Press Releases

Global Marketing Association DPAA debuts “Launchpad of Innovation” podcast with first episode featuring Horizon Media’s Domenic Venuto and AiOO’s Hammad Benjelloun

New monthly series hosted by DPAA President & CEO Barry Frey delivers unfiltered C-suite conversations on the future of advertising, marketing, and media — presented in partnership with AiOO, the AI retail media platform built for real-time audience activation and closed-loop attribution in physical retail. […]

DPAA · Promoted content
Tue, May 12 at 11:10 PM

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Location data and consumer insights firm Spotzi joins forces with Reveal Mobile to provide a full range of OOH planning, buying, and measurement tools

NEW YORK — Spotzi has officially named Reveal as its primary sales partner in the United States. As part of this partnership, Spotzi will also provide access to Reveal's brand lift studies directly within the Spotzi UI for their customers. […]

Reveal Mobile
Thu, May 7 at 5:22 PM

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Firefly and Reveal study finds moving out-of-home unlocks up to 2.8x greater reach and optimizes frequency in OOH campaigns (Reveal Mobile)

New research shows how Firefly Digital Car Tops expand unique reach while delivering more efficient frequency across audiences. […]

Reveal Mobile
Wed, May 6 at 3:14 PM

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Exterior Plus, Aena and Allianz are launching the first programmatic DOOH advertising campaign at Madrid-Barajas and Barcelona-El Prat airports

This new milestone in the digitalization of outdoor advertising in Spain has been made possible thanks to the collaboration between Aena, a world leader in airport management, WPP Media, a a strategic media partner, and Allianz, a leading insurance company in the Spanish market. […]

Exterior Plus · Promoted content
Mon, Apr 6 at 12:10 AM

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LED Truck Media Named to the Inc. 500 Regionals: Southeast 2026 List of fastest-growing private companies

Miami, FL – LED Truck Media is proud to announce its inclusion in the Inc. 500 Regionals: Southeast 2026 list, recognizing the fastest-growing private companies in the region. What Is the Inc. […]

LED Truck Media · Promoted content
Fri, Apr 3 at 12:10 AM

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Geopath and OAAA select Ipsos to conduct a pilot of the new OOH audience measurement system

NEW YORK, March 31, 2026 -- Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), today announced a major step forward in modernizing audience measurement for Out of Home (OOH) advertising with the development of a next-generation measurement platform. Ipsos has been selected to support an industry pilot launching in the second half of 2026. […]

Geopath
Tue, Mar 31 at 5:06 PM

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Survey conducted by JCDecaux-owned programmatic DOOH platform VIOOH says that… programmatic DOOH is growing

US programmatic DOOH spend set to rise 49% as market enters its next phase of growth.  Among recent buyers of programmatic digital out-of-home (pDOOH) in the US, the channel featured in 34% campaigns in the past 18 months, up from 30% in 2024. Marketers expect adoption to reach 52% over the next 18 months, the highest of any market surveyed. […]

VIOOH
Thu, Mar 19 at 7:45 PM

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SNA Displays and KEVANI deploy large-format DOOH display on luxury residential complex in Gardena, California

LOS ANGELES—SNA Displays has partnered with out-of-home media company KEVANI to bring Nexus, a vertically oriented large-format LED video wall, to the façade of Apollo South Bay Apartments in Gardena, California. […]

SNA Displays
Tue, Mar 17 at 4:55 PM

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JCDecaux awarded 10-year advertising contract at Denver International Airport (DEN)

JCDecaux North America, has been selected to receive a 10-year advertising contract for Denver International Airport (DEN), following a competitive bid process. The contract will be considered by Denver City Council and, if approved, is scheduled to become effective in May 2026. […]

JCDecaux · Promoted content
Tue, Mar 3 at 10:08 PM

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COMMB’s first-ever industry revenue report reveals that Canadian OOH significantly outperformed broader advertising market

Toronto, ON — COMMB (Canadian Out-of-Home Marketing and Measurement Bureau) has released its first revenue benchmarking report for Canada’s Out-of-Home (OOH) advertising industry. Separate reports have been issued for 2024 and 2025, with each report presenting aggregated revenue across three key OOH formats: Roadside, Place-Based, and Transit. […]

COMMB
Mon, Feb 23 at 7:47 PM

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Clear Channel Outdoor to be acquired by Abu Dhabi-based Mubadala Capital, in partnership with TWG Global

SAN ANTONIO, Feb. 9, 2026 -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) ("Clear Channel" or the "Company"), a U.S. […]

Clear Channel Outdoor Holdings, Inc.
Mon, Feb 9 at 10:52 PM

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UK ad spend rose 11.4% to £12.5bn in Q3 2025, OOH grew 4.4%

Latest forecasts predict ad spend will exceed £50bn for the first time in 2026.  London, January 29, 2026: The latest Advertising Association/WARC Expenditure report has found that UK advertising spend rose by 11.4% to £12.5bn in Q3 2025. […]

WARC
Wed, Jan 28 at 11:40 PM

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Clear Channel Outdoor wins multi-year contract to manage transit advertising in Austin and Central Texas

Before Clear Channel Outdoor, the advertising program for CapMetro was managed by Intersection [Ed]. AUSTIN, Texas, Jan. 27, 2026 -- Clear Channel Outdoor (NYSE: CCO) was awarded a multi-year contract from CapMetro, the main public transportation authority serving Austin and Central Texas, to modernize and expand the transit agency's advertising program over the next three years. […]

Clear Channel Outdoor
Tue, Jan 27 at 10:49 PM

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AdClub of Toronto and COMMB launch Out-Of-Home Excellence in Canada awards show

 Toronto, ON — The AdClub of Toronto (AdClub) and the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) are launching one, unified national awards show dedicated to celebrating excellence across the entire Out-of-Home (OOH) industry in Canada. […]

COMMB
Mon, Jan 19 at 5:22 PM

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SNA’s LED spectaculars cascade down frontage of new Times Square hotel

NEW YORK—The façade of Times Square’s newest hotel, voco Times Square Broadway, now includes several large-format LED video screens from SNA Displays that combine to create a unique video platform for advertisers. […]

SNA Displays
Fri, Jan 9 at 8:56 PM

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