Lawmakers in Louisiana overwhelmingly defeated an anti-billboard proposal (14-to-3). Background. In Louisiana, the trucking/logging industries blame lawsuits and trial lawyers for inflating insurance rates. Frustrated t...
... the very worst roadside attractions are our billboards and the vast majority are truly awful. Many are so cluttered with superfluous messaging, website addresses and phone numbers that the product or service being advert...
Insider’s take: You as a billboard operator have the right to reject cannabis copy. Some out of home companies are rejecting cannabis ads. Others accept cannabis ads. If you accept cannabis ads you need to learn your st...
I cold-called the billboard industry to pitch Earth Day. The response proves an old adage in sales — you never know till you ask — and also illustrates the diverse support for Earth Day (April 22) as we approach its 50th...
What examples have you seen for data-driven content in video presentations? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “When discussing examples of data-driven content in...
NEW YORK, April 22, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that JCDecaux North America has joined its membership ranks. JCDecaux North America oper...
Adomni: Booths 301,303. Adomni’s online digital signage technology software serves both, media/screen owners and media buyers. The top features on display will be: Audience IQ – mobile audience data for OOH planning ...
As the dust settles on the first weekend of the popular Coachella Music Festival, concert-goers are now gearing up for the second and final week of festivities. Sun screen, water, and the latest fashion trends are mandatory f...
An ambitious project that was intended to generate new revenues for Denver’s airport, and showcase the innovative LED technology of Panasonic, has run into big problems less than two years after it was first switched on...
In today’s era of highly targeted media options, OOH has emerged as a central ingredient within the most thoughtful communication strategies. The power of OOH is recognized by savvy brands and agencies who understand the me...
Marketers are taking to smart digital billboards amid regulatory hurdles and limited inventory. In India, smart digital billboards or the digital out-of-home (DOOH) industry, worth Rs 100 crore, accounts for just 2% of the...
Many companies are looking at using dynamic content, which responds directly to customers' needs. However, there is one big problem when creating dynamic content: how do you avoid creeping out the customer? No one wants to fe...
In the past, DOOH would be little more than taking a billboard image and importing it in a digital format. But now, DOOH can deliver content that responds to the audience directly. Two factors driving this expanding DOOH m...
LOS ANGELES— Factual, the location data company, today announced Measurement Intelligence, a new product that helps brands, advertisers and agencies clearly access and understand campaign performance metrics and ROI using r...
Yes, the future is coming fast in out of home. Though you can’t expect a billboard to identify you by name anytime soon, you can expect a lot of other changes over the next few decades. Here are five things billboards will ...
