What is Digital Signage?
Digital signage is also known as: digital out-of-home media (dooh), digital place-based advertising, screen media, electronic signage, digital billboards and digital displays in retail.
The term digital signage describes a network of screens placed outdoors or indoors displaying information and advertising. Digital signage networks are controlled and operated with the help of software. Modern digital signage software is cloud-based.
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What Is Digital Out-of-Home Advertising?
Digital out-of-home ( DOOH ) advertising is a medium that delivers advertisements to digital displays located outside: digital billboards, digital posters, screens at bus shelters, street furniture or screens mounted on building walls. DOOH ads can be in the form of static images, animated images or video content.