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Thursday, October 18, 2018

The Cincinnati billboard taxman is defeated (OOHToday)

The Cincinnati Billboard tax has been a concern for all in OOH. The City of Cincinnati attempted to ‘shake down’ the local OOH Industry to assist in City budget shortfalls. Not going to happen says an Ohio judge who issue...

Day 2 of the Carolinas’ 2018 OAA Convention (OOHToday)

Kicking off the morning, first speaker Chris Clews, author of “What 80’s Pop culture Teaches Us About Today’s Workplace,” did just that: Clews shared movie quotes, song lyrics and lines from a book in the 1980’s, ty...

Lamar Expands Airport Inventory in Madison, WI

Lamar Advertising Company has been awarded a contract by Dane County Regional Airport (MSN) in Madison, WI to manage all Out of Home advertising inventory within the airport. Lamar will initially refurbish all existing advert...

How OOH advertising can help jewelry stores increase sales

The jewelry store reported that by using Jersey Peak to advertise their sales program, they achieved 191% of their sales goals, and because Jersey Peak was able to show them not just how many impressions their mobile billboar...