Monday, October 3, 2022

Press Releases

Thursday, September 29 Thu, Sep 29

59% Of Americans Will Travel This Holiday Season, With Personal Vehicles & Flights Preferred For Transportation – Creating Opportunities for OOH Advertising

Consumers Report Noticing Out of Home Advertising Nearly 50% More During Day-to-Day Travel & Extended Trips, According to OAAA-Harris Poll Research WASHINGTON, Sept. 29, 2022 /PRNewswire/ -- This holiday season, nearly 6 in 10 Americans (59%) plan to travel, and personal vehicles (64%) and planes (48%) are the preferred modes of transportation. […]

Thu, Sep 29 at 11:11 PM

Volta EV charging and DOOH media company cuts 10% of workforce, reduces other costs (BusinessWire)

This realighnment refocuses resources on accelerating the company’s successful digital advertising business, collaborating with Volta’s numerous retail and commercial property partners, and driving public-private partnerships that align with the $7.5 billion of funding the Federal government has allocated towards public EV charging infrastructure buildout under the Bipartisan Infrastructure Law. […]

Thu, Sep 29 at 2:15 PM

Wednesday, September 28 Wed, Sep 28

E Ink and Sharp Display collaborate on tech for next generation of ePaper that could be used in retail and transportation displays (BusinessWire)

E Ink Holdings Inc. (E Ink) and Sharp Display Technology Corporation (SDTC) will be collaborating to adopt SDTC’s indium gallium zinc oxide (IGZO*2) backplanes for ePaper modules used in eReader and eNote products. E Ink and SDTC will explore the use of IGZO for larger sizes for signage applications in retail and transportation. […]

Wed, Sep 28 at 6:38 PM

Omnichannel platform Quotient launches a new tool that allows measurement of attribution in DOOH campaigns (BusinessWire)

Quotient provides a platform for marketers to measure the impact of promotions with media such as digital out-of-home, sponsored search and on- and offsite display. Quotient’s new, on-demand, measurement ensures that every shoppable moment is attributable, now measuring performance across promotions and media campaigns comprehensively through the company’s multi-touch attribution methodology. […]

Wed, Sep 28 at 5:41 PM

Tuesday, September 27 Tue, Sep 27

McDonald’s deploys digital menu boards in 82 drive-thru locations in Denmark (Visual Art)

McDonald’s in Denmark updates its drive-thru’s from analogue to digital menu boards, and have selected Visual Art to implement the solution. In total, there are 82 restaurants out of a total of 97, that will have a digital drive thru. McDonald’s in the Nordics has continuously updated all its drive-thru’s from analogue to digital menu boards in recent years. […]

Visual Art
Tue, Sep 27 at 12:10 AM

Monday, September 26 Mon, Sep 26

JCDecaux renews advertising contract with Sonae Sierra, operator of 17 shopping malls in Portugal

JCDecaux Portugal has renewed its contract with Sonae Sierra, the company managing and operating shopping malls in Portugal and in the Autonomous Regions of Madeira and Azores, for ten years. More than 20 years after signing the first contract in 1999, JCDecaux now offers 100% digital coverage inside 17 Sonae Sierra’s shopping malls, across 231 screens. […]

Mon, Sep 26 at 12:10 AM

Sunday, September 25 Sun, Sep 25

Thursday, September 22 Thu, Sep 22

Wednesday, September 21 Wed, Sep 21

JCDecaux wins a 10-year contract with ViaQuatro to operate Line-4 advertising in the São Paulo metro becoming the largest Metro media company in Brazil (Globenewswire)

Paris, September 21st, 2022 – JCDecaux SA (Euronext Paris: DEC) has been awarded a 10-year contract with ViaQuatro, which is responsible for the operation and maintenance concession of Line 4-Yellow of the São Paulo metro, to take over the advertising concession of this Line. The commercial offering will start on October 1st, 2022. […]

Wed, Sep 21 at 5:40 PM

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