Monday, January 12, 2026

Editors’ Picks

Today Today

OOH advertising will get an additional boost in 2026 from the World Cup, AI and creative innovations (Internet Retailing)

Paul Skeldon. The 2026 World Cup being hosted by the US, Canada and Mexico across June and July is set to turn OOH into a high-tech, fan-focussed spectacle that will combine visibility, interactivity and global reach – and showcase not only how innovation in OOH will work, but also how OOH fits with all other commerce media and advertising. […]

internetretailing.net
Mon, Jan 12 at 7:57 PM

SNA Displays’ new LED spectacular installed at major Times Square retail corridor

Media company BIG Outdoor has expanded its digital-out-of-home (DOOH) footprint along the E Walk retail corridor on West 42nd Street between Seventh and Eighth Avenues in Times Square with the addition of a dual-faced wedge display. The new LED spectacular features an 8 mm pixel pitch powered by SNA Displays’ EMPIRE™ Exterior line of outdoor LED video technology. […]

snadisplays.com
Mon, Jan 12 at 7:52 PM

Mall display crashes the vibe with Windows activation nag (The Register)

Richard Speed: Windows activation is a tricky thing, particularly for digital signage that should be directing customers to in-store bargains but instead shows passersby that someone has yet to give Microsoft their pound of flesh. Today's bork was spotted by a Register reader in Virginia's Danville Mall. The screen is affixed to a wall, but whatever's driving it is having a very bad day indeed. […]

theregister.com
Mon, Jan 12 at 12:10 AM

Sunday, January 11 Sun, Jan 11

Opinion: With digital growth leveling off, in-store now represents the biggest untapped opportunity for commerce media across the US (The Drum)

By Gordon Young, Editor-In-Chief, The Drum. Digital commerce media has already taken the low-hanging fruit. Growth now means dealing with physical reality: thousands of stores, inconsistent layouts, legacy systems and environments that were never designed to function as media channels in the first place. […]

thedrum.com
Sun, Jan 11 at 7:19 PM

The implications of I Squared’s exit from Ströer’s billboard unit bid for European out-of-home advertising market (AInvest)

Reviewed by AInvest News Editorial Team. - I Squared Capital abandoned its €3.5B+ bid for Ströer's OOH unit due to macroeconomic uncertainty and shifting risk perceptions in European infrastructure markets. - Non-core OOH assets face valuation risks as digital transformation demands costly upgrades, while 60% of European marketers cut ad spend in 2025. […]

ainvest.com
Sun, Jan 11 at 7:01 PM

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