Green Billboards: Cool Ways Vendors and Advertisers Are Improving Sustainability
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dashtwo.com
Fri, Sep 18 at 12:42 PM
Fri, Sep 18 at 12:42 PM
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Business was a little scruffy when I spoke a few months ago with Mark McDermott of ScreenCloud, with lockdowns leading to cancelled or suspended SaaS subscriptions from customers, but the London-based CMS software company is now in a position to hire more than 50 people in a new office in Belfast. […]
This is the Doughnut Theater Experience – the big Wow Factor feature of a Krispy Kreme flagship store in Times Square in New York. David Title and his crew of artists, coders and techs at Bravo Media spent about a year developing a set of visuals for the store, which just opened this week. […]
Lamar CEO Sean Reilly: The first thing is beginning to play a little offense…we are beginning to do that by freeing up some capexp dollars and some acquisition dollars…that’s the first thing…we have seen a nice rebound in our programmatic business…this month we may do as much programmatic business in Sept 20 as we did in sept 19…political book of business is pacing substantially ahead of the last cycle…the tone of business feels good…there are some weak geographics, primarily in the west… What’s needed for a full out of home recovery. […]
Jeremy Male, CEO of OUTFRONT. We much prefer to maintain rate integrity…If we have an advertiser that’s paying $100, we’d much prefer to provide some incremental benefit, extra space or extra time period, than change the number…the majority of the decline is coming from occupancy, not rate…transit networks aren’t reaching the same audiences so they are priced differently. […]
Clear Channel Outdoor Holdings will reduce headcount in Europe and Latin America in response to the pandemic's effect on revenue. The company expects to achieve an annual pre tax cost saving of $20 million. Looks to Insider like this equates to 2% of total international expenses and 7% of international SG&A expenses. […]
by Christian Vollerslev, President, Postercope. The sprint to Election Day has begun, and political campaigns up and down the ticket are throwing millions of dollars into advertising. Out-of-home has long been a favorite of those seeking to make a political statement. […]
This is the first time Clear Channel's DOOH inventory will be made available via OpenRTB. Clear Channel UK currently represents more than 30% of the DOOH UK market with real estate that covers roadside locations, supermarkets, malls, pubs and bars, across the UK, reaching 69% of all UK adults weekly. […]
OUTFRONT Media Inc. (NYSE: OUT) has completed the sale of its Sports Marketing operating segment to Playfly Sports (Playfly,LLC). The Sports Marketing operating segment is the marketing and multimedia rights holder for a variety of colleges, universities and other educational institutions across the United States. […]
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Panel: Stephen Freitas, OAAA; Stephanie Gutnik, OUTFRONT; Dave Etherington, Place Exchange. Learn about each of the programmatic transaction types and what it means as a buyer and seller. Our panel will share insights from different perspectives, discussing how data contributes to targeting and measurement of OOH in programmatic campaigns. […]
By Chris Andrews, Chief Digital Officer at Kubient. Programmatic DOOH and Real-time bidding. Are they the same thing? […]