Tom Giesken, Owner, Giesken Outdoor. I’ve been fortunate. I’ve had a partner/friend – Chris Stark. […]
Seven years ago Samsung planned to disrupt the cinema industry with Onyx LED, the world’s first DCI-certified cinema LED display. A first step into ... […]
A five-year agreement aims to future-proof and enhance the effectiveness of Stadium’s digital signage solutions across its store network in Sweden and Finland. The agreement includes the takeover and upgrade of its existing digital signage network, as well as the joint development of an In-store retail media concept. […]
by Florian Rotberg. When it comes to airport-based DooH, the new LED installations at Keflavik International Airport (KEF) are a frontrunner. The rapidly expanding airport on the outskirts of Reykjavik is being modernized at great expense. […]
From the press release: Coop is Norway’s second-largest grocery retailer, with a portfolio of approximately 1,200 grocery and home improvement stores. As part of the first phase, 128 digital screens will be deployed by ZetaDisplay into 32 of Coop’s Obs hypermarkets across Norway. Positioned in high-traffic areas, the screens will display brand messaging and real-time promotions. […]
Most states charge an application fee when you apply for a new billboard permit and an annual or biannual fee for the renewal of the permit. The fees vary from $5 to $125 per billboard face. The fees are typically designed to cover regulatory and administrative costs of a state sign code. […]
DENVER - LifeLoop, the resident and staff experience solution for senior living, has integrated the Amazon Signage Stick to its platform. LifeLoop is the first senior living technology provider to bring this digital signage solution to the industry. […]
Luis Rijo. The company introduced a DOOH planner with inventory discovery capabilities within Adform FLOW. The tool provides a visual map-based interface for planning DOOH campaigns, integrating screen location data with omnichannel media planning capabilities. […]
Dan Berthiaume, senior editor, technology, at Chain Store Age. A new digital in-store platform built by Barrows Connected Store is designed for Kroger with technology to support campaign execution which can be combined with Kroger Precision Marketing’s sales measurement capability. […]
by Antonia Hamberger. LG has introduced ProActive360 – which at first glance looks like a regular digital signage software solution but is actually designed as a managed services stack. The services are structured into three tiers, the baseline being device management. […]
by Antonia Hamberger. Last week, what might be the most ambitious LED project of the year went live in Dubai: a 418-meter-long and 3-meter-high screen along the promenade by the Dubai Fountains. Since the famous water show is being renovated this summer, an alternative attraction was needed. […]
Kitkat’s “Phone Break” and the Paris 2024 Olympic opening ceremony win the Outdoor Grand Prix at Cannes Lions 2025. Munich-based agency Serviceplan is among the Gold winners. The first Grand Prix went to Kitkat for its “Phone Break” campaign, created by VML Prague. […]
Andy Goodman, Age Advertising. If visibility is compromised, the first step is to determine the source of the obstruction. Is it on the leased property or from an adjacent parcel? […]
The San Antonio City Council voted to create a two-year pilot program for digital billboards in select areas of the city. Known as the Digital Media and Arts Pilot Program, the program permits Outfront Media and Urban Activation Institute to create 10 off-premise digital advertising billboards in designated districts. […]
Oudoor Lions: nine gold, 19 silver, 27 bronze. There were two Grands Prix awarded within the Outdoor Lions this year. The first went to KitKat for the ‘Phone Break’ campaign – ‘Crowd’, ‘Public Transport’, ‘Street’, VML, Prague – signalling the Czech Republic’s first Grand Prix. […]