Lamar Uses Vistar SSP To Launch Programmatic Buying For Its Airport Network (MediaPost)
by Richard Whitman, Columnist. Lamar and Vistar have worked together for a decade. Vistar helped develop Lamar’s OOH programmatic capabilities and Lamar in turn took a minority stake in the company two years ago with a $30 million Series B funding investment that also gave it a seat on Vistar’s board. […]
Wed, Sep 6, 2023 at 12:11 AM