Ireland’s Out of Home (OOH) advertising market delivered a robust performance in the first half of the year, with strong growth across many of the country’s largest advertising sectors, according to WATCH, PML Group’s market intelligence resource. […]
Coca-Cola has launched a real-time digital out-of-home (DOOH) campaign in Singapore that brings the excitement of live football to city streets. The campaign uses real-time content updates across digital outdoor screens to reflect live football moments, enabling fans to experience key match developments as they unfold. […]
by Florian Rotberg. The first half of 2026 has delivered more drama, disruption and opportunity than many expected. From the collapse of one of the industry’s largest players to accelerating market consolidation and rising cybersecurity concerns, digital signage continues to evolve at remarkable speed. […]
by Florian Rotberg. Singapore | AI dominates every digital signage roadmap in 2026, but the industry still avoids four uncomfortable questions: security, sustainability, governance, and cost. As AI moves from innovation showcase to operational reality, vendors and customers must address the risks, responsibilities, and business models that will determine its long-term success. […]
by Florian Rotberg. Singapore | Chinese AI providers are launching a price offensive that could reshape the global AI market. With Western enterprise customers reporting savings of up to 90% and digital signage vendors increasingly embedding AI into their platforms, low-cost Chinese models are becoming impossible to ignore. […]
The Santa Monica City Council approved the Digital Display District on December 16, 2025. The district covers Third Street Promenade and Santa Monica Place and allows up to 16 digital displays, each generally limited to 1,000 square feet. […]
by Florian Rotberg. The city combines strong consumer spending, modern retail destinations and a growing appetite for digital customer experiences. From premium malls and transit hubs to new mixed-use developments, screens have become an integral part of the urban landscape. […]
by Florian Rotberg. With Samsung, LG and other established display brands absent from Infocomm Asia 2026, Chinese manufacturers are seizing the spotlight in ASEAN. Skyworth and BOE showcased comprehensive digital signage portfolios in Bangkok, underlining how quickly the competitive landscape is changing. […]
by John Berkovich. New York New Jersey (Metlife) Stadium's upgraded LED display network will be on show before a global audience on Sunday. But despite extensive research, one key detail remains undisclosed: whose LED is it? […]
Vertiseit said second-quarter growth accelerated after the Scala acquisition, with annual recurring revenue rising 50.4% from a year earlier to SEK 440 million and cash EBITDA doubling versus Q2 2025. […]
Sporting goods retail has trailed grocery and DIY in store automation. Decathlon’s scale-up gives Vusion a flagship case in a lagging category, and adds an operational layer to the retailer’s new lead in France’s 2026 attractiveness ranking. Decathlon has rolled out Vusion electronic shelf labels (ESLs) to 700 stores in 54 countries, the companies said. […]
Bad debt expense (e.g. revenue which is never collected) should be minimal at your out of home company because you can require payment within 30 days or you’ll take an ad down. You can also require customers with weak credit history to personally guarantee the contract or pay in advance. […]
AI Is Fueling a New Era of Out-of-Home Advertising Published: July 16, 2026 Artificial intelligence may be reshaping the digital world, but some of the category’s fastest-growing companies are turning to the physical world to build their brands. According to the OAAA revenue report, U.S. […]
… and a leading LED display vendor warns lead times are lengthening. SK Hynix CEO Kwak Noh-jung told the Reuters news agency: “We forecast that next year will be the worst year in the industry’s history from the supply perspective.” In his interview last week, Kwak predicted customer demand would remain higher than supply capacity beyond 2030. […]
by Florian Rotberg. The first Kuala Lumpur edition of Infocomm Asia is scheduled for 28–30 July 2027 and will take place at the Malaysia International Trade and Exhibition Centre (MITEC), one of Southeast Asia’s largest exhibition venues. Optisigns - Engage your audiences easily with Digital Signage The move reflects changing economic and industry dynamics across ASEAN. […]
