Lauren Sanvidge , Op-Ed Contributor: More than 80% of U.S. retail sales still happen in physical stores, and above 91% for food and beverage. In-store media is 3% of retail media spend outside Amazon. […]
by Florian Rotberg. The Swedish digital signage software specialist continues to execute on its SaaS strategy, but the bigger story is whether Scala can become the launchpad for Vertiseit's next phase of international expansion. […]
by John Berkovich. The concept will become standard for new restaurants and remodels across EMEA starting in 2027. The concept integrates digital menu boards, self-order kiosks, kitchen display systems and order-status screens into a connected environment designed to simplify ordering and improve restaurant operations. […]
In-store retail media is booming – yet there’s no ready-made rulebook for retailers looking to enter the business. Instead, there are multiple strategies for building and monetizing a network can follow multiple strategies. Retail media is one of the most dynamic areas in today’s advertising industry – and at the same time one of the most difficult to clearly define. […]
By Nick Coston. For that last 3 weeks, the OOH industry has been involved in five major advertising shows. […]
UK. In big breaking news, London Gatwick is to bring the management of its airport-wide advertising estate in-house, giving brands a direct route to one of the UK’s largest and most valuable travel audiences. […]
by Dave Haynes: From MicroLED to 3D glasses-free signage. There were numerous presentations about MicroLED, and they tended to reinforce my thinking in the last couple of years … that the tech is more geared to small displays than big video walls. […]
by Valentin Klaß. The Footprints AI software accesses existing channels operated by Spar retailers, which include in-store screens, in-store radio, online stores, apps, and point-of-sale data. According to the company, Footsprints AI is already active in more than 10,000 stores across Central and Eastern Europe, as well as Latin America and Southeast Asia. […]
AEX selected the series Nixel Series Flex y Engage Series of Nanolumens for the entire terminal. The series screen Nixel Series Flex replaced the standard television monitors on the first floor of the terminal. […]
OUTFRONT Media’s 10-k highlights regulatory risk: “Government regulation of outdoor advertising, including any changes to such regulation, may restrict our outdoor advertising operations and our ability to increase the number for advertising displays on our portfolio.” There are four ways regulation is a risk to out of home companies. A billboard ban Four states ban billboards. […]
Private equity firm One Equity Partners (OEP) has started the process to purchase Nexora, the parent company of Almo Pro AV. Almo Pro AV announced the agreement, which would make OEP the long-term investment partner of the North American Pro AV distributor’s parent company. Under the purchase agreement, the companies expect to complete the ownership transition by March 2027. […]
Simpli.fi, the real-world media platform that runs more than 140,000 local and multi-location campaigns a month for over 40,000 advertisers, today named Sean McCaffrey as Chief Executive Officer. McCaffrey brings more than 25 years of experience building media businesses that turn data into measurable outcomes. […]
So let me begin by asking you readers if the DPAA has sufficiently branded itself as an acronym that MediaPost can discontinue the spell-out? Feel free to answer with a comment below or email joe@mediapost.com. Barry Frey: We’ve evolved. […]
Daktronics has announced a restructuring of its global manufacturing operations that will see the closure of its factory in Ireland, the consolidation of production across three countries and a reduction in MicroLED development activities. […]
by Balthasar Mayer. With this acquisition, the publisher now has a German digital-out-of-home presence in addition to its operations in the UK and Northern Europe. As is customary, the transaction is subject to regulatory approval. […]
