Editors’ Picks

Global takes over outdoor advertising contract for Metro Barcelona from JCDecaux

Global Spain, a division of Global, the Media & Entertainment Group, has been awarded the exclusive ad sales contract for Metro Barcelona. Global will take over the contract from JCDecaux from 1st January 2024 until 2032. Global Spain manages advertising opportunities at 1,400 train stations and on more than 5,800 buses and trams across the nation. […]

Global
Thu, Nov 30 at 10:14 PM

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Tesco Rapidly Building Out Its In-Store Screen Network; Now 1,800 Screens In 400+ Stores In UK (16:9)

Big box grocer Tesco now has some 1,800 screens, making it the largest digital signage network in the UK grocery market. The network is ... […]

sixteen-nine.net
Thu, Nov 30 at 6:31 PM

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Display Industry Finally Settling On Definition Of True MicroLED: Futuresource (16:9)

Image: PlayNitride The misleading labelling and fuzzy marketing that has surrounded the emergence of large format microLED displays is starting to go away, says ... […]

sixteen-nine.net
Thu, Nov 30 at 6:31 PM

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Clear Channel cuts scale of Singapore OOH ad business after LTA contract loss (Marketing-Interactive)

Camillia Dass, Senior journalist. OOH provider Clear Channel Singapore will be cutting the scale of its local business after the Land Transport Authority (LTA) dropped its bus shelter advertising contract with the company, according to Kelly Khoo, CEO of Clear Channel when MARKETING-INTERACTIVE reached out. The bus shelter contract will come to an end on 31 December this year after 22 years. […]

marketing-interactive.com
Thu, Nov 30 at 6:23 PM

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Clear Channel Outdoor’s US billboard business has struggled this year while airport ad sales are strong (Billboard Insider)

Clear Channel Outdoor Americas CFO David Sailer: "Roadside has struggled this year and a big part of that has been the national business on roadside…but when you look at airports, national has been very strong. In the third quarter we were up close to 20%…It’s been a pretty strong premium market all year and and our airports division is more of a premium buy. […]

billboardinsider.com
Thu, Nov 30 at 6:22 PM

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Supply-side platform VIOOH makes JCDecaux’s DOOH inventory available for programmatic buying in South Africa (Bizcommunity)

JCDecaux South Africa has over 170 digital screens in shopping malls, railway stations, roadside and at airports now available for programmatic purchase. Advertisers will have access to audiences across seven provinces including Gauteng, Western Cape and KwaZulu-Natal. Programmatic DOOH offers more control and transparency, as well as flexibility in targeting, contextualisation and optimisation. […]

bizcommunity.com
Thu, Nov 30 at 6:18 PM

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Swedish digital signage SaaS firm Zeta Display reports revenue increase of 11.6% for the 9 months of 2023

Net sales for the quarter amounted to SEK 115.4 (129.9) million. SaaS revenues were SEK 55.3 (48.4) million and represented 47.9% (37.3%) of net sales. Reported EBITDA was SEK -3.8 (17.2) million. […]

Zeta Display
Thu, Nov 30 at 6:15 PM

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Germany-based Numbat to install DOOH-ad-supported fast charging EV stations at 40 Sana Clinics locations (Numbat)

With more patients, visitors and employees driving to the hospital in electric vehicles, Sana Kliniken is expanding its fast-charging infrastructure. The Düsseldorf location will install four fast-charging stations at the beginning of next year, with further locations in North Rhine-Westphalia. […]

numbat.energy
Thu, Nov 30 at 6:08 PM

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Glasses-Free 3D Display Maker Magnetic 3D Gets Seed Funding And Marketing Boost From High-Profile Tech Investor Draper (16:9)

The emergence of 3D visual illusions for big, public-facing LED displays has created a lot of excitement in the Digital OOH community, both because ... […]

sixteen-nine.net
Thu, Nov 30 at 7:31 AM

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A new digital out-of-home (DOOH) network is launching ads in elevators and lift lobbies of commercial venues in Ireland (Marketing IE)

No Limit Branding (NLB) has begun rolling out locations across the country in shopping centres, car parks, hospitals and hotels, with further site categories planned. The company will be selling inventory from cycle 25 (4th–17th December), available for the critical Christmas season. NLB inventory is available from both PML Group and Talon with whom they have commercial terms in place. […]

marketing.ie
Thu, Nov 30 at 12:11 AM

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DOOH agency Billups launches OOH analytics platform and measurement dashboard that uses mobile device data

Billups Analytics and Measurement Dashboard will use mobile device data to provide advertisers with near real-time analytics and performance metrics to optimize OOH campaigns Billups, a global OOH managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has launched Billups Analytics, an analytics platform specifically for OOH campaign performance tracking and measurement. […]

Billups · Promoted content
Thu, Nov 30 at 12:10 AM

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First campaign runs simultaneously on Piccadilly Lights, Times Square and LA digital billboards

The United is a network of spectacular digital billboards operated by Ocean Outdoor and Branded Cities. London, UK: Diriyah is the inaugural launch partner for The United, a premium transatlantic digital out of home (DOOH) network developed by Ocean Outdoor and Branded Cities. […]

Ocean Outdoor
Thu, Nov 30 at 12:10 AM

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Your Baby Is (Still) Ugly: My 2013 Deck About Bad Digital Signage Decisions Still Holds (16:9)

I was banging around YouTube last night, looking for a saved video related to travel plans, when I stumbled on my own little channel ... […]

sixteen-nine.net
Wed, Nov 29 at 10:05 PM

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Why Is the AV Industry Chasing Its Own Tail? (Commercial Integrator)

Bill Thrasher, COO of AV-Tech Media Solutions. It is incredibly difficult for AV pros to find a balance between what a client really needs or maybe wants, and what available solutions we can offer them based on what’s on the market. A combination of factors are contributing to this current imbalance. […]

commercialintegrator.com
Wed, Nov 29 at 7:22 PM

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Tech investor Tim Draper makes a “seed investment” in 3D display company Magnetic 3D (PRWeb)

magnetic 3D says it has received "a Seed investment" from Tim Draper and Draper Associates, a global venture capital firm. In connection with Magnetic 3D's participation in the web-reality series, "Meet the Draper's: Season 5" and following a track through Draper University's Fundamentals of Entrepreneurship, Magnetic 3D secured funding from Tim Draper. […]

prweb.com
Wed, Nov 29 at 7:17 PM

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