Thursday, November 30, 2023

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Clear Channel cuts scale of Singapore OOH ad business after LTA contract loss (Marketing-Interactive)

Camillia Dass, Senior journalist. OOH provider Clear Channel Singapore will be cutting the scale of its local business after the Land Transport Authority (LTA) dropped its bus shelter advertising contract with the company, according to Kelly Khoo, CEO of Clear Channel when MARKETING-INTERACTIVE reached out. The bus shelter contract will come to an end on 31 December this year after 22 years. […]
Thu, Nov 30 at 6:23 PM

Clear Channel Outdoor’s US billboard business has struggled this year while airport ad sales are strong (Billboard Insider)

Clear Channel Outdoor Americas CFO David Sailer: "Roadside has struggled this year and a big part of that has been the national business on roadside…but when you look at airports, national has been very strong. In the third quarter we were up close to 20%…It’s been a pretty strong premium market all year and and our airports division is more of a premium buy. […]
Thu, Nov 30 at 6:22 PM

Supply-side platform VIOOH makes JCDecaux’s DOOH inventory available for programmatic buying in South Africa (Bizcommunity)

JCDecaux South Africa has over 170 digital screens in shopping malls, railway stations, roadside and at airports now available for programmatic purchase. Advertisers will have access to audiences across seven provinces including Gauteng, Western Cape and KwaZulu-Natal. Programmatic DOOH offers more control and transparency, as well as flexibility in targeting, contextualisation and optimisation. […]
Thu, Nov 30 at 6:18 PM

A new digital out-of-home (DOOH) network is launching ads in elevators and lift lobbies of commercial venues in Ireland (Marketing IE)

No Limit Branding (NLB) has begun rolling out locations across the country in shopping centres, car parks, hospitals and hotels, with further site categories planned. The company will be selling inventory from cycle 25 (4th–17th December), available for the critical Christmas season. NLB inventory is available from both PML Group and Talon with whom they have commercial terms in place. […]
Thu, Nov 30 at 12:11 AM

DOOH agency Billups launches OOH analytics platform and measurement dashboard that uses mobile device data

Billups Analytics and Measurement Dashboard will use mobile device data to provide advertisers with near real-time analytics and performance metrics to optimize OOH campaigns Billups, a global OOH managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has launched Billups Analytics, an analytics platform specifically for OOH campaign performance tracking and measurement. […]

Billups · Promoted content
Thu, Nov 30 at 12:10 AM

Wednesday, November 29 Wed, Nov 29

Tech investor Tim Draper makes a “seed investment” in 3D display company Magnetic 3D (PRWeb)

magnetic 3D says it has received "a Seed investment" from Tim Draper and Draper Associates, a global venture capital firm. In connection with Magnetic 3D's participation in the web-reality series, "Meet the Draper's: Season 5" and following a track through Draper University's Fundamentals of Entrepreneurship, Magnetic 3D secured funding from Tim Draper. […]
Wed, Nov 29 at 7:17 PM

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