Paul Skeldon: Success has created a problem. The retail media industry now finds itself facing the same challenge that confronted digital advertising before it: fragmentation. […]
The collaboration will enable advertisers to dynamically update creative displayed across Tesco’s in-store digital screens using live data signals, allowing campaigns to respond instantly to changing conditions such as weather, time of day, product availability, local demand, promotional activity and shopper behavior. […]
By Annie La Vespa: Premium U.K. DOOH is no longer defined solely by roadside billboards and transport hubs. Today, buyers can access a diverse mix of landmark destinations, retail environments, transit networks and even residential locations — much of it through programmatic channels. […]
By Debbie Williams: OOH is growing, but the bigger story is why advertisers continue investing in it. As digital channels become more crowded and consumer attention becomes harder to capture, brands are placing greater value on media environments tied to real-world behavior. The latest available OAAA data and 2026 industry forecasts suggest that shift is accelerating. […]
by Florian Rotberg: A premium Checkers Liquor store at Fourways Mall showcases how digital signage can fully leverage a compact, high-frequency retail environment. From digital endcaps to cold-room integrations, the store highlights the strong potential of in-store retail media within South Africa’s tightly regulated liquor market. […]
by Florian Rotberg: Power outages remain a persistent challenge in South Africa, often causing traffic lights to fail and intersections to gridlock. In response, Primedia Outdoor has partnered with the Johannesburg Roads Agency (JRA) to help keep traffic flowing during load shedding. […]
John Musick, founder and owner, Music Outdoor. Never got into digital because I never had to borrow money, and I didn’t want to start. Digital has its place, but it doesn’t hold up on cost per thousand. […]
The company is raising approximately $12.0 million in gross proceeds by selling over 3.4 million new shares and warrants. They plan to use these funds to pay down debt, fund daily operations (working capital), and pursue potential acquisitions. Impact on Current Shareholders: Existing shares usually "dilute" (lose a fraction of their proportional value) when new shares are created. […]
In 2026, the OOH market in big cities like Delhi-NCR, Mumbai, and Bangalore will grow by 15% each year. This comes from FICCI reports. Key OOH Formats and 2026 Costs: Billboards and Hoardings Billboards and hoardings lead the way. […]
by Florian Rotberg. Memory pricing has become the epicenter of this shift. Within just one year, memory prices have surged dramatically – by as much as fivefold in some cases. […]
At WOO’s London 2026 Annual Congress, the “Regulation and Reputation (Perception is Reality)” session put one of the Out of Home industry’s most urgent questions at the centre of the agenda: how does the medium protect public trust before isolated restrictions become a wider pattern of regulation? […]
by Valentin Klaß. The Dubai debut of the Euroshop spinoff is pushed back by one year. Messe Duesseldorf and its Gulf Office cite the need for better conditions on the ground — and they are not the only ones adjusting their plans in the region. […]
Rich is joining Smartify from Samsung Electronics, where he led go-to-market and monetization strategies for digital signage customers and media owners, creating new opportunities for advertising and programmatic revenue growth. Prior to Samsung, he held leadership roles at Dentsu and Publicis Media, where he developed media strategies for some of the world's leading brands. […]
by EMARKETER Editors and Arielle Feger. In-store retail media, which includes digital screens, smart carts, audio, and product sampling inside physical stores, remains the least developed segment of retail media. Yet demand is rising as advertisers seek to reach shoppers in the aisle, where most retail purchases still occur. […]
All members will now have access and be able to continue to download the content through the WOO Database. The WOO Database is a regularly updated, invaluable resource for WOO member companies, national associations and their employees, containing all the latest data on the Out of Home Industry worldwide. It is managed by WOO Insights Manager Heather Wallace. […]
