audio solutions and share with you all that we learned when we get back. […]

commercialintegrator.com
Sun, Oct 24 at 7:52 PM

How advertisers can use consumer movement data to make their DOOH campaigns more effective (Digital Signage Today)

by Jolene Wiggins, CMO, Gravy Analytics. Unlike other types of data, location intelligence provides DOOH advertisers with insights on where consumers go in the real world. By understanding current consumer movement patterns, DOOH advertisers can not only find the best places to advertise but also gain significant insights into who is seeing digital billboards. […]

digitalsignagetoday.com
Sun, Oct 24 at 7:12 PM

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