by Florian Rotberg. For years, the provenance of hardware or the headquarters of a software company played little role in digital signage procurement. Solutions, features, and price were the decisive criteria. […]
by Florian Rotberg. Cyber Threats: From Random to Highly Targeted. For many years, cyberattacks were mostly random: viruses, simple malware, and opportunistic hacks. […]
The main takeaway from the research is that broadcast vendors communicate from an engineering-led perspective, while buyers are focused on outcomes and applications. […]
SignValue’s Take: None of the new Clear Channel Outdoor investors knows out of home although they are sophisticated investors with deep pockets. Clear Channel Outdoor is going private in this transaction which means fewer reporting and legal costs associated with public market compliance. […]
Earlier this week Clear Channel Outdoor agreed to sell to Mubadala Capital/TWG for $6.2 billion. So what should a Clear Channel Outdoor shareholder do? Vote for the sale when you get your solicitation from the company and wait with your fingers crossed until the transaction closes in the third quarter of 2025. […]
To: All employees; Subject: Clear Channel’s Next Chapter; I’m pleased to share some exciting news: Clear Channel has entered into an agreement to be acquired by Mubadala Capital, a global alternative asset management platform with deep experience in media and technology, in partnership with TWG Global. […]
Brian Monahan, SVP of Retail Media at Albertsons Media Collective: Our biggest priority is building out our in-store media network. We see retail media as a three-legged stool: offsite, onsite, and in-store. […]
James Pepper, CEO at Vista Technology Support. Display Innovation: MicroLED‑in‑Package (MiP), COG, Transparent LED, and 21:9 5K This year’s display launches were more than incremental. […]
Luis Rijo. Mubadala Capital and TWG Global will acquire Clear Channel Outdoor for $6.2 billion at $2.43 per share, representing 71% premium and one of advertising industry's largest leveraged buyouts. Clear Channel Outdoor Holdings this week agreed to a $6.2 billion take-private transaction with Mubadala Capital and TWG Global that values shareholders at $2.43 per share in cash. […]
by Florian Rotberg. The winning team of Serena Wilson, Xavier Súñer, Mariona Sillaurren and Librada Morales developed LUCIA – an accessible designed space fitted with a video-based kiosk, sensors and an exterior LED screen wrap for public messages and DooH. […]
Let’s be honest: LED truck advertising entered the market with a perception problem. Early operators treated mobile billboards like circus acts — drive around, make noise, hope someone notices. No strategy. […]
By Tom Bingham, LG Electronics USA. Retail Media Networks Move In-Store: Retail media networks aren’t new. Many large retailers have long sold advertising on their websites and apps to consumer packaged goods brands and other advertisers. […]
Updated venue classifications support scalable DOOH buying and aligns the medium more closely with the omnichannel media ecosystem. The update responds directly to market demand for standardized venue definitions that support transacting DOOH at scale. […]
By Anthony Vargas. Traditionally, digital out-of-home (OOH) inventory is grouped by venue type. But programmatic buyers want to know exactly what they’re bidding on – which is why generic categories like “retail” or “transit” just don’t cut it anymore. […]
SignValue’s take: Good for shareholders, probably good for creditors, good for the industry. It helps no one when one of the three biggest companies in the US out of home industry has limited funds to invest in growth because of a crushing debt load. Looks like that may be about to change. […]
