Friday, July 19, 2024

Advana expands its DOOH network to 9,000 locations, adds its inventory to Screenverse programmatic DOOH platform

Tuesday, September 12, 2023

New York, NY [September 12, 2023] – Advana, the DOOH network in self-service food and beverage micro markets, has expanded to over 9,000 locations nationwide. Advana is part of 365 Retail Markets, which represents the largest workplace digital advertising network in the world.

Advana has a national micro market presence. With this expansion, Advana is providing brands with opportunities to launch national, regional, statewide, or hyper-local ad campaigns.

The Advana network operates in a diverse range of venues, including office spaces, manufacturing facilities,distribution centers, corporate campuses, and coworking spaces. With this expansion, Advana is also entering hospitals, hotels, college campuses, and other locations.

The Advana network provides access to a broad spectrum of consumers, ranging from blue-collar to white-collar professionals, encompassing over 7.5 million monthly active consumers. The top 5 job titles held by customers in Advana micro markets include Machine Operator, Picker/Packer, Supervisor, Associate, and Assembly Worker.

Using 365 Retail Markets’ technology, food service operators offer an array of fresh and healthy food choices to their micro market consumers. These consumers spend an average of $22 per month over 11 visits, which generates potential views for ads displaying through the Advana network.

Screenverse DOOH demand-side platform (DSP) holds programmatic selling rights for the Advana network. As the network expands, brands can now reach an audience of working professionals at scale by purchasing Advana DOOH inventory through their DSP of choice via the Screenverse network.

“This momentous expansion presents an exciting opportunity not only for CPG brands seeking to advertise at the point of purchase but also for operators and consumers alike,” said Adam Malone, President & Co-founder at Screenverse. “With a versatile range of Advana Advertising DOOH Endpoints, including enterprise kiosks, digital signage, and compact tablet payment processors, brands have the freedom to craft captivating campaigns to reach their target consumers right at the point of purchase.”

For media inquiries, please contact:
Jess Reilly
SVP, Marketing
Screenverse
jess@screenversemedia.com
(413) 512-0905

About Screenverse

Screenverse, founded in 2020, is a leading company in the DOOH space with an expansive DOOH media network base, including billboards, urban panels, and retail environments, among others. Direct and programmatic buyers from significant agencies and brands all over the US heavily utilize Screenverse’s curated digital ad inventory networks. Screenverse offers a wide range of services, including ad monetization, ad management, and sales. Their media owner client base relies on them to handle all aspects of their digital advertising campaigns, from ideation to execution, with the aim of delivering measurable results. With a commitment to transparency and measurement, Screenverse drives innovation and value for its partners. For more information, visit https://screenversemedia.com

About 365 Retail Markets

365 Retail Markets is the global leader in unattended retail technology. Founded in 2008, 365 provides a full suite of best-in-class, self-service technologies for food service operators including end-to-end integrated SaaS software, payment processing and point of-sale hardware. Today, the company’s technology solutions autonomously power food retail spaces at corporate offices, manufacturing and distribution facilities, and more, in order to provide compelling foodservice options for consumers. 365’s technology solutions include a growing suite of frictionless smart-stores, micro markets, vending, catering, and dining point-of-sale options to meet the expanding needs of its customers. 365 continuously pioneers innovation in the industry with superior technology, strategic partnerships and ultimate flexibility in customization and branding.
For more information about 365 Retail Markets, visit www.365retailmarkets.com and connect on Facebook, Twitter, YouTube, and LinkedIn
About Advana
AdvanaTM is the first advertising and data platform based on true point of sale data helping leading brands and retailers create more value than ever in their venues.

Published on Tuesday, September 12, 2023 at 5:47 PM

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