Thursday, January 20, 2022

Editors’ Picks

Today Today

An Agency’s (Vistar’s Client)View on Out-of-Home Advertising (Vistar Media)

William Salmon-lefranc is the Director of Addressable Strategy at Matterkind Canada. Similar to display advertising in the early 2010s, purchasing OOH inventory was until recently siloed, manual and repetitive. OOH was a prime candidate for automation and Canadian media owners were quick to recognize the DOOH opportunity, embrace change and connect their digital boards to the Vistar marketplace. […]

info.vistarmedia.com
Thu, Jan 20 at 7:02 PM

Wednesday, January 19 Wed, Jan 19

DOOH industry executives say advertising on or near self-serve retail points is a big untapped opportunity (Kiosk Marketplace)

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times. Owners and operators of self-serve kiosks and vending machines are sitting on one of the biggest business opportunities that they may not even be aware of. Self-serve equipment with digital screens can offer digital-out-of-home advertising, the fastest growing advertising channel in today's digital media savvy society. […]

kioskmarketplace.com
Wed, Jan 19 at 7:24 PM

Out-of-home business costs keep rising due to the pandemic (Billboard Insider)

Billboard Insider’s take:  Inflation is here, due to supply chain issues created by covid and bad political decisions.  Expect to see price increases from vendors and expect to quote life shortened due to inflation uncertainty. You need ask for a price increase as ad contracts renew to help recoup increased vendor costs. Vinyl input costs are up more than 30% from pre pandemic levels. […]

billboardinsider.com
Wed, Jan 19 at 1:11 PM

Tuesday, January 18 Tue, Jan 18

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