Tuesday, June 2, 2026

Editors’ Picks

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Monday, June 1 Mon, Jun 1

Several Asian spectacular DOOH sites have lower CPMs than Times Square and Piccadilly Lights (Invidis)

The Global Signage Attention Benchmark examined 10 high-profile outdoor advertising locations across North America, Europe, and Asia. The analysis combines estimated daily footfall, advertising costs and what DSA calls “media share,” a measure of a screen’s visibility relative to surrounding displays, to calculate an estimated cost per 1,000 viewers (CPM). […]

invidis.com
Mon, Jun 1 at 5:42 PM

ZetaDisplay reported a modest revenue decline in Q1 amid its third CEO transition in less than two years (Invidis)

Zetadisplay reported lower first-quarter revenue but improved profitability, as the European digital signage integrator continues its shift toward larger enterprise projects and recurring software and services revenue. For Q1 of 2026, net sales were SEK 141.9 million (EUR 13.1 million), down 11.1 percent from SEK 159.6 million (EUR 14.8 million) a year earlier. […]

invidis.com
Mon, Jun 1 at 5:36 PM

What the FBI’s DOOH strategy teaches marketers (Street Fight Mag)

by Kathleen Sampey. The effectiveness of the FBI program relies heavily on one of DOOH’s defining advantages: geographic precision. Messages can be deployed in specific markets, neighborhoods, transit corridors, or locations connected to an active investigation, allowing law enforcement to reach audiences most likely to recognize a face, recall information, or provide a useful tip. […]

streetfightmag.com · Promoted content
Mon, Jun 1 at 12:10 AM

Friday, May 29 Fri, May 29

Digital signage integrator Zeta Display reports a drop in revenue in Q1 2026 (Globenewswire)

JANUARY – MARCH 2026: • Net sales decreased by 11.1% to SEK 141.9 (159.6) million; • Recurring revenue decreased by 4.0% to 62.8 (65.4) million, while stable on a constant currency basis; • Gross margin increased to 59.0% (56.4%); • EBITDA before restructuring costs increased by 22.0% to SEK 15.5 (12.7) million; • Commercial momentum and strong sales pipeline. […]

ml-eu.globenewswire.com
Fri, May 29 at 7:41 PM

Thursday, May 28 Thu, May 28

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