Thursday, January 23, 2020

Editors’ Picks

Wednesday, January 22 Wed, Jan 22

With Advertima’s AI-Powered Digital Signage, SPAR Supermarket Chain Increases Sales by 10.5% (Yahoo Finance)

SPAR, one of the world's largest supermarkets, partnered with Advertima to increase revenue from its existing in-store digital signage network. To achieve this goal, Advertima upgraded SPAR's traditional digital signs with its innovative smart targeting and audience analytics solution that delivers hyper-personalized advertising for physical stores. […]
Wed, Jan 22 at 10:40 AM

How Much Does Digital Signage Cost? A Guide to Getting Started (Telemetry TV)

How much does digital signage really cost? There's more than meets the eye, avoid common pitfalls and learn what you really need to get started with this digital signage cost breakdown. For one, it takes a lot of planning in order to get all of your ducks in a row, from determining your digital signage budget, goals, and needs, to picking the right digital signage hardware and software solutions. […]
Wed, Jan 22 at 12:08 AM

Tuesday, January 21 Tue, Jan 21

Australian OOH industry grew 1.5% last year despite a persistently weak market (Mumbrella)

The out of home industry grew its net media revenue 1.5% in 2019 to $935.5m, against 2018’s $921.6m, in the face of an extremely tough year for the wider industry. Quarter four, however, dipped 2.3% to $269.9m, compared with the previous year’s $276.3m. The quarter was soft across the market, with the Standard Media Index’s (SMI) latest numbers reporting an 11% decline in November. […]
Tue, Jan 21 at 10:22 PM

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