A few years ago, most media buyers probably would have said that digital media = the future and Out of Home media = the past. Over the last couple of years, however, an increasing number of studies is showing that the two adv...
Ten years ago, digital out-of-home was in its infancy; a blank canvas yet to be painted with the exciting content we see today. Film marketing was still very much focusing on the traditional channels of TV, print and OOH; vid...
I have seen tweets, Linkedin posts and even news coverage from people who need to invest a little more time thinking (than they do copying and pasting) about a report out in the last few days about top-rated digital signage s...
Many shopping websites feel like they’re designed for people who have no distractions. But e-commerce is increasingly done on mobile devices and consumers often have many things going on around them. It would be interesting...
On Thursday, May 24th, JCDecaux awarded startup Nextérité, a collaborative platform providing real-time information on transit conditions, as winner of its "Open Data for new urban services" challenge, launched on March 6th...
At the Digital Signage Expo in March, Rich Ventura, VP of Strategy for NEC and DSF Chair, noticed an emerging theme that had not existed in previous years. About 70 percent of the booths on the show floor had information or p...
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Summer air travel will hit a new record, buoyed by economic growth and airline competition. US airlines are adding 116,000 seats per day to meet summer demand, says industry trade group Airlines for America. Here are hi...
Advertising giants APN Outdoor and oOh!Media are both competing over Adshel, the outdoor media divison of Here, There & Everywhere (HT&E), with APN making a $500m bid for the business across Australia and New Zealand,...
Many companies are already using digital menu boards from a variety of vendors. Eyechronic, for example, provides an Eyechronic TV solution which allows dispensaries to offer educational videos to inform users of their produc...
The ways in which passengers use and interact with airports is changing. These large-scale facilities are no longer simply a place to catch a flight; they are increasingly becoming a destination unto themselves, a locale wher...
Insider thinks a public out of home REIT (e.g. Lamar and Outfront) has a sustainable leverage (Debt/Cashflow) of 3.5-4.0. A private out of home company which is under no pressure to pay dividends has a sustainable Debt/Cashfl...
Donald Mokgale, general manager at Posterscope South Africa, assesses the health of OOH, digital OOH development and trends for 2018. The state of OOH advertising in 2018. Based on the Outdoor Auditor’s latest report of t...
Leyard WallSync for the Clarity Matrix G3 Video Wall System ensures perfectly synchronized video playback without manual configuration....
The magic formula is simple but yet still elusive to most. Sell your prospect a creative idea and develop it into a campaign. Prospects want to be led, and they are thirsting for us to teach them how to use OOH in the right w...