Editors’ Picks

South Africa’s OOH ad operator Polygon is launching self-service platform designed to simplify buying digital out-of-home (DOOH) media for small businesses (Media Update)

Ahead of Prism's official launch, Polygon is running a pre-launch competition from Monday, 13 April to Monday, 4 May, giving SMEs the chance to win their share of R200 000 in digital billboard media — and step onto a channel typically reserved for big brands, says the network. […]

mediaupdate.co.za
Mon, Apr 20 at 10:43 PM

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Buyers and brands are still finalising commitments to advertise at the World Cup 2026 (DIGIDAY)

By Sam Bradley: EMarketer forecasts place overall brand spending on U.S. OOH at $11.28 billion, 42.3% of which will be spent on digital inventory. The World Cup is a spur to investment, with this year’s estimate a 6.2% increase over 2025; growth in 2027 is expected to slow to 4.4%. […]

digiday.com
Mon, Apr 20 at 10:30 PM

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D=Sign panel discussed how cloud architectures help improve management of digital signage networks (AVIXA)

In this D=SIGN Power Hour, Michelle Montazeri of the Digital Signage Federation moderated a discussion with industry experts Ryan Cahoy (AUO Display Plus), Pamela Lobaton (Spectrio), Steven Hoenig (Legrand AV), and George Pappas (i5 LED). […]

avixa.org
Mon, Apr 20 at 10:20 PM

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The City of Delhi looks to capitalise on DOOH boom with digital billboard ad rights tender (Pitch)

he civic body is offering the rights on a monthly licence fee basis through a two-bid process, involving both technical and financial evaluations. […]

pitchonnet.com
Mon, Apr 20 at 10:14 PM

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Retail media grows but hard-to-use offers hold it back (PYMNTS)

Retail media networks are expanding across retailers, marketplaces and financial institutions, as advertising tied to actual purchases can prove more successful than advertising tied to stimulating the intent to buy. The promise is that brands gain the ability to see whether campaigns drive incremental sales rather than just clicks or impressions. […]

pymnts.com
Mon, Apr 20 at 10:09 PM

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From forecourt to checkout: A look inside GSTV’s retail media network (The Drum)

Kristina Lutz, CMO, GSTV. Measurement underpins the whole thing. GSTV now runs hundreds and thousands of studies, slicing campaign performance by creative format, tag treatment and outcome. […]

thedrum.com
Mon, Apr 20 at 8:08 PM

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How California approaches vesting rights for billboard permits and preemption of local zoning codes (Billboard Insider)

Richard Hamlin, Partner, Hamlin | Cody. Vesting: Filing an application does not create a vested right. Obtaining a building permit does not create a vested right to build. […]

billboardinsider.com
Mon, Apr 20 at 7:55 PM

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How to find and develop a billboard site (Billboard Insider)

Charlie McIntyre, Owner, Bullfrog Outdoor. What’s the toughest site you ever developed? It was near wetlands. […]

billboardinsider.com
Mon, Apr 20 at 7:50 PM

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SNA Displays upgrades the network of LED signs at Atlanta Braves stadium (Invidis)

by Antonia Hamberger. All of the displays, including the one at the Georgia Power Pavilion, use SNA Display LED technology, which now has around 10 installations throughout the stadium. […]

invidis.com
Mon, Apr 20 at 7:46 PM

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Retail DOOH Reinvented: The Whitepaper (Free download)

Physical retail environments offer an unequalled opportunity for brands to influence the key moment of truth in shopping. With high quality, connected, programmatic-enabled screens, and powered by data, retailers can set up brand new revenue streams. It doesn’t end there. […]

blog.awarion.com · Promoted content
Mon, Apr 20 at 12:17 AM

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For digital signage CMS developers in Europe and North America, a new wave of competition from the East is coming (Invidis)

by Florian Rotberg. Among Chinese manufacturers, the future increasingly lies in platform solutions that closely integrate hardware and software. In this context, AI is emerging as the critical hinge between the two. […]

invidis.com
Sun, Apr 19 at 10:57 PM

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Infocomm China 2026: Signage goes thin, green and AI (Invidis)

by Florian Rotberg. At Infocomm China 2026, visitors had to search carefully to find conventional SMD-based LED solutions. The future of LED display technology has unmistakably begun: Mini- and MicroLED were omnipresent at the ISE sister show in Beijing. […]

invidis.com
Sun, Apr 19 at 10:55 PM

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AI will feature prominently at InfoComm 2026 June 13–19 in Las Vegas (AVIXA)

As AI becomes embedded across platforms, devices, and integrated systems, organizations are moving beyond experimentation to implementation – rethinking how people connect, communicate, and experience technology. InfoComm 2026 will highlight how AI is enabling more intelligent, adaptive, and human-centered environments across industries. […]

avixa.org
Sun, Apr 19 at 12:10 AM

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Quotes from Day 2 of the Independent Billboard Operators Spring Conference (Billboard Insider)

Accounting expert Liz Scott on how out-of-home ad companies get into trouble Your operations data is in one system. Your accounting is in QuickBooks — which maybe 80% of this industry uses. Your lease terms might be in a folder somewhere. […]

billboardinsider.com
Fri, Apr 17 at 11:23 PM

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Samsung Color E INK displays now available in the USA (Good EReader)

Michael Kozlowski. Samsung’s Color E-Paper EMDX series features ultra-light, ultra-thin displays with a sleek design and an advanced color imaging algorithm. Earlier this year the company issued their 13-inch Samsung Color E-Paper. […]

goodereader.com
Fri, Apr 17 at 11:22 PM

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