Editors’ Picks

Geopath releases ‘Best Practices, Standards, and Protocols’ for planning, buying, and selling OOH advertising

The goal of this document is to establish broad-level guidelines across buyers and sellers for how to use the new Insights. It provides a set of agreed-upon standards that can be referenced where the buyers and sellers intersect. This document will serve as a clearly defined roadmap to ensure an efficient exchange of information throughout the buying and selling of OOH media. […]

blog.geopath.org
Tue, Sep 17 at 8:03 PM

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Australian programmatic specialist AdSparc partners with Indian programmatic DOOH start-up Lemma (AdNews)

The two companies have joined forces to launch a new programmatic platform in Australia and New Zealand to overcome programmatic barriers in the digital out of home (DOOH) industry. AdSparc will be backed by Lemma’s proprietary ad exchange platform to cater to the growing demand of programmatic DOOH whilst eliminating the friction the industry is currently facing. […]

adnews.com.au
Tue, Sep 17 at 7:50 PM

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WARC: Interactivity makes DOOH far more effective: study by Ocean Outdoor and Neuro-Insight

Full motion digital outdoor screens are three times more impactful than traditional static sites, but add technical capabilities like WiFi and AR and that figure jumps to eight times, research shows. […]

warc.com
Tue, Sep 17 at 7:36 PM

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oOh! Media CEO explains why he expects the new data analytics tool to boost DOOH campaign effectiveness (MI-3)

Five years ago oOh! Media CEO Brendon Cook figured the OOH industry had a problem if it continued with blunt demographics, impressions and basic reach and frequency modelling as the basis for future sector growth. The successful industry-wide shift to digital formats has been well documented. […]

Tue, Sep 17 at 7:17 PM

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16:9: Start-up Gets US Patent For Powering Screens Via Transparent Solar Film

A Silicon Valley-based MIT spin-out has been granted a patent for technology that would potentially integrate solar power harvesting and usage within outdoor digital signage displays. Ubiquitous Energy says the new US patent extends the coverage of its ClearView Power technology to display applications. The patent, U.S. […]

sixteen-nine.net
Tue, Sep 17 at 9:38 AM

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Podcast: Why the Oldest Ad Medium On Earth Continues to Grow, and an Interview with Geopath’s Kym Frank (Borrell Associates)

Out-of-home advertising ( OOH ) is the only traditional advertising medium that continues to grow despite (or perhaps because of) the proliferation of digital media. The show features an interview with Kym Frank, an innovator in cross-media measurement and president of Geopath. […]

borrellassociates.com
Tue, Sep 17 at 12:44 AM

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OOH Front and Center at Advertising Week New York (OAAA)

OAAA and OOH will have a large presence at this year’s Advertising Week New York, September 23-26. The event takes place at the AMC Lincoln Square 13 movie theater, which OAAA will dominate and surround with the launch of the OOH industry’s latest campaign. […]

specialreports.oaaa.org
Mon, Sep 16 at 4:50 PM

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Digital Signage Players: System on a Chip (SoC) vs. Media Players (DSConnection)

With more and more manufacturers offering System on a Chip (SoC) solutions, what’s the tipping point end users need to consider when planning their solutions? […]

digitalsignageconnection.com
Mon, Sep 16 at 4:47 PM

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16:9: Menu Board Testing Shows Differences Images And Motion Make On Sales

Atlanta-based High Street Collective has now released the results of a first round of testing at a local store that doubles as a “Living Retail Lab” for digital initiatives. The owner of Citizen Supply, located inside Atlanta’s Ponce City Market, built a bar and lounge inside his store in early 2019 and called it Likewise, with the notion of setting his store apart from others. […]

sixteen-nine.net
Mon, Sep 16 at 4:44 PM

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City A.M.: Ocean Outdoor snaps up Swedish DOOH ad firm Visual Art for €63m as European drive continues

As part of the deal, Ocean, which operates major advertising locations including Piccadilly Lights, has also set up a joint venture with the operators of Visual Art to develop new technology for digital ad screens. The acquisition marks a further expansion of the firm’s presence in northern Europe, as Visual Art also operates in Denmark, Finland and Germany. […]

cityam.com
Mon, Sep 16 at 4:41 PM

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Signpost carries out multi-city OOH campaign for Air Asia in India (Exchange4Media)

[caption id="" align="alignnone" width="730"] Air Asia OOH Campaign[/caption] Airline Air Asia, which is promoted by Tata Group, has conceptualised a multi-city OOH campaign along with Signpost India The campaign, which uses bus shelters, has been launched in Bangalore. Signpost has been conceptualising creatives for Air Asia for five years now. […]

exchange4media.com
Mon, Sep 16 at 4:29 PM

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Talon Outdoor takes steps to safeguard consumer privacy in the era of intelligent digital Out-of-Home (More About Advertising)

With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy Officer Jonathan Conway (left) outlines how Talon is actively addressing concerns as Out of Home AdTech develops apace. […]

moreaboutadvertising.com
Mon, Sep 16 at 4:26 PM

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Morning Star: Ocean Outdoor acquires Sweden-based digital out-of-home media group Visual Art

Ocean Outdoor Ltd said Monday its loss for the first half of 2019 narrowed as revenue grew both organically and through acquisitions. In a separate announcement, the digital advertiser said it has acquired Sweden-based digital out-of-home media group Visual Art. […]

morningstar.co.uk
Mon, Sep 16 at 4:14 PM

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The 50:40:10 Rule For Your perfect Billboard Ad (Billboard Insider)

By Adam Owen, Owen Design Company. Whenever setting up your board, try to keep this simple ratio in mind. 50% image…40% call to action…10% information. […]

billboardinsider.com
Mon, Sep 16 at 3:56 PM

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The Biggest Mistake Out-of-Home Sales Reps Make (Billboard Insider)

David English is VP of Sales of Ad Trend, Inc. a Kansas City out of home advertising company. The most common mistake, in my opinion is a lack of ownership over the account. […]

billboardinsider.com
Mon, Sep 16 at 3:53 PM

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