Editors’ Picks

An Agency’s (Vistar’s Client)View on Out-of-Home Advertising (Vistar Media)

William Salmon-lefranc is the Director of Addressable Strategy at Matterkind Canada. Similar to display advertising in the early 2010s, purchasing OOH inventory was until recently siloed, manual and repetitive. OOH was a prime candidate for automation and Canadian media owners were quick to recognize the DOOH opportunity, embrace change and connect their digital boards to the Vistar marketplace. […]

info.vistarmedia.com
Thu, Jan 20 at 7:02 PM

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UK shoe store chain Footasylum switches to new digital signage software to power its 65-store network

NowSignage is powering synchronised HD video content and interactive social media walls across a mixed estate of SoC displays, transparent LED and projection in 65 stores. […]

avinteractive.com
Thu, Jan 20 at 6:57 PM

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Ex-Outfront and Clear Channel Jesse London Wishes He’d Left Corporate Life 10 Years Earlier (Billboard Insider)

In 2020, Jesse London formed TierOne Media after a career which included stints at Clear Channel Outdoor and OUTFRONT. TierOne owns 51 billboard faces in Alabama and Florida, including 31 digital billboard faces. Billboard Insider asked London what he’s learned after a year one his own. […]

billboardinsider.com
Thu, Jan 20 at 4:05 PM

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16:9: Curved, Fine-Pitch LED Video Wall Focal Point For Newly-Opened First Americans Museum In OKC

Hat Tip to Craig Keefner of Kiosk Industry, who pointed me to this nice video wall project. The First Americans Museum of Oklahoma is ... […]

sixteen-nine.net
Thu, Jan 20 at 6:52 AM

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Samsung Had To Charter Jets To Bring Home COVID-Hit Execs From CES: Report (16:9)

The Omicron variant is so easily spread that if individuals and businesses opt in to events like trade shows – particularly if there airplanes, ... […]

sixteen-nine.net
Wed, Jan 19 at 11:17 PM

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DOOH industry executives say advertising on or near self-serve retail points is a big untapped opportunity (Kiosk Marketplace)

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times. Owners and operators of self-serve kiosks and vending machines are sitting on one of the biggest business opportunities that they may not even be aware of. Self-serve equipment with digital screens can offer digital-out-of-home advertising, the fastest growing advertising channel in today's digital media savvy society. […]

kioskmarketplace.com
Wed, Jan 19 at 7:24 PM

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Out-of-home business costs keep rising due to the pandemic (Billboard Insider)

Billboard Insider’s take:  Inflation is here, due to supply chain issues created by covid and bad political decisions.  Expect to see price increases from vendors and expect to quote life shortened due to inflation uncertainty. You need ask for a price increase as ad contracts renew to help recoup increased vendor costs. Vinyl input costs are up more than 30% from pre pandemic levels. […]

billboardinsider.com
Wed, Jan 19 at 1:11 PM

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Four local billboard operators joined forces and succeeded in changing a sign ordinance in a New Mexico city (Billboard Insider)

Four billboard operators, Lindmark Outdoor Media, Choice Media, Fluhman Media, and Clovis Sign & Service came together and decided to combine forces to move the city toward a more productive and effective sign ordinance. […]

billboardinsider.com
Wed, Jan 19 at 1:00 PM

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New Zealand’s OOH trade body reports 2021’s OOH revenue is up 24 percent year-on-year (Scoop)

The Out of Home Media Association Aotearoa (OOHMAA)reports 2021's revenue is up 24 percent year-on-year (YOY), with the total revenue rising to $119.3m, despite a tough year of extended lockdowns throughout the country. Digital revenue continued to climb and experienced a three percent increase YOY, accounting for 67 percent of 2021's revenue. […]

scoop.co.nz
Wed, Jan 19 at 10:14 AM

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Parisian Mall’s LED Set-up Offers Visual Domination For Marketers (16:9)

I’d put this in the oldie but goodie category of posts – an LED-lined shopping mall atrium in suburban Paris. I came across a ... […]

sixteen-nine.net
Wed, Jan 19 at 8:34 AM

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Why NRF is taking the Metaverse very seriously (Morning Brew)

By Andrew Adam Newman. At the annual Big Show, there was urgency to embrace the Metaverse, not dismiss it. NRF’s Big Show got underway in New York City on Sunday, marking the conference’s return to the Javits Center after a virtual version in 2021. […]

morningbrew.com
Tue, Jan 18 at 11:44 PM

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Programmatic DOOH is one of the six programmatic advertising trends to watch in 2022 (AdExchanger)

by Sameer Sondhi, Co-CEO at Verve Group. Prepare for advances in programmatic DOOH. This year, advertisers can expect programmatically executed digital out-of-home (DOOH) media transactions to check new boxes for them, particularly as publishers and programmatic DOOH technology partners forge more relationships. […]

adexchanger.com
Tue, Jan 18 at 11:17 PM

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Swiss kiosk and digital signage tech startup Invenda raises $7.5 million to fund expansion into US market (Vending Market Watch)

Invenda develops smart software and hardware for vending machines, smart kiosks and digital signage. It is active in 14 countries. The news comes after the the company closed on U.S. […]

vendingmarketwatch.com
Tue, Jan 18 at 11:08 PM

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OSHA record keeping requirements billboard companies should know (Billboard Insider)

Jim Poage, Safety Director, Formetco. Poor record keeping is one of the top OSHA citations each year . Employers are required to keep accident, illness, and injury logs on employees through out the year. […]

billboardinsider.com
Tue, Jan 18 at 10:39 PM

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What is a retail media network, and how to build one (Broadsign)

The rise of retail media networks has been a hot topic these past couple of years, and for good reason! According to Forrester’s Predictions 2022 report, retail media spend will grow to $50 billion globally in 2022. […]

broadsign.com
Tue, Jan 18 at 10:38 PM

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