Traditionally, OOH has lacked any form of feedback loop (how many individuals a campaign left an impression on, demographics of those viewing it) beyond simple guesswork. Online and mobile advertisements are undoubtedly far s...
The Trade Desk is not the only Demand Side Platform (DSP) investing in this technology; AppNexus made a similar move earlier this year. Between them, the biggest and best-known DSPs, they have relationships with all the major...
The startups behind these advertisements (Brex, Snowflake, and Eaze) are buying highway billboard space to spread the word about their brands. Ironically, they are using a traditional marketing method for progressive concepts...
Guest Post: Bryan Crotaz, Silver Curve You may have read about the Raspberry Pi 4 in the news. It’s big news for the whole world, from children’s code clubs, to office desktop use, to industrial applications such as dig...
Target for example, uses digital signage to: Push out the latest music videos in the entertainment section. Push out latest Target advertisements. Deliver branded videos that emphasize the happy, stylish brand image. Wa...
The term “Instagrammable billboards” was coined recently with reference to billboards that appeal to people who feel compelled to share these images on social media. Spotify has been one prime example of this trend. Th...
Insider’s take: Kudos to Cove Outdoor for agreeing to temporarily turn off the billboard at night and for offering to install light blocking technology. We’ve written before about the benefits of digital sign light blocki...
Digital Signage Summit Europe will take place at the Hilton Munich Airport, Germany, from 3-4 July 2019. The DSO is a new organization formed to support the European digital signage industry, having a stand at the exhibiti...
Outdoor advertising company Outfront Media has owned the exact location of Calvin Klein's notable billboard since 2015, but the American brand has had the northwest corner of Houston and Lafayette "permed" — that's ad speak...
Micro LED is an emerging technology for flat panel displays for a variety of products, such as smartphones, laptops, automotive infotainment systems and TVs. The name comes from their microscopic size: from 50 µm to 2 µm, d...
Having your independent contractors sign waiver language can mitigate your risks. That’s the lesson of Holmes v. Clear Channel Outdoor. Here are the facts. Fred Holmes was an experienced billposter who signed an independ...
The contract includes IKEA stores and offices operated by Ingka Group. The contract has a validity of five years and is commencing on 1 July 2019. The agreement includes the upgrade of existing Digital Signage installations a...
I get an email from Google each morning that is a summary of the news headlines it scrapes on the search term “digital signage” and I’d say 95% of what it finds is useless. It does not return stuff from Sixt...
Winners of Cannes Lions at the International Festival of Creativity were announced last week. Brands that took top Outdoor Lions, which celebrate creativity experienced out of the home, wowed judges with bold campaigns and ex...
Insiders Take: Knick’s attorneys argued that property owners with complaints like Knick’s would often prefer to take their cases to federal court because they may view them as more objective than in state courts, which co...
