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Retail media progress slowed, valuations of media assets are inflated (Mi-3)

By Paul McIntyre - Editor At Large. Despite a multi-year bull run in retail media globally, there was an abundance of retail executive teams around the world disappointed with their retail media network initiatives. That's largely because of a misleading valuation method influencing what retailers think they can extract in advertising terms from their physical and digital store media assets. […]

mi-3.com.au
Tue, Feb 17 at 11:22 PM

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