Acquisition brings the size of NCM's digital out-of-home network to more than 48,000 screens across 185 designated market areas. National CineMedia, Inc. […]
All across Europe, pressure groups and some legislators are taking aim at Out of Home – not only because of its impact on urban environments, but because of the content of some high-profile campaigns, including those for fossil fuels. There are currently flash points in major centres including Germany, the Netherlands, Switzerland and, latterly, Hungary following a change of government. […]
by Florian Rotberg. For years, the AV integration industry has been defined by steady consolidation at the top and fierce price competition at the lower end. Now, fresh data from D-Tools - the US-based management platform for integrators - suggests that this pressure is translating into measurable business performance. […]
Motio owns and operates more than 1,300 digital screens across approximately 1,000 locations nationally, selling advertising to national brands through media agencies, direct relationships and programmatic channels, as well as to local advertisers. Motio operates across five channels: health, café, venue, play and drive. […]
A great LED truck network doesn’t just drive around randomly. They operate with a clear, data-informed strategy. Ask them how they approach route planning and audience targeting. […]
Cieslok Group launched as Canadian-owned Out-of-Home media platform backed by TorQuest Partners on Sep 16, 2026. Founder Jörg Cieslok returned as President and CEO, rebranding former Branded Cities Canada. […]
by Florian Rotberg. Samsung has been criticized over VXT, with many partners arguing that the platform put the company in direct competition with its own key sales channels. The display manufacturer’s latest moves suggest the company has made its choice. […]
by John Berkovich. Potential e-paper applications: Newcopper’s formulation is compatible with E Ink’s roll-to-roll coating processes. E Ink said its research and development team will evaluate the material for possible use in future displays and electrode applications. […]
cms Hartsfield-Jackson Atlanta International Airport is the world’s busiest airport, a title that is not easily earned. With over 100 million passengers every year, the airport deserves a stop-and-stare visual experience that gives passengers a trip to remember. […]
Mobile out-of-home (OOH) advertising cuts through the digital noise by putting your brand on a massive, moving screen right in front of them as they go about their day. It’s about creating a physical presence that feels tangible and memorable. […]
The September 2026 Solomon Partners Media Monthly shows that Out of Home Media companies are trading at a median 2026 estimated EBIDTA multiple of 11 times. Billboard Insider’s take: Keep in mind that these multiples are based on 2026 estimated performance. […]
From January 2027, QMS Australia officially becomes Nine Outdoor, a national digital outdoor network with more than 2,000 sites across major cities, fully connected to Nine’s content, data and audiences. […]
Katie Daleo, General Manager of CPG Ads, DoorDash Ads. Playing a larger role in the media plan comes with a higher bar. If the retail and commerce media categories want advertisers to think beyond the bottom of the funnel, our industry has to make it easier to buy, easier to compare and, most importantly, easier to prove what actually changed because of that investment. […]
Albertsons Media Collective, the retail media arm of Albertsons Cos. Inc., has introduced Retail Media Incrementality-Based Multi-Touch Attribution, a pioneering measurement solution enabling advertisers to better understand the incremental impact of media investments across leading digital media platforms through a single, deduplicated view of performance. […]
A billboard truck rental is exactly what it sounds like — you rent a truck with a large advertising display on it, and it drives through your target area showing your ad to everyone on the street. Simple concept, but the execution is what makes it effective. These trucks come in two main flavors. […]
