DPAA features array of activities and resources showcasing DICK’S Sporting Goods, Dentsu, Placer.ai and Andrew Lipsman. Plus, Articles, Resources on Growing Role of In-Store Retail Networks in Digital Out of Home (DOOH) Advertising. […]
WILMINGTON, Del – NoviSign, a global leader in cloud-based digital signage solutions, proudly announces its latest integration with Perion, formerly known as Hivestack, a leader in advanced technology solving for the complexities of modern advertising. This powerful new collaboration enables users to connect their Perion account seamlessly with NoviSign’s Ad Widget, unlocking new revenue streams while delivering dynamic content on digital displays. […]
Paris, October 27th, 2025 – JCDecaux SE (Euronext Paris: DEC) has been awarded the exclusive advertising contract for Barcelona's Bus Shelters and City Information Panels (CIPs) following a competitive tender. JCDecaux will operate the largest street furniture contract in Spain's second largest city, marking its return to the capital of Catalonia. […]
Paris, October 23rd, 2025 – JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, announced today that JCDecaux Norge AS, its Norwegian subsidiary, has signed an exclusive 4+2+2 year contract to operate all the advertising assets at Norway’s railway stations including its largest and most important transportation hub, Oslo Central Station. […]
TORONTO, Oct. 16, 2025 /CNW/ - (TSX: CGX) – Cineplex Inc., Canada's entertainment and media company, has entered into a definitive agreement to sell its digital place-based media division, Cineplex Digital Media ("CDM"), to Creative Realities Inc. ("CRI"), a U.S.-based digital signage solutions and experiences company. […]
NEW YORK, Oct. 15, 2025 -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home ("OOH") media companies in North America, today announced a strategic partnership with Amazon Web Services ("AWS") to modernize OOH planning and buying through AI-enabled workflows. […]
APAC is the test bed for many of the key developments in global Out of Home and the World Out of Home Organization Regional Forum in November spans both worlds. The forum is being held from November 5-7. […]
Firefly and Reveal's new white paper shows audiences exposed to both formats are up to 2.5x more likely to engage, setting a new standard for OOH strategy. NEW YORK, NY October 8, 2025 / Advertisers relying on billboards and other stationary out-of-home (OOH) formats can significantly boost their campaign ROI by adding moving OOH into the mix, according to a new study released by Reveal. […]
Closing of Sale Marks Completion of Divestiture of Latin American Businesses. SAN ANTONIO, Oct. 1, 2025 -- Clear Channel Outdoor Holdings, Inc. […]
The company says it now reaches 95 million unique shoppers. NEW YORK, Sept. 30, 2025 -- In-store retail media platform Grocery TV announced that it officially powers media in over 6,500 grocery stores nationwide, reaching 1 in 4 Americans. […]
BATON ROUGE, La., Sept. 25, 2025 -- Lamar Advertising Company (“Lamar”) (Nasdaq: LAMR), owner and operator of outdoor advertising and logo sign displays, has completed $1.1 billion in refinancing transactions through its wholly owned subsidiary, Lamar Media Corp. (“Lamar Media”), strengthening its balance sheet and improving its liquidity. […]
Growth forecasts for advertising spend have been upgraded this year (+1.2pp to +7.4%) to $1.17trn – the first uprating in more than 12 months. Alphabet, Amazon and Meta are set to take a combined market share of 55.8% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026. Nine in ten dollars of ad market growth are going to online-only platforms. […]
NEW YORK, Sept. 23, 2025 -- Vistar Media, the global provider of technology solutions for Out-of-Home (OOH) media and a T-Mobile Advertising Solutions company, today announced that Clear Channel Outdoor (CCO) has selected Vistar as a full-stack technology partner for its U.S. Digital Out-of-Home (DOOH) advertising network. […]
BATON ROUGE, La., Sept. 22, 2025 -- Lamar Advertising Company (Nasdaq: LAMR) announced today that it is seeking to raise approximately $400.0 million through an institutional private placement of senior notes (the “Notes”) by its wholly owned subsidiary, Lamar Media Corp. (“Lamar Media”). […]
NEW YORK, -- Clear Channel Outdoor (NYSE: CCO) has launched CCO Inflight Insights™, a first-of-its-kind measurement solution that allows brands to assess the impact of their Out-of-Home (OOH) campaigns on store visits while the campaign is still active, providing previously unavailable insights into the audiences visiting, when they're visiting, the distance they've traveled and more. […]