Editors’ Picks

In-store retail media is stuck in a system that wasn’t built for it (EMARKETER)

by Peter Allen Clark. Physical stores represent retail media's largest untapped growth opportunity, but the industry's ecommerce-first infrastructure is preventing that potential from being realized. "Retail media in the US was never built for physical stores," said our analyst Sarah Marzano at EMARKETER's Commerce Media Trends Summit. […]

emarketer.com
Thu, Apr 16 at 11:36 PM

Permalink

Futuresource report: AV convergence and other trends in the ProAV market (Invidis)

by John Berkovich: Display segment still leads, but growth is split by technology. Displays still account for roughly 43% of total ProAV spend, within a market valued at about $75 billion globally, but growth is uneven across technologies. […]

invidis.com
Thu, Apr 16 at 11:25 PM

Permalink

Grocery TV and ABCS Insights launch third-party measurement of sales lift from in-store campaigns (PPC Land)

Luis Rijo: The capability connects in-store ad exposure to verified, product-level purchase outcomes across all retailers where a shopper buys - not just the store where the ad appeared. Early campaign results include 11.7x iROAS and $2.7 million in incremental sales for a candy brand over two months, and 5x iROAS, $1.4 million in incremental sales, and 16% sales lift for a beverage brand. […]

ppc.land
Thu, Apr 16 at 11:20 PM

Permalink

How Mars uses Grocery TV’s in-store media network to increase sales (EMARKETER)

by Peter Allen Clark. For Mars Snacking, in-store media sits squarely within below-the-line budgets alongside shopper marketing and consumer promotions, not traditional media budgets. "For me, in-store is critical," said Cammerino. […]

emarketer.com
Thu, Apr 16 at 11:16 PM

Permalink

AVIXA postpones its Infocomm Edge event in Dubai to 2027 due to the military conflict in the region (Commercial Integrator)

AVIXA has announced its revised plans for AV industry engagement in the Middle East region in light of the current geopolitical situation. Consequently, InfoComm EDGE — originally scheduled for October 2026 at the Festival Arena in Dubai — will now take place October 27 to 28, 2027, at the same location. […]

commercialintegrator.com
Thu, Apr 16 at 11:14 PM

Permalink

What happened at last week’s ISA Sign Expo in Orlando, Fla (What They Think)

By Richard Romano. The International Sign Association (ISA) Sign Expo brought the latest in physical, printed, and digital signage to Orlando, Fla. It’s been interesting to follow the trajectory of the Sign Expo over the past 13 years; when I first started covering the show in 2013, print—or at least wide-format print—was very much the new kid on the block in the signage industry. […]

whattheythink.com
Thu, Apr 16 at 8:17 PM

Permalink

JCDecaux’s 2025 financials at a glance (Billboard Insider)

SignValue has prepared this analysis on JCDecaux’s 2025 financials. […]

billboardinsider.com
Thu, Apr 16 at 7:07 PM

Permalink

Highlights of Day 1 of the Independent Billboard Operators trade body conference in New Orleans (Billboard Insider)

OAAA’s Mike Hershey says there are out of home tax threats: We’ve seen a lot of initiatives that are of concern from a cost standpoint including tax increases…advertising taxes…Washington passed a sales and use tax on ad services…Minnesota wants to tax tech platforms and extend that to out of home… Janea McDonald: The silent profit killer is not inventory. It’s not pricing. […]

billboardinsider.com
Thu, Apr 16 at 6:59 PM

Permalink

BackLite UK and Wildstone have upgraded a Piccadilly Underpass location into a premium DooH site

DooH network operator BackLite has expanded its premium large-format digital out-of-home portfolio with the launch of The Knightsbridge, a revamped installation at London’s Piccadilly Underpass near Hyde Park Corner. […]

invidis.com
Thu, Apr 16 at 12:17 AM

Permalink

Lufthansa Technik is now offering digital signage built into the interior of luxury charter planes (Invidis)

by Antonia Hamberger. In “The Bow,” screens are everywhere – yet remain discreet, seamlessly woven into the design language. “The Bow” is a modular design for narrow-body aircraft that extends its distinctive curved aesthetic across every element of the interior – including its extensive digital layer. […]

invidis.com
Thu, Apr 16 at 12:17 AM

Permalink

Grocery TV’s Marlow Nickell: Agentic commerce is overhyped and in-store media is underinvested (The Drum)

The co-founder and CEO makes a blunt assessment of commerce media trends, pointing to consistent sales lift and scalable measurement as reasons to refocus on physical retail. Take measurement. One of the recurring assumptions around in-store media is that it must be difficult to track, a sort of foggy halfway house between old-school shopper marketing and modern digital media. […]

thedrum.com
Wed, Apr 15 at 11:52 PM

Permalink

Samsung shifts The Wall display production from Slovakia (AVInteractive)

Production of commerial MicroLED and other advanced display solutions will be managed within Samsung’s existing global manufacturing network, as a TV manufacturing factory closes. Samsung is relocating production of its high-profile The Wall microLED displays from Slovakia, following a decision to close its TV manufacturing facility in the country. […]

avinteractive.com
Wed, Apr 15 at 11:50 PM

Permalink

AI filing summary: Debt-heavy digital signage tech provider Creative Realities (NASDAQ: CREX) posts loss and going concern risk (Stock Titan)

Creative Realities, Inc. files its annual report describing a digital signage and AdTech business focused on SaaS-based media networks across North America, including its new Canadian CDM operations. The filing discloses a going concern warning driven by an accumulated deficit of $65,130, negative working capital of $5,728, a 2025 net loss of $8,276 and significant debt. […]

stocktitan.net
Wed, Apr 15 at 10:59 PM

Permalink

Swedish digital signage integrator Zetadisplay wins 1,400-screen rail DOOH deal in Norway (Invidis)

Combining passenger information and advertising: Zetadisplay has secured a contract with Norway’s national railway operator Vy Group for a major DooH rollout across more than 130 trains. Under the agreement, the integrator will deliver an end-to-end solution based on its proprietary CMS, Engage Suite. […]

invidis.com
Wed, Apr 15 at 10:30 PM

Permalink

Link Media Outdoor’s 2025 results at a glance (Billboard Insider)

Revenue up 1.5%, to $45.9 million,  compared to 2024. […]

billboardinsider.com
Wed, Apr 15 at 10:24 PM

Permalink