Wednesday, July 16, 2025

Editors’ Picks

Tuesday, July 15 Tue, Jul 15

What are on-site, off-site and in-store ads? IAB Europe aims to clear terminology confusion, updates retail media definitions (PPC Land)

Luis Rijo. The definitions establish clear parameters for on-site retail media as "advertising sold on a commerce platform or retailer's own digital properties." These typically encompass owned and operated websites and applications, featuring formats including Sponsored Products, Sponsored Display, and Display and Video advertisements. […]

ppc.land
Tue, Jul 15 at 11:15 PM

DPAA Opens Nominations for Leading Women in Digital Media Awards

Awards Presented at DPAA Global Summit Recognize Outstanding Female Leadership   NEW YORK – July 14, 2025 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today that  nominations are open for its annual Leading Women in Digital Media Awards. […]

dpaaglobal.com · Promoted content
Tue, Jul 15 at 10:57 PM

The Digital Signage Awards, held annually during the ISE in Barcelona, are now open for submissions (16:9)

Companies with completed digital signage projects can apply until September 30. This year, there are 24 award categories, including a new one: “Green Signage.” The awards are open to integrators, hardware providers, software developers, agencies, and site operators—anyone involved in the design and execution of a project. […]

sixteen-nine.net · Promoted content
Tue, Jul 15 at 10:55 PM

Canadian AV-specialist Christie to sell its German media server business Pandoras Box to three entrepreneurs (Invidis)

by Florian Rotberg. Christie Germany plans to sell its Pandoras Box media server business to three industry experts around Daniel Schäfer, one of the founders of Coolux, consultant Daniel Kaminski, and long-time user Andre Maier. The Canadian AV-specialist announced today that it has entered into a letter of intent to negotiate a binding agreement. […]

invidis.com
Tue, Jul 15 at 10:48 PM

OOH professionals say QR codes a bad idea on roadside billboards (Billboard Insider)

Attorney Marnie Cody says a QR code on a sign is an accident waiting to happen… I couldn’t agree more with Rothfelder’s comments this morning. A QR code on a sign is an accident waiting to happen. Moreover, some months ago, I tested my own concerns and attempted to safely and quickly click a QR code displayed on a sign located immediately adjacent the freeway I was traveling. […]

billboardinsider.com
Tue, Jul 15 at 10:29 PM

Louis Vuitton’s latest immersive mega store in Shanghai has almost no screens (16:9)

by Antonia Hamberger. “The Louis” is a 30-meter-tall structure in the shape of a cruise ship, with the upper levels sculpted like giant Louis Vuitton designer trunks. Inside, an extraordinary number of bags, trunks, and other items carrying the signature Louis Vuitton monogram are stacked creatively to form 360-degree canvases for a series of themed rooms. […]

sixteen-nine.net
Tue, Jul 15 at 12:10 AM

Monday, July 14 Mon, Jul 14

Operators of roadside billboards containing a QR code may be sued for causing a driver distraction (Billboard Insider)

Richard Rothfelder, Rothfelder & Falick. In short, I predict that, if an operator displaying such a QR code and ad on his billboard knew or should have reasonably anticipated that such a display would cause driver distraction and lead to a traffic accident, he could be held liable for the injuries and damages of the distracted driver and those he collided with. […]

billboardinsider.com
Mon, Jul 14 at 6:40 PM

Low CPM, high ROI compel brands to shift budgets to OOH advertising (Smartify)

By Chloe Coleman. Out-of-home (OOH) is no longer a supporting player—it’s the performance channel leading the charge. New data from Solomon Partners, released in June 2025, reveals that OOH advertising is outperforming nearly every other media channel across the two KPIs marketers care about most: cost efficiency and consumer recall. […]

blog.smartifymedia.com · Promoted content
Mon, Jul 14 at 12:10 AM

Samsung VXT, Fugo and Canto partner to enable digital asset management (DAM) integration in digital signage (16:9)

by Balthasar Mayer. DAM, short for Digital Asset Management, is all about keeping brand elements – like logos and templates – organized and ready to use across different channels, with clear rules for how they’re applied. Canto and Fugo have developed an integration that allows digital asset management (DAM) elements to be transferred directly into Fugo’s digital signage CMS. […]

sixteen-nine.net
Mon, Jul 14 at 12:10 AM

Vendo Media acquires 6 digital billboards as well as leased and permitted sites for future digital billboards from Canada Billboards (Billboard Insider)

With the completion of this transaction, VENDO owns and operates eighty-one [81] digital outdoor billboards across Canada; including British Columbia, Alberta, Manitoba, Ontario, and Nova Scotia. Canada Billboards operate six [6] digital outdoor billboard faces in Kingston and Windsor, ON. […]

billboardinsider.com
Mon, Jul 14 at 12:10 AM

Sunday, July 13 Sun, Jul 13

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