By Guy Campos. The first digital signage solution running on the Microsoft Device Ecosystem Platform (MDEP) has been previewed at the NRF show in New York. The digital signage system is a collaboration between Microsoft, SoC semiconductor firm MediaTek and the display platform’s developer IAdea. […]
by Florian Rotberg. Stratacache powers more than 60 networks in North America and Europe, serving retailers eager to expand beyond their low-margin core business into the highly profitable retail media space. This shift requires experienced end-to-end partners, and Stratacache positions itself as exactly that. […]
Pikasso Italia’s digital screen network will be available on Vistar Media’s Supply-Side Platform (SSP), enabling programmatic access to Italian DOOH locations for agencies and advertisers worldwide. This partnership represents an important step in connecting the Italian pDOOH market to global programmatic demand. […]
Andy Goodman. A successful approach letter has four key parts, each designed to build credibility, demonstrate value, and move the conversation toward a face-to-face meeting. Introduce Yourself and Establish Credibility I open with a brief introduction of myself and share my background. […]
Paul Skeldon. The 2026 World Cup being hosted by the US, Canada and Mexico across June and July is set to turn OOH into a high-tech, fan-focussed spectacle that will combine visibility, interactivity and global reach – and showcase not only how innovation in OOH will work, but also how OOH fits with all other commerce media and advertising. […]
Media company BIG Outdoor has expanded its digital-out-of-home (DOOH) footprint along the E Walk retail corridor on West 42nd Street between Seventh and Eighth Avenues in Times Square with the addition of a dual-faced wedge display. The new LED spectacular features an 8 mm pixel pitch powered by SNA Displays’ EMPIRE™ Exterior line of outdoor LED video technology. […]
At an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 million customer receipts. The study found an 8.1% lift, with stronger effects tied to product type, context, and message. For years, in-store digital signage has lived in an uncomfortable gray zone for marketers. […]
by Florian Rotberg. A new pilot with Samsung and Hypervsn introduces 3D product experiences in select T-Mobile stores. At NRF 2026, Hypervsn’s 3D LED rotor technology was hard to miss on the show floor, drawing crowds with the always popular so-called holographic displays. […]
by Florian Rotberg. The massive LED façade, long considered the crown jewel of Times Square’s DooH inventory, is undergoing a major upgrade. Cranes are in position, scaffolding surrounds the site, and boxes of new LED modules are being hoisted skyward. […]
Speculation about the future of ChromeOS intensified after Google announced plans to migrate the operating system to an Android-based tech stack, internally known as Aluminium OS. Many in the digital signage industry feared this move signalled the end of ChromeOS. However, Google has made it clear that ChromeOS is not going anywhere. […]
by Florian Rotberg. And yet, one hardware technology stands out. Not flashy. […]
More deals: The number of deals were up significantly from 2024. This was largely anticipated, though Insider had expected the market to be even more robust. Our optimism was led by an expectation for an early decrease in interest rates. […]
Richard Speed: Windows activation is a tricky thing, particularly for digital signage that should be directing customers to in-store bargains but instead shows passersby that someone has yet to give Microsoft their pound of flesh. Today's bork was spotted by a Register reader in Virginia's Danville Mall. The screen is affixed to a wall, but whatever's driving it is having a very bad day indeed. […]
by Florian Rotberg. US retail media is expected to hit critical mass in 2026, yet the conversation kept circling back to two realities - the dominance of Amazon and Walmart and the lack of instore measurement maturity to unlock its full potential. AI will accelerate the ability to establish traffic, data, and content that truly fits the physical store. […]
by Florian Rotberg. Digital signage is present – but not in the spotlight. As in previous years, major digital signage manufacturers occupy a secondary role at NRF. […]
