Florian Rotberg. Prowise has secured the largest contract in its history with a Bundeswehr large format touchscreen tender. The award highlights a growing trend in public sector procurement: security certifications and software governance increasingly matter as much as hardware specifications. […]
Malaysia’s out-of-home (OOH) advertising industry is taking a significant step toward greater accountability and transparency with the launch of the Outdoor Advertising Association of Malaysia (OAAM)’s Unified Measurement Initiative. […]
Traditional AV approaches force ‘rip-and-replace’ upgrades in the name of scalability but resilient architectures are the key to preserving your AV investments, says Mark Graham of Symetrix. The advent of AV over IP has brought a shift toward scalable AV architectures. […]
What makes Times Square displays technically different: The digital billboards in Times Square are much more than oversized screens. They are high-brightness LED displays designed to stay visible in direct sunlight, rain, and among hundreds of nearby digital signs. Brightness levels typically range from 5,000 to 8,000 nits, compared to around 400 nits for a standard commercial display. […]
That’s the lesson on Lamar Advertising Southwest, Inc “Lamar” v Grandview Realty, LLC “Grandview”: Lamar had a three year lease for four billboard structures on property owned by Grandview. […]
Florian Rotberg describes five trends that will have a lasting impact on the digital signage market. After all, what was long considered a relatively stable growth industry must now adapt to constant disruption. […]
By Donna M. Mitchell: Revenue from billboard advertising and related contracts will collateralize $765.1 million in asset-backed securities (ABS), from manager AOA Management. Adams Outdoor Advertising, 2026-1, will sell the notes through three tranches of notes that have an anticipated repayment (ARD) date of July 2031 and a final maturity date of July 2056. […]
The assets include 26 digital displays in addition to hundreds of static faces throughout Louisiana. Terms of the deal were not disclosed. “Our family has operated our business in Louisiana for over 50 years. […]
by John Berkovich: For the quarterfinals and the semifinals of the World Cup, let’s focus on the big LED display technology of the venues hosting those games. We use both stadium names: The “real” name and the name given for the time of the world cup due to the rigid sponsoring rules. […]
The findings suggest advertisers can no longer rely on individual channels to deliver full-funnel performance. They also raise questions about whether traditional approaches to effectiveness measurement are keeping pace with modern media strategies. "Our benchmark data shows that the traditional idea of the marketing funnel is becoming far less predictable," said Alistair Hill, CEO at On Device. […]
The Digital Signage Federation launched the Pixel Awards, a new annual program honoring digital signage projects, people and innovations. The inaugural ceremony takes place Sept. 17, 2026, during the DSF Mix and Mingle at Filoli Gardens in Woodside, California. […]
by Valentin Klaß. Retail group Euronics Italia is launching its own Retail Media Network. For programmatic sales, the company chose Framen as its partner. […]
70% of our readers use Quickbooks to keep financials. 21% use another system. 6% use a bookkeeper. […]
This year’s report drew on over 100 individual responses covering 85 unique territories that together account for 95% of global GDP. It is available to all WOO Members. […]
by Steve McClellan. Independent OOH agency Talon has acquired PJX Media, a move that Talon said makes it the largest independent OOH specialist in the U.S. Financial terms weren’t disclosed. […]
