By Laura Davis-Taylor, Founder at Branded Ground. The 2022 D=SIGN Conference will take place on Tuesday (June 7th) pm and Wednesday (June 8th), both days from 8:30 – 4:30 pm. Here are the highlights for this year’s sessions. […]
The sign, graphics, and visual communications industry gathered in-person for the first time in three years in Atlanta for the industry’s ISA International Sign Expo 2022. Courtesy ISA The sign, graphics, and visual communications industry gathered in-person for the first time in three years in Atlanta for the industry’s ISA International Sign Expo 2022. […]
By Chris Stark and Craig Berry, Stark Capital Solutions. If you’ve been keeping up with the news lately, you’ve probably seen discussions over rising interest rates and the Federal Reserve’s recent rate hike of 25 basis points in March, then another 50 basis points in May. […]
Sean Reilly, CEO, Lamar Advertising. We’re on fire. Industry’s on fire. […]
thorndyke, a verification platform for digital out of home (DOOH) measurement, data and analytics, today released its State of the Nation – DOOH Verification Report for Q1 2022, analyzing media quality and insights from across the ANZ market. […]
Nick Garber, Patch Staff. MIDTOWN MANHATTAN — Only around 20 years after cell phones took hold in New York, the city marked a milestone on Monday when its last public payphone was hoisted away from a Midtown street corner. The payphone, on Seventh Avenue near West 49th Street, was the sole survivor of a species that once numbered around 13,000, littering sidewalks around the city. […]
Interview with Mark Jameson, chief support and development officer at Fastsigns. Two years after the U.S. economy suffered a body blow due to the COVID-19 pandemic, the digital signage industry has fared better than others, and according to new data, exciting days are on the horizon. […]
Services started running this morning on the Elizabeth Line, a new railway service running through central London. The new line, years in development, includes ... […]
Paul Fleuranges sent me a quick note and photos from the mercifully-renovated Terminal B of New York’s LaGuardia Airport – his first time in ... […]
Guest Post: Germán Talón, Nsign.tv The pandemic has brought about big changes in many sectors, and banking is no exception. But before the pandemic, ... […]
Digital agency Jellyfish and HOKA launched a cross-media DOOH and mobile campaign to promote their Kawana trainer in Germany, targeted at fitness enthusiasts, and in partnership with Walldecaux to conduct brand awareness research. Creating brand engagement with DOOH HOKA is a challenger brand, new to the German market, offering premium trainers for running enthusiasts. […]
After going public just thirteen months ago, advertising analytics firm and former momentum crowd favorite Alfi is running out of funds. Former management's questionable actions have left the company crippled. Alfi needs to raise additional funds as soon as possible to keep the lights on. […]
Our initial focus is to place our Alfi-enabled devices in malls, airports rideshares and taxis. We also have begun offering our software solution to other DOOH media operators as a SaaS product. […]
How long will your LED display last? In nearly every industry, from retail businesses to concert halls to corporate centers, decision makers need to evaluate the return on investment (ROI) of their LED signage. In most cases, potential buyers go straight to the obvious place: the LED manufacturer’s spec sheet. […]
Jill Rynenberg, Integrated Digital Marketing Manager, Converse commented, “This was our first out-of-home campaign planned through Assembly and Talon Outdoor, and we were delighted with Talon’s collaborative and data-led approach to planning. […]
