Editors’ Picks

UAE’s digital signage industry shows resilience amid conflict in the region (Invidis)

by Florian Rotberg. Outlook: Post‑conflict acceleration expected The mood today is defined by uncertainty, but expectations for the medium term are optimistic. Once the conflict ends, industry insiders like John Joseph and Nita Odedra anticipate a strong rebound – and likely a surge in infrastructure investment, particularly in projects backed by the sovereign wealth fund. […]

invidis.com
Tue, Mar 10 at 6:57 PM

Permalink

Spain’s strong economic growth boosts its digital signage and Pro AV markets (Invidis)

by Florian Rotberg. After Germany, the UK, and the Nordics, Spain and Portugal sit comfortably in the mid‑field. Despite this, a structural shift is underway. […]

invidis.com
Tue, Mar 10 at 6:52 PM

Permalink

CEO of Australian OOH advertising trade body explains its new audience measurement tool (Mumbrella – Audio, 20:52)

The long-awaited and much-touted out-of-home audience measurement tool is finally live, having been in development since 2021, and teased numerous times along the way. Elizabeth McIntyre, CEO of the Outdoor Media Association, appears on the Mumbrellacast, where Tim Burrowes quizzes her on the future of out-of-home advertising, the granular new Move system, and what’s happening within the OMA. […]

mumbrella.com.au
Tue, Mar 10 at 6:50 PM

Permalink

Huawei and Solum create platform that integrates retail infrastructure including digital signage and electronic shelf labels (Invidis)

by John Berkovich. The platform integrates networking infrastructure with electronic shelf label (ESL) technology to create a unified system that supports wireless connectivity, digital signage, and real-time pricing updates within a single architecture. […]

invidis.com
Tue, Mar 10 at 6:48 PM

Permalink

Outfront cuts headcount, displays, increases margins (Billboard Insider)

By SignValue. OUTFRONT’S total displays declined by 1% from 558,569 on 2024 to 552,877 in 2025 due to the loss of the company’s MTA and LA billboard contracts. […]

billboardinsider.com
Tue, Mar 10 at 6:41 PM

Permalink

A new wave of M&A shows that retail media’s easy growth is gone (Adweek)

By Kathryn Lundstrom. Retail media is moving into a rocky adolescence. The sector has recently seen a flurry of mergers, acquisitions, and consolidation deals aimed at helping marketers collect and combine lucrative shopping data. […]

adweek.com
Mon, Mar 9 at 7:32 PM

Permalink

Outfront adds 7,600 digital screens to VIOOH’s programmatic buying inventory (PPC Land)

The deal, announced on 9 March 2026 from London, places approximately 25% of the entire US digital out-of-home (DOOH) market within reach of automated buyers for the first time through the VIOOH platform. The scale of the arrangement is notable. […]

ppc.land
Mon, Mar 9 at 7:24 PM

Permalink

Digital Signage Summit will celebrate its 20th anniversary May 20–21, 2026 in Munich (Invidis)

What began as a niche industry gathering has long evolved into a central international strategy forum, where investment priorities are discussed, new perspectives are explored, and shared future priorities are set. Under the theme “NextGen Signage”, the anniversary edition will focus on the forces currently transforming the global market. […]

invidis.com
Mon, Mar 9 at 7:19 PM

Permalink

How US retail media networks are different from the European ones (Retail Media Breakfast Club)

Kiri Masters. Here's the data that sparked the conversation: strip out Amazon's dominance and in-store will represent only 3.3% of non-Amazon US retail media spend by 2029 (EMARKETER). But several European networks operate with in-store representing much larger shares of their retail media revenue. […]

retailmediabreakfastclub.com
Mon, Mar 9 at 7:17 PM

Permalink

New owner takes digital signage tech provider Amino private (Invidis)

by Antonia Hamberger. Amino Communications, a provider of device and software solutions for digital signage and PayTV, has been acquired by Sapphire Technology Group Limited (STGL). The move establishes private ownership of the Cambridge, England-based company, aimed at supporting its next phase of growth. […]

invidis.com
Mon, Mar 9 at 6:59 PM

Permalink

How and why something called MDEP might win the hearts and minds of the Dr. No guys in corporate IT (16:9)

by Dave Haynes. The term MDEP started popping up in my inbox and on feeds I pay attention to just around the time last year when I started to mentally check out from the day to day task of knocking out Sixteen:Nine, and from paying attention to all things digital signage. […]

sixteen-nine.net
Mon, Mar 9 at 2:00 PM

Permalink

DSF Mix and Mingle event in the Washington DC area on May 14, 2026

Registration is now open for the DSF Mix and Mingle event in the Washington DC area on May 14, 2026.  The event is being held at the Sheraton Reston Hotel which will serve as a venue for both the education sessions and our networking event.  As a member you receive complimentary registration. Please register early because the event is likely to sell out at about 130 attendees. […]

Editorial · Promoted content
Mon, Mar 9 at 12:14 AM

Permalink

Drones versus traditional OOH: Is the spectacle in the sky worth it? (Campaign Asia)

by Matthew Keegan. China has proved drone advertising can scale, with thousands of drones forming logos and animations in the sky. But as the format spreads, marketers must decide whether aerial spectacle belongs in the regular media mix or remain a costly stunt. […]

campaignasia.com
Mon, Mar 9 at 12:11 AM

Permalink

EV charger network JOLT is pitching its digital out-of-home network as advertising free from fraud (Mi-3)

JOLT argues that DOOH advertising is immune to bot fraud due to its physical presence and human audience verification. The recent launch of the MOVE OOH audience measurement system in Australia supports this claim by providing hour-by-hour, panel-level audience data across more than 180,000 outdoor sites. […]

mi-3.com.au
Mon, Mar 9 at 12:10 AM

Permalink

Australia’s Outdoor Media Association launches a new single measurement currency (Marketing-Interactive)

The rollout of Move marks a structural shift in how OOH campaigns are planned, bought and reported, replacing the long-running MOVE1.5 framework with what the OMA describes as a fundamentally different measurement model. OMA chief executive Elizabeth McIntyre positioned MOVE as the industry’s unified standard, spanning every major format across metro and regional markets. […]

marketing-interactive.com
Sun, Mar 8 at 11:25 PM

Permalink