Editors’ Picks

Ströer reshuffles boardroom following earlier-than-expected exit of Co-CEO Christian Schmalzl (Invidis)

by Antonia Hamberger. Ströer founder Udo Müller is tightening control at the top, pushing toward a faster, more platform-driven future. Ströer has announced a significant restructuring of its Management Board, marked by the early departure of Co-CEO Christian Schmalzl, who stepped down from his mandate on March 31, 2026. […]

invidis.com
Tue, Apr 21 at 10:22 PM

Permalink

Verde Outdoor sues sellers of Renfroe Outdoor assets over inflated sale price (Billboard Insider)

On February 11, 2026. Verde Outdoor sued the sellers on multiple counts which total more than $50 million for fraud, racketeering, conspiracy, breach of agreement and breach of duties. The lawsuit alleges that the Sellers advanced money through direct and indirect affiliates (e.g. […]

billboardinsider.com
Tue, Apr 21 at 10:20 PM

Permalink

China’s AI tech providers are investing heavily in data centers across Southeast Asia (Invidis)

by Florian Rotberg. Less elegant, but far more scalable, are offerings from China’s globally active hyperscalers. These companies are investing heavily in data centers across Southeast Asia. […]

invidis.com
Tue, Apr 21 at 10:20 PM

Permalink

The hidden cost of a cheap billboard structure (Billboard Insider)

In the billboard business, cost is always part of the conversation. Steel prices, installation, permitting—it all adds up. So, it’s no surprise that when it comes to structures, many operators look for ways to reduce upfront capital. […]

billboardinsider.com
Tue, Apr 21 at 10:17 PM

Permalink

Visual Art expands national retail media network network in Sweden with department store chain Åhléns (Invidis)

by Antonia Hamberger. Åhléns joins Visual Art’s retail media network. The department store chain adds screens in around 50 locations, bringing the network closer to becoming Sweden’s first nationwide offering. […]

invidis.com
Tue, Apr 21 at 7:33 PM

Permalink

QMS expands City of Sydney DOOH network to 600 screens (AdNews)

QMS has converted 50 static panels to digital across its City of Sydney street furniture network, taking the total to 600 digital screens spanning the CBD, The Rocks, Surry Hills, Darlinghurst, Haymarket and inner-city suburbs including Potts Point, Woolloomooloo, Zetland and Alexandria. […]

adnews.com.au
Tue, Apr 21 at 12:17 AM

Permalink

Citations for “The Advertising Industry Is Doing a Gilded Age Reenactment and Nobody Wants to Talk About It”

By Chris Gadek: The Eight-Year Stagnation. The core claim: ad market flat outside top five platforms since 2018. WARC Media, "2024 and the curious case of the two-paced ad market,"James McDonald, 2024, warc.com/newsandopinion. […]

blog.adquick.com
Tue, Apr 21 at 12:10 AM

Permalink

South Africa’s OOH ad operator Polygon is launching self-service platform designed to simplify buying digital out-of-home (DOOH) media for small businesses (Media Update)

Ahead of Prism's official launch, Polygon is running a pre-launch competition from Monday, 13 April to Monday, 4 May, giving SMEs the chance to win their share of R200 000 in digital billboard media — and step onto a channel typically reserved for big brands, says the network. […]

mediaupdate.co.za
Mon, Apr 20 at 10:43 PM

Permalink

Buyers and brands are still finalising commitments to advertise at the World Cup 2026 (DIGIDAY)

By Sam Bradley: EMarketer forecasts place overall brand spending on U.S. OOH at $11.28 billion, 42.3% of which will be spent on digital inventory. The World Cup is a spur to investment, with this year’s estimate a 6.2% increase over 2025; growth in 2027 is expected to slow to 4.4%. […]

digiday.com
Mon, Apr 20 at 10:30 PM

Permalink

D=Sign panel discussed how cloud architectures help improve management of digital signage networks (AVIXA)

In this D=SIGN Power Hour, Michelle Montazeri of the Digital Signage Federation moderated a discussion with industry experts Ryan Cahoy (AUO Display Plus), Pamela Lobaton (Spectrio), Steven Hoenig (Legrand AV), and George Pappas (i5 LED). […]

avixa.org
Mon, Apr 20 at 10:20 PM

Permalink

The City of Delhi looks to capitalise on DOOH boom with digital billboard ad rights tender (Pitch)

he civic body is offering the rights on a monthly licence fee basis through a two-bid process, involving both technical and financial evaluations. […]

pitchonnet.com
Mon, Apr 20 at 10:14 PM

Permalink

Retail media grows but hard-to-use offers hold it back (PYMNTS)

Retail media networks are expanding across retailers, marketplaces and financial institutions, as advertising tied to actual purchases can prove more successful than advertising tied to stimulating the intent to buy. The promise is that brands gain the ability to see whether campaigns drive incremental sales rather than just clicks or impressions. […]

pymnts.com
Mon, Apr 20 at 10:09 PM

Permalink

From forecourt to checkout: A look inside GSTV’s retail media network (The Drum)

Kristina Lutz, CMO, GSTV. Measurement underpins the whole thing. GSTV now runs hundreds and thousands of studies, slicing campaign performance by creative format, tag treatment and outcome. […]

thedrum.com
Mon, Apr 20 at 8:08 PM

Permalink

How California approaches vesting rights for billboard permits and preemption of local zoning codes (Billboard Insider)

Richard Hamlin, Partner, Hamlin | Cody. Vesting: Filing an application does not create a vested right. Obtaining a building permit does not create a vested right to build. […]

billboardinsider.com
Mon, Apr 20 at 7:55 PM

Permalink

How to find and develop a billboard site (Billboard Insider)

Charlie McIntyre, Owner, Bullfrog Outdoor. What’s the toughest site you ever developed? It was near wetlands. […]

billboardinsider.com
Mon, Apr 20 at 7:50 PM

Permalink