Saturday, November 2, 2024

Editors’ Picks

Friday, November 1 Fri, Nov 1

Sold out: Out-of-Home Day by Advertising Club of Toronto – November 04, 2024

This year’s event takes place at The Carlu (444 Yonge St, #7, Toronto, ON, M5B2H4) on November 4th 2024, from 10:30AM to 5:00PM. Join us as we celebrate those who work behind the scenes to bring great campaigns to life. Planners and Marketers understand that great OOH is the merger of great creative and strategic placement, OOH Day celebrates them. […]

adclub.ca · Promoted content
Fri, Nov 1 at 4:20 PM

Huntington Billboards acquires 176 interstate signs from Moreland Signs (Billboard Insider)

This acquisition significantly increases Huntington’s billboard density across its current markets (while also adding some great new markets) enhancing the company’s ability to serve its advertising clients with greater reach and impact. The newly acquired assets add to Huntington Billboards’ extensive portfolio, which now includes over 4,000 billboard displays across 14 states. […]

billboardinsider.com
Fri, Nov 1 at 4:14 PM

Dutch AV integrator joins the ranks of 9000 companies that meet high standards for social and sustainable business practices (Invidis)

First Impression Audiovisual, a digital signage integrator based in the Netherlands, is now among the among the 9,000 organizations worldwide with B Corp (Benefit Corporation) certification. The Pennsylvania-based non-profit B lab awards this label to companies that meet high standards for social and sustainable business practices. […]

invidis.com
Fri, Nov 1 at 3:38 PM

Thursday, October 31 Thu, Oct 31

German DOOH network operator Ströer acquires RBL Group to strengthen its out-of-home advertising business

Cologne, October 31, 2024 EQS-News: The Ströer Group completed its acquisition of all the shares in Aachen-based RBL Media GmbH today and will include the company in its basis of consolidation from this point. RBL Media has an extensive and attractive portfolio of advertising concession contracts in the German cities of Leipzig, Essen, Dortmund, Aachen, Münster, and Erfurt. […]

Ströer
Thu, Oct 31 at 7:27 PM

How to measure attribution in DOOH advertising (Broadsign)

Aliya Sharif interviewed Ryan Pogy, Director of Data Partnerships at Broadsign. There are several strategies that advertisers can employ to measure the effectiveness of their DOOH campaigns, depending on their goals. But I’ll touch on the three most popular: Brand Lift Studies: This study measures the impact of your campaign on brand metrics like brand image, preference and consideration. […]

broadsign.com · Promoted content
Thu, Oct 31 at 12:14 AM

Clear Channel Outdoor’s study says brands should use CCO’s OOH advertising capabilities this holiday season (OAAA)

Nolan Panno, Manager, Research & Insights, Clear Channel Outdoor. These insights demonstrate the power of OOH advertising and how that power can be fully maximized by combining proximity and audience-based targeting to capture consumers from near and far. This dual approach also maximizes the reach and impact of campaigns by ensuring strategic ad placement and demographic targeting. […]

oaaa.org · Promoted content
Thu, Oct 31 at 12:10 AM

Wednesday, October 30 Wed, Oct 30

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