Editors’ Picks

Recent acquisitions indicate that it’s a seller’s market in OOH (Billboard Insider)

Billboard Insider is aware of 5 transactions which closed yesterday. Juggernaut Media divested assets in Phoenix. Media Choice acquired Kramerica Outdoor Advertising in North Texas Lindmark Media acquired Quail Outdoor in New Mexico and 77 static displays from Griffin Media in Tulsa, Oklahoma OUTFRONT Media acquired four high profile digital billboard faces in Dallas from Burkett Media. […]

billboardinsider.com
Thu, Dec 2 at 5:08 PM

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Shopper data firm Catalina to measure the effectiveness of DOOH ads run on on screens at GSTV’s 26,000 locations (PRNewswire)

Catalina will measure the effectiveness of advertising on GSTV to help retailers and brands optimize the impact of specific GSTV ads on in-store sales.. GSTV's digital video platform includes DOOH screens at more than 26,000 fuel retailer sites across the U.S. visited by more than 96 million unique viewers each month. […]

prnewswire.com
Thu, Dec 2 at 3:34 PM

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16:9: The Video Electronics Standards Association Open-Sources Some 28,000 High-Rez Image And Video Files For Display R&D Work

Hat Tip Display Daily for finding this … The Video Electronics Standards Association – aka VESA- has taken the interesting step of making more ... […]

sixteen-nine.net
Thu, Dec 2 at 3:05 PM

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Variety: Now a public company, Redbox plans to sell ad screen inventory from 4,000+ of its DVD kiosks to Hollywood studios and to national and local marketers

By Todd Spangler. In October, Redbox Entertainment became a publicly traded company after merging with a special purpose acquisition company (SPAC). Redbox wants to show it can generate incremental revenue from its large kiosk footprint, even as it pivots toward a streaming future. […]

variety.com
Thu, Dec 2 at 3:04 PM

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MediaPost: Uber Digital Out-of-Home Inventory Now Available Via Vistar’s Programmatic Exchange

Uber OOH, the official digital ad network running on Uber cars, this morning announced a deal enabling its inventory to be purchased programmatically on Vistar Media's exchange. […]

mediapost.com
Thu, Dec 2 at 3:02 PM

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How brands are using location-based DOOH advertising and measuring its effectiveness in post-lockdown India (Exchange4Media)

by Rasika Kiran Upasani. After being severely hit by the pandemic, OOH media was grounded for months and had to endure a dry spell. As markets began opening up, the mobility rates also began rising in certain metropolitan areas. […]

exchange4media.com
Thu, Dec 2 at 12:11 AM

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Visual Art deploys digital signage at Lyko flagship store in Oslo (Visual Art)

With its 300 square meters, the store in central Oslo is the largest store Lyko has built in Norway. And considering the knowledge and focus on digital screens Lyko themselves have, it’s a bit of a dream customer for a digital signage provider. – Lyko are incredibly good at using the spaces in the shop correctly. […]

visualart.com
Thu, Dec 2 at 12:10 AM

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Western Sydney’s Club Parramatta deploys an Exterity IPTV and digital signage system (AVInteractive)

Club Parramatta, a modern, spacious dining and entertainment venue in the Paramatta suburb of Western Sydney, has deployed an Exterity IPTV and digital signage system as part of a $25 million (AUD) refurbishment project. The installation includes over 100 Exterity appliances – including media players, encoders and gateways. […]

avinteractive.com
Thu, Dec 2 at 12:10 AM

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What the current inflation means for out-of-home advertising businesses (Billboard Insider)

A November 2021 New York Times headline says it all: The Bond Market Says Inflation Will Last. You Should Be Listening. The article appeared shortly after the bond market’s 5 year inflation expectation rose to 3%. […]

billboardinsider.com
Wed, Dec 1 at 9:37 PM

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US manufacturer of digital billboards Daktronics reports $164.5 million in sales in fiscal Q2 2022 compared to $127.4 million for the same period last year

The results were driven by increased market demand and the ease of pandemic-related restrictions on construction sites of new state-of-the-art venues and facilities. In August, the company partnered with Austin FC to manufacture and install a 5,580-square-foot LED display for the team’s new stadium. […]

investor.daktronics.com
Wed, Dec 1 at 8:57 PM

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16:9: Questex Partners With SEGD, OAAA And DPAA For Rebooted DSE’s Conference Efforts

The company putting together a reboot of DSE – with the tweaked title of Digital Signage Experience – has added partnerships with three industry ... […]

sixteen-nine.net
Wed, Dec 1 at 8:55 PM

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Forbes: AdQuick’s VP offers tips on how to run effective OOH campaigns during the holiday season

Chris Gadek, VP of Growth at AdQuick. Last holiday season saw consumers increase their online shopping by over 32% from 2019, which amounted to some $188.2 billion in spending with online retailers, according to Adobe Analytics (via CNBC). […]

forbes.com
Wed, Dec 1 at 6:38 PM

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A preview of the Digital Signage Summit scheduled for January 31, 2022 in Barcelona (ISE Europe)

We talk to Content Chair Florian Rotberg, Managing Director of invidis consulting, about what has changed in the marketplace, and what you get from DSS ISE that you don’t get on the ISE show floor. Name three things that are affecting the digital signage/DooH sector. What effects are they having? […]

iseurope.org
Wed, Dec 1 at 6:35 PM

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How the Pandemic Changed Mobility Forever and Helped Business Soar for Street-Level Video OOH Advertising (OAAA)

By: Lonnie Passy, Director, Firefly Over the past 20 months, we’ve seen a pendulum effect happen in NYC and other concrete jungles across the US. […]

thoughtleadership.oaaa.org
Wed, Dec 1 at 9:04 AM

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What will DOOH look like in a post-pandemic world? (IAB UK via The Drum)

Promoted by IAB UK. There are few advertising sectors that felt the effects of the pandemic quite as starkly as out-of-home (OOH). With lockdowns in place and city centers deserted, the past 18 months have been a huge challenge as advertisers paused spend and technological innovation stalled. […]

thedrum.com
Wed, Dec 1 at 12:11 AM

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