Wednesday, March 11, 2026

Editors’ Picks

Tuesday, March 10 Tue, Mar 10

UAE’s digital signage industry shows resilience amid conflict in the region (Invidis)

by Florian Rotberg. Outlook: Post‑conflict acceleration expected The mood today is defined by uncertainty, but expectations for the medium term are optimistic. Once the conflict ends, industry insiders like John Joseph and Nita Odedra anticipate a strong rebound – and likely a surge in infrastructure investment, particularly in projects backed by the sovereign wealth fund. […]

invidis.com
Tue, Mar 10 at 6:57 PM

CEO of Australian OOH advertising trade body explains its new audience measurement tool (Mumbrella – Audio, 20:52)

The long-awaited and much-touted out-of-home audience measurement tool is finally live, having been in development since 2021, and teased numerous times along the way. Elizabeth McIntyre, CEO of the Outdoor Media Association, appears on the Mumbrellacast, where Tim Burrowes quizzes her on the future of out-of-home advertising, the granular new Move system, and what’s happening within the OMA. […]

mumbrella.com.au
Tue, Mar 10 at 6:50 PM

Monday, March 9 Mon, Mar 9

DSF Mix and Mingle event in the Washington DC area on May 14, 2026

Registration is now open for the DSF Mix and Mingle event in the Washington DC area on May 14, 2026.  The event is being held at the Sheraton Reston Hotel which will serve as a venue for both the education sessions and our networking event.  As a member you receive complimentary registration. Please register early because the event is likely to sell out at about 130 attendees. […]

Editorial · Promoted content
Mon, Mar 9 at 12:14 AM

Sunday, March 8 Sun, Mar 8

Australia’s Outdoor Media Association launches a new single measurement currency (Marketing-Interactive)

The rollout of Move marks a structural shift in how OOH campaigns are planned, bought and reported, replacing the long-running MOVE1.5 framework with what the OMA describes as a fundamentally different measurement model. OMA chief executive Elizabeth McIntyre positioned MOVE as the industry’s unified standard, spanning every major format across metro and regional markets. […]

marketing-interactive.com
Sun, Mar 8 at 11:25 PM

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