Editors’ Picks

The psychology of colour in billboard advertising (OOH International)

Red for Bold and Energetic Creative: Red creates a strong visual presence and is commonly used in campaigns that want to communicate energy, excitement or urgency. On a billboard, it can work as a dominant brand colour or as a focused accent around an important element such as a headline, product or promotional message. The surrounding colours need to support readability. […]

oohinternational.co.uk
Wed, Sep 2 at 6:55 PM

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Digital billboards light up Santa Monica after nearly 40-year ban (Billboard Insider)

Seven displays received development-agreement approval when the district was created, and another 1,000-square-foot display to be installed at the landmark building at the 1355 Third Street Promenade. The porposal allows for: The city is not giving away the advertising rights cheaply. […]

billboardinsider.com
Wed, Sep 2 at 6:33 PM

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How Gulf trade nodes meet Africa’s surging signage and LED demand (Logistics Update Africa)

By Titus John. Gulf transshipment hubs and year-round digital sourcing are helping African importers bridge severe supply bottlenecks. Across Africa’s rapidly expanding urban centres, commercial visual communications, digital printing, and outdoor advertising are undergoing an unprecedented structural transformation. […]

logupdateafrica.com
Wed, Sep 2 at 6:32 PM

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Broadway Collides with Madison Avenue – Bringing The Book of Mormon to the DPAA Global Video Everywhere Summit

Live Broadway performance joins Newsmaker and Author Anthony Scaramucci, C-Level Agency Execs from Mediahub and Stagwell, and CMOs from American Eagle Outfitters, Expedia, Hisense, Microsoft, and Major League Soccer for “Real Connections” at The 14th Annual Global Video Everywhere Summit in NYC on October 13. […]

dpaaglobal.com · Promoted content
Wed, Sep 2 at 2:00 PM

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Nike, Netflix, Coca-Cola and more make the 2026 OBIE Awards shortlist as OAAA’s awards event returns to New York

WASHINGTON -- The Out of Home Advertising Association of America (OAAA) has unveiled the shortlist for the 84th Annual OBIE Awards, recognizing the most exceptional, creative and impactful work in out of home (OOH) advertising. […]

OAAA · Promoted content
Wed, Sep 2 at 1:58 PM

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Digital signage technology stack 2026: who controls each layer? (Digital Signage Blog)

Digital signage is no longer a display market. It is a technology and services stack, with the competitive battle increasingly centered on who controls the platform, data, lifecycle and customer relationship. […]

digital-signage.blog
Tue, Sep 1 at 11:05 PM

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Retail media’s next phase: Why retailers are re-platforming for growth (AdNews)

Chris Woodworth, Regional Director, APAC, Kevel. Many of the platforms that enabled retailers to launch media networks quickly weren't designed for this level of complexity. They helped monetise inventory, but often at the expense of flexibility and control. […]

adnews.com.au
Tue, Sep 1 at 11:00 PM

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Location data fuels mall giant Simon’s new pitch to advertisers (Modern Retail)

By Mitchell Parton Simon Property Group, one of the largest mall operators in the U.S., has more to sell advertisers on than its existing network of almost 4,000 digital screens. That includes location data from shoppers who use its Wi-Fi networks. […]

modernretail.co
Tue, Sep 1 at 10:42 PM

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DPAA’s upcoming events

Research, Retail & Tech Session • Eink: Date September 9, 2026; Time 11:00 am - 12:00 pm.   Member Town Hall, NYC: Date September 17, 2026; Time 3:00 pm - 7:00 pm. […]

dpaaglobal.com · Promoted content
Tue, Sep 1 at 10:41 PM

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How to create ads for retail media (Internet Retailing)

Stefan Kerridge, chief strategy officer at MurphyCobb, argues that better creative briefs, distinctive assets and smarter production could unlock the channel’s full commercial potential. Retail media is not a single format but a set of tasks, and the evidence on which asset does which is better than our use of it suggests. […]

internetretailing.net
Tue, Sep 1 at 10:27 PM

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Retail media can build brands—including ways other media can’t (Adweek)

Andrew Lipsman, ndependent analyst and consultant at Media, Ads + Commerce. In-store retail media – Ritson called attributing sales to people already in the store ready to buy your product “the single most flattering metric in marketing.” He’d be right if that’s how in-store advertising was measured, but no sane brand would ever accept ROAS or attributed sales. […]

adweek.com
Tue, Sep 1 at 10:22 PM

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Programmatic DooH surges in DACH region (Invidis)

by Valentin Klaß. Programmatic DooH is climbing sharply across the DACH region. That’s the finding of a new analysis by Displayce, a demand-side platform, covering campaign and impression volume. […]

invidis.com
Tue, Sep 1 at 10:16 PM

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Sony’s Rich Ventura recaps InfoComm 2026 (Commercial Integrator)

Rich Ventura, vice president, Sony Electronics Inc., professional display solutions, reflects on the company’s strong InfoComm 2026. Commercial Integrator: If you had to narrow the InfoComm 2026 presence down to a “Top 5” list, what would be the biggest highlights from the Sony booth this year? […]

commercialintegrator.com · Promoted content
Tue, Sep 1 at 12:10 AM

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oOh!media says certain rival bids must beat the I Squared offer by at least 3% to qualify as a superior proposal (Law360)

Outdoor advertising firm oOh!media updated the rules for rival takeover bids after discussions with the Australian Securities and Investments Commission (ASIC).Takeover Agreement DetailsThe Buyer: US private equity firm I Squared Capital agreed to buy the company.The Price: The deal offers $1.70 per share in cash.Total Value: The takeover values the company at nearly $900 million.Rule Changes for Rival BidsSuperior Proposal Definition: oOh!media changed how rival offers are judged to follow regulatory rules.The 3% Threshold: Certain competing bidders must beat the I Squared offer by at least 3% to qualify as a superior proposal. […]

law360.com
Mon, Aug 31 at 11:22 PM

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DOOH advertising is projected to account for around 49% of India’s OOH revenue by 2030, up from 34.5% in 2025 (Everything Experiential)

According to PwC’s Global Entertainment & Media Outlook 2026–30: India perspective, DOOH revenue is projected to grow from US$193 million in 2025 to US$318.5 million by 2030. In comparison, physical OOH revenue is expected to decline from US$365.9 million to US$326.3 million during the same period. […]

everythingexperiential.com
Mon, Aug 31 at 11:17 PM

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