Vector Media is a fast-growing US OOH ad operator specializing in data-driven, innovative large-format transit advertising. In this exclusive interview with Digital Signage Pulse, CEO of Vector Media Marc Borzykowski revealed some of the reasons behind the company's rapid success. Please tell us about Vector Media's origins. […]
Ocean Outdoor has agreed to acquire Sweden-based out of home operator AdCityMedia (ACM), further strengthening its Scandinavian presence. “This deal will take Ocean into seven of Europe’s key advertising countries with a footprint of over 100 million people," said Ocean Group CEO Tim Bleakley, declaring that the opportunity for digital out of home in the Nordic countries is "huge". […]
Transparent LED mesh displays have come a long, long way in terms of resolution and scale, and the tech’s ability to deliver tight and bright visuals. In the right setting, it can look really good, particularly at a distance. For glass curtain walls that aren’t really windows, that people don’t really look out, they’re a great option. […]
Liseanne Gillham, VP Marketing, Broadsign. I would have to say the increased accessibility for advertisers to dynamically display different content based on real-time, data-driven conditions such as weather, time of day, lotto jackpot, pollen count, sports scores, etc. Whatever you can dream up! […]
Danville, Ill.-based LED manufacturer Watchfire Signs says work is now complete on what is touted as the world’s largest single video screen, a renovated Fremont Street Experience in Las Vegas. Watchfire won the $30 million deal last year and says the project was delivered on budget and ahead of a schedule that had schemed in a “grand reveal” on New Year’s Eve. […]
The new model is already available to local authorities and features a green roof that will contribute to the reduction of urban pollution. Supported by its R&D department, JCDecaux has designed a new generation of bus shelters inspired by nature. […]
Inside info on advertisers and agencies for Salespeople working at OOH. Direct-to-consumers ( DTC ) companies using OOH advertising. […]
Claude Dicks, President of Allison Outdoor, owner of 1,270 out-of-home faces and 29 digital billboards deployed across North Carolina and Georgia. We look at a couple criteria. If we have two digitals in the market already…we may need one or two more…because we’re generally sold out. […]
Out-of-home (OOH) media owner Ocean Outdoor Limited said it has made an offer to takeover Swedish out-of-home ads operator AdCityMedia. Ocean said it offered 165 Swedish Krona per share, with a transaction value of approximately 308.3 million Swedish Krona, or £24.7 million. The Swedish firm is listed on is listed on the Nasdaq First North Growth Market. […]
French interactive software and solutions firm Intuiface has worked out an interesting integration with a Dutch technology company, Nexmosphere, that makes sensors and actuators used for things like one-to-one retail merchandising and marketing. Nexmosphere gadgets range buttons, RFID readers, gender identification cameras, and proximity sensors to LED light strips and audio players. […]
Uncle Tetsu is a well-known Japanese bakery that is recognized for its delicious cheesecake. There are about 60 restaurant locations around the world (Japan, Malaysia, Taiwan, Melbourne, etc.) with eight locations in Canada. Stingray Business was approached to create a menu board (two screens) for their new location in Toronto’s Yorkdale Mall. […]
Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a sensor-driven location data network. The partnership follows Ada’s continued success in helping advertisers to accurately target OOH campaigns on actual observed behaviours, delivering clear return on investment. […]
Wrapify will deploy its wrapped vehicles on the 2020 election trail beginning November 2019 in New Hampshire, featuring political candidates’ campaigns on cars throughout the state. Wrapify is the only ad platform in U.S. history that provides widespread visibility and delivers measurable results for political candidates, while boosting jobs for the American population. […]
Val Morgan has launched a raft of new initiatives for it advertisers, including a new brand positioning, a digital publishing platform, and programmatic out-of-home (OOH) advertising. The idea is to extend Val Morgan’s advertising reach to more targeted, measurable audiences. Val Morgan’s new positioning is ‘Australia’s Attention Destinations’. […]
By Thomas Germain. How the most intrusive parts of the web are expanding into the real world, complete with data collection and targeted ads. On a bright Friday morning, Frank O’Brien is giving me a tour through Times Square in New York City. […]
