Large automobile manufacturers like Infiniti, Ford, Cadillac, and Nissan are investing in the diverse and powerful advertising opportunities that Out-of-Home offers in order to captivate various audiences with a cohesive and engaging message. […]
Annie Rickard is managing partner of OOH Capital. She is the former global CEO of Posterscope. Every day articles are published about what a city should be. At the same time, there is much discussion around the way people’s work habits have changed because of the pandemic and the impact remote working is having on city environments. […]
BY MARK REUTTER AND FERN SHEN. Baltimore has been a late joiner of the digital billboard club. Atlanta, Chicago, Denver, Detroit, Los Angeles, New York, Washington, D.C., and, of course, Las Vegas earlier succumbed to the lure of revenue dollars promised by such media giants as JCDecaux Group, Clear Channel Outdoor, Lamar and niche players like Orange Barrel Media of Columbus, Ohio. […]
By Kevin Gephart. Part of being a good out of home sales rep is knowing when and how to turn up the heat on an account. Here’s a sequence of collection letters which does that in a thorough and direct way. […]
Refik Anadol produces enthralling and immersive media art, which lies at the intersection of art, architecture, science and technology. His body of work addresses the challenges, and the possibilities, that ubiquitous computing has imposed on humanity, and what it means to be a human in the age of AI. […]
This an interesting new community art project in the Somerville area of metro Boston that uses an array of LED light sticks to create ... […]
We had record-breaking participation in our covid vaccination poll. Our readers voted against a covid mandate for out of home companies by an almost 3-1 margin. Here are the results of some of our two other most popular reader polls. […]
Let’s begin with a frightening tale of an out-of-home media planning process gone terribly wrong… The Nightmare on Madison Avenue Nancy is a hard-working marketer planning a huge new product launch campaign. She diligently prepares a comprehensive RFP, sends it out to dozens of vendors, and anxiously waits to receive detailed proposals outlining available out-of-home ad units. […]
InfoComm is back this year from October 23-29, 2021 at the Orange County Convention Center in Orlando. Over 420 exhibitors are expected to showcase their latest and greatest solutions for those in the ProAV industry. We can’t wait to be mesmerized by the stunning LED images, communication systems and audio solutions and share with you all that we learned when we get back. […]
By Charlene Weisler. Case studies that revealed how advertisers met the challenges of 2020 and maximized the value of digital out of home (DOOH) were among the highlights of the annual DPAA Video Everywhere Global Summit. And there was clear evidence that the medium is gaining traction with advertisers. […]
The Pavilion includes 8 exhibitors this year. Cedar Electronics 809 Cedar Electronics was found in 2001 as a holding company of Chinese Academy and Scien... Data Call Technologies, Inc 705 New Exhibitor GreckoLED 817 We are an American company dedicated to the development and manufacturing of led wall... […]
by Jolene Wiggins, CMO, Gravy Analytics. Unlike other types of data, location intelligence provides DOOH advertisers with insights on where consumers go in the real world. By understanding current consumer movement patterns, DOOH advertisers can not only find the best places to advertise but also gain significant insights into who is seeing digital billboards. […]
Jonathan Gudai, chief executive officer, Adomni. Thanks to Adomni’s network of 500,000+ connected screens, programmatic OOH is easier than ever to plan, buy and measure. […]
Hat Tip to the folks at the AV mounts and gear firm Draper, which is nearing a fundraising goal that would provide a mobility ... […]
A new tourist ands event destination opened way up high in New York on Thursday – what’s described as the world’s most immersive observatory ... […]
