Editors’ Picks

Grocery TV’s Marlow Nickell: Agentic commerce is overhyped and in-store media is underinvested (The Drum)

The co-founder and CEO makes a blunt assessment of commerce media trends, pointing to consistent sales lift and scalable measurement as reasons to refocus on physical retail. Take measurement. One of the recurring assumptions around in-store media is that it must be difficult to track, a sort of foggy halfway house between old-school shopper marketing and modern digital media. […]

thedrum.com
Wed, Apr 15 at 11:52 PM

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Samsung shifts The Wall display production from Slovakia (AVInteractive)

Production of commerial MicroLED and other advanced display solutions will be managed within Samsung’s existing global manufacturing network, as a TV manufacturing factory closes. Samsung is relocating production of its high-profile The Wall microLED displays from Slovakia, following a decision to close its TV manufacturing facility in the country. […]

avinteractive.com
Wed, Apr 15 at 11:50 PM

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AI filing summary: Debt-heavy digital signage tech provider Creative Realities (NASDAQ: CREX) posts loss and going concern risk (Stock Titan)

Creative Realities, Inc. files its annual report describing a digital signage and AdTech business focused on SaaS-based media networks across North America, including its new Canadian CDM operations. The filing discloses a going concern warning driven by an accumulated deficit of $65,130, negative working capital of $5,728, a 2025 net loss of $8,276 and significant debt. […]

stocktitan.net
Wed, Apr 15 at 10:59 PM

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Swedish digital signage integrator Zetadisplay wins 1,400-screen rail DOOH deal in Norway (Invidis)

Combining passenger information and advertising: Zetadisplay has secured a contract with Norway’s national railway operator Vy Group for a major DooH rollout across more than 130 trains. Under the agreement, the integrator will deliver an end-to-end solution based on its proprietary CMS, Engage Suite. […]

invidis.com
Wed, Apr 15 at 10:30 PM

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Link Media Outdoor’s 2025 results at a glance (Billboard Insider)

Revenue up 1.5%, to $45.9 million,  compared to 2024. […]

billboardinsider.com
Wed, Apr 15 at 10:24 PM

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The art of cold calling in billboard ad sales (Billboard Insider)

By John Mulholland 3, DOT Outdoor, Partner. I have been making cold call sales for outdoor advertising for over 30 years. I thought I would share some tips with you. […]

billboardinsider.com
Wed, Apr 15 at 10:22 PM

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How Korean OOH ad tech startup Draft Type uses AI to improve digital billboard campaign planning and measurement (The Seoul Economic Daily)

Kim Ji-young interviewed Kim Dae-hee, CEO of Draft Type. Draft Type has overcome these issues through data and AI analysis. The company cross-analyzes various data including regional, gender and age-based information provided by mobile carriers, as well as employee counts by company from sources such as the National Pension Service. […]

en.sedaily.com
Wed, Apr 15 at 5:17 PM

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Best Buy’s retail media network is using new analytics and testing frameworks to connect in-store experiences with measurable growth (The Drum)

Stephen Sheron, senior director of ads analytics at Best Buy Ads. Best Buy is building what Sheron calls a holistic measurement strategy, one designed to connect awareness, store visits, on-site behaviour and sales into a single framework. The most immediate step is a new multi-touch attribution model launching this quarter, which Sheron described as Best Buy’s “unified attribution framework. […]

thedrum.com
Wed, Apr 15 at 5:14 PM

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AOPEN’s digital signage media players will now be distributed in Europe by TD Synnex Maverick (AVInteractive)

TD Synnex Maverick has signed a pan-European distribution deal with AOPEN. […]

avinteractive.com
Wed, Apr 15 at 10:10 AM

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Vector Media and Reveal partner to create impression-based currency for mobility marketing

A Collaboration That Allows Cross-Channel Accountability. NEW YORK, NY / MARCH 24, 2026 — Vector Media, the leader in mobility marketing, and Reveal, the industry standard in mobility and transit measurement, today announced a landmark partnership to provide the media buying and planning community with impression-based selling, precise measurement accuracy, and an omnichannel currency. […]

blog.revealmobile.com · Promoted content
Wed, Apr 15 at 12:10 AM

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Dubai is expanding its regulated out-of-home advertising network along the emirate’s busiest highway corridors (Invidis)

Dubai’s out-of-home operator Mada Media has awarded a strategic advertising concession to PHI Advertising, granting the company rights to install and commercialize a portfolio of roadside advertising assets across several major corridors in the emirate. […]

invidis.com
Wed, Apr 15 at 12:10 AM

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S&J Media retains Queensland Rail OOH contract (AdNews)

S&J Media has secured an exclusive five-year contract to manage interior train advertising across South East Queensland's rail network, with an option extending the deal to eight years, retaining a contract it has held since 2012, AdNews can reveal. […]

adnews.com.au
Wed, Apr 15 at 12:10 AM

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Renewed talks over a potential takeover of Ströer (Invidis)

by Antonia Hamberger. According to Bloomberg, the German OOH ad operator is once again in discussions with investor I Squared, which is planning to submit an offer together with Blackstone. Together, the investors aim to take Ströer’s out-of-home (OoH) business private. […]

invidis.com
Tue, Apr 14 at 7:19 PM

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JCDecaux secures advertising contract for Western Sydney International Airport (Marketing APAC)

JCDecaux has secured the advertising tender for Western Sydney International Airport (Nancy-Bird Walton), winning a long-term contract to develop a premium digital out-of-home (OOH) advertising network at Sydney’s newest aviation gateway. […]

marketech-apac.com
Tue, Apr 14 at 7:11 PM

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ZetaDisplay wins commerce media and DOOH contract with Vy, Norway’s national rail operator (Globebewswire)

MALMÖ, ZETADISPLAY AB (PUBL) – 14 April 2026 - ZetaDisplay has secured one of the largest onboard commerce media and digital out-of-home (DOOH) contracts in the Nordics, partnering with the Vy Group, Norway’s national rail operator, to deliver a next-generation passenger experience and media platform across its train network. […]

globenewswire.com
Tue, Apr 14 at 7:10 PM

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