by Dave Haynes. First, there was very little in the way of stupid shit. There may have been others, but the only (not in any way) hologram thing I saw was Samsung’s well done but business-no-hoper Spatial Signage unit. […]
By Andy McDonald, SVP, Government Affairs, OAAA: In sum, the current U.S. AI regulatory environment is defined not only by decentralization, constitutional uncertainty, and infrastructure pressures, but also by continued state activity and emerging federal indecision over how aggressively to regulate advanced AI systems at the model level. […]
The move underscores the retailer’s ambition to expand beyond being one of the largest advertisers in the US to becoming a major media owner and advertising platform in its own right. In a similar deal, Fox acquired CTV specialist Roku for USD 22bn just last week . […]
Rick Boost. The city’s ubiquitous billboards are not battling the smartphone for consumer attention, they’re embracing it. From modest bus shelter posters to the giant billboards beside the city’s cross-harbour tunnels, a distinctive element of Hong Kong’s cityscape is its sheer abundance of outdoor advertising. […]
Through 2030, the report projects continued growth – albeit a slowdown from a post-pandemic high – in content experiences centred on live, immersive, “shared reality” experiences. These include cinema, live music, out-of-home, trade shows and online betting – which are collectively projected to grow at a 5.2% CAGR to $294 billion. […]
The City of Johannesburg has intensified its crackdown on illegal billboards, affecting top companies such as Coca-Cola, Netflix, MTN, Absa, WeBuyCars, Jeep, KFC, and Dis-Chem. This campaign, called ‘No to illegal outdoor advertising’, forms part of a broader Johannesburg bylaw enforcement drive. […]
The new president, Paul Yokoyama, is now focused on driving forward the European B2B business. “I am confident we have a strong team capable of supporting and continuing our business transformation across Europe. Through collaboration, innovation, and building our capabilities together, we can deliver even greater value to our customers,” he comments. […]
by Balthasar Mayer: Together with its international parent JC Decaux, Walldecaux is maintaining a strong presence in Cannes. Alongside Viooh and Displayce, the company is hosting discussions with global market partners aboard the yacht Nela under the motto “Get Real. […]
Mansoor Al Sabahi, CEO of Mada Media: I recently met with leaders of three of the largest global investment groups spanning advertising, communications, and marketing, to take stock of the latest developments in Dubai’s out-of-home (OOH) advertising sector. […]
Kanchan Srivastava: Roadstar’s bid to become India’s unified out-of-home advertising currency may now be entering its most decisive phase. Nearly three years after the Indian Outdoor Advertising Association (IOAA) launched the audience-measurement platform, the question is no longer only whether Roadstar works. […]
By Dan Bayford, OOH Partner, Posterscope. Use programmatic DOOH when: The value lies in unpredictable moments (conditions you can’t confidently forecast weeks out). You’re activating trigger-based delivery (weather, traffic speed, footfall, etc.). […]
by Balthasar Mayer Monday night, the Cannes Lions Creativity Awards were presented in various categories, including Outdoor. The Brazilian online marketplace Mercado Livre, together with the agency Gut, took home the Grand Prix Award in the Outdoor category. The e-commerce platform secured the naming rights to Pacaembu Stadium and transformed the field into an oversized QR code. […]
The World Cup is the gift that just keeps giving for out of home plant owners. Advertising prices have gone crazy in the sign zones around the sporting venues and there is spillover demand elsewhere in the host cities (Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, New York, Philadelphia, San Francisco and Seattle. Steel costs and fuel costs are rising. […]
The analysis shows that out of home isn’t just billboards and posters because billboards and posters only account of 420,400 or 13% of the 3,238,455 total US out of home displays. […]
New whitepaper explains the formats, measurement capabilities, and planning opportunities driving the next evolution of out of home advertising The Out of Home Advertising Association of America (OAAA) today released the Strategic Guide to Moving & Dynamic OOH Media, a new industry resource examining the growing impact of transit media, rideshare advertising, vehicle wraps, mobile billboards, waterway media, and other moving formats that connect brands with consumers as they commute, shop, travel, and engage with their communities. […]
