The fastest-growing format was out-of-home advertising, reflecting the return to mobility for most Americans following the pandemic, the report said. […]
MONDAY OCTOBER 10: 15:00 – 17:00 Creative Realities Inc. Digital Safari At Hudson Yards; 18:00 – 20:00 Digital Signage Federation Cocktails & Controversy; 18:00 – 20:00 DPAA VIP & Speakers Dinner (Invite Only). […]
Gregory Fournier, General Manager, Client Development, The Trade Desk, Asia Pacific and Daniel Tan, Managing Director, Mediakeys Singapore have joined the line-up of speakers at the World Out of Home Organization's APAC Forum to be held in Kuala Lumpur, Malaysia from October 11-13. […]
Interview with Marc Borzykowski, CEO, Vector Media. The digital panels are anticipated to be new model 75″ LED bus shelter panels. These panels will also be deployed on many of the amenities being deployed such as scooter docks, equipment lockers and wayfinding kiosks. […]
By Katy Conway. While it’s natural for your business to consider various cost-cutting exercises as you look to consolidate your interests, you should try to avoid slashing your marketing spend as a first port of call. […]
By Bill Bradley. Out-of-home advertising was the fastest growing ad format, with 30% growth year-over-year, largely driven by the ongoing recovery since the Covid-19 pandemic led to a steep decline in 2020. Cinema advertising also recovered, growing 430% in the first half, as audiences returned to theaters in full force. […]
By Guy Campos. An energy-saving ban on the use of digital signage and Digital Out of Home screens will now only run from 10pm to 6am, rather than the 10pm to 4pm period in the initial regulations. The German government has cut back restrictions on the use of digital signage designed to curb energy usage. […]
By Webb Wright. It’s beginning to look a lot like out-of-home (OOH) advertising season. 59% of people have plans to travel during the upcoming holiday season, with the vast majority planning to travel by personal vehicle, airplane, or a combination of the two, per a new poll of 1,000 American adults from the Out-of-Home Advertising Association of America (OAAA) and the Harris Poll. […]
This realighnment refocuses resources on accelerating the company’s successful digital advertising business, collaborating with Volta’s numerous retail and commercial property partners, and driving public-private partnerships that align with the $7.5 billion of funding the Federal government has allocated towards public EV charging infrastructure buildout under the Bipartisan Infrastructure Law. […]
Lemma's integration with Yahoo demand-side platform allowed the Omnicom Media Group to buy and implement the programmatic DOOH exposure for the Renault Kiger model as part of their omnichannel campaign. The campaign runs on DOOH screens in India's busiest airports. […]
Moldrich joined as CEO of OMA in 2010, bringing 30 years’ experience to the role, having worked in various sectors, including media, the arts, higher education and in government, as a marketer. OMA is currently taking expressions of interest for the CEO position at the OMA and MOVE. Moldrich will be taking six months off to recharge and revitalise before she considers her next move. […]
By Calum Jaspan. Transport for NSW has put the out-of-home contract for the new Sydney Metro City and Southwest contract out to tender, worth an initial seven years with an option to extend an extra three. […]
Initial share buyback program of up to EUR 50m for the coming months / Q3 business performance fully in line with forecast and on course to achieve targets for the year / Long-term profitable growth thanks to structural tailwind from the digitalization of out-of-home advertising. Today, Ströer Management SE, the general partner of Ströer SE & Co. […]
At the IBOUSA conference last week Lisa and Dan Nausley highlighted industries that are less likely to be impacted by recession. They make good candidates to look to for advertising, especially if the economy cools off. […]
Brian Coleman, CFO, Clear Channel Outdoor. The fundamentals of the business are pretty sound…advertisers who had left the market during covid are coming back and finding that the signs aren’t there any more so I think it’s created demand for outdoor assets… Digital Billboard Conversions. There’s still ample opportunity. […]
