by Steve McClellan. Independent OOH agency Talon has acquired PJX Media, a move that Talon said makes it the largest independent OOH specialist in the U.S. Financial terms weren’t disclosed. […]
invidis spoke with MVC Videra Managing Partner Sven Damberger about how to identify truly secure ProAV and UCC service providers. Current threats include phishing, compromised admin accounts, ransomware and DDoS attacks. Phishing in particular remains a major entry point, as hacked mailboxes provide valuable context for further attacks. […]
By Nadia Cameron - Publisher | Editor. How much standardisation and measurement is needed to keep the financiers happy brand-side, while also avoiding a potential race to the bottom on performance and recognising the contextual nuances of Australia’s broad breadth of retail media networking offerings and inputs was the tension point across the ecosystem. […]
Rabih Al Atat. The industry’s reflex was predictable: more process, more specifications, another reason booking outdoor takes longer. That reflex misreads what has just happened, because this is not a permitting circular. […]
By R. Larsson, Advertising Week: Leaders were more interested in how AI can deliver measurable outcomes, strengthen creativity, improve collaboration and help build a healthier advertising ecosystem. Alongside technology, topics including retail media, the open web, measurement, sustainability and the enduring importance of human connection all shaped the week’s biggest conversations. […]
by Moritz Weischer, CMO of Weischer, and Tobias Hefele, CEO of Weischer OOH: Three DooH examples, one common topic. If you take a closer look at where DooH actually was placed at this year’s awards, a pattern emerges: The medium is rarely the sole hero of an idea, but it’s often the place where the idea becomes tangible. […]
This year’s report drew on over 100 individual responses covering 85 unique territories that together account for 95% of global GDP. It is available to all WOO Members. […]
by John Berkovich. The ISE Hackathon returned for its second edition in 2026, bringing together 60 finalists from 17 European universities for a 48-hour competition designed to tackle real-world AV challenges while strengthening the industry’s future talent pipeline. […]
By Chris Placek. The billboard in Arlington Heights that teases Chicago Bears games — none of which are played in the northwest suburb or northwest Indiana, for now — will be able to remain in place for another year, Village Board members agreed Monday. […]
Joseph Gabriel Lagonsin, News Editor. As spending grows, measurement remains the main source of friction. Inconsistent metrics and definitions across networks were cited by 73% of active buyers as the leading measurement challenge, while 59% said they had difficulty measuring return on ad spend or return on investment. […]
By Debbie Williams: For Boston Ballet, performance is about movement, emotion, and connection. Through premium placements with Smartify Media, the organization extended that experience beyond the theater and into the real-world environments where audiences live, work, and move throughout the city. […]
NEW YORK – July 6, 2026 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, announced record attendance at its annual Canada Summit, held this month in Toronto. […]
by Florian Rotberg: Johannesburg | Africa is becoming one of the most important growth markets for digital signage - young, fast-growing and increasingly attractive for international brands. But across many markets, unreliable power supply turns installation, operation and service into a discipline that requires local expertise. Africa is one of the world’s most dynamic growth regions. […]
by Valentin Klaß: Largest LED installation in the country: The Lighthouse actually has more LED surface than its big brother at Hamburg’s main train station. Three large-format LED displays combine to form a surface of more than 530 square meters, making The Lighthouse the largest LED installation in Germany. […]
John Musick, founder and owner, Music Outdoor. I got to 79 years old and decided it was time. It’s a lot of work now that didn’t used to be. […]
