Futuresource’s analysis of this year’s show identifies further AV/IT convergence, pragmatic AI implementations and LED tech differentiation via control and vertical-specific optimisations. A key underlying trend was towards unified control and further convergence between AV and IT. […]
ARN Media has sold its Hong Kong out-of-home advertising business, Cody Outdoor International (Hong Kong) and Buspak Advertising (Hong Kong), to DFI Retail Group for HK $30.2 million, about AUD $5.6 million. The media group flagged its exit from the Hong Kong out-of-home sector last year, redirecting capital and management resources to its Australian operations. […]
The Hungarian Parliament has passed Act no. XX. of 2026 “On curbing hate-inciting political advertisements, ensuring the townscape integration of commercial advertisements, and amending certain investment rules” (the Act), which contains sweeping new rules on outdoor billboard and placard advertising. […]
In May, more than 500 attendees and 100 speakers turned the two-day event at the Hilton Munich Airport into a vital platform for powerful quotes, deep insights, and dynamic exchange. Vertiseit’s acquisition of Scala is a highlight that will stick with many for a long time. The news spread quickly during the beer garden gathering after the first day. […]
By DANIEL MILLER: LOS ANGELES — The World Cup was supposed to be a moment of unalloyed triumph for the city of Inglewood and the owner of SoFi Stadium, its signature sports venue. But the estranged partners have been embroiled in a long-simmering legal dispute, and now the city has emerged with a victory in court. […]
New Billboards by Global brand launched, combining the scale of Global’s newly expanded 48-sheet network - now the largest in the UK - with market-leading capabilities to create and plan campaigns as well as prove effectiveness and impact through Global:IQ. […]
Outdoor advertising company JCDecaux SE (Euronext Paris: DEC)has renewed its contract with Heathrow. Heathrow is the most connected airport in the world, with a record 84.5 million passengers in 2025. […]
Paul Skeldon: Success has created a problem. The retail media industry now finds itself facing the same challenge that confronted digital advertising before it: fragmentation. […]
The collaboration will enable advertisers to dynamically update creative displayed across Tesco’s in-store digital screens using live data signals, allowing campaigns to respond instantly to changing conditions such as weather, time of day, product availability, local demand, promotional activity and shopper behavior. […]
By Annie La Vespa: Premium U.K. DOOH is no longer defined solely by roadside billboards and transport hubs. Today, buyers can access a diverse mix of landmark destinations, retail environments, transit networks and even residential locations — much of it through programmatic channels. […]
By Debbie Williams: OOH is growing, but the bigger story is why advertisers continue investing in it. As digital channels become more crowded and consumer attention becomes harder to capture, brands are placing greater value on media environments tied to real-world behavior. The latest available OAAA data and 2026 industry forecasts suggest that shift is accelerating. […]
by Florian Rotberg: A premium Checkers Liquor store at Fourways Mall showcases how digital signage can fully leverage a compact, high-frequency retail environment. From digital endcaps to cold-room integrations, the store highlights the strong potential of in-store retail media within South Africa’s tightly regulated liquor market. […]
by Florian Rotberg: Power outages remain a persistent challenge in South Africa, often causing traffic lights to fail and intersections to gridlock. In response, Primedia Outdoor has partnered with the Johannesburg Roads Agency (JRA) to help keep traffic flowing during load shedding. […]
John Musick, founder and owner, Music Outdoor. Never got into digital because I never had to borrow money, and I didn’t want to start. Digital has its place, but it doesn’t hold up on cost per thousand. […]
The company is raising approximately $12.0 million in gross proceeds by selling over 3.4 million new shares and warrants. They plan to use these funds to pay down debt, fund daily operations (working capital), and pursue potential acquisitions. Impact on Current Shareholders: Existing shares usually "dilute" (lose a fraction of their proportional value) when new shares are created. […]
