UK’s OOH ad industry reports its best year to date with £1.4bn revenue in 2024
Outsmart, the trade body for the out-of-home (OOH) advertising industry in the UK reports that OOH revenue for year end 2024 saw growth of +7.7% year-on-year with total revenues of £1.4bn, the highest ever. The figures, collated by PwC, show digital out-of-home (DOOH) grew +10.2% and classic out-of-home was up +3.0%. DOOH’s share of total revenue is 66%. […]
Thu, Feb 13 at 11:20 PM