by Florian Rotberg. Memory pricing has become the epicenter of this shift. Within just one year, memory prices have surged dramatically – by as much as fivefold in some cases. […]
At WOO’s London 2026 Annual Congress, the “Regulation and Reputation (Perception is Reality)” session put one of the Out of Home industry’s most urgent questions at the centre of the agenda: how does the medium protect public trust before isolated restrictions become a wider pattern of regulation? […]
by Valentin Klaß. The Dubai debut of the Euroshop spinoff is pushed back by one year. Messe Duesseldorf and its Gulf Office cite the need for better conditions on the ground — and they are not the only ones adjusting their plans in the region. […]
Rich is joining Smartify from Samsung Electronics, where he led go-to-market and monetization strategies for digital signage customers and media owners, creating new opportunities for advertising and programmatic revenue growth. Prior to Samsung, he held leadership roles at Dentsu and Publicis Media, where he developed media strategies for some of the world's leading brands. […]
by EMARKETER Editors and Arielle Feger. In-store retail media, which includes digital screens, smart carts, audio, and product sampling inside physical stores, remains the least developed segment of retail media. Yet demand is rising as advertisers seek to reach shoppers in the aisle, where most retail purchases still occur. […]
All members will now have access and be able to continue to download the content through the WOO Database. The WOO Database is a regularly updated, invaluable resource for WOO member companies, national associations and their employees, containing all the latest data on the Out of Home Industry worldwide. It is managed by WOO Insights Manager Heather Wallace. […]
The campaign activates when a non-BMW EV driver plugs into a JOLT charger, initiating a two-minute takeover of DOOH screens with BMW creative content. Simultaneously, the JOLT app delivers BMW video and display advertising to the user's device, creating a multi-channel engagement strategy. […]
Kanchan Srivastava. At the centre of this transition is RoadStar, the IOAA-backed audience measurement and planning platform developed by Relu AI. While several leading OOH agencies have adopted the platform, questions around wider agency buy-in, privacy safeguards, interoperability with proprietary tools and industry-wide standardisation continue to shape the debate. […]
by Dave Haynes. First, there was very little in the way of stupid shit. There may have been others, but the only (not in any way) hologram thing I saw was Samsung’s well done but business-no-hoper Spatial Signage unit. […]
By Emily Dalamangas. The emergence of AI answer engines has completely changed the traditional marketing funnel and the journey to discovery, said Leo. She looks at it as building blocks where, in the beginning, there was search, retail media, and social, and now it’s AI. “As a marketer, you can’t skip any of those steps,” she explained. […]
Record net sales for fiscal 2026 of $838.7 million; Record orders for fiscal 2026 of $860.8 million; Q4 EPS of $0.17, adjusted EPS(1) of $0.27, up 50% from adjusted EPS(1) YoY; Product backlog rose to $356.2 million at year end with solid pipeline entering fiscal 2027. Daktronics, Inc. (NASDAQ: DAKT) reported results for its fiscal year and fourth quarter ended May 2, 2026. […]
Billboard Insider’s take: Recording is the clearest way to notify potential landowners that you own a billboard. But constructive notice can also be deemed to occur if you have a large nameplace and phone number attached the the billboard or if an appraisal of the property (which a buyer has access to) refers to your lease. […]
By Andy McDonald, SVP, Government Affairs, OAAA: In sum, the current U.S. AI regulatory environment is defined not only by decentralization, constitutional uncertainty, and infrastructure pressures, but also by continued state activity and emerging federal indecision over how aggressively to regulate advanced AI systems at the model level. […]
The move underscores the retailer’s ambition to expand beyond being one of the largest advertisers in the US to becoming a major media owner and advertising platform in its own right. In a similar deal, Fox acquired CTV specialist Roku for USD 22bn just last week . […]
Rick Boost. The city’s ubiquitous billboards are not battling the smartphone for consumer attention, they’re embracing it. From modest bus shelter posters to the giant billboards beside the city’s cross-harbour tunnels, a distinctive element of Hong Kong’s cityscape is its sheer abundance of outdoor advertising. […]
