How to formulate your OOH ad sales proposal (Billboard Insider)
Kevin Gephart. Never use the word “free.” Instead, say: “creative, production, and installation are included. […]
Fri, Mar 27 at 10:53 PM
Kevin Gephart. Never use the word “free.” Instead, say: “creative, production, and installation are included. […]
by Antonia Hamberger. Canva enters the DooH arena with the AU$30 million (US$20.8 million) acquisition of Aussie software startup Doohly. The Broadsign competitor delivers an end-to-end CMS for DooH operators, with customers across the UK, Australia, and New Zealand. […]
by Florian Rotberg. As part of its acquisition spree, Canva has made its first foray into digital signage, snapping up Doohly, a DooH CMS start-up. Moving from content creation to content playout might seem straightforward — but the road ahead is likely to be anything but. […]
by Valentin Klaß. According to the HDE’s forecast for 2026, around 4,900 stores in Germany are expected to close. This figure already accounts for new openings. […]
Samsung announced the U.S. launch of the13-inch Color E-Paper, expanding its energy efficient display lineup with a compact option for flexible deployments. Samsung Color E-Paper combines digital ink technology and ultra-low-power operation to deliver a vivid, paper-like look and feel. […]
by Kath Mitchell, OOHMAA CEO. Digital out-of-home now makes up more than 75 percent of total revenue, backed by unified measurement through initiatives like knOOH. It gives advertisers the confidence, flexibility and control they expect, without the clutter that often comes with digital environments. […]
DoohClick today announced the incorporation of its fully owned U.S. subsidiary, DoohClick, Inc., in the State of Delaware. The formation of DoohClick, Inc. […]
L'Oréal Garnier has won the 2025 JCDecaux Programmatic Campaign of the Year Award for its Vitamin C Daily Tinted Fluid campaign. The campaign, developed by WPP Media agency Wavemaker, tackled the topic of sunscreen in Australia. The strategy focused on turning SPF into a daily habit by pairing the skincare benefits of vitamin C with SPF50+ protection, reinforced through high-traffic OOH. […]
by John Berkovich. New research from Omdia suggests the global public display market ended 2025 with uneven regional demand, as growth in emerging markets helped offset declining shipments in more mature regions. […]
The online graphic design platform is said to have paid $30 million for Doohly, an out-of-home content management system provider. The acquisition is part of a strategy to power the “entire marketing and content lifecycle, from ideation and creation to deployment, measurement, and optimisation”. Canva wouldn't comment on the commercial terms of the deal. […]
M&A activity is accelerating across the AV and digital signage industry — but many deals disappoint. Laila Hede Jensen has advised on merger and acquisition deals on both sides of the table. In this article, she tells us what founders and investors get wrong — and how to prepare for success. […]
By Richard Draycott, Associate Editor & VP, The Drum. Albertsons is placing a significant bet on in-store media as the next phase of growth. “We launched our digital in-store network with a pilot in 80 stores to understand demand and effectiveness,” says Roche. […]
A Game-Changing Collaboration That Allows Cross-Channel Accountability. […]
Link Media is the sixth largest out of home company in the United States. It operates a billboard plant with 7,570 total faces including 93 digital displays across 14 states. Link Media is a wholly owned subsidiary of Boston Omaha, a publicly traded company with investments in out of home advertising, insurance, broadband and financial services. […]
Rod Rackley, CEO, Circle Graphics, Chair of OAAA Suppliers Council. The OAAA Supplier Council exists for one reason: to help the OOH industry drive Share Shift — moving OOH from a niche allocation to a foundational media channel. If we aren’t thinking about doubling OOH’s market share over time, we aren’t thinking big enough. […]