Of the top 100 OOH advertisers, nearly one quarter are technology brands, including Apple (#2), Amazon (#6), Dell (#37), Google (#5), Microsoft (#26), and Samsung (#17). “Tech brands continue to increase their spend in O...
The Center Stage sessions will explore how to increase audience engagement through personalised and immersive experiences using AR, VR, wearable technology and human-centred user interfaces. Leading thinkers and practition...
DSS Europe takes place on 4-5 July, 2018 at the Sheraton Hotel at Frankfurt Airport in Germany. This will be the first time DSS Europe will be staged in a city other than in its long-term Munich base. The event is a joint ven...
Top Ten OOH category spending and rank (totaling 80.5% of $7.7 billion OOH revenue in 2017)....
OAAA asked digital billboard manufacturers three insightful questions: The OOH industry estimates there are 7,800 digital billboards operating in the US. When we talk with the OOH operators, internet security is a hot t...
APN Outdoor has managed to hold on to three of its key contracts: Transport for Brisbane, Transdev Melbourne and Adelaide and Parafield Airports, for what the company says is multiple years. The company says transport for ...
Audi and JD Sports are the launch partners for Two Towers® Manchester which goes live on April 23, reaching an audience of 3.6 million people along the elevated section of the A57. The double-sided towers capture access in b...
Sky dethroned P&G in UK traditional media ad spend in 2017, according to research from Nielsen. Nonetheless, spend on the likes of cinema, direct mail, door drops, outdoor, press, radio and TV advertising was down by 3.5%...
The new technology effectively addresses security drawbacks in centralized content hosting. It makes storing information and value on the network safer than ever. While Location Intelligence is being used by various companie...
Billboards are having a moment. Traditional advertising has been falling for years. Companies just aren't spending as much on newspaper, radio and television ads. And last year was not much better, according to an industry...
Seattle may have a ban on digital billboards but Seattle Mag reports that a building at fourth and union is testing the limits of the city’s sign ordinance. The building is owned by Ann and Danny Schnitzer. Ann Schnitzer is...
Combining location data and programmatic technology, DOOH is becoming increasingly integrated into omnichannel marketing strategies. Marketers can now put their own data to work using first-party data to find and engage with ...
VR is moving to a stage where the headsets aren’t needed any more. Last year at the Infocomm 2017 there was an excellent VR experience on display. NEC had worked together with nine other companies to showcase an immersive V...
McDonald's; Apple; Geico; American Express; Google; Amazon; Coca Cola; HBO; Verizon; Chevrolet. ...
Mereo, a global OOH (out-of-home) revenue management company, joined DPAA in 2017. Mel Stott recently spoke with David Giudici, the company's Finance & Sales Director. Tell us about what Mereo does in the digital out-of-...