Raw Feed & Search

Recap of the WOO APAC Forum panel on programmatic OOH buying (Media4Growth)

…he current state of programmatic adoption in Europ… · …the rapid growth in programmatic revenue over the … · …example, in Europe, programmatic revenue accounted… · …The panel was headed by Charles Parry-Okeden, CEO,… […]

media4growth.com
Wed, Nov 8, 2023 at 12:11 AM

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How Moving Walls runs programmatic DOOH campaigns on thousands of screens across the globe (Video, 1:10:36)

…ce-based OOH plans, programmatic DOOH campaigns, a… · …Interview with Srikanth Ramachandran, Founder of M… […]

youtube.com · Promoted content
Tue, Nov 7, 2023 at 12:14 AM

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Dom Kozak of JCDecaux UK says attention is a key metric for programmatic DOOH campaigns (ExchangeWire)

…Dom Kozak, head of programmatic, JCDecaux UK. Beca… · …surement across all programmatic buys. This means … · …insights into their programmatic investment across… · …s across the entire programmatic media mix in real… · …Dom Kozak, head of programmatic, JCDecaux UK. Beca… […]

exchangewire.com
Tue, Nov 7, 2023 at 12:10 AM

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OOH enterprise software provider Moving Walls enables programmatic philantropic DOOH campaigns using last-minute inventory

2nd November, Singapore - Moving Walls, the global outdoor advertising enterprise software provider, has announced the launch of its environmental, social, and corporate governance initiative called Moving Hearts. It connects charities and community organizations to last minute OOH media inventory in an automated manner. […]

Moving Walls · Promoted content
Thu, Nov 2, 2023 at 12:11 AM

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Digital-out-of-home experts discussed the potential of programmatic DOOH (Podcast, 35:38 by IAB UK)

…AB UK to unpack how programmatic is transforming D… · …for preparing for a programmatic future, and share… · …e true potential of programmatic DOOH, but are we … · …Digital-out-of-home experts from Global, VIOOH and… […]

ivoox.com
Wed, Nov 1, 2023 at 12:17 AM

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Introducing AdQuick programmatic Direct: Unlocking New Avenues for DOOH Advertising

…ies along with your programmatic bidding strategy … · …reviously available programmatically through DSP u… · …ll publishers offer programmatic guaranteed deals.… · …f being updated for programmatic access, which is … · …Today our team at AdQuick is excited to announce t… […]

blog.adquick.com
Thu, Oct 26, 2023 at 10:16 AM

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Clear Channel Outdoor adds its Europe inventory to programmatic DOOH SSP Place Exchange

…e integration gives programmatic buyers direct acc… · … platform (SSP) for programmatic Out of Home (OOH)… · … has enabled direct programmatic buying of Clear C… · …g platform offering programmatic, automated, and d… · …nel's commitment to programmatic expansion is evid… · …h its deployment of programmatic DOOH solutions in… · …iver over 2 billion programmatic impressions month… · …it, alongside other programmatic channels like onl… · …h opportunities for programmatic DOOH across Europ… · …the leading SSP for programmatic out-of-home media… · … to access untapped programmatic ad spend with ful… · …The integration gives programmatic buyers direct a… […]

Clear Channel Outdoor
Mon, Oct 23, 2023 at 7:34 PM

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EMEA OOH ad operator Pikasso adds its inventory to Location Media Xchange’s programmatic SSP

19th October 2023, Morocco – Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has integrated with Pikasso, an Out-of-Home advertising enterprise operating across diverse international markets. […]

Moving Walls
Fri, Oct 20, 2023 at 7:49 PM

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What Is programmatic Out of Home

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dashtwo.com
Thu, Oct 19, 2023 at 3:06 PM

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What is programmatic out-of-home advertising (DashTwo)

…er is available for programmatic purchase. The ind… · …ost of setting up a programmatic system, or even p… · …ionships, Still, programmatic availability for … · …What Is programmatic OOH? by Rodolfo Queiroz. Pro… […]

dashtwo.com
Thu, Oct 19, 2023 at 12:14 AM

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Broadsign integrates its supply-side programmatic DOOH platform with Spanish omnichannel demand-side platform APPcelerate

Kayla Caticchio. Specializing in geolocation marketing, APPcelerate provides solutions for activating and analyzing omnichannel campaigns within the vast area of digital marketing. […]

broadsign.com · Promoted content
Tue, Oct 17, 2023 at 12:14 AM

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JCDecaux pitches its programmatic DOOH capabilities (Promo content on OpenMic)

Dom Kozak. DOOH screens range in size from 1.2m x 1.8m for digital six sheets up to hundreds of square meters which makes it tempting to try to squeeze in a lot of information, especially compared to say in-app ads that can be less than a few square centimeters. […]

thedrum.com · Promoted content
Tue, Oct 17, 2023 at 12:10 AM

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programmatic DOOH campaign case study: How H&M Portugal’s campaign boosted brand image, ad recall and purchase consideration (Broadsign)

…the brand turned to programmatic digital out-of-ho… · …Kayla Caticchio. Major international clothing r… […]

broadsign.com · Promoted content
Thu, Oct 12, 2023 at 12:10 AM

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Omnichannel media owner in Latin America Grupo Expansión integrates with Hivestack to add programmatic DOOH capabilities

…ailable to purchase programmatically for local and… · …age both direct and programmatic sold inventory ac… · … be able to mediate programmatic bids in a fair an… · …Grupo Expansión’s network of DOOH screens in mu… […]

hivestack.com · Promoted content
Wed, Oct 11, 2023 at 10:28 PM

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Panel discusses key findings from VIOOH’s “State of the Nation” (of programmatic DOOH) 2023 report (Video, 1:05:17)

…te of the nation of programmatic DOOH advertising.… · …VIOOH partnered with international research and st… […]

youtube.com
Wed, Oct 11, 2023 at 12:11 AM

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