Luis Rijo. The IAB Europe study reveals significant budget reallocation patterns driving retail media growth. Display advertising emerged as the primary source of reallocated funds into retail media at 55%, overtaking linear television's 45% share from 2024. […]
Luis Rijo. The definitions establish clear parameters for on-site retail media as "advertising sold on a commerce platform or retailer's own digital properties." These typically encompass owned and operated websites and applications, featuring formats including Sponsored Products, Sponsored Display, and Display and Video advertisements. […]
by Alisha Buaya. Australia’s out-of-home (OOH) industry recorded net media revenue of $363.6 million in Q2 2025, a 19.36% increase from $304.6 million in the same period last year, The Outdoor Media Association (OMA) reported the digital Out of Home revenue accounted for 76.3% of total year-to-date revenue, up from 74.5% a year ago. […]
Antonia Hamberger interviewed MDEP expert Jon Sidwick from AV consultancy Blue Touch Paper. Microsoft has long developed solutions for Android. With the Microsoft Device Ecosystem Platform (MDEP), however, the company has created a complete platform based on Android that aims to fix its security flaws. […]
Awards Presented at DPAA Global Summit Recognize Outstanding Female Leadership NEW YORK – July 14, 2025 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today that nominations are open for its annual Leading Women in Digital Media Awards. […]
Companies with completed digital signage projects can apply until September 30. This year, there are 24 award categories, including a new one: “Green Signage.” The awards are open to integrators, hardware providers, software developers, agencies, and site operators—anyone involved in the design and execution of a project. […]
by Florian Rotberg. Christie Germany plans to sell its Pandoras Box media server business to three industry experts around Daniel Schäfer, one of the founders of Coolux, consultant Daniel Kaminski, and long-time user Andre Maier. The Canadian AV-specialist announced today that it has entered into a letter of intent to negotiate a binding agreement. […]
Attorney Marnie Cody says a QR code on a sign is an accident waiting to happen… I couldn’t agree more with Rothfelder’s comments this morning. A QR code on a sign is an accident waiting to happen. Moreover, some months ago, I tested my own concerns and attempted to safely and quickly click a QR code displayed on a sign located immediately adjacent the freeway I was traveling. […]
by Antonia Hamberger. “The Louis” is a 30-meter-tall structure in the shape of a cruise ship, with the upper levels sculpted like giant Louis Vuitton designer trunks. Inside, an extraordinary number of bags, trunks, and other items carrying the signature Louis Vuitton monogram are stacked creatively to form 360-degree canvases for a series of themed rooms. […]
by Florian Rotberg. Global demand continues to be affected by U.S. punitive tariffs and ongoing macroeconomic uncertainty. […]
Richard Rothfelder, Rothfelder & Falick. In short, I predict that, if an operator displaying such a QR code and ad on his billboard knew or should have reasonably anticipated that such a display would cause driver distraction and lead to a traffic accident, he could be held liable for the injuries and damages of the distracted driver and those he collided with. […]
By Chloe Coleman. Out-of-home (OOH) is no longer a supporting player—it’s the performance channel leading the charge. New data from Solomon Partners, released in June 2025, reveals that OOH advertising is outperforming nearly every other media channel across the two KPIs marketers care about most: cost efficiency and consumer recall. […]
by Balthasar Mayer. DAM, short for Digital Asset Management, is all about keeping brand elements – like logos and templates – organized and ready to use across different channels, with clear rules for how they’re applied. Canto and Fugo have developed an integration that allows digital asset management (DAM) elements to be transferred directly into Fugo’s digital signage CMS. […]
With the completion of this transaction, VENDO owns and operates eighty-one [81] digital outdoor billboards across Canada; including British Columbia, Alberta, Manitoba, Ontario, and Nova Scotia. Canada Billboards operate six [6] digital outdoor billboard faces in Kingston and Windsor, ON. […]
by Florian Rotberg. InfocommAsia – the premier ProAV and Digital Signage event in Asia – is just around the corner. Thousands of end-users and ProAV experts join the InfocommAsia team, AVIXA and invidis for the three-day show at Queen Sirikit National Convention Center (QSNCC) in the heart of Bangkok. […]