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Digichive selects programmatic SSP LMX to enable automated DOOH advertising on screens in Ninoy Aquino International Airport

… campaigns that are programmatic guaranteed as wel… · …portunity to deploy programmatic advertising enhan… · …� first-ever indoor programmatic-enabled screens. … · …The introduction of programmatic advertising at Ni… · …August 03, 2023, Philippines: Location Media Xchan… […]

Moving Walls · Promoted content
Fri, Aug 4, 2023 at 1:32 PM

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Omnichannel ad platform Illumin (formerly AcuityAds) integrates with Broadsign programmatic DOOH SSP

… important facet of programmatic advertising is cr… · …Combined ad technologies consolidate multi-channel… […]

broadsign.com · Promoted content
Thu, Aug 3, 2023 at 11:06 PM

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programmatic DOOH SSP Place Exchange adds digital billboard inventory from OUTFRONT Media in Canada (Billboard Insider)

…ventory via various programmatic buying options, i… · …uding open auction, programmatic guaranteed and pr… · …not only offers the programmatic buying benefits o… · … workflows as other programmatic channels. This ea… · …OUTFRONT Media operates premium digital out-of-hom… […]

billboardinsider.com
Wed, Aug 2, 2023 at 3:10 PM

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In the campaigns executed via Place Exchange, an average programmatic OOH CPM was $7.17 for 1st Half of 2023 (Billboard Insider)

…eleased a report on programmatic trends for the fi… · … H1 2023, the top 3 programmatic OOH advertising c… · … With the number of programmatic OOH screens incre… · …nt portion of total programmatic OOH spend. The av… · …The average CPM for programmatic OOH inventory was… · …rising one third of programmatic OOH spend on vide… · …dia quality. While programmatic OOH supports a wi… · …ew formats: 70% of programmatic Video OOH ads are… · …g in share. 80% of programmatic OOH video spend i… · …0. The majority of programmatic OOH video spend i… · …w in share. 80% of programmatic OOH display spend… · …Place Exchange just released a report on programma… […]

billboardinsider.com
Thu, Jul 27, 2023 at 5:01 PM

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programmatic DOOH DSP Startup Beeyond Media Raises $10M to Invest in Growth in US and LATAM

…Beeyond Media, a programmatic Digital Out of Home … · …o DOOH, that merges programmatic technology with a… · … platform (SSP) for programmatic OOH, extending Be… · …Beeyond Media, a programmatic Digital Out of Home … […]

Beeyond Media
Thu, Jul 27, 2023 at 12:10 AM

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programmatic DOOH platform Place Exchange published a report analysing spending patterns and campaign delivery executed via the platform

… H1 2023, the top 3 programmatic OOH advertising c… · … With the number of programmatic OOH screens incre… · …nt portion of total programmatic OOH spend. The… · …The average CPM for programmatic OOH inventory was… · …rising one third of programmatic OOH spend on vide… · …d screens. While programmatic OOH supports a wi… · …ormats: 70% of programmatic Video OOH ads are… · …in share. 80% of programmatic OOH video spend i… · … The majority of programmatic OOH video spend i… · …in share. 80% of programmatic OOH display spend… · …• From H2 2022 to H1 2023, the top 3 programmati… […]

placeexchange.com
Wed, Jul 26, 2023 at 11:13 PM

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Hivestack releases Nielsen-backed programmatic digital out-of-home (DOOH) impression measurement solution, providing increased quality of inventory data for emerging markets across APAC

…ck, the independent programmatic DOOH ad tech comp… · …es that is used for programmatic transactions to s… · …e world’s largest programmatic DOOH platforms, i… · …TAIPEI, TAIWAN, MONTREAL, CANADA - Hivestack, the … […]

hivestack.com · Promoted content
Wed, Jul 26, 2023 at 12:11 AM

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How to plan, execute and measure a programmatic DOOH campaign (Hivestack)

…the success of your programmatic DOOH campaign. Us… · …Before beginning a DOOH campaign, it's important t… […]

hivestack.com · Promoted content
Wed, Jul 26, 2023 at 12:10 AM

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Sydney-based firm Thorndyke says it can now verify delivery of programmatic DOOH campaigns (AdNews)

…cation solution for programmatic DOOH, a platform … · …ies both direct and programmatic DOOH campaigns un… · …ement. Thorndyke programmatic verification is s… · …ster than ever with programmatic as the catalyst, … · …s budgets move into programmatic buys that brands … · …Thorndyke, the preferred OOH verification vendor f… […]

adnews.com.au
Tue, Jul 25, 2023 at 10:48 PM

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How programmatic digital out-of-home (DOOH) campaigns can target seasonal travelers using dynamic creative optimization (Hivestack)

…DOOH innovation and programmatic technology, buyer… · …ing the benefits of programmatic DOOH, which inclu… · …direct approach. In programmatic DOOH, ads can be … · … their destination, programmatic DOOH can help buy… · …rtisers to leverage programmatic digital out of ho… · …Traditionally, advertisers would use local out of … […]

hivestack.com
Tue, Jul 25, 2023 at 3:56 PM

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programmatic DOOH DSP Vistar Media says 727 advertisers are using the platform in the APAC region, a 300% increase since June 2022 (AdNews)

Vistar has also integrated more DOOH ad operators across APAC to connect advertisers with more compelling digital signage. The number of Vistar’s media owners in New Zealand specifically has increased over 70% in the last six months, with the number of screens in APAC totaling 30.5K across more than 50 media owners. […]

adnews.com.au · Promoted content
Mon, Jul 24, 2023 at 12:10 AM

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Argentina’s omnichannel DSP Groovinads integrates with Broadsign programmatic DOOH SSP

Groovinads turned to Broadsign to unlock premium global DOOH inventory available via the Broadsign supply-side platform (SSP), adding to its diverse advertising presence, which includes media channels like online, mobile, and CTV. The integration was achieved quickly and seamlessly thanks to Groovinads’ Dynamic Creative Optimization (DCO) technology and strong synergy between both platforms. […]

broadsign.com
Mon, Jul 24, 2023 at 12:10 AM

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Marketing expert Neil Patel names programmatic DOOH among top paid media trends but cites lack of measurement as a drawback

…ring performance in programmatic DOOH can be a has… · … of the benefits of programmatic DOOH is that it i… · …That doesn’t mean programmatic DOOH doesn’t ha… · …By Neil Patel. Measuring performance in programmat… […]

neilpatel.com
Tue, Jul 18, 2023 at 6:40 PM

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Interview with Corus Entertainment’s Marita Olcese on how programmatic DOOH performs within omnichannel campaigns (Video, 07:12, by Broadsign)

We recently attended the 2023 AdTech OOH: Toronto conference, where we caught up with Marita Olcese, Media Planning Manager at Corus Entertainment. Check out the interview for insights into today's media landscape, the future of pDOOH, and the intersection of OOH and CTV. […]

youtube.com · Promoted content
Tue, Jul 18, 2023 at 12:11 AM

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Campaign case study: Toyota programmatic DOOH campaign achieves sales uplift for its hybrid cars in Turkey (Awarion)

…, traffic-targeted, programmatic DOOH campaign wit… · …rsal McCann and its programmatic unit Cadreon, pro… · …matic unit Cadreon, programmatic DOOH stack Awario… · …pend. The beauty of programmatic DOOH is that your… · …c with and to boost programmatic DOOH, to reach in… · …Cadreon Turkey ran a live, traffic-targeted, progr… […]

awarion.com
Thu, Jul 13, 2023 at 12:10 AM

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