Digital billboard technology brought innovation to the billboard advertising landscape through offering additional value for advertisers by splitting costs and allowing for greater campaign control. For instance, Macy’s dep...
While replugging content during awards voting is old hat, in the past three years competition for billboard space has become "almost quite onerous," says Ryan Laul, president of Outdoor Media Group, which works with CBS and H...
Where once media operators traditionally relied on passenger numbers and basic audience demographics (age, occupation group, gender etc.) to validate why advertisers should invest in airport media, there is a shift to smarter...
Digital signage often lags behind the consumer experience because it’s not used to its fullest potential — especially not in terms of gamification. Digital signage is so much more than just electronic posters. It’s a...
The platform is ideally suited for small networks of Amazon TV devices. Signagelive is now available on Amazon Fire TV devices and displays. For the first time, digital signage customers can experience enterprise digital s...
Clear Channel Outdoor is proposing to sell 100 million shares of common stock and expects to grant the underwriters a 30-day option to purchase up to 15 million additional shares of common stock. Clear Channel Outdoor curr...
OAAA has named Anna Bager, currently executive vice president of the Interactive Advertising Bureau (IAB), to lead the out of home (OOH) advertising industry into the future. Anna is a seasoned, omnichannel media veteran w...
Milne has 20 years under his belt at Posterscope, during which he has held roles based both in London and across a number of the agency's international offices. He moves into his new role from his current position as head ...
The 2-day Expo, being organised concurrently with the 15th Outdoor Advertising Convention at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, will feature exhibits of cutting-edge OOH solutions spanning DOOH har...
Montreal’s Broadsign has secured its first toehold into the Chinese digital out of home media market, winning a deal to be the CMS software platform for Oriental Sunrise Media Group. The deal is just a few licenses, fo...
This probably doesn’t fall into the digital signage bucket, and is much more of an AV job, but it is an interesting application of screens in a workplace. The Abu Dhabi Global Market Courts (ADGM) in guess where is enti...
The program uses location-based marketing technology to offer waiting patients a custom blend of timely condition-specific education and complementary brand messaging on their mobile devices to prepare them for their visit. ...
The civic bodies are aiming to ensure a permanent income through the introduction of licensing fee and curb illegal hoardings installed along roads and streets. Indrajit Sen, Chief Executive Officer, Consultant at Indian O...
The Out of Home Advertising Association of America (OAAA), the trade body that represents the out-of-home advertising industry, has tapped Interactive Advertising Bureau (IAB) executive vice president Anna Bager as its next p...
Sector to be outpaced next year by cinema ads as big companies raise fears over digital scandals. The outdoor advertising sector – which includes billboards, the sides of buses and railway stations – is also expected t...
