61% of European buyers cite a lack of measurement and reporting, while concerns around data availability have jumped from 31% to 58% in just one year. […]
Korea's out-of-home (OOH) advertising market reached a record ₩4.65 trillion in 2025, up just 0.5% year over year. Digital out-of-home (DOOH) advertising grew 6.1%, outpacing the wider market and increasing its share of industry revenue. […]
The portfolio includes 15 faces along the Pennsylvania Turnpike (I-76) between Irwin and Bedford, more than tripling Adams' Turnpike inventory. Turnpike locations average more than 36,000 vehicles a day, according to PennDOT traffic counts. […]
This acquisition bolsters Bishopp's position as Australia's largest privately owned out-of-home advertising company. The move is part of Bishopp's strategy to become a strategic regional partner for agencies and advertisers, offering a wider array of locations for regional campaigns. […]
Ganapathy Viswanathan: In September 2026, the Maharashtra Maritime Board (MMB) issued 19 location-specific tenders for advertising infrastructure across Mumbai and the wider Mumbai Metropolitan Region. The proposal included advertising barges as well as conventional hoardings at different waterfront locations. […]
Financial terms of the transaction were not disclosed. The acquired Las Vegas billboards are positioned along major transportation corridors connecting the airport with the Las Vegas Strip and surrounding destinations. […]
By Guy Campos: The Eye of the World immersive performance venue in Qiantang, Hangzhou will have a 72,000 sq metre external LED display, about a third larger than the 54,000 sq metres seen in Las Vegas. Other proposed measurements are also bigger, including diameter (168 metres compared to 157), height (122 metres compared to 112) and seating (20,000 compared to 17,600). […]
Jonathan Greig. Google along with several cybersecurity companies and Japanese law enforcement dismantled a global botnet called X.CPE that was hidden in more than 1.3 million set-top boxes across more than 200 countries. Google said it tied the scheme to Videostrong Technology, a Chinese company that was an Android original equipment manufacturer producing a range of screens, speakers and robots. […]
By Michael Bürgi. “There’s still tremendous growth to be had in the commerce landscape,” Khan told the audience, citing the stat that more than 80% of sales are still happening in store, but less than 5% of retail media is spent on in-store media. […]
Beth Rogers - IAB UK, Public Policy Manager. The majority of advertising rules in the UK are set nationally through legislation and the advertising Codes administered by the ASA. However, local authorities across the UK can also set their own policies for the advertising inventory they own or control, including billboards, bus shelters and other public spaces. […]
Shareholder approval clears a major hurdle in the deal to make Australia’s largest outdoor advertising network privateFIRB and court approval remain outstanding, with completion targeted for 10 December. […]
43% of US retail media buyers with active in-store budgets say they underuse them. The barriers they name are activation complexity and measurement, both software and data problems rather than a lack of demand. 02 In retail media, “inventory” can mean screen time or shelf stock. […]
Vusion (VU - FR0010282822), has comppleted its acquisition of In-Store Media (ISM), following the agreement announced on July 27, 2026 and the satisfaction of all conditions precedent, including the receipt of the required regulatory approvals. […]
Local digital advertising is growing nearly twice as fast as previously forecast, fueled by a dramatic reshuffling of the nation’s business landscape and surging demand for streaming video, according to new forecasts from Borrell Associates. […]
Kanchan Srivastava: The proposal triggered objections from environmental groups, residents' associations and political leaders, with concerns ranging from visual pollution and commercialisation of public spaces to the potential impact of illuminated advertising on marine biodiversity. […]
