Saturday, May 18, 2024

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Friday, May 17 Fri, May 17

Thursday, May 16 Thu, May 16

Out-of-Home Ad Spend Sees Highest Ever First Quarter Volume, Up 6.8% in Q1 2024

Digital Out Of Home (DOOH) and Transit Continue To Account For Fastest Growing OOH Segments, Q1 Revenue Hits Nearly $2B WASHINGTON, May 16, 2024 -- Out of home (OOH) advertising revenue increased 6.8% in the first quarter of 2024 compared to the previous year, accounting for $1.94 billion, based on figures released today by the Out of Home Advertising Association of America (OAAA), building on the medium's growth trajectory and increased revenue seen in 2023. […]

OAAA
Thu, May 16 at 3:16 PM

Wednesday, May 15 Wed, May 15

Retail media will be ‘bigger than TV’ by 2025, according to Tesco (The Grocer)

The supermarket giant told an IGD suppliers’ event in London last week it was planning a rapid expansion into new revenue streams, which would see 6,000 digital advertising screens in Tesco stores by the end of this year. Using its Dunhummby data arm to provide insight into customer habits and the latest AI technology, Tesco is also planning a rollout of next-generation handheld scanners. […]

thegrocer.co.uk
Wed, May 15 at 1:11 PM

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