The organizers of Integrated Systems Europe have released its numbers on last week’s trade show in Amsterdam, confirming unofficial reports that total attendance dropped by roughly 30,000 year on year. […]
Coronavirus will contribute to a nearly 30% plunge in Chinese production of digital signs for public displays in the first quarter, according to analyst firm Omdia. That’s because digital sign production lines are heavily concentrated in Guangdong and Zhejiang provinces, the epicenter of the coronavirus impact, according to Omdia analyst Tay Kim. […]
Transport For London continues to test e-paper displays at surface transport bus stops, with a London-based company called Papercast announcing what it terms a successful trial of a solar powered e-paper bus stop displays at bus stops on Lower Sloane Street (Stop M) and Waterloo Bridge (Stop P) in central London. […]
DSE Booth Preview: Atdec, Booth # 3220Why do people going to DSE need to put your company on their Must See list of booths? Unbeatable range of mounting options (Wall, Ceiling, Floor, Desk) for any Digital Signage application (video walls, menu boards, display stands and many more). We help businesses to achieve remarkable results from initial concepts all the way through to user satisfaction. […]
Ocean Outdoor is making a bullish statement about the power of branded content on DOOH screens, backed up by examples of brand success and new neuroscience research that proves its effectiveness. […]
The Shelter Pet Adoption campaign took inspiration from dating apps and the swipe-right culture to pair dogs and cats with potential parents. The interactive “Modern Love” activation (timed to Valentine’s Day) via the Lightbox OOH Video Network, featured 7-foot screens with motion-sensor technology available at two U.S. malls--in Christiana, DE and Los Angeles. […]
Dive Brief: Puma used a holographic activation to promote its new Sky Dreamer sneaker around this year's NBA All-Star weekend, the company shared with Marketing Dive. Smart media displays projected 3D visuals of the shoe and Puma-branded basketballs on the roofs of parked cars near Chicago landmarks. […]
The Swiss tech firm SpinetiX announced recently that it was moving away from a long-running stance of selling its software and hardware as a proprietary solution, and it has just announced a second Intel-based set of devices that will now run its software player and platform. […]
Emails from PR and marketing people drop endlessly into my various inboxes, all day, everyday, and it is unfortunate how much of what I get I can’t understand. It is far too rare that I get a press release or pitch that just says, very simply, this is what this is about, what it does and how it works, and why you and your readers should care. […]
The current outbreak of coronavirus has affected the economy globally, and the retail industry is no exception. With the pandemic area largely concentrated in the major commerce hubs of mainland China and the surrounding region, the COVID-19 outbreak has already prompted major companies to slash upcoming revenue expectations. […]
Ben Allman, ANZ Sales Director for DOOH marketing platform, Broadsign. In a time where ad spend is down across the board, OOH continues to rise. Why is it so strong? […]
Jeff Rushton, President and Co-Owner of Media Resources. What are the steps in making a digital billboard? The first thing begins with engineering. […]
The Canadian out of home media firm PATTISON Outdoor Advertising has rolled its digital division – started via acquisition several years ago – into the overall brand. That means PATTISON Onestop is no more as its own, slightly separate thing, and is just part of overall PATTISON. […]
Focusing a digital signage software business around a nice like fire stations might seem a little limiting in terms of the addressable market, but when you stop to think about it, every town has a fire department. So there are many, many fire stations, and a need in many or most to effectively communicate information. […]
It is tempting, of course, to focus coverage of digital signage projects on big-dollar projects that have lots of visual sizzle, but much of the installed base is much more modest, and at the heart of what the industry services. Here’s a good example of a modest, but nicely done project at a middle school in Indiana. […]
