If you’re a New Yorker, one of the easiest ways to keep up-to-date on the latest consumer products — furniture, beauty products, mobile apps, you name it — is to hop on the subway. Even before you board, you may find...
Investors have savaged outdoor advertising company oOh! Media's after it cut its profit forecasts, citing a "significant decline in overall media advertising spend" and "general economic uncertainty". oOh! warned on Friday...
Many people do not realize there can be four times as many germs on touchscreens as on a toilet seat. The more they engage with everyday surfaces, the more touchscreen users are exposed to infectious germs such as MRSA, E. co...
Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges. D...
Holographic projection imagery – is it a fad, or is it here to stay? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “In many ways, the popularity of hologra...
The win sees VMO taking over the in-centre digital network previously represented by oOh! Media. In the past year, the outdoor advertising industry has experienced more change and consolidation than ever before. Four of th...
26 personnel changes this week. Emma Ward, HIRED, as Communications Manager at Outdoor Media Association....
This transaction increases Lindmark’s total face count to over 5,000, making Lindmark one of the largest independently owned billboard companies and the seventh largest Outdoor company in the United States. KALIL & C...
The main question that comes up is why would you purchase an ad spot on a digital versus being able to put a piece of creative up on a static display and leave it up. Why do I want to share space?…When you put a piece of cr...
Giesken Outdoor uses drones to shoot 30 second clips of billboards which it embeds in the company website. Here’s what the footage looks like. Insider talked to Tom Giesken about using drones to film b...
Blip was a hot topic of conversation this week. Many sellers felt strongly that Blip added little value and in-fact cannibalized sales. On the other side, a few of our Cohoot comrades felt that you could maximize revenue with...
If the US out of home industry increases out of home’s share of the total US ad spend from 4% to 6% with better attribution automated buying and more sophisticated ad targeting, industry revenues would improve by 50% or n...
Hanging out in the United Club, waiting for a flight back to my socialist paradise from O’Hare, after a couple of days with the Digital Signage Federation board and a great DSF mixer on Wednesday night. The mixer was...
This is amazing(ly) bad – a digital menu display that has updated prices for food platters printed out, cut to size, and then taped to a live screen. I am not sure where but believe this is a grocer somewhere in the ...
AURORA, Ill. – August 14, 2019 – Peerless-AV®, an award-winning designer and manufacturer of innovative audio and video solutions and accessories, announced the newest generation of electric vehicle charging stations, cr...
