Editors’ Picks

16:9: ZetaDisplay Continues To Expand, Cracking Germany Via Nordland Systems Acquisition

The Swedish digital signage solutions provider ZetaDisplay is continuing its strategy of growing, at least in part, through acquisitions, announcing a deal to acquire the German systems integrator NORDLAND systems GmbH. The deal took effect yesterday, and represents the listed company’s first move into the German market. […]

sixteen-nine.net
Fri, Mar 5 at 8:42 AM

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16:9: Barcelona Start-Up Nsign.TV Releases New Version Of Omnichannel CMS

The Spanish start-up nsign.tv has announced a series of updates to what it calls its omnichannel communication platform. […]

sixteen-nine.net
Fri, Mar 5 at 8:23 AM

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16:9: How Digital Signage Businesses Are Surviving The Pandemic: A Recap of Virtual Roundtable

GUEST POST: GEOFFREY BESSIN, INTUIFACE Geoff Bessin Inspired by our own efforts to weather a challenging pandemic-induced business climate, we – at Intuiface – decided to host a “Leadership Summit” in early February. […]

sixteen-nine.net
Fri, Mar 5 at 6:40 AM

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Ad Age: Brands get ready for the return of roaring ’20s consumerism

By Adrianne Pasquarelli. Spring is the new Christmas for marketers preparing to unleash media spending in anticipation of an explosive sales uptick as the weather warms and consumers rush to resume their everyday lives. […]

adage.com
Thu, Mar 4 at 10:52 PM

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Lamar’s Sean Reilly: Covid cost us 3 years of growth and we’re going to make it back in 2 (Billboard Insider)

Lamar CEO Sean Reilly spoke at yesterday’s Morgan Stanley conference  said that Covid cost Lamar three years worth of growth and that the company will make it back in two. Here’s a selection of his comments. What’s down? […]

billboardinsider.com
Thu, Mar 4 at 10:52 PM

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The Pandemic Prompted a Programmatic DOOH Revolution. Here’s What Comes Next (Street Fight Mag)

Alp Ayhan is a DOOH Specialist at Platform161, part of Verve Group. Rather than stunting long-term growth in this emerging category, the pandemic instead led to DOOH becoming a more nimble and integrated part of advertisers’ overall media mixes. A big part of that has to do with the accelerated transition to programmatic DOOH buying. […]

streetfightmag.com
Thu, Mar 4 at 10:50 PM

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Creative leaders dish on the year’s most groundbreaking OOH work (Campaign)

by Alison Weissbrot. The work that stood out this past year was current, purposeful and hyperlocal. Despite spending most of our time indoors this year, out of home remained one of the most compelling mediums for brand storytelling. […]

campaignlive.com
Thu, Mar 4 at 10:47 PM

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What digital signage can do if it’s combined with RFID (RFID World)

Why RFID? This is technology that gains increasingly popularity as it is being used by retail in a wide scale. RFID is the best option for automatic, touchless, and error-free identification. […]

rfidworld.ca
Thu, Mar 4 at 10:44 PM

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QR codes gain new popularity as a Covid-protocol-friendly way for advertisers to interact with people (Digiday)

by Kristina Monlos. ‘Gateway to anything a marketer can dream up’: Touchless commerce has normalized the QR code, and brands are giving it a second look. Marketers are giving QR codes a second look this year, adding them to packaging, retail displays and out-of-home ads. […]

digiday.com
Thu, Mar 4 at 10:44 PM

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Digital signage tech firm Tripleplay withdraws from ISE 2021 (AVInteractive)

Tripleplay made its decision public yesterday, but ISE has issued statements of support from biamp, Christie, Lang AG, Panasonic and syscomtec Distribution. Tripleplay has become the first big industry name to state publicly that it has made a decision to withdraw from June’s ISE 2021 show in Barcelona, following Monday’s confirmation that the show will go ahead. […]

avinteractive.com
Thu, Mar 4 at 10:25 PM

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Digital signage SaaS provider Zeta Display acquires German integrator Nordland Systems (Street Insider)

Malmö-ZetaDisplay AB (publ) (Nasdaq Stockholm: ZETA) acquires NORDLAND systems GmbH with preliminary net sales for 2020 of SEK 78.4 million, SaaS revenues of SEK 16.4 million and an EBITDA of SEK 6.4 million. Nordland concluded a strong growth in 2020 with several larger project deliveries. The company has an annual SaaS revenue running rate in the range of 25-30%. […]

streetinsider.com
Thu, Mar 4 at 10:21 PM

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National CineMedia Is Entering Crunch Time (Seeking Alpha)

Summary. Covenant waivers expire next quarter. The company is taking action now to broaden its revenue post COVID-19. […]

seekingalpha.com
Thu, Mar 4 at 10:12 PM

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Recent OOH-related personnel changes (OOHToday)

Ginger Griffin is starting a new position as Vice President, Regional Sales Director at OUTFRONT Media. Carolina (Lina) Gouveia is starting a new position as National Sales at New Tradition. William Nunez II is starting a new position as Account Executive at OUTFRONT Media. […]

oohtoday.com
Thu, Mar 4 at 6:44 PM

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OOH industry lawyer says Supreme Court is not likely to review Austin v Reagan Outdoor case (Billboard Insider)

Richard Hamlin, Hamlin Cody Law Firm. Prediction: the court will not hear this case. While the First Amendment issues involved in the on-premise/off-premise dichotomy are important, there are several pending cases that will give the court the opportunity to decide the issue — if it wants to do so. […]

billboardinsider.com
Thu, Mar 4 at 6:34 PM

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ISE confirms show will go ahead in Barcelona in early June (AVInteractive)

ISE said vaccinations and a declining case rate made a show possible in Barcelona in June but companies that pull out by 5 March will not be charged a cancellation fee. ISE issued the following statement this morning at 8am UTC. “Integrated Systems Events has been working hard alongside each of you to bring a successful ISE 2021 to Barcelona on 1-4 June this year. […]

avinteractive.com
Thu, Mar 4 at 6:16 PM

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