Thursday, June 20, 2024

Digichive selects programmatic SSP LMX to enable automated DOOH advertising on screens in Ninoy Aquino International Airport

Friday, August 4, 2023 · Promoted content

August 03, 2023, Philippines: Location Media Xchange, the global independent advertising technology company and supply-side-platform, has partnered with Digichive Philippines Corporation (DPC), the exclusive advertising concessionaire for Ninoy Aquino International Airport (NAIA) Terminals, Clark Lipad International, Bacolod-Silay airport and Kalibo International Airport. The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).

When integrated with LMX supply-side platform (SSP), advertisers have the opportunity to deploy programmatic advertising enhancing the airport experience. This will also be the Philippines ‘ first-ever indoor programmatic-enabled screens.

Digichive was established to build a progressive future in OOH advertising by capitalizing on evolving technologies, engaging advertising formats and prioritizing sustainable solutions today viewed as a paradigm shift that will enable new revenue streams. Through this partnership, Digichive will now be able to cater to DSP buyers such as Google’s DV360, Trade Desk TTD and MAX.

Norman Davadilla, CEO of Moving Walls Philippines said, “The introduction of programmatic advertising at Ninoy Aquino International Airport gives clients greater flexibility in their out-of-home campaigns in terms of audience targeting, measurement, optimization and real-time playout triggered by data. We do not doubt that this new offering will enrich the airport experience and open up NAIA’s airport media space to even more brands and partners.”

Ann Margaret Ngui, VP Sales of Digichive Phils said “We are delighted to announce that we have entered into a strategic partnership with LMX platform, a leading provider of innovative solutions for the digital economy. This partnership will enable us to leverage LMX’s cutting-edge technology and expertise to enhance our products and services, and to offer our customers more value and convenience. We believe that this collaboration will create new opportunities for growth and innovation for both parties and will strengthen our position in the competitive market. We look forward to working closely with the LMX platform to deliver the best possible outcomes for our stakeholders.”

Digichive and LMX together launched the first Programmatic Guaranteed (PG) campaign at NAIA International and Domestic Terminal 3 Pre-boarding LED through Google DV360. This ongoing campaign is for a BPO company through a digital agency.

Digichive presently has several formats within NAIA airport including light boxes, LED, sticker wrap, banners, push-cart, carousel belts, promo booths and outdoor digital signages.

For more information on this release, please contact rukshana@movingwalls.com

About LMX

Location Media Xchange (LMX), a newly formed company under the Moving Walls group, is the world’s first independent advertising technology company powered by a multi-sensor location media viewership measurement approach. LMX has been designed for brands and marketers to be able to reach moving audiences where they spend most of their time. LMX provides a platform for marketers to profile locations based on the types of audiences around there and activate mobile and physical place-based media like digital billboards to reach them during this offline journey.

 

Published on Friday, August 4, 2023 at 1:32 PM

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