Editors’ Picks

The ‘opportunistic’ takeover bid for oOh!media (AdNews)

By Chris Pash. The takeover bid for oOh!media by Pacific Equity Partners is more of an opening bid than a final pitch despite an alluring offer of a big premium to the outdoor media player’s recent share price. The unsolicited offer at $1.40 a share in cash, valuing the company at $747 million, sent oOh!’s share price soaring up to 40% before closing at $1.13. […]

adnews.com.au
Wed, Apr 29 at 10:57 PM

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Did we overcook in-store retail media measurement? (Retail Media Breakfast Club)

Kiri Masters: The panelists' thesis was: digital in-store has borrowed its measurement model from online media, chasing one-to-one attribution in an environment where it doesn't fit. The result is that most in-store digital investments are stuck in test budgets, never graduating to annualized spend. Here's what stood out from the conversation. […]

retailmediabreakfastclub.com
Wed, Apr 29 at 10:51 PM

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Electronics retailer Mediamarkt-Saturn expands its in-store media network to eight European markets (Retail Detail)

Starting May 1, Mediamarkt-Saturn will also connect Belgium, Luxembourg, and Hungary to its European retail media network. This will expand advertising opportunities to eight European markets. Mediamarkt-Saturn launched its retail media offering last year in Germany and Spain. […]

retaildetail.eu
Wed, Apr 29 at 10:45 PM

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In retail, shelf space is merging with screen space (ADWEEK)

By Elizabeth Marsten, vice president, innovation and growth, commerce media at Tinuiti. It used to be easy to categorize retail budgets into neat buckets: Shopper marketing lived in the store with end caps, shelf talkers, tear-pad coupons, and demos, while retail media lived online with sponsored products, display, and paid social ads. […]

adweek.com
Wed, Apr 29 at 10:22 PM

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Frankfurt opens first terminal with built-in DOOH ad network (Invidis)

With the opening of Fraport's Terminal 3, Media Frankfurt delivers one of Germany’s most densely integrated airport media networks: 2,500 square meters of ad space designed digital-first from the ground up. […]

invidis.com
Wed, Apr 29 at 10:15 PM

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QMS and WPP Media executives named co-chairs of IAB Australia DOOH Council (Mediaweek)

IAB Australia has appointed Michael Whiteside and Jacqueline Ingram as co-chairs of its Digital Out of Home (DOOH) Council, replacing Brad Palmer and James Lambert after two years in the role. Whiteside is QMS National Sales Director, Advanced Trading, while Ingram is National Head of Client Development, Advanced DOOH at WPP Media. […]

mediaweek.com.au
Wed, Apr 29 at 12:10 AM

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Pacific Equity Partners makes unsolicited $747million bid for Australian OOH ad operator oOh!media (Financial Standard)

By Riddhima Talwani. Pacific Equity Partners (PEP) has made an unsolicited takeover bid to acquire oOh!media for $1.40 per share. That is a premium of 64.7% from its last closing prices of $0.85 and values the media firm at around $747million. […]

financialstandard.com.au
Tue, Apr 28 at 11:35 PM

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Ooh!Media set for valuation battle following $750m takeover bid (BandT)

Tom Fogden. When PEP began its overture to oOh!’s shareholders, it reportedly found a base willing to listen at that price. But the board isn’t convinced. […]

bandt.com.au
Tue, Apr 28 at 11:08 PM

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Private equity house PEP launches takeover bid for Ooh Media (Mumbrella)

Tim Burrowes: Ooh Media may be about to leave the ASX, with the outdoor media company informing the market this morning that Pacific Equity Partners has made an offer to buy the company. The bid comes three months after Nine completed the purchase of one of Ooh Media’s biggest rivals QMS. […]

mumbrella.com.au
Tue, Apr 28 at 11:04 PM

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The untapped media value of your storefront (and why it matters in 2026) (Smartify Media)

By Debbie Williams. For many business storefront owners, attracting new customers feels harder than ever. Online ads, social media, and promotions are still important, but they’re also crowded, expensive, and easy to ignore. […]

blog.smartifymedia.com
Tue, Apr 28 at 11:02 PM

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Apple, Verizon, Coca-Cola among OOH’s top ten advertisers in the US as brands continue to increase investment (OAAA)

The Out of Home Advertising Association of America released its annual 2025 OOH Facts & Figures Ad Spend Performance report, a look at category spending, format growth, and overall industry trends, alongside its 2025 MegaBrands Report, which ranks the nation’s largest out of home advertisers and highlights the brands and emerging categories shaping the future of the medium. […]

oaaa.org
Tue, Apr 28 at 10:55 PM

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The digital signage market remains open to newcomers (Invidis)

invidis regularly reports on the global heavyweights of the digital signage software market. A small group of platform providers controls millions licenses worldwide and sets much of the industry agenda. Yet despite their scale, these market leaders are far from dominant. […]

invidis.com
Tue, Apr 28 at 3:00 PM

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What will be different this year at InfoComm 2026 June 13-19 in Las Vegas (AVIXA)

By Pamela Winikoff, AVIXA Freelance Writer. InfoComm 2026 has replaced passive product displays with interactive, human-centered environments. Moving away from technology for technology’s sake, InfoComm 2026 focuses on practical, real-world applications. […]

avixa.org
Tue, Apr 28 at 12:17 AM

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How to sell billboard advertising: tips from a veteran (Billboard Insider)

Charley McIntyre, Owner, Bullfrog Outdoor. What does selling outdoor mean to you? Make a friend. […]

billboardinsider.com
Tue, Apr 28 at 12:10 AM

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Haynes Column: Is digital signage a zombie industry? One longtimer thinks so … (Invidis)

Dave Haynes: Blanket statements don’t tend to hold up against scrutiny, so I was intrigued when a guy who has been in and around the digital signage industry for more than 15 years put up a post online suggesting this is a dead business walking.   The argument Niko Sagiadinos made is that “digital signage is a zombie industry that survives only because customers don’t know any better. […]

invidis.com
Mon, Apr 27 at 11:41 PM

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