Editors’ Picks

LED display revenue to grow 11.6% annually through 2030 despite rising component costs and sluggish demand: Omdia (Invidis)

The global LED video display market faces mounting cost pressures and weaker demand in traditional applications, but new Omdia research forecasts a return to stronger growth starting in 2027. According to Omdia’s LED Video Display Market Tracker – 2Q26, worldwide shipments increased 3.3% year over year in the second quarter of 2026, while revenue declined 0.2%. […]

invidis.com
Tue, Oct 27 at 4:28 PM

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Not all impressions are created equal: what neuroscience reveals about premium OOH (LInkedin)

Christopher Bentler, President, Allvision. Why OOH advertising should not rely on impr5essions: Two billboards can deliver the same number of impressions and still not be worth the same. I've believed that for more than 20 years from the development side of the OOH business. […]

linkedin.com · Promoted content
Tue, Oct 27 at 4:21 PM

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New generation of E-paper is now used in outdoor displays (Invidis)

Praevar's latest outdoor display options target lower energy consumption, improved sunlight readability and longer equipment lifespans for DooH and public information networks. The new Podium Eluminex E-Poster uses E Ink Kaleido 3 color e-paper technology, offering a reflective display that stays readable in direct sunlight without the continuous backlighting conventional LCD screens require. […]

invidis.com
Tue, Oct 27 at 3:50 PM

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ALO turns Hong Kong skyline into a brand showcase with 3,000-drone display (Everything Experiential)

The US-based activewear brand marked the opening of its first Hong Kong flagship store at K11 MUSEA with a large-scale visual spectacle over Victoria Harbour, extending its retail launch into a city-wide brand experience. As drone shows compete for attention in the skies, ALO has taken a different approach to making its mark in the urban environment. […]

everythingexperiential.com
Tue, Oct 27 at 12:10 AM

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The obstacles outdoor advertising must overcome to increase its market share: Tom Goddard in Warsaw (Media-Marketing)

Part of Tom Goddard's address focused on weaknesses within the OOH sector. He identified demonstrating campaign effectiveness as an urgent task, announcing that a broader industry initiative was being prepared to help address it. He also linked this to the need for better audience measurement. […]

media-marketing.com
Mon, Oct 26 at 11:44 PM

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How a clash over digital billboards between Inglewood leaders and SoFi Stadium operators hit Nov. 3 ballot (Los Angeles Times)

By Sam Farmer, Staff Writer. A decade after Inglewood helped bring SoFi Stadium to life, the city and Rams owner Stan Kroenke are locked in a court fight over the deal that helped build it. The dispute includes 60 digital billboards that stadium operators say threaten sponsor exclusivity, with Measure BB asking voters to restrict advertising on public property. […]

latimes.com
Mon, Oct 26 at 11:36 PM

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How to win when the planning commission is against you (Billboard Insider)

Last week Las Vegas Billboards won an appeal before the Las Vegas City Council to convert a non-conforming static billboard to a digital billboard. The case is a textbook study in how to win an appeal when the Planning Commission and Staff are against you. […]

billboardinsider.com
Mon, Oct 26 at 10:58 PM

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The future of retail planning: AI can provide you with data from customer behaviour simulation before any installations (Invidis)

by Florian Rotberg. Implications for digital signage could be enormous: the approach enables the retailer to develop more integrated store and digital signage experiences, optimize layouts and screen placements, and do so at a fraction of the time and cost required today. […]

invidis.com
Mon, Oct 26 at 12:11 AM

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Campaign Middle East’s Breakfast Briefing dedicated to out-of-home advertising will take place November 13, 2026 in Dubai

The half-day event will take place at 8 a.m. at The Westin Dubai Mina Seyahi, bringing together senior marketers, media agencies, OOH media owners, adtech specialists and creative leaders to explore how the medium is evolving beyond visibility to deliver measurable impact, stronger audience connections and business growth. […]

campaignme.com
Mon, Oct 26 at 12:10 AM

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The U.S. billboard acquisition market is entering one of its most competitive periods in years (Billboard Insider)

By SignValue. Mubadala Capital's $6.2 billion acquisition of Clear Channel Outdoor and taking the company private leaves Lamar Advertising and OUTFRONT Media as the only two publicly traded companies among the industry’s traditional “Big Three. […]

billboardinsider.com
Sun, Oct 25 at 11:14 PM

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Econocom aims to become Europe’s first €500 million ProAV powerhouse (Invidis)

by Florian Rotberg. After the rapid acquisition of four ProAV and digital signage specialists in 2025, the €3 billion managed services provider is now focusing on integration, leadership, and strengthening its European audiovisual ecosystem. Recent management appointments highlight the growing strategic importance of ProAV within Econocom’s broader business. […]

invidis.com
Sun, Oct 25 at 11:11 PM

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The evolution of luxury retail media: Alex Germanis shares lessons from 25 years at Harrods (The Retail Bulletin)

Interview with Alex Germanis, Platform Head at Harrods - by Karen Howard. Looking back, what have been the most significant shifts in retail media and customer engagement? If we’re talking about in-store retail media opportunities, the biggest shift has been down to advances in screen technology. […]

theretailbulletin.com
Sun, Oct 25 at 11:09 PM

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CMO Round Table on MENA retail media: From shelf space to measurable media (Campaign Middle East)

Anup Oommen. The store remains retail media’s biggest untapped canvas: Despite the growth of online commerce, physical retail remains central to the region’s shopping behaviour. For consumer packaged goods in particular, the store is still where many decisions are made. […]

campaignme.com
Sun, Oct 25 at 11:03 PM

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How to combine different types of OOH/DOOH advertising for an effective campaign (Adworld)

Colum Harmon, PML Group. It’s not a question of replacing one format with another. Rather, it is about recognising the power of a layered approach to OOH planning, where each element plays a distinct role in delivering stronger business outcomes. […]

adworld.ie · Promoted content
Sun, Oct 25 at 10:52 PM

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Retail media’s next chapter: demand for in-store screens, ease of buying and measurement (MediaPost)

Lauren Sanvidge , Op-Ed Contributor: More than 80% of U.S. retail sales still happen in physical stores, and above 91% for food and beverage. In-store media is 3% of retail media spend outside Amazon. […]

mediapost.com
Thu, Oct 22 at 10:08 PM

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