Something of a consortium of familiar vendors and service providers in the digital signage sector have linked up to go after the retail market with a model that could include monetization through third-party and endemic advertising. […]
Custom solution enables retailers to deploy, manage and monetize in-store digital screen networks to attract omnichannel ad spend. […]
By Zachary Comeau. Literally, as I was putting the finishing touches on that article, I came upon an article in Variety, “Productions Embrace LED Walls as Necessary in Pandemic Times,” that looked at the technology strictly from an entertainment point of view. […]
I haven’t seen that many examples yet of LG’s transparent LED window film in the wild, so I was intrigued to learn how a C-store was using the technology as a kind of digital window cling. […]
Searchlight Capital Partners and British Columbia Investment Management Corp. have agreed to invest in Adams Outdoor Advertising. The Lansing, Michigan-based company will be valued at more than $1 billion, including debt, according to a person familiar with the matter, who asked not to be identified because it was private. […]
Lamar Advertising Company (Nasdaq: LAMR) has extended its existing (i) stock repurchase program, which provides for the repurchase up to $250 million of its Class A common stock and (ii) its debt repurchase program, which provides for the repurchase by Lamar Media Corp., its wholly owned subsidiary, of up to $250 million of Lamar Media Corp.’s outstanding senior notes and other indebtedness outstanding from time to time under Lamar Media Corp.’s credit agreement. […]
Gains exclusivity to 52MM small business out-of-home advertisers across the EU and US. […]
JCDecaux is on track to digitise 35 large format billboards in prime locations across Australia, growing its national total by 25%. Seventeen of those are already in market with another 18 screens due to be live by the end of this year. "The appetite for digital out-of-home has never been higher, with speed, agility and accountability front of mind for our clients," says CEO Steve O’Connor. […]
Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically through the Hivestack SSP, in addition to direct, across CCOA’s nationwide digital footprint in the U.S. The partnership allows CCOA to operate PMP buys via the Hivestack SSP and Open Exchange through the Hivestack Ad Exchange. […]
Australia’s first free electric vehicle charging network, Jolt, has partnered with Seedooh to verify its entire 100% Digital Out-Of-Home (DOOH) advertising network. Mumbrella can reveal that Jolt will use Seedooh integration to ensure that brand messages across digital charging stations are verified, with advertisers to receive full transparency on campaign delivery. […]
The numbers for the recent home AV/residential tech trade show CEDIA Expo are in, and both attendee and exhibitor numbers were utterly clobbered. The last normal times version of the show, in 2019, attracted almost 20,000 attendees and 500 exhibitors, when it was held in Denver two years ago. […]
By Kevin Gephart. Assuming you have diversity of personality-types within your sales department, make a formal determination of which rep fits into which of the four basic personality types: drivers, expressives, amiables, or analyticals. (If you’d like more info on these personality types, send me an email). […]
The German-language consultancy and publisher Invidis has an interesting post up today that takes an extensive look inside a new urban concept Ikea store in Vienna, Austria. While most people who know Ikea know about giant parking lots and loading areas for flat-packed furniture, but this one is an inner city setting where parking is hard to come by and most locals walk or cycle. […]
By Tom Li. When you look at a digital sign today, don’t be surprised if it is looking back. An increasing number of digital signs are being loaded with sensors and analytics programs so retailers can glean useful data like mapping out the shopping patterns of customers, said Johanny Payero, Senior Manager of OEM of Marketing and Program Management with Lenovo during a recent ITWC Briefing. […]
Melissa Kress. There are steps retailers can take to drive in-store traffic. In fact, there are three key pillars to converting street traffic into customer traffic, as discussed during a recent Convenience Store News webinar entitled "How to Drive In-Store Traffic with Forecourt Digital Signage," sponsored by Samsung. […]
