Strategic partnership combines interactive wayfinding, premium digital media, and property digitization to create seamless visitor experiences and unlock new revenue opportunities across North America. LAFAYETTE, Colo. and MIAMI, Fla. […]
Global Digital Out-of-Home Ad Spend Decelerated in 2025, Rising 12%, With a 15.3% Gain Projected in 2026 Fueled by Elections & Sporting Events Stamford, CT, August 4, 2026 – Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew at a decelerated rate of 12% in 2025, down from a 15.5% increase in 2024. […]
ZANESVILLE, Ohio — Adams Outdoor Advertising, the nation's fourth-largest out-of-home advertising company, has completed two strategic acquisitions—Barnes Advertising Corp. and Oliver Outdoor's billboard assets across eastern Ohio and western Pennsylvania. […]
by Florian Rotberg. The out-of-home giant significantly increased revenue and earnings in the first half of 2026. The Fifa World Cup provided an additional boost. […]
By Flavia Moura: The incoming CEO says the small-format push is about reaching more customers. Read the margin math and it is really about feeding a retail media network with a structural weakness only more stores and a marketplace can fix. […]
The contract extends a successful 15-year commercial partnership. Canary Wharf has evolved into a vibrant mixed-use district with a host of prime retail, office, residential and leisure space. In 2025, the district attracted a record 76 million people and is considered one of Europe’s most prestigious outdoor advertising locations. […]
By Mitchell Parton. Robinson said that previously, the company had been focused on retail media through its proprietary upsell screens, called Lift, in stores. The company has 13,200 screens installed at 6,600 locations, in addition to in-store digital walls. […]
We sat down with Adams Outdoor staff, Rich Zecchino and Theresa Mitchell, who played key roles in advancing this new Adams Outdoor billboard advertising market. Rich: It’s the largest single expansion we’ve ever done. Two acquisitions closing on the same day, Barnes and Oliver’s Ohio and Pennsylvania inventory. […]
India's Premier Professional Audiovisual & Integrated Experience event will be held 16-18 September, 2026 in Mumbai, India at the Jio World Convention Centre (JWCC) alongside thousands of technology leaders, system integrators, enterprise decision-makers and innovators shaping the future of professional audiovisual and integrated experience solutions across India and South Asia. […]
Every year, the Pro AV industry eagerly awaits the SCN Top 50 Systems Integrators. The reason isn’t necessarily because the ranking contains a bullet-proof gauge of the size of the channel. […]
Mike Fantis is Vice President, Managing Partner at DAC Group UK. Footfall was in decline even before the pandemic and growing numbers of traditional retailers are investing heavily in their retail media portfolios as a means to shore up revenues. But, and let’s be honest with ourselves here, when is the last time that in-store advertising really improved your customer experience? […]
by Florian Rotberg. The agreement links digital screens in public spaces with more than 14,000 displays inside RD Saúde locations. Advertisers will be able to activate targeted DOOH campaigns around specific store locations and continue communicating with consumers once they enter the retail environment, with 14,000 displays inside RD Saúde locations. […]
By Alex Marks, Posterscope. The dual screen relationship between social media and TV has long been understood, but our recent study ‘The Point of Social’ highlights that one of the most under used media channel partnerships is actually OOH and social, and this is particularly true in a retail environment. […]
by Balthasar Mayer: Prime Minister Péter Magyar’s government is continuing its post-Orbán reform agenda in Hungary. Following the 2026 ban on “hateful political advertising,” the new law prohibits advertising structures larger than 15 square meters in public spaces. Operators must remove existing installations at their own expense. […]
Shripad Ashtekar, Managing Director, Signpost India Ltd, in a candid fire-side chat anchored by Dr. Dwarika Uniyal, Pro VC and Director of RV University, at OAC 2026. Prof. […]
