The Story of Counterpart, Inc., at Daktronics
Don Deibert and Jeff Jacobson recognized a demand in the U.S. industrial metal fabrication market thanks to years of working the night shift at Daktronics....
Raw Feed & Search
Monday, December 10, 2018
How To Decide Between Cloud And On-Premise Digital Signage
Guest Post: Sean Matthews, Visix The old saying goes “All roads lead to Rome” and if “Rome” is an informed, engaged audience, and digital signage is your vehicle, it’s really just a matter of which path you want to ...
LED Screens Starting To See Adoption By Cinema
It would not have been unreasonable to look at Samsung’s push into digital cinema – marketing fine pitch, direct view LEDs as an alternative to screens and projectors – as an interesting concept, but not one...
Eight Tips for Successful Local Billboard Applications
Jennifer Berardo attended the OAAA Legal Seminar in November. In her three years at Price, Meese, Shulman & D’Arminio in New Jersey, most of her legal work has involved billboards. Ms. Berardo agreed to share her fresh ...
10 OOH Media Plan Awards Presented to Exceptional Ad Campaigns
OAAA awarded the 2018 OOH Media Plan of the Year to Posterscope for FOX Sports last week in New York at The AD Club of New York’s 11th annual OOH:NOW Conference.OAAA awarded the 2018 OOH Media Plan of the Year to Posterscop...
Education, Insights at Annual OOH:NOW Conference
The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. What follows is a review of the education and insights offered duri...
Here’s The Finalist List For The 2019 Global Digital Signage Awards
The Finalists have been selected by 28 judges for the 2019 Digital Signage Awards, run in conjunction with Sixteen:Nine. The Winners and High Commendations will be presented on the evening of Feb. 6 at the Compagnie Theater i...
ASK THE BOARD: Artificial Intelligence and Digital Signage
How do you see Artificial Intelligence (AI) figuring in the future of digital signage? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “AI will ena...
Digital Signage for Supermarkets: the Power of Shelf-edge Technology
Supermarkets aren’t always utilizing every edge at their disposal when it comes to selling to their customers. Consider the shelf edge and the power it has to persuade the customer. About 76 percent of all shopping deci...
Sunday, December 9, 2018
Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel (MarTech Today)
Two recent integrations of digital-out-of-home (DOOH) advertising show not only that such ads are rapidly becoming a full-fledged member of the digital ad ecosystem, but that they are creating new kinds of DOOH-enhanced, cros...
2019 State of the Sign Industry Report (Sign Media)
Digital out-of-home advertising can comprise a variety of screen shapes, sizes, and levels of interactivity, making it one of the fastest growing and interactive forms of advertising. In fact, McRae says marketers and adve...
Why DIY digital signage won’t work for your business
Retail Tech Predictions for 2019 (Market Business News)
A big sign that says “Sale” is not going to cut it anymore. Digital signage is dynamic and attention-grabbing. It gives any store a modern look while offering a major upgrade over static signage. Not only does it communic...
MediaPost: OOH Advertising For The Next Generation
OOH advertising has actually become a standout method of reaching those in Generation Y and Z, due to its novel, non-digital approach. This audience was raised as “digital natives,” never knowing a world without advanced ...
Free eBook: 7 Habits of Highly Effective DOOH Media Owners
An insider look at how they run their business, including how they: Plan for growth and execute new strategies; Build a well-functioning sales team with the right tools; Engage audiences and develop relationships with ad...