Friday, May 25, 2018

In digital signage, content relinquishes crown to data (DSF)

At the Digital Signage Expo in March, Rich Ventura, VP of Strategy for NEC and DSF Chair, noticed an emerging theme that had not existed in previous years. About 70 percent of the booths on the show floor had information or p...

Thursday, May 24, 2018

APN Outdoor and oOh!Media battle over Adshel (ProPrint)

Advertising giants APN Outdoor and oOh!Media are both competing over Adshel, the outdoor media divison of Here, There & Everywhere (HT&E), with APN making a $500m bid for the business across Australia and New Zealand,...

The magic formula for OOH ad sales (Billboard Insider)

The magic formula is simple but yet still elusive to most. Sell your prospect a creative idea and develop it into a campaign. Prospects want to be led, and they are thirsting for us to teach them how to use OOH in the right w...