Press Releases

59% Of Americans Will Travel This Holiday Season, With Personal Vehicles & Flights Preferred For Transportation – Creating Opportunities for OOH Advertising

Consumers Report Noticing Out of Home Advertising Nearly 50% More During Day-to-Day Travel & Extended Trips, According to OAAA-Harris Poll Research WASHINGTON, Sept. 29, 2022 /PRNewswire/ -- This holiday season, nearly 6 in 10 Americans (59%) plan to travel, and personal vehicles (64%) and planes (48%) are the preferred modes of transportation. […]

PRNEWSWIRE
Thu, Sep 29 at 11:11 PM

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Volta EV charging and DOOH media company cuts 10% of workforce, reduces other costs (BusinessWire)

This realighnment refocuses resources on accelerating the company’s successful digital advertising business, collaborating with Volta’s numerous retail and commercial property partners, and driving public-private partnerships that align with the $7.5 billion of funding the Federal government has allocated towards public EV charging infrastructure buildout under the Bipartisan Infrastructure Law. […]

BusinessWire
Thu, Sep 29 at 2:15 PM

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E Ink and Sharp Display collaborate on tech for next generation of ePaper that could be used in retail and transportation displays (BusinessWire)

E Ink Holdings Inc. (E Ink) and Sharp Display Technology Corporation (SDTC) will be collaborating to adopt SDTC’s indium gallium zinc oxide (IGZO*2) backplanes for ePaper modules used in eReader and eNote products. E Ink and SDTC will explore the use of IGZO for larger sizes for signage applications in retail and transportation. […]

BusinessWire
Wed, Sep 28 at 6:38 PM

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PMD Media rebrands as “WNDW”, says it’s the fifth largest OOH network operator in the US

After 31 years, PMD Media has officially rebranded as WNDW. PMD Media is a “hyper-local” OOH advertising company that provides street-level window billboards and access to advertisers through its network of 45,000 small businesses. The fifth largest U.S. […]

WNDW
Wed, Sep 28 at 6:25 PM

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The World Out of Home Organization’s APAC Forum October 11-13, 2022 in Kuala Lumpur: Speaker lineup update (WOO)

The World Out of Home Organization’s APAC Forum will be held in- person in Kuala Lumpur, Malaysia, from October 11th to 13th. […]

World Out-of-Home Organization
Wed, Sep 28 at 5:53 PM

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Omnichannel platform Quotient launches a new tool that allows measurement of attribution in DOOH campaigns (BusinessWire)

Quotient provides a platform for marketers to measure the impact of promotions with media such as digital out-of-home, sponsored search and on- and offsite display. Quotient’s new, on-demand, measurement ensures that every shoppable moment is attributable, now measuring performance across promotions and media campaigns comprehensively through the company’s multi-touch attribution methodology. […]

BusinessWire
Wed, Sep 28 at 5:41 PM

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Las Vegas November 17-19: How to get 20% off DSE 2022 conference pass and more

Exclusive for Digital Signage Pulse readers: Use this code to get 20% off any conference pass or a free Expo Hall pass. Click here to get the code: DSPulse special rate for DSE 2022. […]

Digital Signage Pulse
Wed, Sep 28 at 5:06 PM

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easescreen now runs on Brightsign XC5 player

Brightsign XC5 digital signage player powers up to 4 screens from one player, supports 8K, and provides exceptional HTML performance. easescreen is the first digital signage solution to receive, test, and confirm native compatibility with XC5. Brightsign presented XC5 at Infocomm this year and was named "Best of Show" Winner by Digital Signage magazine. […]

easescreen
Tue, Sep 27 at 12:10 AM

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McDonald’s deploys digital menu boards in 82 drive-thru locations in Denmark (Visual Art)

McDonald’s in Denmark updates its drive-thru’s from analogue to digital menu boards, and have selected Visual Art to implement the solution. In total, there are 82 restaurants out of a total of 97, that will have a digital drive thru. McDonald’s in the Nordics has continuously updated all its drive-thru’s from analogue to digital menu boards in recent years. […]

Visual Art
Tue, Sep 27 at 12:10 AM

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JCDecaux renews advertising contract with Sonae Sierra, operator of 17 shopping malls in Portugal

JCDecaux Portugal has renewed its contract with Sonae Sierra, the company managing and operating shopping malls in Portugal and in the Autonomous Regions of Madeira and Azores, for ten years. More than 20 years after signing the first contract in 1999, JCDecaux now offers 100% digital coverage inside 17 Sonae Sierra’s shopping malls, across 231 screens. […]

JCDecaux
Mon, Sep 26 at 12:10 AM

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oOh!media wins City of Adelaide street furniture and advertising contract (oOh!media)

As part of the winning tender, oOh! will manage the cleaning, maintenance and advertising services for 108 bus shelters and 20 digital screens across the South Australian capital. In addition, oOh! […]

oOh!media
Sun, Sep 25 at 8:29 PM

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U.S. trade commission opens investigation into alleged patent violations by Samsung (Yonhap News)

SEOUL, Sept. 23 (Yonhap) -- The U.S. International Trade Commission (ITC) said Friday it has opened an investigation into alleged patent violations by Samsung Electronics Co. […]

Yonhap News Agency
Sun, Sep 25 at 7:46 PM

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The 2023 OAAA OOH Media Conference to take place March 27-29 in Nashville, Tenn

Stay tuned for details... […]

OAAA
Thu, Sep 22 at 5:44 PM

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Kim Kardashian’s skincare company runs its first 3D DOOH campaign on the 100-yard screen in the Oculus at Westfield World Trade Center

SKKN BY KIM is a line of skincare products developed by Kim Kardashian. The campaign captures consumers as they walk the entire length of the 100-yard screen with compelling video footage of Kim Kardashian alongside her product line. […]

BusinessWire
Thu, Sep 22 at 4:40 PM

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JCDecaux wins a 10-year contract with ViaQuatro to operate Line-4 advertising in the São Paulo metro becoming the largest Metro media company in Brazil (Globenewswire)

Paris, September 21st, 2022 – JCDecaux SA (Euronext Paris: DEC) has been awarded a 10-year contract with ViaQuatro, which is responsible for the operation and maintenance concession of Line 4-Yellow of the São Paulo metro, to take over the advertising concession of this Line. The commercial offering will start on October 1st, 2022. […]

Globenewswire
Wed, Sep 21 at 5:40 PM

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