by Dave Haynes. The display technology that IS genuinely making big leaps is E Ink, the Taiwanese/American company that brought electronic paper to the market for consumer e-readers and commercial electronic shelf labels. […]
Partnership Spotlights AdQuick’s Leadership Across Measurement, Attribution and Accountability and DPAA’s Marketing Muscle in Support of an Industry at the Intersection of AI Innovation and the Desire for In-Person Connections NEW YORK – July 13, 2026 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, has announced a strategic partnership with AdQuick, Inc., a leading platform for OOH advertising planning, buying, and measurement. […]
oOh!media plans to keep negotiations going with all three of its prospective suitors after receiving separate conditional, non-binding offers, the highest at $1.65 per share. […]
See agenda, speakers list, registration, exhibitor directory. […]
Ace Hardware is connecting its Red Vest media network into the Pacvue unified commerce ecosystem. Ace Hardware initially launched Red Vest Media in August 2025. […]
Vivint spending increased from $150,581 in 2024 to $53 million in 2025. That’s not a typo. A $52 million increase in a single year! […]
Aaron Poole, PML Group. The strength of the campaign is in how it uses the medium across different layers. It is not simply a weather-triggered digital activation. […]
Florian Rotberg. Prowise has secured the largest contract in its history with a Bundeswehr large format touchscreen tender. The award highlights a growing trend in public sector procurement: security certifications and software governance increasingly matter as much as hardware specifications. […]
Malaysia’s out-of-home (OOH) advertising industry is taking a significant step toward greater accountability and transparency with the launch of the Outdoor Advertising Association of Malaysia (OAAM)’s Unified Measurement Initiative. […]
Traditional AV approaches force ‘rip-and-replace’ upgrades in the name of scalability but resilient architectures are the key to preserving your AV investments, says Mark Graham of Symetrix. The advent of AV over IP has brought a shift toward scalable AV architectures. […]
What makes Times Square displays technically different: The digital billboards in Times Square are much more than oversized screens. They are high-brightness LED displays designed to stay visible in direct sunlight, rain, and among hundreds of nearby digital signs. Brightness levels typically range from 5,000 to 8,000 nits, compared to around 400 nits for a standard commercial display. […]
That’s the lesson on Lamar Advertising Southwest, Inc “Lamar” v Grandview Realty, LLC “Grandview”: Lamar had a three year lease for four billboard structures on property owned by Grandview. […]
Florian Rotberg describes five trends that will have a lasting impact on the digital signage market. After all, what was long considered a relatively stable growth industry must now adapt to constant disruption. […]
By Donna M. Mitchell: Revenue from billboard advertising and related contracts will collateralize $765.1 million in asset-backed securities (ABS), from manager AOA Management. Adams Outdoor Advertising, 2026-1, will sell the notes through three tranches of notes that have an anticipated repayment (ARD) date of July 2031 and a final maturity date of July 2056. […]
The assets include 26 digital displays in addition to hundreds of static faces throughout Louisiana. Terms of the deal were not disclosed. “Our family has operated our business in Louisiana for over 50 years. […]
