Sunday, July 5, 2020

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MediaPost: A bright spot: political ad spending on OOH is headed for a record

Kantar tracking service says political spending on out-of-home ads was up 75% in the first four months of 2020 compared to the same period of 2018. This uptick fits into a broader context: Political-ad spending has not been derailed by the pandemic. Contested primaries, partisan passions, and the presidential race are pushing an extended and well-funded election cycle. […]
Thu, Jul 2 at 11:11 PM

Ad spend in Australia and New Zealand falls “worse than expected,” OOH down 71.1% (Mumbrella)

Outdoor was down 71.1% and cinema 79%, driven by lockdown conditions, and radio also fell steeply, down by 55.8%. TV was back by 35.6%, newspapers by 46.1% despite record readership figures, magazines by 57.4%, and digital 26.4%. The media agency-funded ad market fell 40.4% in May, a record decline of $234m, according to the latest Standard Media Index (SMI) figures. […]
Thu, Jul 2 at 7:27 PM

Wednesday, July 1 Wed, Jul 1

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