Political ad spending in 2020 is expected to hit $10 billion, with presidential election spend to reach record levels, surpassing $2.7 billion. According to data published by Advertising Analytics, about two-thirds of the pre...
Outdoor advertising has also been hurt by cuts in spending but financial services, personal beauty and hygiene products are still active in the outdoor sector. Worries over an unstable economic situation has dampened spend...
A combined total of 435,000 shares were purchased recently by CCO’s CEO Scott Wells, CFO Brian Coleman and CCO Director Benjamin Moreland. Do these purchases make a statement about their commitment and confidence in CCO?...
“Using mobile in conjunction with OOH is gold,” according to Sruti Dhulipala, senior strategist at global creative shop Stink Studios. The “combination of scale and trustworthiness, especially at a time when digital cha...
Jonathan Gudai, Adomni: Be transparent. Ensure that the media plan and targeting strategy shows the actual locations and media types in the consideration set. We have found that traditional OOH sellers are interested in ex...
A few months ago, a New York journalist rang me up, asking about that LED advertising barge that had started running along the Hudson and East Rivers as a floating billboard. I told the guy I was not surprised many New Yor...
Insider’s take: Reasonable use of debt. Link’s Debt/Cashflow limit is 3.25, well below the 5-6 range which Insider thinks is sustainable for an out of home company. Link Media Outdoor, the out of home subsidiary of Bos...
Robbers, storms, corrosion, pests, insects, glare... When it comes to placing digital displays inside or outside, severe weather, theft, and impact damage are some of many potential threats. Wayfinding, flight information, cu...
If you’re a New Yorker, one of the easiest ways to keep up-to-date on the latest consumer products — furniture, beauty products, mobile apps, you name it — is to hop on the subway. Even before you board, you may find...
Investors have savaged outdoor advertising company oOh! Media's after it cut its profit forecasts, citing a "significant decline in overall media advertising spend" and "general economic uncertainty". oOh! warned on Friday...
Many people do not realize there can be four times as many germs on touchscreens as on a toilet seat. The more they engage with everyday surfaces, the more touchscreen users are exposed to infectious germs such as MRSA, E. co...
Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges. D...
Holographic projection imagery – is it a fad, or is it here to stay? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “In many ways, the popularity of hologra...
The win sees VMO taking over the in-centre digital network previously represented by oOh! Media. In the past year, the outdoor advertising industry has experienced more change and consolidation than ever before. Four of th...
26 personnel changes this week. Emma Ward, HIRED, as Communications Manager at Outdoor Media Association....
