Tuesday, March 19, 2024

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Monday, March 18 Mon, Mar 18

OOH audience: Transit trips up in Q4 2023, but still below pre-covid level (Billboard Insider)

The good news is that transit passenger trips increased by 12% in the fourth quarter of 2023 and transit trips were up 16% for the full year 2023 according to the APTA 2023 Q4 Ridership Report. The bad news is that ridership is still 28% below pre-covid. Now you can understand why OUTFRONT took $535 million in impairment charges against the value of its transit business in 2023. […]

billboardinsider.com
Mon, Mar 18 at 10:23 AM

Sunday, March 17 Sun, Mar 17

Friday, March 15 Fri, Mar 15

Broadsign-powered programmatic DOOH campaign achieved a 125% lift in attribution for the Canadian Real Estate Association

Kayla Caticchio. Objective. Along with agency partner No Fixed Address (NFA) and the Broadsign Ads DSP, CREA wanted to evaluate the role of DOOH as part of a larger omnichannel campaign to drive awareness and a positive image for REALTOR.ca, Canada’s leading real estate platform with the most active listings across the country. […]

broadsign.com
Fri, Mar 15 at 12:25 AM

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