Editors’ Picks

Sunday, December 9, 2018

2019 State of the Sign Industry Report (Sign Media)

Digital out-of-home advertising can comprise a variety of screen shapes, sizes, and levels of interactivity, making it one of the fastest growing and interactive forms of advertising. In fact, McRae says marketers and adve...

Retail Tech Predictions for 2019 (Market Business News)

A big sign that says “Sale” is not going to cut it anymore. Digital signage is dynamic and attention-grabbing. It gives any store a modern look while offering a major upgrade over static signage. Not only does it communic...

MediaPost: OOH Advertising For The Next Generation

OOH advertising has actually become a standout method of reaching those in Generation Y and Z, due to its novel, non-digital approach. This audience was raised as “digital natives,” never knowing a world without advanced ...

Saturday, December 8, 2018

Some recent OOH moves (OOHToday)

14 people moves —2 Company moves —Promotions, Hirings, Firings, Retirings, Mergers & Wins. It looks like Ray Rotolo and Sandy Seago are no longer with BoardActive?  ...

Friday, December 7, 2018

16:9: Good Crowd In Miami For DSF Networking Mixer

Decent crowd out last night in Miami for the Digital Signage Federation’s networking mixer. Not sure how many people, but I saw lots of familiar faces and met some new folks, including some in from Latin America. There ...

How to go green with digital signage (DSToday)

Of course, you could argue that digital signage simply replaces paper waste with electricity usage. Yes, digital signs need power, but not as much as you might think. Most displays now have at least 100,000 hours of life in t...