What nobody tells you: a view of OOH buying from both sides (Campaign ME)
Info Media Group’s Safwat Abdulkhalek. I spent 13 years buying OOH. Then I crossed the floor and sold it. […]
Wed, Jun 10 at 9:02 PM
Info Media Group’s Safwat Abdulkhalek. I spent 13 years buying OOH. Then I crossed the floor and sold it. […]
By Mitchell Parton. The entire retail media industry, from networks to agencies and tech platforms, is showing up in full force to promote brands during the World Cup and prove the effectiveness of the sector. […]
TOKYO, June 10, 2026 /PRNewswire/ -- IRIS Optronics, a pioneer in full-color Cholesteric Liquid Crystal Display (ChLCD) technology, has been honored with the 2026 Digital Signage Award, presented by the Digital Signage Consortium (DSC) of Japan. […]
The 15-second video clips at 11,000 FamilyMart stores are a response to a ‘record-breaking surge’ in fraud across the country. Recorded fraud losses in Japan reached a rampant ¥324.11bn ($2.12bn) in 2025 alone, a more than 50% increase in a year. The increase is being driven by tokuryū gangs, a new generation of anonymous, tech-enabled criminal networks distinct from the traditional yakuza. […]
by John Berkovich. The acquisition continues CTI’s aggressive expansion strategy, which has included more than half a dozen acquisitions since early 2024, including control-room specialist Vistacom, Delta AV, courtroom AV firm Nomad AV Systems, and live-events provider MP Productions, as the company builds deeper expertise in key vertical markets. […]
Samsung’s color e-paper displays have found a retail use case at Pleatsmama, a South Korean fashion brand known for products made from recycled materials. The retailer has deployed Samsung color e-paper displays throughout its flagship store in Seoul, replacing printed signage used for promotions, product information and brand storytelling. […]
We suspect the ballot initiatives stem from bad blood surrounding a $400 million lawsuit which SoFi filed against the city of Inglewood for failing to live up to a development agreement. SoFi’s owners have contended that Inglewood’s 2025 agreement with WOW Media permitted digital billboards in the vicinity of Hollywood park and SoFi stadium which may negatively hurt advertising relationships. […]
David Smith. Display solutions specialist will debut a new AI-ready digital signage category and announce a major industry partnership at InfoComm 2026 in Las Vegas. The company says the new signage category sits within its Android SoC portfolio and is designed for installations where what it describes as UltraSlim aesthetics and visual performance are priorities. […]
Edinburgh Festival Fringe artists have made fresh complaints over a second ’distressing’ process for buying outdoor advertising at the festival. The issues included:Website Malfunctions: The online booking process was plagued with technical difficulties, mirroring the problems from the first sale. […]
By Nadia Cameron - Publisher: oOh!media confirms Bain Capital in the running, joins trio of equity firms in the acquisition ring. Bain Capital has put in a non-binding offer for the group, throwing its hat in the ring alongside Pacific Equity Partners and I Squared Capital. In an ASX statement this morning following a brief pause in trading, oOh! […]
oOh!media has paused trading on the ASX pending an announcement, confirming Bain Capital and other unnamed financial sponsors have made conditional non-binding indicative offers for the out-of-home advertising company. The offers are consistent with the terms of the I Squared Capital proposal, oOh! said in a statement to the ASX on Tuesday. […]
by Florian Rotberg. Ordering PCs or notebooks from Lenovo, Dell & Co. today requires nerves of steel – and, perhaps more importantly, a healthy dose of faith. […]
by Florian Rotberg: Global standards, shared best practices, and coordinated lobbying efforts are becoming essential. Without this alignment, there is a risk that technology platforms – such as T-Mobile's Vistar Media – could dominate media buying processes, effectively shifting power away from traditional agencies and media owners. […]
The programmatic Digital Out-of-Home (pDOOH) advertising spend generated approximately $1.4 billion in revenue globally in 2025 — equivalent to 7% of total DOOH expenditure. The Americas leads all regions in pDOOH penetration at 14.2%, driven by the maturity of the US market and the established presence of OOH-focused programmatic infrastructure. […]
By Craig Patterson. Canadian retail marketing faced growing pressure in Q1 2026 to connect spending with measurable business outcomes. Retailers, brands, landlords, agencies, and media companies entered the year facing a more complex environment. […]