BY IAN ZELAYA & ERIK OSTER. Super Bowl host cities normally get flooded with out-of-home ads leading up to the Big Game. However, this year OOH advertising might look different for Super Bowl 55 host city Tampa as rising Covid-19 numbers will likely lead to a significant decrease in attendance. […]
The professional display solutions side of electronics giant Philips has been re-branded as Philips Professional Display Solutions, or PPDS. There is a new logo, look and website at ppds.com, and a new tagline – powering evolution. […]
by Bradley Cooper. If there is any technology that made a big splash in the digital signage and self-service industry, it's touchless. From gesture control to virtual keyboards, these individual solutions have helped retailers, museums and other businesses adapt to the demands of COVID-19. […]
By Jed John Ikoba. Taiwanese tech giant ASUS has launched its latest Chrome OS device known as Fanless Chromebox. The device packs 10th generation Intel CPUs and is available in two processor versions. […]
The webinar series will occur across three days: Jan. 19 at 11:30 a.m. EST, Jan. […]
by Cherryh Cansler. When better-burger concept BurgerFi opened several years ago in Florida, a drive-thru wasn't part of the plan. After all, the fast casual industry was still new, and the up-and-coming concepts were trying to set themselves apart from quick-service chains with innovative service models and higher-quality menu items that took a little longer to prepare. […]
Many readers commented on yesterday’s post on the slow rollout of billboard antennas. A reader says cell companies are choosing to deploy on utility poles, not billboards. It’s mainly due to legislation that allows for wireless antenna’s to go on utility poles or separate stand-alone polls in the ROW. […]
ZetaDisplay AB (Nasdaq Stockholm: ZETA) expands its cloud-based Digital Signage software platform with Digital Out of Home (DOOH) functionality. The launch represents the second step of the Group’s software platform strategy communicated during November last year. […]
AdTECH: OOH – Toronto is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. This event is being Chaired by Stephanie Gutnik | Consultant, Digital Transformation | OUTFRONT Media. AGENDA: WEDNESDAY OCTOBER 6, 2021. […]
The integration provides agencies and advertisers access to inventory on the VIOOH marketplace, such as inventory from JCDecaux North America and enables them to activate against it with exclusive data and insights. […]
Global media measurement company Ipsos has been appointed by the Outdoor Media Association (OMA) to upgrade its MOVE (Measurement of Outdoor Visibility and Exposure) audience measurement system. […]
Ever since I arrived at Clear Channel Outdoor Americas (CCOA) five years ago, I’ve enjoyed being an active part of the reimagining of the out of home (OOH) medium. […]
Cellular billboard antennas are the-next-big-thing-that’s-going-to-happen-but-never-does. Insider suspects this is because many billboards are in rural areas with little additional demand for cellular/wireless antennas. Insider has received only 1 request from a cellular company seeking wireless antenna space on a Circle City Outdoor billboard. […]
LG Business Solutions USA has introduced a new line of high-brightness outdoor LED Signage displays “designed to capture the attention of passersby at various locations including arenas, stadiums, retail stores, restaurants, hospitals, schools, transit centers, hotels and more. […]
The computer vision firm AdMobilize has done a partnership with USSI Global that will see the AV/IT systems integrator positioned to deploy audience analytics systems for digital signage networks and other use cases. The two teams, says PR, have worked together to optimize the implementation of AI in digital signage projects for Retail, C-Store and more brick and mortar locations. […]
