Friday, September 25, 2020

Editors’ Picks

Thursday, September 24 Thu, Sep 24

Wednesday, September 23 Wed, Sep 23

Shopper marketing company Quotient Technology unveils new 35,000-screen in-store DOOH inventory, available for programmatic buying (OAOA)

DOOH inventory at 20+ leading retailers with over 35,000 screens available onsite and in-store, including Albertsons, Food Lion, Jewel-Osco, Giant Eagle, Safeway, Hannaford, Shaws, Walgreens and independent convenience stores can be accessed directly through Quotient’s programmatic digital media buying and planning solutions. […]
Wed, Sep 23 at 8:57 PM

OOH supply platform Place Exchange introduces certification for media owners engaged in programmatic DOOH advertising (MarTech Series)

Ari Buchalter, CEO of Place Exchange: “ ... there are potential issues at play when it comes to out-of-home, and it is vital to ensure that all inventory is properly vetted, that buyers know exactly what they are buying, that delivery aligns with expectations, and that any data collected complies with all applicable regulations. […]
Wed, Sep 23 at 6:57 PM

16:9: Beauty Brand Uses Digital Facade At Store To Drive Brand, Traffic And Sales

This is a really nice multi-screen project for a beauty brand’s store in Andorra, and a great example for marketers in this industry on what to do when showcasing company work. The project page is rich in detail and visuals showing what was done, how and why. Too often, I get pitches or news releases that blabber on and on about who did it, and why everyone is excited/delighted/thrilled. […]
Wed, Sep 23 at 8:55 AM

The first in-person DOOH event since the start of the lockdown took place September 23, 2020: AdTECH: OOH Sydney (Ministry of New Medai)

WEDNESDAY SEPTEMBER 23, 2020. AdTECH: OOH – Sydney is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. […]
Wed, Sep 23 at 1:59 AM

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