Raw Feed & Search

Can Media Quality Measurement Drive Bigger Budgets To programmatic DOOH? (AdExchanger)

…sociate Editor. The programmatic digital out-of-ho… · … enter the channel, programmatic DOOH platforms ar… · …espite an uptick in programmatic DOOH spending, br… · …By Anthony Vargas, Associate Editor. The programma… […]

adexchanger.com
Wed, Jul 12, 2023 at 11:35 PM

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Mexico’s OOH ad operator Grupo IMU adds its inventory to Hivestack’s programmatic DOOH SSP (Hivestack)

…IMU is entering the programmatic DOOH market for t… · …bally, can activate programmatic campaigns across … · …excited to apply to programmatic DOOH. Programmati… · …Via this integration with the Hivestack SSP, Grupo… […]

hivestack.com · Promoted content
Wed, Jul 12, 2023 at 9:57 PM

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adPlanet Retail Media Group adds 17,000 DOOH screens to Vengo’s programmatic DOOH ad inventory

…l provide exclusive programmatic sales for adPlane… · …deal technology and programmatic partner to enable… · …ns while delivering programmatic DOOH expertise to… · …announces exclusive programmatic partnership with … · …e and experience in programmatic advertising will … · …ing DOOH screens to programmatic buyers – throug… · …BELLEVUE, Wash., July 12, 2023 -- adPlanet Retail … […]

adPlanet Retail Media Group
Wed, Jul 12, 2023 at 12:11 AM

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Omnichannel DSP Basis Technologies integrates with programmatic DOOH marketplace Vistar Media

… a marketplace for programmatic digital out-of-ho… · …marketers with DOOH programmatic buying capabiliti… · …orkflow for running programmatic DOOH campaigns. … · … media available in programmatic channels. Abou… · … global provider of programmatic technology for di… · …ive marketplace for programmatic out-of-home trans… · …Basis Omnichannel DSP Provides Marketers with Acce… […]

Basis Technologies
Tue, Jul 11, 2023 at 11:35 PM

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Omnichannel DSP Basis Technologies integrates with programmatic DOOH SSP Place Exchange

… platform (SSP) for programmatic out-of-home (OOH)… · …OOH ad inventory to programmatic buying channels. … · …gy platforms in the programmatic advertising ecosy… · …the leading SSP for programmatic out-of-home media… · … to access untapped programmatic ad spend with ful… · …CHICAGO, July 11, 2023 -- Basis Technologies, a pr… […]

Basis Technologies
Tue, Jul 11, 2023 at 11:26 PM

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Clear Channel Outdoor says it now has a tool to secure data safety for advertisers when they book programmatic DOOH as part of omnichannel campaigns

… data analytics and programmatic capabilities that… · …Clear Channel Outdoor Pioneers Secure First-Party … […]

Clear Channel Outdoor
Tue, Jul 11, 2023 at 11:16 PM

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Campaign case study: programmatic Digital OOH drives a 105% lift in positive brand image for Jotex home interiors (Broadsign)

…a Caticchio. The programmatic DOOH campaign was… · …Kayla Caticchio. The programmatic DOOH campaign… […]

broadsign.com · Promoted content
Tue, Jul 11, 2023 at 4:09 PM

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The FIFA Women’s World Cup in Australia and New Zealand presents programmatic DOOH opportunities for advertisers via Hivestack SSP (Mediaweek)

…lemented correctly, programmatic DOOH could be a b… · …Erin Koedam, sales director at Hivestack. Progr… […]

bandt.com.au
Tue, Jul 4, 2023 at 12:14 AM

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AirAsia’s programmatic DOOH campaign results in travellers snapping up the 7 million advertised free seats (Marketech APAC)

… By leveraging the programmatic DOOH campaign thr… · …By Teddy Cambosa. The mega sale campaign by Air… […]

marketech-apac.com
Tue, Jul 4, 2023 at 12:11 AM

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How oOh!media executes programmatic DOOH campaigns in New Zealand (StopPress)

StopPress caught up with Rick Goodwin, Product Innovation and Solutions Director at oOh!media NZ, and Richard Thompson from media agency D3 to address the questions and curiosities that arise out of this space. […]

stoppress.co.nz
Mon, Jul 3, 2023 at 12:11 AM

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Omnichannel programmatic DSP MediaMath that was integrated with several DOOH platforms, to file for bankruptcy (AdExchanger)

By Allison Schiff. The house Joe Zawadzki built will be foreclosed. AdExchanger has learned that the demand-side platform, which raised $600 million since 2007 and had a peak valuation of more than $1 billion, will file for bankruptcy. […]

adexchanger.com
Sun, Jul 2, 2023 at 11:13 PM

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ATS London 2023 panel: The Rise of programmatic Outdoor: What Advertisers Need to Know (Video, 27:11; by ExchangeWire)

…ently engaging with programmatic digital out of ho… · … using it? How does programmatic DOOH fit into mul… · …DAX's Mia Mulch, the7stars' Matt Baker, Kinetic's … […]

youtube.com
Thu, Jun 29, 2023 at 11:38 PM

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Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, launches the first open in-store programmatic DOOH ad marketplace in South Africa (Media4Growth)

…taken forward via a programmatic open auction. Pur… · …ime trading via the programmatic open marketplace … · …real-time nature of programmatic buying in open ne… · …physical stores via programmatic sales. We believe… · …m the efficiency of programmatic platforms. We are… · …This is being taken forward via a programmatic ope… […]

media4growth.com
Thu, Jun 29, 2023 at 2:00 PM

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Canadian DOOH ad operator Astral adds its inventory of thousands of screens to Place Exchange programmatic SSP

…change, the SSP for programmatic out-of-home (OOH)… · …tory across various programmatic buying options, i… · …uding open auction, programmatic guaranteed, and p… · … for OOH with other programmatic channels within t… · …hin the DSP systems programmatic buyers already us… · …the leading SSP for programmatic out-of-home media… · … to access untapped programmatic ad spend with ful… · …Place Exchange, the SSP for programmatic out-of-ho… […]

Bell Media
Wed, Jun 28, 2023 at 4:51 PM

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VIOOH executive explains programmatic DOOH (Promoted podcast, 32:48; by New Digital Age)

…challenges of using programmatic DOOH, and how the… · …an be overcome; how programmatic DOOH can be deplo… · …te of creativity in programmatic OOH, especially D… · …VIOOH’s Global Business Lead, Jem Djemal. The… […]

newdigitalage.co · Promoted content
Wed, Jun 28, 2023 at 12:10 AM

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