Monday, July 26, 2021

Editors’ Picks

Sunday, July 25 Sun, Jul 25

Restaurants hungry for digital signage tech to enable drive-thrus and “curbside pickup” (QSR Web)

Prior to the COVID-19 pandemic, digital signage technology upgrades at drive-thrus were a mixed bag across the fast casual and quick-service restaurant industries. While some chains were embracing the latest offerings by digital signage companies, others were just dabbling into the technology. March 2020 changed things for those slower-to-adopt chains, however. […]
Sun, Jul 25 at 10:22 AM

How the crackdown on online tracking positions OOH to take a larger slice of the digital advertising pie (OOHToday)

by Adam Green, SVP of Strategy, Broadsign Unsettling as it may seem, the internet has followed consumers for years. Any time you’ve logged onto an app or browsed the web, you’ve likely participated in the third-party data ecosystem. Your identifier for advertisers (IDFA) or cookie was tagged and tracked like a package and used to serve you “more relevant” ads. […]
Sun, Jul 25 at 10:20 AM

Los Angeles: The competition to select a contractor for one of the world’s largest street furniture programs entered its final stage (Billboard Insider)

The city selected Tranzito and the incumbent joint venture, Outfront Media/JCDecaux, as finalists. The two were invited to display sample STAP elements at six demonstration events across the City of Los Angeles through the end of July. The City is taking additional public input at the events as it works to finalize program details and the procurement process. […]
Sun, Jul 25 at 10:17 AM

PML Group CEO explains why out-of-home advertising needs a re-think (and how PML does it) (Adworld)

Geoff Lyons, CEO PML Group. Following the most challenging twelve months for Out of Home (OOH) media, the growing optimism and confidence in society is reflected in brands channelling investment back on to the medium.  The government ‘stay at home’ message of a year ago is now one that actively encourages as much of an outdoor life as possible, especially in this most unique of summers. […]
Sun, Jul 25 at 10:13 AM

Friday, July 23 Fri, Jul 23

OOH Ad Platform Vistar Media Receives $30 Million in Series B Funding From Lamar Advertising (Adweek)

The infusion of cash is another sign the market is returning as the public emerges from the pandemic. Vistar Media will use the funding to expand into Europe. Vistar Media, an automated platform for digital ads, received $30 million in Series B funding from Lamar Advertising Company, an outdoor advertising firm that operates billboards, logo signs and transit displays in the U.S. […]
Fri, Jul 23 at 10:55 AM

Samsung, partners bring digital signage to Washington, D.C.’s historic Union Station (AV Network)

Samsung’s dynamic smart signage, coupled with content driven by New Tradition, provides commuters and visitors up-to-the-minute travel, weather and safety information at Washington, D.C.'s Union Station. Samsung has partnered with New Tradition and the Consumer Experience Group to update the digital signage display technology in Union Station in Washington, D.C. […]
Fri, Jul 23 at 9:50 AM

JOKR Launches in NYC with a Supermarket Sized OOH Campaign (DPAA)

JOKR is changing the way New Yorkers are getting their groceries. Its mission is to change retail by delivering a smarter, faster, and more enjoyable shopping experience to the urban neighborhoods they service. JOKR’s app offers an inventory of 1,500 household and grocery items available for delivery within 15 minutes at the same prices that can be had at traditional grocery stores. […]
Fri, Jul 23 at 9:05 AM

16:9: The Olympics Are Finally Live. Here’s Where You Can Grab Content For Digital Signage Screens

The opening ceremonies for the Tokyo Olympics are on at the moment, and for the next couple of weeks there will be endless information being generated from the event about results and achievements. At least a couple of companies in the digital signage and digital OOH industries have developed specialized content for the big event – though quite distinct from one another. […]
Fri, Jul 23 at 7:56 AM

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