Warc forecasts Indian adspend to grow by 11.9% to reach $9.3 billion in 2019 (Best Media Info)
Global advertising spend to grow 4.3% to $616bn. Internet adspend set to decrease 7.2% in 2019 excluding Google/Facebook duopoly...
Editors’ Picks
Friday, February 22, 2019
India’s trade exhibition for the indoor and outdoor advertising Media Expo: February 22-23 (Everything Experiential)
Media Expo Mumbai 2019 kicked-off with 22% growth in the overall exhibition space and 11% growth in the total number of exhibitors this year. Adding to the progressive highlights of the show, this edition witnessed a list of ...
The Guardian: Are university campuses turning into mini smart cities?
Universities are experimenting with AI and big data to improve how students live and learn on campus. The US is leading the way, with on-campus innovations around energy (the University of Texas at Austin has a fully indep...
Oscars TV ads vs OOH: which is more cost-efficient? (OOHToday)
According to Simmons, regular movie theater attendees make up 17% of the population. • 61% of them say they typically avoid watching television commercials – an index of 122. • 47% say they change the channel when com...
Recent OOH moves (OOHToday)
This week 14 people moves in Agency, OOH planning and buying services, new hires, promotions, OOH Providers and Sellers....
Daktronics: How to minimize the effects of digital billboards interfering with cellular antennas (Billboard Insider)
Digital billboards may interfere with cellular antennas. Although much more uncommon, it is also possible that a strong transmitting device could interfere with the proper operation of a digital device or display. Knowing thi...
iHeart’s CEO: Operating an OOH company with a radio group “hurt us” (Billboard Insider)
The investor base is quite different. The outdoor business is valued on asset value. As a matter of fact some of them are REITs…and the media business is a whole different set of investors. Having the two together hurt us, ...
How Outfront Media may be affected by a recession, as a REIT (Billboard Insider)
In addition to high capex costs, the billboard business model does not provide the income sustainability warranted by other property sectors (due to the fluctuating ad-based business). This means some of the underlying assets...
Branded Cities acquires a spectacular digital billboard from Red Star Outdoor (Branded Cities)
The all-cash deal for the sign located at Clybourn and Webster brings BC’s total of iconic billboard faces in Chicago to 22 and solidifies BC’s presence throughout the downtown core in Chicago....
16:9: Full Color Advanced E Ink Digital Sign Testing In Japan
Via Good e-Reader … E Ink keeps pushing the envelope on full-color signs – and a new version developed for the Japanese market is touted as low-power digital signage for retail. Good e-Reader has a post up about ...
16:9: How HTML5 Can Up Your Digital Out-Of-Home Game
Guest Post: Samantha Brault, BroadSign Samantha Brault In the world of advertising, making an impact can be challenging. With consumers being exposed to hundreds, if not thousands, of ads each day, every brand is vying for t...
16:9: DSE 2019 Booth Previews: Germany’s Simtec To Show Eye-Catching ScreenFlite Display System
Simtec Systems GmbH – DSE Booth Number 1747 Why do people going to DSE need to put your company on their Must See list of booths? Simtec Systems is showing its world new and innovative digital signage system called Sc...
WARC Report: Global Ad Trends, The Adspend Outlook
4.3% growth forecast for global adspend in 2019, pushing the total to US $616bn 5.4% rise in global adspend last year – to US $590bn – the best performance since 2011 7.2% forecast decline in internet adspend excluding ...
McDonald’s delivers an interactive digital signage orchestra in Lisbon, Portugal
The displays challenged users to step up to a black conductor's stand and start conducting an orchestra. When users moved their hands around, a song would begin to play and a cursor would swipe across the display. In addition...
Thursday, February 21, 2019
JCDecaux introduces the first international audience measurement tool for airport advertising (GlobeNewswire)
JCDecaux has launched AAM (Airport Audience Measurement), the first international audience measurement system for the airport industry. Developed to offer advertisers and agencies standard metrics throughout the world, thi...