By Guy Campos. An announcement said the organisations will now pursue their own strategic priorities and growth initiatives separately. FORTÉ has been GPA’s US regional business unit since April 2020, replacing Whitlock after it announced its merger with AVI-SPL. […]
These shortlists are the second of three sets to be published this week, including the Project of the Year shortlists which we published yesterday. Tomorrow we will bring you the shortlists for the people and company categories. […]
Expands and Diversifies NCM’s Advertising Network to 48,000+ Screens Across 185 Designated Market Areas, Unlocking Significant Cross-Selling Advertising Opportunities. Accelerates Revenue Growth and Margin Expansion. CENTENNIAL, Colo. […]
Total revenue for the second quarter ended July 2, 2026 increased 12.7% to $58.4 million as compared to $51.8 million for the second quarter of 2025. Operating loss increased to $12.8 million for the second quarter of 2026 from $12.0 million for the second quarter of 2025. […]
New Digital Age spoke with Elizabeth Lane, Head of Insight at IAB UK: We’re predicting that digital, as a proportion of all out of home, will reach 76% by 2031. That’s double what it was 10 years ago. Programmatic is on the rise too, and we think it will make up a quarter of the market in the next five years. […]
Here’s a breakdown of billboard public stock dividend yields, sponsored and analyzed by SignValue. Lamar Advertising is a public REIT so must distribute 90% of taxable income. Lamar has a current dividend yield of 4.2%. […]
There’s a lot of different strategy…landowners like their money, but, you know, they’d rather have some pie than none of the pie. So if a sign was upside down, we just go to them and say, look, we either have to take this sign down because it’s upside down or, you know, we can reduce the rent a little bit, make it profitable for us, and make it profitable for you. […]
by Florian Rotberg. India is one of the world's most dynamic out-of-home advertising markets. Rapid urbanization, growing mobility, and a thriving consumer economy have turned billboards and digital screens into powerful advertising channels. […]
The half-day conference will present technical and practical content as well as high-level and strategic planning sessions around programmatic OOH in Australia. From industry growth drivers and automation to ROI case studies and omnichannel amplification, the program brings together the platforms, publishers, agencies and brands shaping the next phase of DOOH. […]
Jean-Yves Courtial: Covering the management of 2,200 bus shelters (including 1,710 analog and digital advertising faces of 2 m²), the agreement remains subject to formal approval by the Hamburg Parliament, expected in September. […]
Megan Bogatzki, head of programmatic, Zoom Media: “Programmatic’s ability to automate buying while applying specific targeting parameters has been one of the key growth drivers for omnichannel budgets into DOOH. By focusing on audience-first planning models, advertisers can keep momentum, achieving both scale and precision, rather than defaulting to screen or hyper location-based approaches. […]
By Julia Di Paola. Leading retail media networks are increasingly evaluating how first-party signals such as loyalty, transaction, and store traffic data can support targeting, optimization, and measurement. Photo courtesy Broadsign Retailers across Canada are transforming stores into dynamic media networks, unlocking powerful new revenue streams and reimagining shopper engagement. […]
In most markets, parks and environmental interests are more often associated with billboard opposition than billboard development. the proposal also reflects a broader macro trend: government agencies are looking for new sources of capital. Advertising rights on public property can create recurring revenue without relying on taxes or debt. […]
40% of our respondents use Apparatix, 28% use something else, 14% still use an excel spreadsheet, 10% use Billboard Planet and 9% use SignDash. […]
Iulia Popescu, AVIXA: In the LED world, a successful installation starts with proper project specification. A well-executed installation directly impacts image quality, equipment lifespan, and the end-user experience. Whether for retail, events, corporate environments, or digital signage, here are eight key aspects that should not be overlooked. […]
