Editors’ Picks

Restaurants hungry for digital signage tech to enable drive-thrus and “curbside pickup” (QSR Web)

Prior to the COVID-19 pandemic, digital signage technology upgrades at drive-thrus were a mixed bag across the fast casual and quick-service restaurant industries. While some chains were embracing the latest offerings by digital signage companies, others were just dabbling into the technology. March 2020 changed things for those slower-to-adopt chains, however. […]

qsrweb.com
Sun, Jul 25 at 10:22 AM

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How the crackdown on online tracking positions OOH to take a larger slice of the digital advertising pie (OOHToday)

by Adam Green, SVP of Strategy, Broadsign Unsettling as it may seem, the internet has followed consumers for years. Any time you’ve logged onto an app or browsed the web, you’ve likely participated in the third-party data ecosystem. Your identifier for advertisers (IDFA) or cookie was tagged and tracked like a package and used to serve you “more relevant” ads. […]

oohtoday.com
Sun, Jul 25 at 10:20 AM

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Los Angeles: The competition to select a contractor for one of the world’s largest street furniture programs entered its final stage (Billboard Insider)

The city selected Tranzito and the incumbent joint venture, Outfront Media/JCDecaux, as finalists. The two were invited to display sample STAP elements at six demonstration events across the City of Los Angeles through the end of July. The City is taking additional public input at the events as it works to finalize program details and the procurement process. […]

billboardinsider.com
Sun, Jul 25 at 10:17 AM

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Not only for branding: How OOH advertising can be used to sell products (EMC Outdoor)

by Chris Rulli. Out-of-Home media has traditionally been viewed as an advertising medium that raises brand awareness but has little effect on the rest of the customers’ purchase journey, whether it’s consideration or conversion. Contrary to that opinion, OOH can support every stage of your sales funnel. […]

emcoutdoor.com
Sun, Jul 25 at 10:17 AM

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PML Group CEO explains why out-of-home advertising needs a re-think (and how PML does it) (Adworld)

Geoff Lyons, CEO PML Group. Following the most challenging twelve months for Out of Home (OOH) media, the growing optimism and confidence in society is reflected in brands channelling investment back on to the medium.  The government ‘stay at home’ message of a year ago is now one that actively encourages as much of an outdoor life as possible, especially in this most unique of summers. […]

adworld.ie
Sun, Jul 25 at 10:13 AM

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What is a DOOH network yield and how Broadsign optimizes it for Clear Channel (Broadsign)

The issue of yield optimization is a difficult puzzle to solve. How exactly can media owners achieve the best possible outcome for their network while meeting increasingly complex client needs? Understanding the yield optimization challenge. […]

broadsign.com
Sun, Jul 25 at 9:30 AM

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Ubimo survey concludes that in-store shopping is booming, and shoppers notice OOH advertising (Billboard Insider)

Ubimo surveyed 1000 people in the US to assess changing shopping behavior during covid. […]

billboardinsider.com
Fri, Jul 23 at 2:12 PM

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Can a landlord restrict certain advertisements; and other billboard lease questions answered (Billboard Insider)

Andy Goodman, Age Advertising. I understand that Landlords have concerns over certain categories of advertising and competitive advertising. And I respect that. […]

billboardinsider.com
Fri, Jul 23 at 1:58 PM

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Talon America launches data platform Ada to provide U.S. advertisers with audience insights for their OOH campaigns (Talon Outdoor)

Ada-Optimized Campaigns Proven to Deliver Larger Lifts in Brand Consideration & Purchase Intent Talon America, a leading independent Out of Home (OOH) specialist, has launched its proprietary data management platform, Ada for the U.S. market. […]

talonoutdoor.com
Fri, Jul 23 at 1:36 PM

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OOH Ad Platform Vistar Media Receives $30 Million in Series B Funding From Lamar Advertising (Adweek)

The infusion of cash is another sign the market is returning as the public emerges from the pandemic. Vistar Media will use the funding to expand into Europe. Vistar Media, an automated platform for digital ads, received $30 million in Series B funding from Lamar Advertising Company, an outdoor advertising firm that operates billboards, logo signs and transit displays in the U.S. […]

adweek.com
Fri, Jul 23 at 10:55 AM

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Newly expanded Javits Center reopens, equipped with digital signage and other tech (Trade Show News Network)

By Lori Tenny. Life at one of the busiest convention centers in the U.S. has been anything but idle over the past 18 months of the COVID-19 pandemic. […]

tsnn.com
Fri, Jul 23 at 10:03 AM

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New AV products (Commercial Integrator)

In this week’s edition: Clear-Com introduces Arcadia, new audio extenders & video wall drivers, Surecall joins NSCA & more. Kramer Launches VW-4 Video Wall Driver. Kramer has launched the VW-4, a hardware-based video wall driver for video walls within a closed system for increased reliability, security, and near-zero latency. […]

commercialintegrator.com
Fri, Jul 23 at 9:58 AM

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Samsung, partners bring digital signage to Washington, D.C.’s historic Union Station (AV Network)

Samsung’s dynamic smart signage, coupled with content driven by New Tradition, provides commuters and visitors up-to-the-minute travel, weather and safety information at Washington, D.C.'s Union Station. Samsung has partnered with New Tradition and the Consumer Experience Group to update the digital signage display technology in Union Station in Washington, D.C. […]

avnetwork.com
Fri, Jul 23 at 9:50 AM

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JOKR Launches in NYC with a Supermarket Sized OOH Campaign (DPAA)

JOKR is changing the way New Yorkers are getting their groceries. Its mission is to change retail by delivering a smarter, faster, and more enjoyable shopping experience to the urban neighborhoods they service. JOKR’s app offers an inventory of 1,500 household and grocery items available for delivery within 15 minutes at the same prices that can be had at traditional grocery stores. […]

dpaaglobal.com
Fri, Jul 23 at 9:05 AM

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16:9: The Olympics Are Finally Live. Here’s Where You Can Grab Content For Digital Signage Screens

The opening ceremonies for the Tokyo Olympics are on at the moment, and for the next couple of weeks there will be endless information being generated from the event about results and achievements. At least a couple of companies in the digital signage and digital OOH industries have developed specialized content for the big event – though quite distinct from one another. […]

sixteen-nine.net
Fri, Jul 23 at 7:56 AM

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