European brands working with 4-6 retail media networks doubled in 2025 as measurement challenges persist (PPC Land)
Luis Rijo. The IAB Europe study reveals significant budget reallocation patterns driving retail media growth. Display advertising emerged as the primary source of reallocated funds into retail media at 55%, overtaking linear television's 45% share from 2024. […]
Tue, Jul 15 at 11:32 PM