Editors’ Picks

Almost all major Indian OOH agencies have already adopted IOAA’s RoadStar as an audience measurement platform; what’s next? (Exchange4Media)

Kanchan Srivastava. At the centre of this transition is RoadStar, the IOAA-backed audience measurement and planning platform developed by Relu AI. While several leading OOH agencies have adopted the platform, questions around wider agency buy-in, privacy safeguards, interoperability with proprietary tools and industry-wide standardisation continue to shape the debate. […]

exchange4media.com
Thu, Jun 25 at 9:17 PM

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Dave’s take on Infocomm 2026: better, versus truly new (Invidis)

by Dave Haynes. First, there was very little in the way of stupid shit. There may have been others, but the only (not in any way) hologram thing I saw was Samsung’s well done but business-no-hoper Spatial Signage unit. […]

invidis.com
Thu, Jun 25 at 9:14 PM

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What retail media looks like today as AI changes how people discover and buy trusted products (Adweek)

By Emily Dalamangas. The emergence of AI answer engines has completely changed the traditional marketing funnel and the journey to discovery, said Leo. She looks at it as building blocks where, in the beginning, there was search, retail media, and social, and now it’s AI. “As a marketer, you can’t skip any of those steps,” she explained. […]

adweek.com
Thu, Jun 25 at 9:02 PM

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Daktronics’ latest financial results (Billboard Insider)

Record net sales for fiscal 2026 of $838.7 million;  Record orders for fiscal 2026 of $860.8 million;  Q4 EPS of $0.17, adjusted EPS(1) of $0.27, up 50% from adjusted EPS(1) YoY;  Product backlog rose to $356.2 million at year end with solid pipeline entering fiscal 2027. Daktronics, Inc. (NASDAQ: DAKT) reported results for its fiscal year and fourth quarter ended May 2, 2026. […]

billboardinsider.com
Thu, Jun 25 at 8:53 PM

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What is constructive notice and how it can protect your billboard lease (Billboard Insider)

Billboard Insider’s take: Recording is the clearest way to notify potential landowners that you own a billboard. But constructive notice can also be deemed to occur if you have a large nameplace and phone number attached the the billboard or if an appraisal of the property (which a buyer has access to) refers to your lease. […]

billboardinsider.com
Thu, Jun 25 at 8:51 PM

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US regulation of AI is decentralized, fragmented and defined by constitutional uncertainty and security concerns (Billboard Insider)

By Andy McDonald, SVP, Government Affairs, OAAA: In sum, the current U.S. AI regulatory environment is defined not only by decentralization, constitutional uncertainty, and infrastructure pressures, but also by continued state activity and emerging federal indecision over how aggressively to regulate advanced AI systems at the model level. […]

billboardinsider.com
Wed, Jun 24 at 9:14 PM

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Walmart acquires adtech platform Vibe.co for USD 1.4 billion to enhance its retail media network (Invidis)

The move underscores the retailer’s ambition to expand beyond being one of the largest advertisers in the US to becoming a major media owner and advertising platform in its own right. In a similar deal, Fox acquired CTV specialist Roku for USD 22bn just last week . […]

invidis.com
Wed, Jun 24 at 9:11 PM

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Industry leaders say Hong Kong’s outdoor ads stand firm in the digital era (South China Morning Post)

Rick Boost. The city’s ubiquitous billboards are not battling the smartphone for consumer attention, they’re embracing it. From modest bus shelter posters to the giant billboards beside the city’s cross-harbour tunnels, a distinctive element of Hong Kong’s cityscape is its sheer abundance of outdoor advertising. […]

scmp.com
Wed, Jun 24 at 9:10 PM

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Global advertising revenues to hit US$1.4 trillion in 2030 as AI powers hyper-personalised, creative content; OOH to grow modestly (PwC)

Through 2030, the report projects continued growth – albeit a slowdown from a post-pandemic high – in content experiences centred on live, immersive, “shared reality” experiences. These include cinema, live music, out-of-home, trade shows and online betting – which are collectively projected to grow at a 5.2% CAGR to $294 billion. […]

pwc.com
Wed, Jun 24 at 9:09 PM

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Crackdown on Johannesburg’s illegal billboards hits Coca-Cola, KFC, Netflix, WeBuyCars, Absa, Jeep, Engen, Dis-Chem, and eTV (Daily Investor)

The City of Johannesburg has intensified its crackdown on illegal billboards, affecting top companies such as Coca-Cola, Netflix, MTN, Absa, WeBuyCars, Jeep, KFC, and Dis-Chem. This campaign, called ‘No to illegal outdoor advertising’, forms part of a broader Johannesburg bylaw enforcement drive. […]

dailyinvestor.com
Wed, Jun 24 at 8:52 PM

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Sharp Europe’s new president will focus on B2B strategy (Invidis)

The new president, Paul Yokoyama, is now focused on driving forward the European B2B business. “I am confident we have a strong team capable of supporting and continuing our business transformation across Europe. Through collaboration, innovation, and building our capabilities together, we can deliver even greater value to our customers,” he comments. […]

invidis.com
Wed, Jun 24 at 8:32 PM

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Why Ströer and Walldecaux executives are present at Cannes Lions (Invidis)

by Balthasar Mayer: Together with its international parent JC Decaux, Walldecaux is maintaining a strong presence in Cannes. Alongside Viooh and Displayce, the company is hosting discussions with global market partners aboard the yacht Nela under the motto “Get Real. […]

invidis.com
Wed, Jun 24 at 8:27 PM

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Where the out-of-home advertising sector in Dubai stands today (Campaign Middle East)

Mansoor Al Sabahi, CEO of Mada Media: I recently met with leaders of three of the largest global investment groups spanning advertising, communications, and marketing, to take stock of the latest developments in Dubai’s out-of-home (OOH) advertising sector. […]

campaignme.com
Tue, Jun 23 at 11:06 PM

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India: Roadstar’s OOH currency ambition hinges on GroupM, Omnicom buy-in (Exchange4media)

Kanchan Srivastava: Roadstar’s bid to become India’s unified out-of-home advertising currency may now be entering its most decisive phase. Nearly three years after the Indian Outdoor Advertising Association (IOAA) launched the audience-measurement platform, the question is no longer only whether Roadstar works. […]

exchange4media.com
Tue, Jun 23 at 11:04 PM

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When to use programmatic DOOH advertising (New Digital Age)

By Dan Bayford, OOH Partner, Posterscope. Use programmatic DOOH when: The value lies in unpredictable moments (conditions you can’t confidently forecast weeks out). You’re activating trigger-based delivery (weather, traffic speed, footfall, etc.). […]

newdigitalage.co
Tue, Jun 23 at 10:55 PM

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