Omnichannel ad platform Illumin (formerly AcuityAds) integrates with Broadsign programmatic DOOH SSP
Combined ad technologies consolidate multi-channel campaign transactions, making it easier to buy and execute DOOH ads alongside TV, display, native, video, and CTV ads. The collaboration makes Illumin a one-stop shop for cross-channel marketing by bringing premium global DOOH inventory to illumin for the first time, just as more advertisers are doubling down on a full-funnel approach. […]
Thu, Aug 3, 2023 at 11:06 PM