Rod Rackley took notes from John Morgan, of Morgan & Morgan, P.A. law firm. Measurement: We’ve debated it long enough. […]
by Florian Rotberg. Digital signage system of a German franchisee of a well-known QSR chain was compromised earlier this week. Attackers reportedly managed to guess a weak default password and gain access to the CMS. The manipulation initially went unnoticed. […]
Lamar reported net revenues of $624.5 million for the third quarter of 2026 versus $585.5 million for the third quarter of 2025, a 6.6% increase. Operating income for the third quarter of 2026 increased $20.4 million to $209.4 million as compared to $189.1 million for the same period in 2025. […]
"Our third quarter revenues grew over 9% given broad strength across all aspects of our business, and resulted in healthy Adjusted OIBDA and AFFO growth," said Nick Brien, Chief Executive Officer of OUTFRONT Media. "We currently expect 2026 will be a double-digit revenue growth year, reflecting our focused execution and IRL's re-emergence as an integral part of advertisers' marketing campaigns. […]
Rod Rackley: Morgan didn’t claim to have invented funny advertising. He said he watched GEICO, State Farm and Progressive running what amounted to comedy skits and figured they must know something he didn’t. So he made the same bet across TV, radio and outdoor at once. […]
In the 21st century, for lack of anything better, the OOH measurement guide is still based on (unmeasurable) impressions [Ed]. Canada's first-ever Digital Out-of-Home impression measurement for roadside inventory and modernizing how OOH audiences are measured and evaluated. […]
By Nick Coston: If we’ve made it so easy why aren’t we breaking records every month in ad sales across all OOH products? Do we charge too much, are the digital flips too short, should they maybe be at least 30 seconds each, are some screens too small, or is that poster unit sitting by the railroad tracks covered by trees? […]
Revenue growth is driven by digital and programmatic trading. […]
by Valentin Klaß. Google, Japanese police and five companies have detected, exposed and shut down a global botnet. Partners included Lumen, Synthient and Trend AI. […]
By Rod Rackley: John Morgan said it plainly: “Most creative is not creative.” Then he went a step further and said most of the billboards he looks at are wasting their money. The room laughed. […]
Registration has opened for Asia’s largest trade show for LED displays and system integration. Since its launch in 2015, ISLE has strategically evolved beyond just LED screens. Spanning 80,000 sq metres across four halls, the show now offers a complete AV integration ecosystem. […]
by Valentin Klaß. Avixa has named David Labuskes' successor. The ProAV association’s next CEO is Marco Pardi, who beat out more than 100 applicants. […]
Measure BB — short for “Billboard Blight” — would bar the city from allowing billboard advertising on sidewalks, medians and the like. Owners of SoFi Stadium, Intuit Dome and the Forum, who have their own sponsorship deals, backed that measure. The fight started last year over billboards. […]
61% of European buyers cite a lack of measurement and reporting, while concerns around data availability have jumped from 31% to 58% in just one year. […]
By Michael Bürgi. “There’s still tremendous growth to be had in the commerce landscape,” Khan told the audience, citing the stat that more than 80% of sales are still happening in store, but less than 5% of retail media is spent on in-store media. […]
