Saturday, November 23, 2019

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Thursday, November 21 Thu, Nov 21

16:9: Updated 1,500-Foot Fremont Street LED Canopy Now Live In Las Vegas

Danville, Ill.-based LED manufacturer Watchfire Signs says work is now complete on what is touted as the world’s largest single video screen, a renovated Fremont Street Experience in Las Vegas. Watchfire won the $30 million deal last year and says the project was delivered on budget and ahead of a schedule that had schemed in a “grand reveal” on New Year’s Eve. […]
Thu, Nov 21 at 8:31 PM

16:9: Intuiface Mashes Up Interactive Signage Software With Retail Gadget Maker

French interactive software and solutions firm Intuiface has worked out an interesting integration with a Dutch technology company, Nexmosphere, that makes sensors and actuators used for things like one-to-one retail merchandising and marketing. Nexmosphere gadgets range buttons, RFID readers, gender identification cameras, and proximity sensors to LED light strips and audio players. […]
Thu, Nov 21 at 11:55 AM

DOOH Ad Agency Talon Boosts Ada’s Capabilities Through Tamoco Partnership (DSConnection)

Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a sensor-driven location data network. The partnership follows Ada’s continued success in helping advertisers to accurately target OOH campaigns on actual observed behaviours, delivering clear return on investment. […]
Thu, Nov 21 at 9:06 AM

DOOH ad tech platform Wrapify enters 2020 Elections campaign running political candidates’ ads on cars in New Hampshire (GlobeNewswire)

Wrapify will deploy its wrapped vehicles on the 2020 election trail beginning November 2019 in New Hampshire, featuring political candidates’ campaigns on cars throughout the state. Wrapify is the only ad platform in U.S. history that provides widespread visibility and delivers measurable results for political candidates, while boosting jobs for the American population. […]
Thu, Nov 21 at 12:10 AM

Wednesday, November 20 Wed, Nov 20

CMO: Val Morgan launches programmatic DOOH advertising, claims to have ‘the largest digital outdoor inventory in Australia’

Val Morgan has launched a raft of new initiatives for it advertisers, including a new brand positioning, a digital publishing platform, and programmatic out-of-home (OOH) advertising. The idea is to extend Val Morgan’s advertising reach to more targeted, measurable audiences. Val Morgan’s new positioning is ‘Australia’s Attention Destinations’. […]
Wed, Nov 20 at 8:25 PM

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