Editors’ Picks

How the growing patchwork of local ad restrictions affects DOOH advertising (IAB UK)

Beth Rogers - IAB UK, Public Policy Manager. The majority of advertising rules in the UK are set nationally through legislation and the advertising Codes administered by the ASA. However, local authorities across the UK can also set their own policies for the advertising inventory they own or control, including billboards, bus shelters and other public spaces. […]

iabuk.com
Mon, Nov 2 at 10:26 PM

Permalink

oOh!media shareholders back $898m takeover by I Squared takeover, pending FIRB and court approval (Mi-3)

Shareholder approval clears a major hurdle in the deal to make Australia’s largest outdoor advertising network privateFIRB and court approval remain outstanding, with completion targeted for 10 December. […]

mi-3.com.au
Mon, Nov 2 at 10:18 PM

Permalink

Most sales happen in physical stores, yet stores draw only about 5% of retail media revenue, Omdia estimates (MarketScale)

43% of US retail media buyers with active in-store budgets say they underuse them. The barriers they name are activation complexity and measurement, both software and data problems rather than a lack of demand. 02 In retail media, “inventory” can mean screen time or shelf stock. […]

marketscale.com
Mon, Nov 2 at 6:26 PM

Permalink

Global AI-powered retail tech provider Vusion has acquired Spanish retail ad operator In-Store Media (PRNewswire)

Vusion (VU - FR0010282822), has comppleted its acquisition of In-Store Media (ISM), following the agreement announced on July 27, 2026 and the satisfaction of all conditions precedent, including the receipt of the required regulatory approvals. […]

prnewswire.com
Mon, Nov 2 at 12:22 AM

Permalink

In some markets, OOH is gaining market share at the expense mostly of TV, radio, and Direct Mail: Borrell Associates (Billboard Insider)

Local digital advertising is growing nearly twice as fast as previously forecast, fueled by a dramatic reshuffling of the nation’s business landscape and surging demand for streaming video, according to new forecasts from Borrell Associates. […]

billboardinsider.com
Mon, Nov 2 at 12:22 AM

Permalink

Proposal to introduce floating billboards along Mumbai’s coastline faces public outcry (Exchange4Media)

Kanchan Srivastava: The proposal triggered objections from environmental groups, residents' associations and political leaders, with concerns ranging from visual pollution and commercialisation of public spaces to the potential impact of illuminated advertising on marine biodiversity. […]

exchange4media.com
Mon, Nov 2 at 12:22 AM

Permalink

Adams Outdoor Advertising acquires 115 billboard faces, including eleven digital displays from Haynes Sign Company and Invest Outdoor LTD in South Carolina (Business Wire)

With the addition of these assets, Adams will operate nearly 3,000 advertising faces across South Carolina, including 120 digital displays, providing advertisers with expanded scale, flexibility and market coverage. […]

businesswire.com
Mon, Nov 2 at 12:17 AM

Permalink

Australia’s Outdoor Media Association has opened entries to the 2026 OMA Creative Awards (Sprinter)

Agencies and creatives are invited to submit their best Out of Home campaigns. The concept artwork for the 2026 OMA Creative Awards embraces the outdoors in their most imaginative form, transforming natural landscapes into immersive, dreamlike worlds. […]

sprinter.com.au
Mon, Nov 2 at 12:14 AM

Permalink

LED screens in Malaysia display pornography after hacking (AVInteractive)

A group calling itself Leakers said the motive behind hacking into the eight screens around Kluang was to expose security weaknesses, rather than to extort money or to distribute ransomware. A representative from the group claimed that the compromised system had several security vulnerabilities, some of which could be exploited through the pages and interface of the system itself. […]

avinteractive.com
Mon, Nov 2 at 12:10 AM

Permalink

Two-thirds of Billboard Insider readers accept leases based on revenue percentage

Last week we polled Billboard Insider readers as to whether they accept percentage leases where the landlord’s rent is a percent of the revenues generated by a billboard. Two-thirds of our readers accept percentage leases. […]

billboardinsider.com
Mon, Nov 2 at 12:10 AM

Permalink

Samsung Electronics is strengthening its position in the global display supply chain with the acquisition of Samsung Display’s entire 10.16% stake in Chinese panel manufacturer TCL CSOT (Invidis)

by Florian Rotberg: The transaction, valued at approximately US$950 million, transfers the investment from Samsung’s display subsidiary to the consumer electronics and digital signage division that remains heavily dependent on LCD panel supply. The news was first reported by the Korea Herald. The stake originated from Samsung Display’s 2020 sale of its Suzhou LCD fab to TCL CSOT. […]

invidis.com
Sun, Nov 1 at 5:58 PM

Permalink

The merger of the merged: Israeli ad tech company Perion to be acquired by Affle at a valuation of $420 million (The Jerusalem Post)

Upon completion of the transaction, expected in early 2027 subject to regulatory approvals and the shareholder meeting, Perion will become a wholly owned subsidiary of Affle and will continue to operate under its brand. The company's shares are expected to be delisted from trading on NASDAQ and the Tel Aviv Stock Exchange. […]

jpost.com
Sun, Nov 1 at 5:57 PM

Permalink

Large-format flat panel displays unit sales rebounded 16% among Pro AV Dealers in September 2026 (PMA Research)

In the Pro AV channel, September market results registered a solid uptick in unit sales. After a pronounced dip in August, unit sales rebounded 16% among Pro AV Dealers. Even better, the year over year unit performance was up 35%. […]

pmaresearch.com
Sun, Nov 1 at 5:55 PM

Permalink

Kantar’s Target Group Index (TGI) survey in Ireland shows high effectiveness of outdoor ads (Adworld)

James Byrne, PML Group: The autumn (R2) 2026 data release of the Republic of Ireland TGI survey has found that 425,000 adults bought, or asked for information, after seeing a promotion on posters – up from just over a quarter of a million a year ago. Nearly half of adults nationally (48.4%) have acted in response to seeing any type of Out of Home advertising, either at the time or later on. […]

adworld.ie
Sun, Nov 1 at 5:44 PM

Permalink

Digital billboards in several countries hacked to show porn (Gizmodo)

By Kyle Torpey: Sexually explicit footage appeared on digital LED billboards in Egypt, Malaysia, Brazil, and reportedly Iraq and China on Thursday. Following these incidents, a group on Telegram claimed responsibility for an operation it described as simple enough that “anyone with two brain cells” could have pulled it off. […]

gizmodo.com
Sun, Nov 1 at 5:29 PM

Permalink