Editors’ Picks

UK advertising spend rises 9.3% to £11.7bn in Q1 2026, OOH up 15.0%; DOOH grew 17.6% (WARC)

Strong momentum recorded across retail media, out of home, and social media as advertisers invest in a wide range of channels to reach audiences London, July 30, 2026: The Advertising Association and WARC have today published the latest quarterly advertising Expenditure Report, revealing that UK advertising investment increased by 9.3% year-on-year in the first quarter of 2026, reaching a total of £11.7 billion. […]

WARC
Wed, Jul 29 at 8:20 PM

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Investors seek control of Ströer, plan to get rid of its non-OOH business (Invidis)

by Florian Rotberg. Infrastructure investors I Squared Capital and Infravia Capital Partners are preparing to take control of Ströer. If the deal goes ahead, Germany's largest out-of-home media company could face a strategic refocusing on its core advertising business. […]

invidis.com
Wed, Jul 29 at 4:50 PM

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Innovations in LCD technology are aimed at keeping the premium segment strong (Invidis)

by Balthasar Mayer. LCD displays are a mature technology, yet their capabilities are still being pushed. MicroRGB highlights ongoing innovation in the premium segment, and the first models made their way into the digital signage market. […]

invidis.com
Wed, Jul 29 at 4:38 PM

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Eyewear brand Blacksheep used 25 LED trucks to protest against Google’s ad costs. Google is unfased (Invidis)

by Valentin Klaß. The synchronized displays showed a single message: “Shame on you, Google.” Blacksheep aimed the protest at what it calls unjustified advertising costs charged by Google. […]

invidis.com
Wed, Jul 29 at 4:33 PM

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OOH ad sales: short-term vs long-term contracts (Billboard Insider)

Kevin Gephart. There are very limited times when a short-term contract makes sense. But before agreeing to one, ask yourself an important question: Am I creating a customer relationship, or just creating another sales call a few months from now? […]

billboardinsider.com
Wed, Jul 29 at 4:22 PM

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The biggest EMEA digital signage integrators, ranked (Invidis)

by Florian Rotberg. The European digital signage market is undergoing consolidation. The Top 25 ranking of digital signage companies highlights a shift toward scalability and managed service platforms on a global level. […]

invidis.com
Tue, Jul 28 at 10:38 PM

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IAB Australia: retail media faces metrics gap as 60% of buyers lift spend (PPC Land)

by Luis Rijo. Two studies released at the Sydney summit show AI entering the shopping journey for six in 10 Australians while inconsistent network metrics keep advertiser confidence in check. IAB Australia today published video of the research session that opened its Commerce & Retail Media Summit, putting the detail of two studies presented on 7 July 2026 into general circulation. […]

ppc.land
Tue, Jul 28 at 10:22 PM

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Retail media’s $2bn Australian market faces measurement gap, IAB summit told (PPC Land)

by Luis Rijo. IAB Australia today published the recording of a session in which Mars United Commerce and Tenet Advisory told the Sydney summit that retail media spending has outrun the industry's ability to prove what it delivers, with the local market valued at just over $2 billion and projected to double by 2030. […]

ppc.land
Tue, Jul 28 at 10:19 PM

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OOH ad operator Pikasso Jordan introduces real-time audience measurement for static large formats with IPSOS Streach

Amman - Out-of-home media company Pikasso Jordan has selected IPSOS, a world leading market research company, to deploy its proprietary audience measurement platform, Streach, across its roadside inventory in Jordan. […]

pikasso.com
Tue, Jul 28 at 10:17 PM

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Pet store chain Kölle Zoo digitizes 28 stores with 300,000 electronic shelf labels (Invidis)

Kölle Zoo has completed the rollout of approximately 300,000 electronic shelf labels (ESLs) in Germany, Austria and Belgium, replacing paper shelf labels with a centrally managed digital pricing system. The pet retailer used Solum’s Newton ESL platform over an eight-week period as part of a larger effort to digitize store operations. […]

invidis.com
Tue, Jul 28 at 10:11 PM

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How to choose a good name for your out-of-home ad business (Billboard Insider)

Some tips for getting your out of home company name right. Do an internet search, a trademark search and a search with your secretary of state. To avoid trademark violations or confusion, do an internet search and a search with your secretary of state and avoid names which are already claimed. […]

billboardinsider.com
Tue, Jul 28 at 9:59 PM

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Electronic shelf labels encounter resistance from the public (Invidis)

by Florian Rotberg. New Jersey has become the first US state to halt new electronic shelf label (ESL) installations, reflecting growing public concern over inflation, dynamic pricing and retail jobs. While retailers argue the technology improves efficiency and reduces labour-intensive processes, critics fear it could pave the way for personalised pricing and accelerate workforce reductions. […]

invidis.com
Mon, Jul 27 at 9:31 PM

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Electronic shelf label market leader Vusion Acquires retail media operator In-Store Media (Invidis)

by Florian Rotberg. From infrastructure provider to media network operator. The acquisition marks an evolution of Vusion’s business model. […]

invidis.com
Mon, Jul 27 at 8:47 PM

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Australia’s largest indoor arena completes a digital signage upgrade (Invidis)

by John Berkovich. Afterpay Arena in Sydney has completed a venue-wide digital signage upgrade featuring what project partners describe as Australia’s largest transparent LED installation alongside new COB ribbon LED displays. […]

invidis.com
Mon, Jul 27 at 8:42 PM

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InfoComm Asia 2026 attracts 6,638 attendees to Bangkok (AVInteractive)

The sixth iteration of the event connected exhibitors with representatives from about 3,800 organisations as InfoComm Asia confirmed it will be moving to Kuala Lumpur, Malaysia, for 2027. nfoComm Asia 2026 welcomed 6,638 attendees from 77 countries and regions to Bangkok. […]

avinteractive.com · Promoted content
Mon, Jul 27 at 12:11 AM

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