Wednesday, May 25, 2022

Editors’ Picks

Tuesday, May 24 Tue, May 24

NYC’s Last Payphone Removed As LinkNYC Wifi Kiosks Complete Rollout (Patch)

Nick Garber, Patch Staff. MIDTOWN MANHATTAN — Only around 20 years after cell phones took hold in New York, the city marked a milestone on Monday when its last public payphone was hoisted away from a Midtown street corner. The payphone, on Seventh Avenue near West 49th Street, was the sole survivor of a species that once numbered around 13,000, littering sidewalks around the city. […]
Tue, May 24 at 2:07 PM

Programmatic DOOH campaign for Hoka Kawana running shoes achieves a 76% uplift in brand awareness (Sage-Archer)

Digital agency Jellyfish and HOKA launched a cross-media DOOH and mobile campaign to promote their Kawana trainer in Germany, targeted at fitness enthusiasts, and in partnership with Walldecaux to conduct brand awareness research. Creating brand engagement with DOOH HOKA is a challenger brand, new to the German market, offering premium trainers for running enthusiasts. […]
Tue, May 24 at 12:28 AM

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