by Florian Rotberg. The fallout from Stratacache, big promises - and still limited substance - around AI in digital signage, and the ongoing question about Infocomm’s future relevance. invidis looks ahead to the topics shaping the days to come. […]
by Florian Rotberg: In several cases, screens went dark overnight as backend services were switched off. While some networks have been taken over by IT integrators – often accompanied by hardware replacement - many existing installations don’t actually require new screens or players. What’s missing is a device management layer built specifically for digital signage. […]
by Balthasar Mayer. With invidis sessions, AI-driven trends and a new Americas Yearbook, the focus shifts to market insights, software evolution and real-world networking. It’s showtime, again! […]
Rafa Barthaburu, Chief Creative Officer at VML and Outdoor Lions jury member. People walk looking at their phones. So what should the Outdoor Lions reward? […]
Revised proposals topped out at AU$1.60 a share, but the board said there’s no certainty of a deal and told shareholders to take no action for now. Australia’s oOh!media says takeover talks are getting more serious, with revised bids now reaching AU$1.60 a share after a quick first round of due diligence. […]
Over the next two years, Tesco will transition to electronic shelf labels (ESL) across all of its stores eliminating millions of paper labels. The ESL switch will also simplify daily routines for colleagues, saving them from manually replacing labels when prices or promotions change. […]
Story by Carson Hartzog, Star Tribune. Retailers increasingly see themselves not just as sellers of goods but as media companies, using the data generated by millions of shoppers to help brands reach consumers and influence buying decisions. Those advertising operations, known as retail media networks, still account for a small share of most retailers’ sales. […]
By Drapers Bespoke: retailers’ utilisation of the AI technology to enable smoother, more relevant shopping experiences and create more productive workstreams is also increasing. Behind-the-scenes business usage of AI is spiking across the retail industry, quickly becoming a growth-driving, operational reality. […]
by Luis Rijo. One finding that may carry particular weight for CPG advertisers is the scale of in-store impact from digital campaigns. According to Incremental, on-site DSP campaigns showed 38% of their incremental effect occurring as in-store purchases. […]
by Florian Rotberg. Las Vegas | Fox’s $22 billion takeover of Roku signals a deeper shift: in the display industry, control over the operating system - and the data it unlocks - is becoming more valuable than the hardware itself. While digital signage remains platform-neutral for now, the real disruption may come from OS giants quietly extending their ecosystems into B2B. […]
by John Berkovich. Multiple private equity firms are competing to acquire Australia's largest out-of-home media company. A takeover battle for Australian out-of-home advertising company OOH Media has intensified, with competing bids reportedly valuing the business at up to A$845 million (US$550 million). […]
TORONTO, -- Quebecor Out-of-Home is integrating Vividata Spatial into its Connect platform, strengthening the audience intelligence available to advertisers planning and activating out-of-home campaigns across Quebecor’s network. […]
by Florian Rotberg. With the appointment of Markus Deserno as Director DACH, the European digital signage integrator is placing a clear bet on Germany and its neighboring markets. In an interview with invidis, CEO Gianluca Pasquali explains the strategic importance of the region, the growing role of Retail Media Networks, and why now is the right time to scale. […]
the North Carolina Outdoor Advertising Association and the Outdoor Advertising Association of Virginia ran public announcements to assist in the search for two inmates who escaped from the Vance County Detention Center. The inmates were captured after 4 days on the run. […]
That’s the lesson of Dept of Transportation versus Adams outdoor Advertising of Charlotte. Billboard Insider’s Take: Lease terms impact just compensation. A right to renew adds value to a lease. […]
