Billboard Insider has compiled a list of 31 firms which have invested in out of home in the past or are looking at out of home now. Professional investors like the industry’s barriers to entry, low technology risk and digital billboard upside. Company or Fund Comment: Acon Investor in Magic Outdoor which was merged with Fairway Outdoor in 2004. […]
Chinese display giant BOE Technology Group just got bigger, with the announcement yesterday that it will acquire roughly 81% of the stock shares of Nanjing CEC Panda Display and 51% of a sister company, Chengdu CEC Panda Display. […]
The Austin, TX-based touch technology firm SigmaSense has completed and announced a $22 million Series A funding round, saying the capital infusion will help make the company a major player in the field. […]
Join OAAA's Anna Bager as she moderates an important discussion about how OOH advertising makes cities better with JCDecaux CEO, Jean-Francois Decaux, Clear Channel Outdoor CEO, William Eccleshare, and OUTFRONT Media CEO, Jeremy Male. […]
Using projection and cameras to make an otherwise mundane surface interactive is not new, but technology advances mean the experiences are steadily getting better and the ideas more interesting and fun. This is a concept from Argo Design, a creative technology agency that is based in Austin, TC but also has offices in New York and Amsterdam. […]
By Roey Franco, VP, Innovation, Xaxis. As cities continue to re-open and out-of-home activity is on the rise throughout the nation, digital-out-of-home (DOOH) advertising is just as important now as ever. […]
This connection enables Posterscope to book near real-time, programmatic campaigns with any media owner who is using Signkick Trading Bridge to manage their automated transactions; a list which already includes Clear Channel UK, World Outdoor, Admedia, City Outdoor, ACMS and Limited Space. […]
AdQuick's DSP offers access to digital OOH screens with 48-hour attribution reporting, multiple SSP integrations, and geospatial audiences targeting. Built from the ground up for digital marketers, they can now adapt to campaigns in real time, rather than planning campaigns months in advance with a limited set of inventory. […]
Elliot Maras. There is no question that digital signage, kiosks and many other technology industries are undergoing a serious transition due to COVID-19. […]
DOOH inventory at 20+ leading retailers with over 35,000 screens available onsite and in-store, including Albertsons, Food Lion, Jewel-Osco, Giant Eagle, Safeway, Hannaford, Shaws, Walgreens and independent convenience stores can be accessed directly through Quotient’s programmatic digital media buying and planning solutions. […]
Ari Buchalter, CEO of Place Exchange: “ ... there are potential issues at play when it comes to out-of-home, and it is vital to ensure that all inventory is properly vetted, that buyers know exactly what they are buying, that delivery aligns with expectations, and that any data collected complies with all applicable regulations. […]
This is an effective video developed by the Portuguese queue management solutions firm Moviik to show how access controls can be handled for small retailers trying to work within the restrictions brought on by COVID-19. […]
This is a really nice multi-screen project for a beauty brand’s store in Andorra, and a great example for marketers in this industry on what to do when showcasing company work. The project page is rich in detail and visuals showing what was done, how and why. Too often, I get pitches or news releases that blabber on and on about who did it, and why everyone is excited/delighted/thrilled. […]
RMG Networks has re-branded itself to align the company name and core product – with RMG people now known as Korbyt people. “Customers already know us for Korbyt. […]
WEDNESDAY SEPTEMBER 23, 2020. AdTECH: OOH – Sydney is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. […]
