Two recent integrations of digital-out-of-home (DOOH) advertising show not only that such ads are rapidly becoming a full-fledged member of the digital ad ecosystem, but that they are creating new kinds of DOOH-enhanced, cros...
Digital out-of-home advertising can comprise a variety of screen shapes, sizes, and levels of interactivity, making it one of the fastest growing and interactive forms of advertising. In fact, McRae says marketers and adve...
A big sign that says “Sale” is not going to cut it anymore. Digital signage is dynamic and attention-grabbing. It gives any store a modern look while offering a major upgrade over static signage. Not only does it communic...
OOH advertising has actually become a standout method of reaching those in Generation Y and Z, due to its novel, non-digital approach. This audience was raised as “digital natives,” never knowing a world without advanced ...
An insider look at how they run their business, including how they: Plan for growth and execute new strategies; Build a well-functioning sales team with the right tools; Engage audiences and develop relationships with ad...
Waymo, Alphabet's autonomous vehicle company, launched its taxi service in Arizona this month, and at least one analyst believes it could generate over $100 billion in revenue by 2030....
Clearly, some fine-tuning is required, as a robot-to-human exchange at the Ikebukuro Station concourse showed Dec. 7. In response to being asked, "How do I get to Tokyo Station?" the robot gave the location of the platform...
14 people moves —2 Company moves —Promotions, Hirings, Firings, Retirings, Mergers & Wins. It looks like Ray Rotolo and Sandy Seago are no longer with BoardActive? ...
LINK Launch Philadelphia. Twitter Times Square Video. Steel City Billboards for Pittsburgh. Jack-in-The-Box uses digital OOH to attract customers to restaurants....
Most sign, zoning, or other land use regulations prohibit expanding or exacerbating the nonconformity, such as increasing the height or size of a sign that is already too tall or large. Such regulations also usually contain p...
Bad News: US OOH revenues have trailed the US economy for 10 consecutive quarters. Look at the chart below which compares nominal OOH revenue growth with the nominal change in the US GDP. Good News: 34 consecuti...
Decent crowd out last night in Miami for the Digital Signage Federation’s networking mixer. Not sure how many people, but I saw lots of familiar faces and met some new folks, including some in from Latin America. There ...
The London Underground many years ago took on what I think were the first digital escalator panels – a cascading series of synchronized displays in the escalator wells of the subway system. The media firm Exterion Media...
During the five-year alliance, participants will focus on fall protection, personal protective equipment, safe use of ladders, electrical safety, control of hazardous energy (lockout/tagout), protections against bloodborne pa...
Of course, you could argue that digital signage simply replaces paper waste with electricity usage. Yes, digital signs need power, but not as much as you might think. Most displays now have at least 100,000 hours of life in t...
