Tuesday, June 2, 2020

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Inrix reports another week of passenger vehicle travel growth (Billboard Insider)

Nationwide passenger traffic increased by another 3% for the week ended May 29 according to the Inrix US National Traffic Volume Synopsis #11. Personal travel was 84% of normal for the week ended May 29, up from 81% of normal for the week ended May 22. Traffic has now returned to the level where it was one week after most stay at home orders began to take effect. […]

Tue, Jun 2 at 6:53 PM

Singapore-based DOOH ad platform Moving Walls acquires programmatic adtech firm Ahoy (Marketing-Interactive)

With the acquisition, Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ out-of-home (OOH) planning platform and Location Media Xchange (LMX), a newly formed company that provides supply-side technology to OOH media owners. This comes during a period when global lockdowns have adversely affected OOH media spends, according to a press release. […]

Tue, Jun 2 at 4:21 PM

Monday, June 1 Mon, Jun 1

UK out-of-home revenue declines 3.1% in Q1 2020, to £276 million (Outsmart)

Out of Home revenue for the fourth quarter of 2019 saw a decline of -3.1% from £285 million in Q1 2019 to £276 million in Q1 2020. The figures, collated by PwC, show that prior to the lockdown imposed in March 2020 in response to the Covid-19 pandemic, the OOH industry was on track for growth, with 1.8% and 3.8% year on year growth for January and February respectively, versus 2019. […]

Mon, Jun 1 at 7:27 PM

16:9: Danish Football Club Uses LED Boards, Zoom To Bring Fans To Empty Grounds On Game Day

A Danish pro football club has started using direct view LED displays mounted in the stands of its home grounds to allow hardcore fans to be virtually attend matches. AGF Aarhus put in rental LED boards near ground level and used the web conferencing platform Zoom to show the tiled screens of fans – live in front of their home webcams – watching the game and cheering the squad on. […]

Mon, Jun 1 at 12:10 AM

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