If you don't know what kiuertgflop means, don't worry, nothing was lost in translation. Even if you happen to speak Finnish, you wouldn't be able to make out the copy on out-of-home media locations TBWA placed around Helsinki to promote client World Vision's new campaign to fight illiteracy. […]
At New South Outdoor, we have had a number of new advertisers come on board in the last couple of months that have exclusively run “Now Hiring” ads. I am very happy to have this new business but it got me thinking about the bigger picture and what was going on in the market. […]
Mahlmann Media, Inc. (MMI), a Los Angeles based independent outdoor advertising media operator and representative, announces Glyn Williams has acquired the majority shares of the company from Susan Mahlmann, as of April 1, 2021, and will be elevated to Chief Executive Officer. […]
The National Theatre of Iceland is one of two main theaters in Reykjavík, drawing attention for its stunning architecture highlighted by dramatic contrasting dark gray surfaces and lighter grey decorative elements. Everything about the building is majestic. Designed by Guðjón Samúelsson, the theater opened on April 20, 1950. […]
Will shopping centers and malls regain prominence in the coming years? If so, how will digital signage fit into these areas? Shopping centers have undergone a transformation in recent years from simple collection of stores bookended by two or more anchor stores to well-planned community destinations that comprise dining, entertainment, and shopping. […]
PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising provider has announced the launch of SweetSpot© Transit Streetcar Measurement, a first-to-market media planning tool for agencies to optimize their investment on Moving Transit advertising. […]
This is a Next fashion apparel and furnishings store in Leicester, UK (go Foxes!) that uses a sweeping direct view LED s the backdrop to its checkout counter. I like this because of the scale of the screen. LCDs and OLEDs are gorgeous, but they are either going to be screens hanging on a wall like paintings, or tiled together with seams. […]
Integrated Systems Events has released more details of its main 2021 event, which will be held in Barcelona from 1-2 June, as managing director Mike Blackman takes part in person in a four-day conference on relaunching the city’s economy after a year of the Covid-19 pandemic. […]
Throughout April, ad space donated by members of the Out of Home Advertising Association of America (OAAA) will feature a campaign to support EARTHDAY.ORG. The campaign aims to spur conversations and action around climate restoration. […]
Today’s podcast guest Auz Khan, CEO of Adwatch Media gives tips on how to use your website to generate more sales leads and what to put on an available billboard. Here are the highlights. What is Adwatch Media and how can it help out of home companies. […]
Association hosts industry’s first discussion on Clubhouse Platform on Cinema and Consumers coming out with ad leaders Screenvision and Canvas Worldwide NEW YORK, April 2021 – DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today the association and Digital Out-Of-Home (DOOH) industry’s first Clubhouse Chat set for April 20 at 4pm Eastern Time. […]
Robert Campbell, Lamar’s Atlantic Regional Manager, and Tom Sirmon, Lamar’s Gulf Coast Regional Manager, who collectively have been with Lamar for more than 90 years, each announced just before Easter that they would be retiring this summer. Lamar has 7 regional managers who oversee more than 155 local offices. […]
Workplace has developed into one of the most active vertical markets for digital signage technology, with screens provided an obvious and relatively easy solution for workforces that don’t open company-wide emails or click their way through to an intranet site. […]
Intersection, the leading smart cities media and technology company, today announced the addition of Sheri Ham as Vice President of Programmatic Partnerships and Sales. In this role, Ham will set the company’s programmatic strategy and oversee its execution and rollout, driving revenue growth for the company across the programmatic channel. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT One of the larger digital signage networks in North American retail has been quietly building upon in Sam’s Clubs, the big box warehouse club stores that Walmart runs in competition with Costco. […]
