Editors’ Picks

The obstacles outdoor advertising must overcome to increase its market share: Tom Goddard in Warsaw (Media-Marketing)

Part of Tom Goddard's address focused on weaknesses within the OOH sector. He identified demonstrating campaign effectiveness as an urgent task, announcing that a broader industry initiative was being prepared to help address it. He also linked this to the need for better audience measurement. […]

media-marketing.com
Mon, Oct 26 at 11:44 PM

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How a clash over digital billboards between Inglewood leaders and SoFi Stadium operators hit Nov. 3 ballot (Los Angeles Times)

By Sam Farmer, Staff Writer. A decade after Inglewood helped bring SoFi Stadium to life, the city and Rams owner Stan Kroenke are locked in a court fight over the deal that helped build it. The dispute includes 60 digital billboards that stadium operators say threaten sponsor exclusivity, with Measure BB asking voters to restrict advertising on public property. […]

latimes.com
Mon, Oct 26 at 11:36 PM

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How to win when the planning commission is against you (Billboard Insider)

Last week Las Vegas Billboards won an appeal before the Las Vegas City Council to convert a non-conforming static billboard to a digital billboard. The case is a textbook study in how to win an appeal when the Planning Commission and Staff are against you. […]

billboardinsider.com
Mon, Oct 26 at 10:58 PM

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The future of retail planning: AI can provide you with data from customer behaviour simulation before any installations (Invidis)

by Florian Rotberg. Implications for digital signage could be enormous: the approach enables the retailer to develop more integrated store and digital signage experiences, optimize layouts and screen placements, and do so at a fraction of the time and cost required today. […]

invidis.com
Mon, Oct 26 at 12:11 AM

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Campaign Middle East’s Breakfast Briefing dedicated to out-of-home advertising will take place November 13, 2026 in Dubai

The half-day event will take place at 8 a.m. at The Westin Dubai Mina Seyahi, bringing together senior marketers, media agencies, OOH media owners, adtech specialists and creative leaders to explore how the medium is evolving beyond visibility to deliver measurable impact, stronger audience connections and business growth. […]

campaignme.com
Mon, Oct 26 at 12:10 AM

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The U.S. billboard acquisition market is entering one of its most competitive periods in years (Billboard Insider)

By SignValue. Mubadala Capital's $6.2 billion acquisition of Clear Channel Outdoor and taking the company private leaves Lamar Advertising and OUTFRONT Media as the only two publicly traded companies among the industry’s traditional “Big Three. […]

billboardinsider.com
Sun, Oct 25 at 11:14 PM

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Econocom aims to become Europe’s first €500 million ProAV powerhouse (Invidis)

by Florian Rotberg. After the rapid acquisition of four ProAV and digital signage specialists in 2025, the €3 billion managed services provider is now focusing on integration, leadership, and strengthening its European audiovisual ecosystem. Recent management appointments highlight the growing strategic importance of ProAV within Econocom’s broader business. […]

invidis.com
Sun, Oct 25 at 11:11 PM

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The evolution of luxury retail media: Alex Germanis shares lessons from 25 years at Harrods (The Retail Bulletin)

Interview with Alex Germanis, Platform Head at Harrods - by Karen Howard. Looking back, what have been the most significant shifts in retail media and customer engagement? If we’re talking about in-store retail media opportunities, the biggest shift has been down to advances in screen technology. […]

theretailbulletin.com
Sun, Oct 25 at 11:09 PM

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CMO Round Table on MENA retail media: From shelf space to measurable media (Campaign Middle East)

Anup Oommen. The store remains retail media’s biggest untapped canvas: Despite the growth of online commerce, physical retail remains central to the region’s shopping behaviour. For consumer packaged goods in particular, the store is still where many decisions are made. […]

campaignme.com
Sun, Oct 25 at 11:03 PM

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How to combine different types of OOH/DOOH advertising for an effective campaign (Adworld)

Colum Harmon, PML Group. It’s not a question of replacing one format with another. Rather, it is about recognising the power of a layered approach to OOH planning, where each element plays a distinct role in delivering stronger business outcomes. […]

adworld.ie · Promoted content
Sun, Oct 25 at 10:52 PM

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Retail media’s next chapter: demand for in-store screens, ease of buying and measurement (MediaPost)

Lauren Sanvidge , Op-Ed Contributor: More than 80% of U.S. retail sales still happen in physical stores, and above 91% for food and beverage. In-store media is 3% of retail media spend outside Amazon. […]

mediapost.com
Thu, Oct 22 at 10:08 PM

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Can Scala turn Vertiseit global? (Invidis)

by Florian Rotberg. The Swedish digital signage software specialist continues to execute on its SaaS strategy, but the bigger story is whether Scala can become the launchpad for Vertiseit's next phase of international expansion. […]

invidis.com
Thu, Oct 22 at 7:10 PM

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Subway’s new format connects digital menu boards, self-order kiosks and kitchen displays (Invidis)

by John Berkovich. The concept will become standard for new restaurants and remodels across EMEA starting in 2027. The concept integrates digital menu boards, self-order kiosks, kitchen display systems and order-status screens into a connected environment designed to simplify ordering and improve restaurant operations. […]

invidis.com
Thu, Oct 22 at 7:06 PM

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The big retail media questions (Invidis)

In-store retail media is booming – yet there’s no ready-made rulebook for retailers looking to enter the business. Instead, there are multiple strategies for building and monetizing a network can follow multiple strategies. Retail media is one of the most dynamic areas in today’s advertising industry – and at the same time one of the most difficult to clearly define. […]

invidis.com · Promoted content
Thu, Oct 22 at 12:14 AM

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Recap of recent OOH/DOOH advertising events (Billboard Insider)

By Nick Coston. For that last 3 weeks, the OOH industry has been involved in five major advertising shows. […]

billboardinsider.com
Thu, Oct 22 at 12:14 AM

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