By David Krupp, Global CEO, billups. Out-of-home (OOH) revenue is growing. Its share of total ad spend is not. […]
by Florian Rotberg This aggressive pricing represents a strategic shift with far‑reaching implications for the global digital signage market: Chinese vendors want MicroLED dominance – TCL, Hisense, and others combine enormous consumer businesses, strong brand recognition, and global B2C distribution networks. […]
This marks the manufacturer’s 17th consecutive year in first place. Samsung shipped more than 2.5 million units and achieved a market share of 35.2 percent. Its continued leadership comes at a time of major transformation. […]
Industry execs are fond of saying that out of home is a GDP+ business. The numbers don’t bear that out. US out of home revenues are keeping up with inflation but are trailing the US economy. […]
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by Florian Rotberg. The Marriott Marquis display has been fully replaced with a new LED system. Over the past few days, the screen has been running pre‑installation tests – and it seems these tests are still ongoing. […]
James Taylor, CEO, oOh!media. “In 2025, out of home revenue grew by 11.4% to $1.4 billion, and it holds a 16.5% market share,” Taylor noted. “It is increasingly moving to the centre of media spend. […]
CEO Euan Mackay. Media measurement is experiencing something of an identity crisis as it shifts from counting “how many” to focusing on “how much”, a shift evident in recent work by Les Binet and Will Davis on effectiveness. […]
Stratacache has confirmed a round of layoffs as the global digital signage giant battles rising tariffs, supply chain disruption and surging memory prices. The privately held company has not disclosed how many staff have been let go or where they are based, but the cuts remain below the threshold that would trigger formal US redundancy notifications, according to the Drayton Daily News. […]
By Jeon Ji-woo. Samsung Electronics said Thursday it has maintained its No. 1 position in the global commercial display market for the 17th consecutive year, holding a 35.2 percent share with shipments of 2.5 million units. […]
NEW YORK – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced its initial plans for this year’s Global Video Everywhere Summit set for October 13 at Pier 60 at Chelsea Piers in New York City. […]
US programmatic DOOH spend set to rise 49% as market enters its next phase of growth. Among recent buyers of programmatic digital out-of-home (pDOOH) in the US, the channel featured in 34% campaigns in the past 18 months, up from 30% in 2024. Marketers expect adoption to reach 52% over the next 18 months, the highest of any market surveyed. […]
Kevin Gephart. Gephart OOH Sales Rule #37: “No Small Sale Goes Unpunished!” There are two main reasons advertisers want to buy a short-term out-of-home campaign: 1) They’re too small to afford anything else. […]
by John Berkovich. The digital signage industry is beginning to feel the cumulative effects of several global pressures converging at the same time: rising tariffs, supply chain disruptions, memory component price spikes, and geopolitical instability tied to the ongoing conflict involving Iran. […]
by John Berkovich. Canada’s out-of-home advertising sector continued its recovery and expansion in 2025, with industry revenues rising 5.8% year-over-year, according to the latest annual report from the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB). […]
