How Coachella drives conversions beyond the desert By Grace Harmon for eMarketer Published: April 17, 2026 The news: As Coachella 2026 wraps up, marketers still have a plethora of opportunities for brand awareness and conversion. […]
by Peter Allen Clark. Physical stores represent retail media's largest untapped growth opportunity, but the industry's ecommerce-first infrastructure is preventing that potential from being realized. "Retail media in the US was never built for physical stores," said our analyst Sarah Marzano at EMARKETER's Commerce Media Trends Summit. […]
by John Berkovich: Display segment still leads, but growth is split by technology. Displays still account for roughly 43% of total ProAV spend, within a market valued at about $75 billion globally, but growth is uneven across technologies. […]
Luis Rijo: The capability connects in-store ad exposure to verified, product-level purchase outcomes across all retailers where a shopper buys - not just the store where the ad appeared. Early campaign results include 11.7x iROAS and $2.7 million in incremental sales for a candy brand over two months, and 5x iROAS, $1.4 million in incremental sales, and 16% sales lift for a beverage brand. […]
by Peter Allen Clark. For Mars Snacking, in-store media sits squarely within below-the-line budgets alongside shopper marketing and consumer promotions, not traditional media budgets. "For me, in-store is critical," said Cammerino. […]
AVIXA has announced its revised plans for AV industry engagement in the Middle East region in light of the current geopolitical situation. Consequently, InfoComm EDGE — originally scheduled for October 2026 at the Festival Arena in Dubai — will now take place October 27 to 28, 2027, at the same location. […]
By Richard Romano. The International Sign Association (ISA) Sign Expo brought the latest in physical, printed, and digital signage to Orlando, Fla. It’s been interesting to follow the trajectory of the Sign Expo over the past 13 years; when I first started covering the show in 2013, print—or at least wide-format print—was very much the new kid on the block in the signage industry. […]
SignValue has prepared this analysis on JCDecaux’s 2025 financials. […]
OAAA’s Mike Hershey says there are out of home tax threats: We’ve seen a lot of initiatives that are of concern from a cost standpoint including tax increases…advertising taxes…Washington passed a sales and use tax on ad services…Minnesota wants to tax tech platforms and extend that to out of home… Janea McDonald: The silent profit killer is not inventory. It’s not pricing. […]
DooH network operator BackLite has expanded its premium large-format digital out-of-home portfolio with the launch of The Knightsbridge, a revamped installation at London’s Piccadilly Underpass near Hyde Park Corner. […]
by Antonia Hamberger. In “The Bow,” screens are everywhere – yet remain discreet, seamlessly woven into the design language. “The Bow” is a modular design for narrow-body aircraft that extends its distinctive curved aesthetic across every element of the interior – including its extensive digital layer. […]
The co-founder and CEO makes a blunt assessment of commerce media trends, pointing to consistent sales lift and scalable measurement as reasons to refocus on physical retail. Take measurement. One of the recurring assumptions around in-store media is that it must be difficult to track, a sort of foggy halfway house between old-school shopper marketing and modern digital media. […]
Production of commerial MicroLED and other advanced display solutions will be managed within Samsung’s existing global manufacturing network, as a TV manufacturing factory closes. Samsung is relocating production of its high-profile The Wall microLED displays from Slovakia, following a decision to close its TV manufacturing facility in the country. […]
Creative Realities, Inc. files its annual report describing a digital signage and AdTech business focused on SaaS-based media networks across North America, including its new Canadian CDM operations. The filing discloses a going concern warning driven by an accumulated deficit of $65,130, negative working capital of $5,728, a 2025 net loss of $8,276 and significant debt. […]
Combining passenger information and advertising: Zetadisplay has secured a contract with Norway’s national railway operator Vy Group for a major DooH rollout across more than 130 trains. Under the agreement, the integrator will deliver an end-to-end solution based on its proprietary CMS, Engage Suite. […]
