Monday, February 17, 2025

Editors’ Picks

Friday, February 14 Fri, Feb 14

Denise Turner is to step down as CEO of UK’s OOH audience measurement body Route in June, 2025

After almost three years in the role, Denise Turner is leaving to take up the position of Media Research Director at the IPA and her successor will be announced soon. In her new role, Turner will be the IPA industry representative on all the industry media research currencies – Route as well as ABC, Barb, JICMAIL, JICPOPs, JICREG, PAMCo, RAJAR and UKOM. […]

route.org.uk
Fri, Feb 14 at 9:59 PM

Lemma is now offering its new content management system (CMS) to DOOH network operators for free; aims to “disrupt the digital signage/DOOH software market” (Indian Television)

“Why pay for something that should be readily available and easy to manage from anywhere?” questioned Lemma founder & CEO Gulab Patil. “With Lemma Phi, we are making access to powerful DOOH CMS technology free, enabling screen owners of all sizes to maximise inventory value and drive revenue growth. […]

indiantelevision.com
Fri, Feb 14 at 9:32 PM

Thursday, February 13 Thu, Feb 13

UAE-German adtech firm Flyby launches a network of 1000 screens mounted on delivery boxes (EINNews)

The Smart Delivery Box integrates advanced technology into everyday delivery operations, creating a scalable and impactful medium that helps brands build credibility and make a bigger impact in high-traffic urban areas. “We’re bridging the gap between digital and outdoor advertising, providing a mobile solution that adapts to the rhythm of the city. […]

world.einnews.com · Promoted content
Thu, Feb 13 at 12:10 AM

Wednesday, February 12 Wed, Feb 12

Ad agency’s perspective: OOH’s slow, manual booking process is holding it back (Dentsu via Campaign)

Adam Garrity, head of global OOH at dentsu, explains why automation is the solution. If you’ve ever bought out-of-home (OOH) ads, you’ll know how time-consuming it can be – briefings, rate negotiations, booking confirmations, artwork reviews and measurement discussions, often with multiple media owners. A last-minute budget, timing, or geography change can mean another round of calls. […]

campaignlive.co.uk · Promoted content
Wed, Feb 12 at 8:10 PM

Owning a billboard is not an easy way to make money (Billboard Insider)

Billboard Insider’s take: The easiest way to create value in an out of home acquisition is to buy undersold billboards and to a better job selling. The next easiest way to create value is to buy at a good price during a recession or downturn and to be patient. It’s very very hard to create much value by cutting expenses because there aren’t too many expenses to cut. […]

billboardinsider.com
Wed, Feb 12 at 8:03 PM

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