The DailyDOOH has published their 13th travelogue which recaps their travels and experiences from the previous year. This is a worthy read if you are interested in both a review and a future outlook for events and happenings in the digital signage industry. […]
The professional display solutions side of electronics giant Philips has been re-branded as Philips Professional Display Solutions, or PPDS. There is a new logo, look and website at ppds.com, and a new tagline – powering evolution. […]
AdTECH: OOH – Toronto is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. This event is being Chaired by Stephanie Gutnik | Consultant, Digital Transformation | OUTFRONT Media. AGENDA: WEDNESDAY OCTOBER 6, 2021. […]
The integration provides agencies and advertisers access to inventory on the VIOOH marketplace, such as inventory from JCDecaux North America and enables them to activate against it with exclusive data and insights. […]
Global media measurement company Ipsos has been appointed by the Outdoor Media Association (OMA) to upgrade its MOVE (Measurement of Outdoor Visibility and Exposure) audience measurement system. […]
Ever since I arrived at Clear Channel Outdoor Americas (CCOA) five years ago, I’ve enjoyed being an active part of the reimagining of the out of home (OOH) medium. […]
Cellular billboard antennas are the-next-big-thing-that’s-going-to-happen-but-never-does. Insider suspects this is because many billboards are in rural areas with little additional demand for cellular/wireless antennas. Insider has received only 1 request from a cellular company seeking wireless antenna space on a Circle City Outdoor billboard. […]
LG Business Solutions USA has introduced a new line of high-brightness outdoor LED Signage displays “designed to capture the attention of passersby at various locations including arenas, stadiums, retail stores, restaurants, hospitals, schools, transit centers, hotels and more. […]
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Daktronics of Brookings, South Dakota, has opened a 720-square-foot, state-of-the-art showroom featuring the company’s latest line of indoor direct-view LED technology and control systems. “With a very visual product, seeing is believing,” said Daktronics president and CEO Reece Kurtenbach in the company announcement about the new showroom. […]
Sony Corporation of America is making a $1.7 million product donation to the the International African American Museum (IAAM) that’s going up in Charleston, SC, with the key component being a 32 foot wide fine pitch LED video wall. […]
The computer vision firm AdMobilize has done a partnership with USSI Global that will see the AV/IT systems integrator positioned to deploy audience analytics systems for digital signage networks and other use cases. The two teams, says PR, have worked together to optimize the implementation of AI in digital signage projects for Retail, C-Store and more brick and mortar locations. […]
Advertising, like many areas of business, endured a difficult 2020. But the future is starting to look a little brighter, especially when it comes to out of home (OOH) advertising. […]
The California Bureau of Cannabis Control has 30 days to inform all cannabis business owners that they can no longer advertise on highways that cross state lines, according to a judgement San Luis Obispo County Superior Court Judge Ginger Garrett issued Monday. The judgment has state-wide effect. On Nov. […]
NCM’s new Digital Out-of-Home (DOOH) group will sell Captivate media inventory on a hyperlocal level. NCM will leverage Captivate’s network of elevator and large format displays to target upscale consumers within close proximity of neighboring businesses. […]