SignValue has prepared this analysis of OUTFRONT Media’s first quarter 2026 financials. […]
After DSS and before Infocomm, Dave Haynes primes Sixteen:Nine readers for what’s to come – including his key takeaways from the Munich event, the trends he believes matter most, and his perspective on the recent Scala sale. I don’t know many times I got needled last week in Munich about the feeble job I was doing in being retired, but lots and lots. […]
Charlotte McEleny talks to James Smyllie, Ungu and Kacie Flynn, Carat Singapore: The measurement architecture that digital built didn’t just make online channels easier to justify. It made offline channels harder to defend, and over time, harder to plan. […]
AV lacks sustainability certifications, needs to change its language, and must provide auditable data, says Sustainability Forum founder Mike Stead at the Peerless-AV Showcase in London. […]
In the US, Walmart and Kroger are already generating hundreds of millions of dollars through their in-store media networks. In Europe, the gap is narrowing. Tesco, Carrefour, Ahold Delhaize and Lidl are investing heavily in AI-driven digital screen infrastructure capable of adapting content in real time based on foot traffic, weather or inventory levels. […]
As first reported by AV Interactive’s Guy Campos, the projects are planned for Qianjiang in Hubei province and Shanghai. The first, Tiangong Nova, is expected to open soon in Qianjiang, a city of nearly one million people about 90 miles west of Wuhan and roughly 680 miles inland from Shanghai. […]
SignValue has prepared this analysis of Lamar Advertising’s first quarter 2026 financials. […]
Carl Breau, Nummax. The competitive landscape is no longer defined solely by specifications, but by the ability to deliver robust, scalable, and intelligent display ecosystems. The Canadian digital signage industry is entering a new phase of maturity in 2026. […]
Google turns Telefónica’s LED cube in Madrid into a multi-sensory AI showcase, blending immersive visuals with Pixel 10 technology. The high-impact installation highlights both the creative potential and the operational limits of LED “cave” experiences in retail. […]
Jeep’s latest DooH campaign in Brazil turns bus shelters into real-time, AI-powered touchpoints that recognise passing Renegade models and trigger dynamic content. Behind the eye-catching execution lies a complex setup of computer vision, edge processing, and extensive manual training – offering rare insight into the true effort behind real-time DooH. […]
Despite the broad range of perspectives, several points of consensus emerged at the DSS 2026: The CMS interface will not disappear entirely, but it is increasingly becoming a “backup layer.” In the future, the CMS itself may operate largely as an invisible layer within a broader enterprise platform. […]
by Balthasar Mayer. Munich | DSS 2026 wasn't the place where the future of digital signage was cemented in stone. The challenges are too complex, the uncertainties too great. […]
Most of the billboards I look at aren’t creative. I was inspired by that gap, because the firms doing great creative work clearly had something I didn’t — so I decided to push hard on creativity in my television ads, radio ads, and billboards. What I want to show you now are some of my creatives and the stories behind how they came together. […]
Richard Rothfelder, Partner, Rothfelder Falick. Billboards are among the most heavily regulated land uses, by municipal, state, and federal officials, under statutory and administrative sign, building, and zoning codes. […]
Kiri Masters, Host, Retail Media Breakfast Club | Columnist, The Drum. So the right sequence according to Mazza is to get onsite tight first, then in-store, where you control everything. Only then does off-site make economic sense — because by that point, you have a full-funnel story to sell agencies, and the off-site dollars don't have to carry the whole P&L. […]
