Monday, April 13, 2026

Press Releases

Monday, April 6 Mon, Apr 6

Friday, April 3 Fri, Apr 3

Tuesday, March 31 Tue, Mar 31

Geopath and OAAA select Ipsos to conduct a pilot of the new OOH audience measurement system

NEW YORK, March 31, 2026 -- Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), today announced a major step forward in modernizing audience measurement for Out of Home (OOH) advertising with the development of a next-generation measurement platform. Ipsos has been selected to support an industry pilot launching in the second half of 2026. […]

Geopath
Tue, Mar 31 at 5:06 PM

Thursday, March 19 Thu, Mar 19

Survey conducted by JCDecaux-owned programmatic DOOH platform VIOOH says that… programmatic DOOH is growing

US programmatic DOOH spend set to rise 49% as market enters its next phase of growth.  Among recent buyers of programmatic digital out-of-home (pDOOH) in the US, the channel featured in 34% campaigns in the past 18 months, up from 30% in 2024. Marketers expect adoption to reach 52% over the next 18 months, the highest of any market surveyed. […]

VIOOH
Thu, Mar 19 at 7:45 PM

Tuesday, March 17 Tue, Mar 17

Tuesday, March 3 Tue, Mar 3

Monday, February 23 Mon, Feb 23

COMMB’s first-ever industry revenue report reveals that Canadian OOH significantly outperformed broader advertising market

Toronto, ON — COMMB (Canadian Out-of-Home Marketing and Measurement Bureau) has released its first revenue benchmarking report for Canada’s Out-of-Home (OOH) advertising industry. Separate reports have been issued for 2024 and 2025, with each report presenting aggregated revenue across three key OOH formats: Roadside, Place-Based, and Transit. […]

COMMB
Mon, Feb 23 at 7:47 PM

Monday, February 9 Mon, Feb 9

Wednesday, January 28 Wed, Jan 28

Tuesday, January 27 Tue, Jan 27

Clear Channel Outdoor wins multi-year contract to manage transit advertising in Austin and Central Texas

Before Clear Channel Outdoor, the advertising program for CapMetro was managed by Intersection [Ed]. AUSTIN, Texas, Jan. 27, 2026 -- Clear Channel Outdoor (NYSE: CCO) was awarded a multi-year contract from CapMetro, the main public transportation authority serving Austin and Central Texas, to modernize and expand the transit agency's advertising program over the next three years. […]

Clear Channel Outdoor
Tue, Jan 27 at 10:49 PM

Monday, January 19 Mon, Jan 19

Friday, January 9 Fri, Jan 9

Tuesday, January 6 Tue, Jan 6

Thursday, December 18, 2025 Thu, Dec 18, 2025

Wednesday, December 17, 2025 Wed, Dec 17, 2025

Global ad market prospects upgraded to 8.9% (US$1.19trn) but growth concentrated in Big Tech platforms: WARC

Alphabet, Amazon and Meta take a combined market share of 56.1% excluding China this year – equivalent to $556.6bn – rising to 58.0% in 2026. Global ad market growth is expected to accelerate to 9.1% next year (+1.0pp) to a total of $1.30trn equivalent to $150 per capita. A rise of 7.9% is predicted in 2027, with a market total of $1.40trn double that of the pandemic hit year of 2020. […]

WARC
Wed, Dec 17, 2025 at 6:28 PM

Effortless global DOOH news tracking:

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