Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH mall advertising on sales. The brand ventures wing of the big shopping mall concern Unibail-...
Link Media spent $136 million on acquisitions during the third quarter of 2018, including Waitt Outdoor ($82 million), Key Outdoor ($38 million) and Tammy Lynn Outdoor ($17 million). Expect to see more. Page 37 of the company...
Join hosts Corey Moss, Kym Frank and guest host Kasie Grant as they welcome: Dylan Mabin – Senior Vice President at Geopath; Ryan Kinskey – Co-Founder at Intermx; Andrea Messimer – Director of New Business Deve...
The two companies have integrated Samsung’s System on Chip Display solutions, including the Magicinfo software platform for large digital signage network management, with Qmatic’s suite of solutions. The Samsung Profes...
Baked goods brand Bauducco Foods merged social influencers with out-of-home (OOH) elements for its holiday campaign. The effort tapped into Outfront Media's Social Influencers program. As part of the push, Bauducco took ov...
Whoever wrote this press release made sure it is absolutely unclear what the partnership is about. Amid the corporate mumbo jumbo, it says: "Once implemented, the digital signage solutions will be used to display targeted adv...
The CEO of French outdoor advertising company JCDecaux, which runs London’s bus-shelter advertising and makes 10 per cent of its sales in Britain, called the situation “obviously very serious.” “Today’s events re...
March 26-29, 2019, Las Vegas Convention Center Early Bird Deadline ends 2/15/2019. ...
Beth Warren comes out of the agency world, so she approaches signage in retail from a different perspective and set of learned experiences and observations. We go fairly deep in our chat into what experience actually means ...
The 2019 edition of Integrated Systems Europe is set to be the largest in the show’s history, with more exhibitors, more floor space, more visitors and more events than ever before. ISE 2019 takes place at the RAI Amsterdam...
JCDecaux's German subsidiary Wall GmbH has won both contracts put out for tender by the Berlin Transport Authority (BVG). The first contract includes the exclusive advertising rights for 6,200 2m2 advertising panels on over 4...
Your advertisers can win their piece of this pie with holiday digital billboard ads. We’ve pulled together some tips and ideas to share with them....
This matters if you do projects that involve some kind of gestures, pattern detection or motion-tracking (which someone may tell me are all the same thing … whatever). RealSense is what a lot of developers use now Microsoft...
This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian Centre Against Racism In Lillestrøm. The fundraising campai...
10.00 Welcome | Stephanie Gutnik | VP of Business Development | Broadsign. 10:15 The Sell Side: Channel Conflict in Programmatic. – Jeremy Noya | Digital IT Manager | Exterion NL; – Danny Tournier | Managing Dire...
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