…e the growth of the programmatic digital out-of-ho… · …such as DOOH, where programmatic adoption has acce… · …In this whitepaper, VIOOH and DSP, Yahoo analyze t… […]
…ory, now accessible programmatically, as a game-ch… · …brands via engaging programmatic DOOH campaigns. I… · …vating, interactive programmatic DOOH activation a… · …2,000 UpMedia DOOH screens on elevators in premium… […]
Tom Elder, Strategy and Planning Partner at Open Partners talks to Philippa Evans, Associate Director, Programmatic at JCDecaux UK. […]
NDA Editor Justin Pearse is joined by OOH experts Lee Cutter, VP, UK & Emerging Markets, Hivestack, and Shanil Chande, Commercial & Partnerships Director, UK & International at Hawk. […]
1 Precision targeting; 2 Custom audience targeting; 3 Geo-location targeting; 4 Retargeting; 5 Local or global; 6 Measurement and attribution. […]
… The combination of programmatic technology with d… · …Leslie Lee, SVP of Marketing, Vistar Media. The… […]
…hat's being used in programmatic as well as the ad… · …by Meaghan Yuen. Although DOOH isn’t well-known … […]
…ory available for programmatic buying via Place … · …vertisers to curate programmatic digital OOH suppl… · …LOS ANGELES, Sept. 28, 2023 -- Out-of-home (OOH) a… […]
…ce ad inventory for programmatic DOOH, such as: Dy… · …One of the biggest challenges is how to price ad i… […]
… trade their assets programmatically varies wildly… · …e purpose-built OOH programmatic players flooding … · …nel ad budgets into programmatic. The question … · …specialist sales to programmatic, effectively cann… · …o increase spend on programmatic out-of-home by an… · …actively supporting programmatic trading with thei… · …sit back, and watch programmatic campaigns pop up … · …the client into the programmatic ecosystem, this m… · …n effort to attract programmatic spend away from t… · …t shift orders into programmatic without any data … · …start buying in the programmatic ecosystem, but th… · …son I would buy OOH programmatically would be as p… · …n what makes buying programmatically different to … · …to execute the best programmatic campaign on your … · …e campaign. Trading programmatically, it can be 90… · … revenue comes from programmatic. All the same, it… · …he consolidated OOH programmatic sell. In South… · …reez and Polygon, a programmatic only DOOH busines… · …or our own: That programmatic OOH is an easy wa… · …s to understand how programmatic works, when to re… · …n charge of running programmatic campaigns. It req… · …. Conversely, that programmatic OOH isn’t worth… · …ort is required for programmatic immersion in thei… · …l benefits to being programmatically connected. Li… · …to run their entire programmatic efforts. There ar… · …is currently traded programmatically, with many me… · …a position to start programmatic trading across th… · … In planning to go programmatic, there are three … · …ady to start buying programmatically on your sites… · … to 90 days after a programmatic ad is actually se… · …et on turnover from programmatic deals. Plan how … · …ll be available for programmatic spots. Decide on… · …direct sales versus programmatic trading. Client … · …en direct sales and programmatic sales. Program… · …list. Hire skilled programmatic salespeople from … · …not get you rich on programmatic. Finally, hire s… · …Jonas Glad, CEO, DoohClick. Let’s be honest. … […]
…Beeyond Media, a programmatic digital out-of-home … · …Beeyond Media, a programmatic digital out-of-home … […]
…rtisers can turn to programmatic digital out-of-ho… · …ngly, Formula 1 and programmatic DOOH share common… · … performance, while programmatic DOOH empowers mar… · …eks of negotiation, programmatic DOOH employs an a… · …ormance. Similarly, programmatic DOOH’s data-dri… · … the racetrack, and programmatic DOOH allows marke… · …By Ginny Bourne, Global Marketing and Communicatio… […]
…ar Media, discusses programmatic digital out-of-ho… · …Ahead of ATS Singapore, Franck Vidal, director of … […]
Foundations of Programmatic DOOH Buying module is available now, free of charge to all in the industry. The Foundations of Programmatic DOOH Buying module will include know-how on trading methods, audience targeting, measurement, brand impact and a wide range of local case studies. […]
…akin to traditional programmatic publishers. Ca… · … fully roll out our programmatic offering. As we a… · …ta available there; programmatically as well as di… · …Zoom specializes in getting brands in front of an … […]
