In-store retail media is stuck in a system that wasn’t built for it (EMARKETER)
by Peter Allen Clark. Physical stores represent retail media's largest untapped growth opportunity, but the industry's ecommerce-first infrastructure is preventing that potential from being realized. "Retail media in the US was never built for physical stores," said our analyst Sarah Marzano at EMARKETER's Commerce Media Trends Summit. […]
Thu, Apr 16 at 11:36 PM




