Editors’ Picks

Billboard Insider’s Three Takeaways From Last Week’s IBO Conference (Billboard Insider)

Our first thought on last weeks IBOUSA conference in Denver is, ZOOM has been a necessary and productive means of communication during the pandemic, but it is no substitute for gathering together in person, to share ideas, catch up on friendships and learn together as an industry. It was truly a pleasure to be together. Hope you all felt the same. […]

billboardinsider.com
Thu, May 13 at 2:30 PM

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16:9: World Out of Home Organization to Unveil New Audience Measurement Initiative Next Week

Audience measurement is a huge factor in the out of home media business – both analog and digital – and the global volunteer body that’s trying to herd the media company cats has developed a set of guidelines designed to help more easily sell the mediums. […]

sixteen-nine.net
Thu, May 13 at 2:15 PM

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Seven Outdoor Advertising Myths, Debunked (75 Media)

There’s no doubt that advertising represents huge business in the UK, with an estimated £23.6 billion likely to be invested in various marketing efforts and channels through 2021. What’s more, the cumulative ad spend on these shores could surpass £27 billion by the end of 2024, particularly as brands continue to invest in increasingly integrated campaigns. […]

75media.co.uk
Thu, May 13 at 2:00 PM

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EVCS and iKahan Media Combine EV Charging Stations With LED Screens, Create Digital Billboard Network (OOH Today)

ARCADIA, CA – EVCS, a leader in the electric vehicle (EV) charging station industry, today announced it has partnered with iKahan Media, an independent, minority-owned (MBE) certified outdoor media company to expand and to create a digital billboard network combining EVCS chargers with state of the art LED screens. […]

oohtoday.com
Thu, May 13 at 1:00 PM

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16:9: Vegas Margaritaville Entertains Bar Guests With Transformed Projection Mapping Show

This is inside the Margaritaville on the Las Vegas Strip, which has a new projection-mapped and display show. It is called the Volcano Show, which from poking around online seems to be some sort of regularly scheduled multi-sensory event in the bar (walked by that place a billion times, but never been in). […]

sixteen-nine.net
Thu, May 13 at 12:00 PM

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The Benefits of Billboards [Video] (Billboard Insider)

Richard Hamlin and Marnie Christine Cody of Hamlin Cody Law firm are running a series of short videos on Billboard Law.  Some highlights from the most recent video. […]

billboardinsider.com
Thu, May 13 at 11:00 AM

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16:9: An Ikea Store You Can’t Get Lost In Relies on Digital Displays

If you stay away from Ikea because you’re sick of getting lost in the labyrinth design, you’ll like this new Ikea in the Causeway Bay area of Hong Kong. The store is a pop-up that is testing an ultra-small format until the end of October. You can’t buy flat-pack furniture or shelving units, but you can pick up everyday living items like kitchen items, small decor pieces and Swedish foods. […]

sixteen-nine.net
Thu, May 13 at 10:30 AM

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The Seven Winners of OMA’s Creative Collection Competition for Q1 2021 (OOH Today)

The competition attracted 31 submissions from OMA members including: JCDecaux, oOh!media, QMS Media and Shopper Media Group. The new category ‘Out of Home for Good’ received five entries and was the most debated as the judges explored messages that work best to drive action for government and charity campaigns. […]

oohtoday.com
Thu, May 13 at 10:00 AM

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Trailhead Media Continues to Grow (Billboard Insider)

Trailhead Media, the biggest out of home company you’ve never heard of, continues to grow. Insider guesses Trailhead has more than 3,000 faces which makes it the 9th largest Bulletin/Poster company in the US. Here’s what Insider knows. […]

billboardinsider.com
Thu, May 13 at 9:00 AM

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Orange Barrel Media and The City of West Hollywood Launch The Sunset Spectacular (OOH Today)

Orange Barrel Media (OBM) is pleased to announce the launch of the Sunset Spectacular at 8775 Sunset Blvd. The innovative full-motion digital media tower was created through a public-private partnership with the City of West Hollywood and is estimated to generate on average $3 million in annual revenue for the City to reinvest in the broader regional cultural and creative community. […]

oohtoday.com
Thu, May 13 at 8:00 AM

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Unleashing the Possibilities With Freeform LED Technology (Daktronics)

Freeform LED elements allow the possibility of bringing light to pretty much any application, structure, building and more. Here are a few examples we've been a part of. […]

blog.daktronics.com
Thu, May 13 at 7:30 AM

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Upcoming Webinar: “Has the Pandemic Changed Expectations of Digital Signage?,” June 3 (AV Magazine)

Post pandemic, companies are remodelling physical spaces to create larger ones for in-person interaction that complies with safe distance rules. Displays and digital signage are in big demand – serving as communication hubs for transmitting guidelines to employees and guests. […]

avinteractive.com
Thu, May 13 at 7:00 AM

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Upcoming Webinar: “Achieving the Wow Factor With Limitless dvLED Solutions,” June 16 (Commercial Integrator)

In order to provide a memorable, engaging experience for their guests, companies are looking to upgrade their legacy video walls and projectors to a seamless dvLED experience. Many of those companies – possibly yours — also need to convert their meeting and/or public spaces to collaborative work environments. […]

commercialintegrator.com
Thu, May 13 at 6:45 AM

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Ford Has Patented a Way to Bring Billboards Inside the Car (The Next Web)

By Matthew Beedham. Street sign sensing tech is becoming increasingly common on modern cars, and it’s a useful safety feature that can be used to keep drivers aware of speed limits and other restrictions. But Ford’s latest patent suggests that it wants to use that technology to make money. […]

thenextweb.com
Wed, May 12 at 3:30 PM

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16:9 Podcast: How VideowindoW Turns Airport Lounge Windows Into Digital Signage Displays

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT The digital signage industry has seen through its history a number of stabs at using window glass as a display surface – using films and projectors, LED overlays and even high-bright screens facing out from inside. […]

sixteen-nine.net
Wed, May 12 at 3:00 PM

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