Editors’ Picks

OOH advertising will get an additional boost in 2026 from the World Cup, AI and creative innovations (Internet Retailing)

Paul Skeldon. The 2026 World Cup being hosted by the US, Canada and Mexico across June and July is set to turn OOH into a high-tech, fan-focussed spectacle that will combine visibility, interactivity and global reach – and showcase not only how innovation in OOH will work, but also how OOH fits with all other commerce media and advertising. […]

internetretailing.net
Mon, Jan 12 at 7:57 PM

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SNA Displays’ new LED spectacular installed at major Times Square retail corridor

Media company BIG Outdoor has expanded its digital-out-of-home (DOOH) footprint along the E Walk retail corridor on West 42nd Street between Seventh and Eighth Avenues in Times Square with the addition of a dual-faced wedge display. The new LED spectacular features an 8 mm pixel pitch powered by SNA Displays’ EMPIRE™ Exterior line of outdoor LED video technology. […]

snadisplays.com
Mon, Jan 12 at 7:52 PM

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Four-year study of 237 in-store digital signage campaigns finds an 8.1% lift (Clickz)

At an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 million customer receipts. The study found an 8.1% lift, with stronger effects tied to product type, context, and message. For years, in-store digital signage has lived in an uncomfortable gray zone for marketers. […]

clickz.com
Mon, Jan 12 at 7:37 PM

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T-Mobile Advertising Solutions is bringing “LED-holograms” to retail (Invidis)

by Florian Rotberg. A new pilot with Samsung and Hypervsn introduces 3D product experiences in select T-Mobile stores. At NRF 2026, Hypervsn’s 3D LED rotor technology was hard to miss on the show floor, drawing crowds with the always popular so-called holographic displays. […]

invidis.com
Mon, Jan 12 at 7:22 PM

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The legendary Marriott LED wrap-around billboard went dark for a major upgrade (Invidis)

by Florian Rotberg. The massive LED façade, long considered the crown jewel of Times Square’s DooH inventory, is undergoing a major upgrade. Cranes are in position, scaffolding surrounds the site, and boxes of new LED modules are being hoisted skyward. […]

invidis.com
Mon, Jan 12 at 6:51 PM

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Google reaffirms its commitment to ChromeOS (Invidis)

Speculation about the future of ChromeOS intensified after Google announced plans to migrate the operating system to an Android-based tech stack, internally known as Aluminium OS. Many in the digital signage industry feared this move signalled the end of ChromeOS. However, Google has made it clear that ChromeOS is not going anywhere. […]

invidis.com
Mon, Jan 12 at 6:49 PM

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At NRF, e‑paper proved it may be retail’s most underestimated screen (Invidis)

by Florian Rotberg. And yet, one hardware technology stands out. Not flashy. […]

invidis.com
Mon, Jan 12 at 6:45 PM

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Notable acquisitions in the OOH advertising market in 2025 (Billboard Insider)

More deals: The number of deals were up significantly from 2024. This was largely anticipated, though Insider had expected the market to be even more robust. Our optimism was led by an expectation for an early decrease in interest rates. […]

billboardinsider.com
Mon, Jan 12 at 6:37 PM

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Mall display crashes the vibe with Windows activation nag (The Register)

Richard Speed: Windows activation is a tricky thing, particularly for digital signage that should be directing customers to in-store bargains but instead shows passersby that someone has yet to give Microsoft their pound of flesh. Today's bork was spotted by a Register reader in Virginia's Danville Mall. The screen is affixed to a wall, but whatever's driving it is having a very bad day indeed. […]

theregister.com
Mon, Jan 12 at 12:10 AM

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NRF 2026: The sleeping giant of retail media finally wakes (Invidis)

by Florian Rotberg. US retail media is expected to hit critical mass in 2026, yet the conversation kept circling back to two realities - the dominance of Amazon and Walmart and the lack of instore measurement maturity to unlock its full potential. AI will accelerate the ability to establish traffic, data, and content that truly fits the physical store. […]

invidis.com
Sun, Jan 11 at 7:52 PM

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NRF 2026: Why AI, not displays, sets the agenda (Invidis)

by Florian Rotberg. Digital signage is present – but not in the spotlight. As in previous years, major digital signage manufacturers occupy a secondary role at NRF. […]

invidis.com
Sun, Jan 11 at 7:50 PM

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Opinion: With digital growth leveling off, in-store now represents the biggest untapped opportunity for commerce media across the US (The Drum)

By Gordon Young, Editor-In-Chief, The Drum. Digital commerce media has already taken the low-hanging fruit. Growth now means dealing with physical reality: thousands of stores, inconsistent layouts, legacy systems and environments that were never designed to function as media channels in the first place. […]

thedrum.com
Sun, Jan 11 at 7:19 PM

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Investor group abandons pursuit of Ströer’s billboard business (Investing dot com)

An investor group led by I Squared Capital has ended its pursuit of German media group Ströer SE & Co.’s core advertising business, according to reporting from Bloomberg, citing people familiar with the matter. The private equity consortium notified Ströer of its decision earlier this week, said the sources, who asked not to be identified. […]

ca.investing.com
Sun, Jan 11 at 7:04 PM

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The implications of I Squared’s exit from Ströer’s billboard unit bid for European out-of-home advertising market (AInvest)

Reviewed by AInvest News Editorial Team. - I Squared Capital abandoned its €3.5B+ bid for Ströer's OOH unit due to macroeconomic uncertainty and shifting risk perceptions in European infrastructure markets. - Non-core OOH assets face valuation risks as digital transformation demands costly upgrades, while 60% of European marketers cut ad spend in 2025. […]

ainvest.com
Sun, Jan 11 at 7:01 PM

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DOOH 2026: Scale, Intelligence, and the Rise of Real‑World Media (Smartify Media)

By Debbie Williams. Digital out‑of‑home (DOOH) has officially evolved from emerging to essential. Global DOOH investments are on pace to top $50 billion by 2026, embedding digital screens at the core of cities, commutes, and commerce. […]

blog.smartifymedia.com
Sun, Jan 11 at 7:00 PM

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