An initiative to combine brand advertising on social media platforms with Full Motion Digital Out of Home (OOH) shows a significant incremental benefit to core brand metrics driven by social media. The uplift across brand ...
APN Outdoor shareholders will receive a special dividend of 30¢ per share along with the $6.40 per share of the scheme. The dividend will be paid on October 29, while deal payment will come on October 31. Last year, APN O...
The Australian said ASX-listed advertising company QMS Media was said to have put a takeover proposal to MediaWorks owner Oaktree, that was now under consideration. Investment bank UBS had been acting as QMS adviser on a d...
APN Outdoor CEO James Warburton has confirmed his exit from the out of home (OOH) business, following the acquisition of APN by French multinational JCDecaux for $1.2 billion in June. JCDecaux Australia CEO Steve O'Connor was...
APN Outdoor Group chief executive James Warburton is leaving the billboard company less than a year into his role, after a successful takeover by global giant JCDecaux. The former Network Ten chief executive and V8 Superca...
The new analytics suite will offer COMMB members detailed audience information at the face level with mapping capabilities and a project briefing interface to facilitate and streamline the planning of OOH campaigns. COMMB...
The digital billboard includes two 25’x48’ opposing panels, joined by a 25’x9.5’ section, to complete a continuous three-sided display that spans more than 100 feet. The three-sided billboard adorns the Cobb Galler...
The Cincinnati Billboard tax has been a concern for all in OOH. The City of Cincinnati attempted to ‘shake down’ the local OOH Industry to assist in City budget shortfalls. Not going to happen says an Ohio judge who issue...
Kicking off the morning, first speaker Chris Clews, author of “What 80’s Pop culture Teaches Us About Today’s Workplace,” did just that: Clews shared movie quotes, song lyrics and lines from a book in the 1980’s, ty...
In 2017 Broadsign went through the process of becoming SOCII and ISAE 3402 compliant. SOC II and ISAE 3402 are audits designed to ensure that SaaS service providers are securely managing data in the interest of client privacy...
Insider’s take: Congrats to Lamar and Norton for a big win. Here’s hoping that this makes other cities think twice before they try to target the out of home industry with a selective tax or pass a law with little public n...
Advertisers are now hamstrung by legislation such as GDPR, to use established data points such as cookies to target media placements. However, increases in the amount of digital signage on the market, along with developmen...
APN has undergone a brand transformation. How extensive was this shift? It was pretty much a completely new brand. The only thing we didn’t do was rebrand our assets, but we introduced a new tone, website, personality, a...
Over the last four years, we've seen how brands' needs have evolved in the digital era, and our out-of-home (OOH) offerings have evolved with them. While we once offered a blank canvas to deliver a brand's message, today we a...
Big data has taken a big beating this year, especially with the recent Twitter and Facebook hearings. This is changing the way many consumers interact with brands. The questions more and more consumers are asking are: who are...