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What DSP/SSP Convergence Means for a $9.5 Billion Industry That Still Runs on Phone Calls

There is a thesis circulating in the adtech industry that goes, more or less, like this: the traditional separation between the platforms that help advertisers buy ads and the platforms that help publishers sell ads is collapsing, and the result will be a world with fewer intermediaries, shorter supply chains, and perhaps ten to fifteen global transaction platforms where there used to be hundreds. […]

blog.adquick.com
Fri, Apr 10 at 10:45 AM

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How to demolish and rebuild a 20,000 square foot LED display (SNA Displays)

Rasool Sayed, project director, SNA Displays. I’ve been fortunate to manage the implementation of some of the largest and most recognized LED video display systems my company has built. One of those massive projects is the recently completed Circa Digital Spectacular in the heart of downtown Los Angeles. […]

snadisplays.com · Promoted content
Fri, Apr 10 at 12:10 AM

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RMNs own their destiny with in-store retail media (The Drum)

By Andrew Lipsman, Analyst & Consultant.  Retail media networks (RMNs) are apparently facing an existential crisis amid the rise of agentic commerce. A recent study by Bain and Emarketer found that top concerns among RMN leaders included Gen AI search and zero-click searches disrupting discovery and disintermediating the path to purchase. […]

thedrum.com
Thu, Apr 9 at 7:10 PM

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A Marketer’s Guide to DOOH Advertising

Debbie Williams, SVP of Marketing at Smartify. I'm a multi-faceted marketer whose career had to evolve at the speed of technology, from my first email address in college, to using the internet at my first job, to ecommerce, "digital marketing," smart phones, social media, and now AI. I've seen it all and have learned about more industries than I ever dreamed. […]

linkedin.com
Thu, Apr 9 at 6:45 PM

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The technology behind Samsung’s glasses-free 3D displays revealed (Invidis)

by Valentin Klaß. Samsung’s Spatial Signage is a large-format LCD display capable of rendering three-dimensional content without the need for VR headsets or 3D glasses. After making a high-profile debut at ISE 2026, the manufacturer is now offering a closer look at how the technology works under the hood. […]

invidis.com
Thu, Apr 9 at 6:33 PM

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oOH!media shuts retail media unit Reo, hinting at limits of outsourced in-store networks (16:9)

by guest author, John Berkovich. Australian out-of-home media company OOH!media is shutting down Reo, the retail media business it launched in 2022 to help retailers build and operate their own advertising networks. It’s a notable pullback in a segment widely touted as a major growth opportunity for both digital signage operators and retailers. […]

sixteen-nine.net
Thu, Apr 9 at 12:14 AM

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SNA Displays, Atlanta Braves upgrade large-format video assets at Truist Park

ATLANTA—SNA Displays and the Atlanta Braves teamed up once again to upgrade key large-format video assets in and around Truist Park in Atlanta ahead of the 2026 Major League Baseball season. The video experience enhancements include the Delta Out-of-Town Scoreboard, an outfield LED ribbon board, and a refreshed video display at the Georgia Power Pavilion Stage in the ballpark’s Plaza Green. […]

snadisplays.com · Promoted content
Thu, Apr 9 at 12:11 AM

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Fire damaged parts of Trison Coruña HQ warehouse (Invidis)

While no injuries are reported, the full extent of the damage is yet to be assessed. Major business disruption can be ruled out. Europe’s largest pure-play digital signage integrator Trison reported that a fire broke out early Thursday morning (Video) in parts of its warehouse at the company’s headquarters. […]

invidis.com
Thu, Apr 9 at 12:10 AM

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oOh!media pulls plug on reo retail media arm (Mediaweek)

by Vihan Mathur. oOh!media will shut down its retail media arm reo by 30 June, as the company pivots back to its core out-of-home business. The move marks a strategic reset for the ASX-listed media owner, which had been expanding into retail media in recent years. […]

mediaweek.com.au
Wed, Apr 8 at 10:58 PM

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In California you may need a permit to take down a billboard (Billboard Insider)

Richard Hamlin, Partner, Hamlin | Cody. I am unaware of any case where any governmental agency, or any lessor, has prosecuted or sued a billboard company for removing a billboard without a demolition permit. I also asked Protégé, Lexis’ AI, and Claude, our generic AI. […]

billboardinsider.com
Wed, Apr 8 at 10:57 PM

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Google, IAB and retailers to headline Retail Media Network Forum May 4-6, 2026 in Chicago (National Today)

CSP and Informa Connect's RMN Forum spotlights AI, measurement standards and real-world retail media strategies. The Retail Media Network (RMN) Forum, a partnership between CSP, Informa Connect and consulting firm NexChapter, is returning in May 2026 with a focus on moving retail media from experimentation to execution. […]

nationaltoday.com
Wed, Apr 8 at 10:53 PM

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Carrefour Israel deploys 4,000 smart carts with screens, sensors, and advanced connectivity (Invidis)

Carrefour Israel is gearing up for a major retail media rollout – but instead of relying on traditional in-store displays, the retailer is betting on smart carts. Supplied by Isreali tech firm A2Z Cust2Mate Solutions, these high-tech shopping carts are equipped with screens, sensors, and advanced connectivity. […]

invidis.com
Wed, Apr 8 at 10:36 PM

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Jobs axed at Ooh Media as retail media arm closed down (Mumbrella)

Eleanor Dickinson. Ooh Media has laid off staff as it shutters its retail media arm, Reo, by the end of the financial year amid slower growth and a client base increasingly shifting to in-house retail media operations. The ASX-listed outdoor media company confirmed to Mumbrella it will “no longer pursue new retail partners” under the Reo brand, with the business to be wound up by 30 June. […]

mumbrella.com.au
Wed, Apr 8 at 10:23 PM

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oOh!media shutters retail media arm, reo (Mi3)

By Nadia Cameron - Publisher | Editor. Redundancies ensue as retailers extend preference for in-housing to owned media offerings. Retail media might be a $3bn annual advertising market growing at 15-20 per cent per annum, but the marketing leader’s penchant for in-housing capability is also increasingly in evidence across owned media orchestration as more retailers pile in. […]

mi-3.com.au
Wed, Apr 8 at 10:20 PM

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Seoul sets first-ever national standards for LED billboard brightness to reduce glare and improve urban lighting (Seoul Metropolitan Gov’t)

Recommended Standards for Outdoor LED Displays (Draft) cap daytime brightness at 7,000 cd/m2 based on on-site measurements. Separate brightness limits established for daytime and nighttime, with nighttime standards set at one-third of current legal limits depending on screen size. New standards took effect on Wednesday, April 1, and are expected to reduce energy consumption by approximately 15%. […]

english.seoul.go.kr
Tue, Apr 7 at 10:34 PM

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