Monday, October 14, 2024

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OOH ad sales: The best days for sales calls are Tuesday, Wednesday and Thursday (Billboard Insider)

Justin Powel, CEO of Huntington Outdoor. The research says is Wednesday is by far the best… followed by Thursday and then Tuesday. Monday and Friday are not good…We were having meetings on Tuesday and Thursday, so we moved those over to Mondays and Fridays and we said listen, there should be nobody in the office on on Tuesdays and for sure Wednesdays and Thursdays. […]

billboardinsider.com
Mon, Oct 14 at 5:10 PM

Sunday, October 13 Sun, Oct 13

Advertisers Are Satisfied with Retail Media’s Impact (Marketing Charts)

This latest study indicates that these top 2 goals – of increased sales and improved brand awareness – are more important to brand owners than to the survey sample overall, whereas brand owners show below-average interest in goals such as enhanced targeting and personalization and increased lifetime value. Overall, respondents are happy with retail media’s impact on these goals. […]

marketingcharts.com
Sun, Oct 13 at 4:11 PM

Friday, October 11 Fri, Oct 11

Thursday, October 10 Thu, Oct 10

DOOH: Winners of Ocean Outdoor’s annual Digital Creative Competition (More About Advertising)

To Boldly Go, Elvis and Revolt have secured the top prizes in Ocean Outdoor’s annual Digital Creative Competition which rewards bold, original ideas that push the boundaries of Digital out of home (DOOH) advertising. McVitie’s, Greenpeace UK and Frazzled top poll - Kwik Fit, Wasabi, Metropolitan Police and The British Skin Foundation join winning line-up. […]

moreaboutadvertising.com
Thu, Oct 10 at 9:11 PM

The merger of Russia’s largest online retailer and outdoor advertising group results in a “blood feud” between political factions (The Moscow Times)

Russian business outlets characterize the Wildberries-Russ merger into the new company RVB as an undercover dispute between Kadyrov and the influential billionaire senator Kerimov. The merger may also be part of Russia’s wartime redistribution of business assets that has benefited business figures linked to the Kremlin. […]

themoscowtimes.com
Thu, Oct 10 at 9:07 PM

What to expect from DSE 2024 in Las Vegas December 7-10, 2024 (rAVe Pubs)

In addition to the ability to go behind the scenes and learn how The Sphere, Cirque du Soleil, the ARTE Museum and Atomic Golf use AV and digital/experiential signage technology to run their experiences, this year’s Digital Signage Experience (DSE) show includes three keynotes and access to two different show floors — all using code RAVEPOD when you register here. […]

ravepubs.com · Promoted content
Thu, Oct 10 at 8:53 PM

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