Editors’ Picks

Chinese MicroLED maker TCL launches a full‑scale price offensive aimed at dominance in both B2C and B2B markets (Invidis)

by Florian Rotberg This aggressive pricing represents a strategic shift with far‑reaching implications for the global digital signage market: Chinese vendors want MicroLED dominance – TCL, Hisense, and others combine enormous consumer businesses, strong brand recognition, and global B2C distribution networks. […]

invidis.com
Sun, Mar 22 at 12:38 AM

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Samsung Electronics sold the most professional displays worldwide in 2025 (Invidis)

This marks the manufacturer’s 17th consecutive year in first place. Samsung shipped more than 2.5 million units and achieved a market share of 35.2 percent. Its continued leadership comes at a time of major transformation. […]

invidis.com
Sat, Mar 21 at 12:52 AM

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US out-of-home industry outperforms inflation but fails to match economy growth rate in 4Q 2025 (Billboard Insider)

Industry execs are fond of saying that out of home is a GDP+ business. The numbers don’t bear that out. US out of home revenues are keeping up with inflation but are trailing the US economy. […]

billboardinsider.com
Sat, Mar 21 at 12:50 AM

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Clear Channel Outdoor 2025 results at a glance: Revenue up 4.7%, to $1.2 billion (Billboard Insider)

S […]

billboardinsider.com
Sat, Mar 21 at 12:45 AM

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New CEO of oOh!media outlines his vision for the company (Mediaweek)

James Taylor, CEO, oOh!media. “In 2025, out of home revenue grew by 11.4% to $1.4 billion, and it holds a 16.5% market share,” Taylor noted. “It is increasingly moving to the centre of media spend. […]

mediaweek.com.au
Fri, Mar 20 at 7:23 PM

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Route Research explains how to get the best out of your OOH media investments (The Media Leader)

CEO Euan Mackay. Media measurement is experiencing something of an identity crisis as it shifts from counting “how many” to focusing on “how much”, a shift evident in recent work by Les Binet and Will Davis on effectiveness. […]

uk.themedialeader.com
Fri, Mar 20 at 7:17 PM

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Stratacache lays off staff as tariff and memory costs rise (AVInteractive)

Stratacache has confirmed a round of layoffs as the global digital signage giant battles rising tariffs, supply chain disruption and surging memory prices. The privately held company has not disclosed how many staff have been let go or where they are based, but the cuts remain below the threshold that would trigger formal US redundancy notifications, according to the Drayton Daily News. […]

avinteractive.com
Thu, Mar 19 at 10:16 PM

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Samsung says it has kept digital signage crown for 17 years (The Korea Herald)

By Jeon Ji-woo. Samsung Electronics said Thursday it has maintained its No. 1 position in the global commercial display market for the 17th consecutive year, holding a 35.2 percent share with shipments of 2.5 million units. […]

koreaherald.com
Thu, Mar 19 at 10:13 PM

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DPAA’s Global Video Everywhere Summit 2026 will take place October 13 in NYC

NEW YORK – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced its initial plans for this year’s Global Video Everywhere Summit set for October 13 at Pier 60 at Chelsea Piers in New York City. […]

dpaaglobal.com
Thu, Mar 19 at 10:11 PM

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Survey conducted by JCDecaux-owned programmatic DOOH platform VIOOH says that… programmatic DOOH is growing

US programmatic DOOH spend set to rise 49% as market enters its next phase of growth.  Among recent buyers of programmatic digital out-of-home (pDOOH) in the US, the channel featured in 34% campaigns in the past 18 months, up from 30% in 2024. Marketers expect adoption to reach 52% over the next 18 months, the highest of any market surveyed. […]

VIOOH
Thu, Mar 19 at 7:45 PM

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Why a short-term out-of-home campaign is not worth it (Billboard Insider)

Kevin Gephart. Gephart OOH Sales Rule #37: “No Small Sale Goes Unpunished!” There are two main reasons advertisers want to buy a short-term out-of-home campaign: 1) They’re too small to afford anything else. […]

billboardinsider.com
Thu, Mar 19 at 7:37 PM

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STRATACACHE layoffs reflect mounting global pressures on digital signage (16:9)

by John Berkovich. The digital signage industry is beginning to feel the cumulative effects of several global pressures converging at the same time: rising tariffs, supply chain disruptions, memory component price spikes, and geopolitical instability tied to the ongoing conflict involving Iran. […]

sixteen-nine.net
Wed, Mar 18 at 7:44 PM

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Canadian OOH ad revenues grow 5.8% as mobility and experiences drive media exposure (16:9)

by John Berkovich. Canada’s out-of-home advertising sector continued its recovery and expansion in 2025, with industry revenues rising 5.8% year-over-year, according to the latest annual report from the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB). […]

sixteen-nine.net
Wed, Mar 18 at 7:40 PM

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OUTFRONT 2025 results at a glance (Billboard Insider)

SignValue has prepared an infographic summarizing OUTFRONT’s 4Q 2025 financials. […]

billboardinsider.com
Wed, Mar 18 at 7:36 PM

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Australian OOH trade body launches the first mandatory, industry-wide audience measurement currency (Invidis)

by Valentin Klaß. Replacing Move 1.5, it is built on a model audience of 2.2 million synthetic individuals. Using real-world measurement data, the model replicates the movement and behavior patterns of these synthetic individuals throughout the year. […]

invidis.com
Wed, Mar 18 at 7:33 PM

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