Wednesday, September 18, 2019

Editors’ Picks

Tuesday, September 17 Tue, Sep 17

Geopath releases ‘Best Practices, Standards, and Protocols’ for planning, buying, and selling OOH advertising

The goal of this document is to establish broad-level guidelines across buyers and sellers for how to use the new Insights. It provides a set of agreed-upon standards that can be referenced where the buyers and sellers intersect. This document will serve as a clearly defined roadmap to ensure an efficient exchange of information throughout the buying and selling of OOH media. […]

blog.geopath.org
Tue, Sep 17 at 8:03 PM

Australian programmatic specialist AdSparc partners with Indian programmatic DOOH start-up Lemma (AdNews)

The two companies have joined forces to launch a new programmatic platform in Australia and New Zealand to overcome programmatic barriers in the digital out of home (DOOH) industry. AdSparc will be backed by Lemma’s proprietary ad exchange platform to cater to the growing demand of programmatic DOOH whilst eliminating the friction the industry is currently facing. […]

adnews.com.au
Tue, Sep 17 at 7:50 PM

Monday, September 16 Mon, Sep 16

16:9: Menu Board Testing Shows Differences Images And Motion Make On Sales

Atlanta-based High Street Collective has now released the results of a first round of testing at a local store that doubles as a “Living Retail Lab” for digital initiatives. The owner of Citizen Supply, located inside Atlanta’s Ponce City Market, built a bar and lounge inside his store in early 2019 and called it Likewise, with the notion of setting his store apart from others. […]

sixteen-nine.net
Mon, Sep 16 at 4:44 PM

City A.M.: Ocean Outdoor snaps up Swedish DOOH ad firm Visual Art for €63m as European drive continues

As part of the deal, Ocean, which operates major advertising locations including Piccadilly Lights, has also set up a joint venture with the operators of Visual Art to develop new technology for digital ad screens. The acquisition marks a further expansion of the firm’s presence in northern Europe, as Visual Art also operates in Denmark, Finland and Germany. […]

cityam.com
Mon, Sep 16 at 4:41 PM

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