The top 4 benefits of programmatic DOOH
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thedrum.com
Thu, Jan 20 at 7:06 PM
Thu, Jan 20 at 7:06 PM
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William Salmon-lefranc is the Director of Addressable Strategy at Matterkind Canada. Similar to display advertising in the early 2010s, purchasing OOH inventory was until recently siloed, manual and repetitive. OOH was a prime candidate for automation and Canadian media owners were quick to recognize the DOOH opportunity, embrace change and connect their digital boards to the Vistar marketplace. […]
NowSignage is powering synchronised HD video content and interactive social media walls across a mixed estate of SoC displays, transparent LED and projection in 65 stores. […]
In 2020, Jesse London formed TierOne Media after a career which included stints at Clear Channel Outdoor and OUTFRONT. TierOne owns 51 billboard faces in Alabama and Florida, including 31 digital billboard faces. Billboard Insider asked London what he’s learned after a year one his own. […]
Baltimore-Washington International Thurgood Marshall Airport tops in the U.S. […]
The North East Independent School District (NEISD) in San Antonio, Texas opened a new cybersecurity training facility in response to increased cyberattacks. The new facility, Institute of CyberSecurity and Innovation (iCSI), trains students on detecting and identifying hacks and cyberattacks and responding to threats. […]
Nanolumens, Inc., recently developed the NanoDesigner Room Configurator Tool, an online resource that’s geared to the architecture, engineering and construction (AEC) industry and AV designers. The Peachtree Corners, Ga-based company is, of course, a creator of LED visualization solutions. […]
Hat Tip to Craig Keefner of Kiosk Industry, who pointed me to this nice video wall project. The First Americans Museum of Oklahoma is ... […]
The Omicron variant is so easily spread that if individuals and businesses opt in to events like trade shows – particularly if there airplanes, ... […]
In order to start building a client base, small businesses have to compete with the massive marketing budget of corporations. Having said that, entrepreneurial innovation has made the playing field much more even. For example, Forbes reports that more companies are investing in social media and other more affordable tools to make their marketing campaigns more effective. […]
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times. Owners and operators of self-serve kiosks and vending machines are sitting on one of the biggest business opportunities that they may not even be aware of. Self-serve equipment with digital screens can offer digital-out-of-home advertising, the fastest growing advertising channel in today's digital media savvy society. […]
Billboard Insider’s take: Inflation is here, due to supply chain issues created by covid and bad political decisions. Expect to see price increases from vendors and expect to quote life shortened due to inflation uncertainty. You need ask for a price increase as ad contracts renew to help recoup increased vendor costs. Vinyl input costs are up more than 30% from pre pandemic levels. […]
Four billboard operators, Lindmark Outdoor Media, Choice Media, Fluhman Media, and Clovis Sign & Service came together and decided to combine forces to move the city toward a more productive and effective sign ordinance. […]
We are thrilled to announce that we are officially launching the long anticipated Superslim Freestanding Double-Sided Digital Posters. These innovative dual-sided displays have an unbelievable profile of just 25mm; making them even slimmer than most single-sided screens. […]
The pandemic has brought greater focus on digital signage and video wall solutions as a way to communicate while maintaining social distance. That’s happening not only in hospitals, but in corporate environments, stadiums and almost everywhere that even a small amount of people gather. Digital signage provides the benefit of near instantaneous updates as requirements change. […]