Izik Wolfe, Chief Technology Officer, Rolling Adz. That is the industry’s real competitive disadvantage. Not creative, not price, not inventory quality. […]
For the first time, quarterly OOH revenue has surpassed $3 billion, according to new data from the Out of Home Advertising Association of America (OAAA). The strong quarter pushed year-to-date OOH revenue growth to 9.2%. The growth was broad-based, with digital OOH, technology and AI advertisers, financial services and major live events all contributing to the quarter’s momentum. […]
According to a July report from the World Out of Home Organization, OOH's share of global media spending is expected to stand at 5.1 per cent in 2026, compared with 5.8 per cent in 2019. Despite the lower share, OOH continues to show strength on brand and purchase metrics. […]
Mark Walter is Co-Chairman and CEO of TWG, a partner of Mubadala Capital in the $6.2 billion buyout of Clear Channel Outdoor. Billionaire investor Mark Walter is under DOJ investigation for not disclosing certain loans his insurance companies has made to other companies he controls. Here’s a review of the situation, sponsored and analyzed by SignValue. […]
By Chloe Coleman. Smartify's Digital Out-of-Home (DOOH) network played an important role in a leading national pasta sauce brand's 2025 campaign, contributing to a +12.99% lift in average sales per household, 1.8x the category norm, and demonstrating the power of targeted DOOH media in driving real, measurable purchases in a crowded grocery category. […]
by Florian Rotberg: Following Stratacache's financial challenges earlier this year, a number of U.S. digital signage vendors have been competing to win over customers from the former market leader. One of the beneficiaries appears to be Creative Realities (CRI), which has secured grocery giant Albertsons as a new retail media customer. […]
Leading the market are M-Cube, Econocom and Tecnovision. The trio has earned a strong reputation for delivering digital signage projects across different sectors. Among the companies to watch, Livesignage continues to strengthen its position with cloud-based digital signage software, reflecting the growing influence of technology providers in the European market. […]
by John Berkovich: The UK and Ireland digital signage market combines established industry leaders with a new generation of cloud-first software providers and technology specialists. Leading the market are Trison UK (including Pioneer), M-Cube and Pixel Inspiration. […]
Idomoo’s AI video agent Lucas has launched on Samsung VXT, giving businesses the ability to generate ready-to-use videos inside their digital signage platform. The integration adds end-to-end video creation to the Samsung VXT’s content management system, allowing users to turn a simple text prompt into an on-brand video in minutes. […]
by Balthasar Mayer. In some respects, one could say Directview-LED is already a mature technology. But the major changes are not happening on the front surface. […]
by John Berkovich: Digital out-of-home is expected to account for 76% of UK out-of-home advertising spending by 2031 as programmatic buying, audience data and measurement capabilities continue to develop, according to the latest IAB Compass report from IAB UK. Investment in DooH reached a record £964 million in 2025, representing 67% of total UK OoH advertising spend. […]
The latest IAB Australia Programmatic Digital Out-of-Home State of the Nation 2026 Report found agencies are transitioning from understanding the basics of pDOOH to demanding concrete evidence of its effectiveness and value. […]
Gai Le Roy, CEO of IAB Australia, said "The conversation has moved from 'explain it to me' to 'prove it to me'.” “Agencies have largely settled what programmatic out-of-home is and where it fits. What they want now is evidence of what it returns, how the tech is adding value, and how it works effectively alongside other digital inventory. […]
By Chris Pash. oOh!media has delivered more than $10 million in annualised savings since CEO James Taylor joined the company eight months ago, and more is expected. Combined with the exit of retail media business Rio, which delivered $2 million in savings, and the reset of the New Zealand cost base following the Auckland Transport loss, the company has unlocked $12 million. […]
By Tom Gosby. Revenue rose, but higher rents dragged earnings lower as oOh!media looks to a stronger third quarter. oOh!media has reported a sharp fall in first-half earnings as higher rents on new advertising contracts weighed on margins, complicating the picture ahead of its proposed near-$900 million takeover by I Squared Capital. […]
