MALMÖ, ZETADISPLAY AB (PUBL): ZetaDisplay will deliver the SPAR’s first retail media network. This follows Zetadisplay’s recent acquisition of retailmediatools, a retail media infrastructure-as-a-service platform. […]
WASHINGTON -- The Out of Home Advertising Association of America (OAAA) has unveiled the shortlist for the 84th Annual OBIE Awards, recognizing the most exceptional, creative and impactful work in out of home (OOH) advertising. […]
MIAMI, FL, -- Samsung Electronics America, Inc. (Samsung) and Smartify Media, Inc. (Smartify), a premium digital out-of-home and retail media network in North America, announced a strategic partnership that transforms how businesses and property owners monetize Samsung commercial displays, Samsung VXT Ads, Powered by Smartify. […]
Toronto, ON — Canadian Out-of-Home advertising revenue reached $259.0 million in the second quarter of 2026, an increase of $45.2 million or 21.1% reported in the second quarter of 2025. Every reporting category recorded year over year growth. […]
Expands and Diversifies NCM’s Advertising Network to 48,000+ Screens Across 185 Designated Market Areas, Unlocking Significant Cross-Selling Advertising Opportunities. Accelerates Revenue Growth and Margin Expansion. CENTENNIAL, Colo. […]
MIAMI, FL, UNITED STATES -- LED Truck Media, the mobile out-of-home company behind the first 3D LED truck, is expanding its anamorphic fleet into New York, Los Angeles and Las Vegas, bringing glasses-free three-dimensional advertising to the streets of the largest media markets in the United States. […]
Global Digital Out-of-Home Ad Spend Decelerated in 2025, Rising 12%, With a 15.3% Gain Projected in 2026 Fueled by Elections & Sporting Events Stamford, CT, August 4, 2026 – Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew at a decelerated rate of 12% in 2025, down from a 15.5% increase in 2024. […]
SAN ANTONIO, Aug. 4, 2026 -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") has completed the sale of its business in Spain to Atresmedia Corporación de Medios de Comunicación, S.A. […]
ZANESVILLE, Ohio — Adams Outdoor Advertising, the nation's fourth-largest out-of-home advertising company, has completed two strategic acquisitions—Barnes Advertising Corp. and Oliver Outdoor's billboard assets across eastern Ohio and western Pennsylvania. […]
Solid revenue momentum +5.7% organic growth in H1, revenue at €1,953.9m +5.7% organic growth in Q2, above our expectations +14.5% organic digital growth in H1, digital 42.8% of Group revenue +30.9% organic programmatic growth in H1, 12.3% of digital revenue Strong financial performance +16.8% Operating Margin at €359.0m, 18.4% of the revenue, up 190bps yoy +53.5% recurring EBIT at €136.2m +84.7% Net Income Group share at €140.1m, +23.3% excl. […]
Strong momentum recorded across retail media, out of home, and social media as advertisers invest in a wide range of channels to reach audiences London, July 30, 2026: The Advertising Association and WARC have today published the latest quarterly advertising Expenditure Report, revealing that UK advertising investment increased by 9.3% year-on-year in the first quarter of 2026, reaching a total of £11.7 billion. […]
New York, NY – SOMO has signed a new sales partnership with ember, an in-car TaxiTV advertising platform operating across the Las Vegas taxi market. The partnership gives advertisers access to premium in-vehicle video media that extends SOMO’s media network from taxi top to taxi interior. […]
Toronto, ON — COMMB has officially launched the COMMB Insights Suite, marking the beginning of a phased rollout of strategy-first tools. The COMMB Insights Suite is a set of free-to-use tools designed to inform how Out-of-Home should be leveraged before entering COMMB’s ROADMAP planning tool. […]
DPAA Members Heard Insights from Executives at Dentsu, Google, Heineken, HSBC, Kimberly-Clark, LinkedIn, Marriott International, Mastercard, NYSE, Tourneau | Bucherer, Spark Foundry, VISA, WPP Media, and Zoom Communications During the Week’s Events. NEW YORK – July 14, 2026 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home advertising, brought more than 70 member companies together with agencies and brands at the Cannes Lions International Festival of Creativity. […]
Partnership Spotlights AdQuick’s Leadership Across Measurement, Attribution and Accountability and DPAA’s Marketing Muscle in Support of an Industry at the Intersection of AI Innovation and the Desire for In-Person Connections NEW YORK – July 13, 2026 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home (OOH) advertising, has announced a strategic partnership with AdQuick, Inc., a leading platform for OOH advertising planning, buying, and measurement. […]
