Editors’ Picks

44% of struggling exhibitors say they are unable to demonstrate a clear return on investment from trade shows; and other revelations (EMC Outdoor)

Song Heo, SVP, Media Strategy & Client Partnerships at EMC. One of the most surprising findings of the study was that the Struggling group made up the largest segment at 38%.  It was shocking to find that such a large percentage of exhibitors were struggling with their conference experience in such important and what would seem fundamental ways. […]

emcoutdoor.com
Mon, Mar 20 at 6:35 PM

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Clear Channel Outdoor’s Q4 results at a glance (Billboard Insider)

SignValue has prepared the following analysis of Clear Channel Outdoor’s 4Q 2022 financials. […]

billboardinsider.com
Mon, Mar 20 at 6:34 PM

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Marketing Measurement And Attribution In 2023 (includes DOOH) (Forbes)

Andrea Wasserman, Contributor. Media mix modeling (MMM) is especially useful for digital out-of-home (DOOH) advertising and television, as this top-of-funnel marketing can be challenging to track. […]

forbes.com
Mon, Mar 20 at 6:29 PM

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Why media owners and buyers need to adopt a DOOH ad server (Hivestack via Open Mic)

Much like its use in digital, an intelligent DOOH ad server can add value by streamlining the management of screen networks and optimization of campaigns offering a unified platform that can help publishers achieve critical KPIs. Here are the top three reasons why media owners today should adopt a DOOH ad server. 1. […]

thedrum.com · Promoted content
Mon, Mar 20 at 6:21 PM

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Intersection runs an OOH campaign pilot allowing passengers to access local transit information via QR codes (MediaPost)

The ads are location based, but when someone scans the QR code it serves a specific URL that maps to the code’s location. While the informational service through IxNConnect Anywhere is free, revenue is collected through ads that appear in the bus shelter, Grosso said. Growth in OOH ad spending continues to rise. […]

mediapost.com
Mon, Mar 20 at 6:18 PM

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OOH Media agency Talon acquires Canadian counterpart Novus Media Canada

Talon, the global independent out-of-home (OOH) media agency, has acquired Novus Media Canada Corp, a specialised media agency, to faccelerate growth in the Canadian market. Under the ownership of Novus Media LLC, Novus Canada has leveraged its prowess for geography and understanding of location to build smart campaigns for agency partners and their many OOH advertisers. […]

Talon
Mon, Mar 20 at 5:52 PM

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The Resurgence of QR Codes Continues; And Other Trends in Advertising (Billboard Insider)

By Melody Roberts, Founder & Chief Creative Officer, Out of Home Creative. […]

billboardinsider.com
Mon, Mar 20 at 5:52 PM

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OOH ad operator Pikasso integrates with tools to combine DOOH ads with mobile campaigns

This agreement with Italy's Hic Mobile allows the engagement of the consumers on both big and small screens, at any moment of the day of any person passing by one of Pikasso digital screens or billboards. Several researches conducted demonstrated repeatedly that OOH is the best primer for mobile engagement. […]

Mon, Mar 20 at 5:34 PM

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How to target Gen Z with DOOH ads (Vistar Media via Open Mic)

Advertisers need to be careful here as Gen Z’s tastes and motivations differ from previous generations. One advertising study from Kantar Millward Brown found that Gen Z members were more receptive to ads that were funny, offered solid creative or told interesting stories. […]

thedrum.com · Promoted content
Mon, Mar 20 at 11:28 AM

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Qatari Hospital Uses LED-Embedded Glass To Create 4,000 Sq. M. Media Facade (16:9)

Engineering advances in LED display technology continue to take this stuff from being displays on a variety of surfaces to the surfaces being the ... […]

sixteen-nine.net
Mon, Mar 20 at 11:27 AM

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Outfront’s Q4 2022 results at a glance (Billboard Insider)

Q4 2022 revenue up 6.5% to $497.4 million. […]

billboardinsider.com
Sun, Mar 19 at 5:32 PM

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Updated agenda of the OAAA/Geopath OOH Media Conference March 27-29, 2023

Grand Hyatt Nashville, 1000 Broadway, Nashville, TN 37203. New this year, OAAA will hold Town Hall breakout sessions, inviting attendees to collaborate on potential solutions to industry challenges. Cookies, consumer behavior, metaverse, creator economy - how does OOH fit into it all? […]

oaaa.ooh2023.com
Sun, Mar 19 at 5:26 PM

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German chain of outdoor clothing stores gets digital signage from PPDS (Philips) in its flagship store

PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TV products, will provide its range of direct view LED and digital signage to create new,  immersive shopping experiences for visitors inside Jack Wolfskin’s flagship store in Frankfurt. […]

PPDS
Fri, Mar 17 at 4:31 PM

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NHL’s Blue Jackets Use Fine Pitch LED To Bling Out Locker Room, Public Areas (16:9)

Center-hung replay/scoreboards and LED ribbons are now pretty standard elements of pro sports venues, but the NHL’s Columbus Blue Jackets really went to town ... […]

sixteen-nine.net
Fri, Mar 17 at 10:40 AM

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Almost 1,700 Feet Of LED Fins Drive Brand And Inspire At Tech Firm’s NYC Experience Center (16:9)

The identity and access management tech vendor Okta has opened an Experience Center in NYC designed to raise brand awareness among passers-by, as well ... […]

sixteen-nine.net
Fri, Mar 17 at 10:05 AM

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