Friday, June 14, 2024

AdQuick integrates its DOOH media owner clients’ ad inventory with Place Exchange programmatic DOOH DSP

Thursday, September 28, 2023

LOS ANGELES, Sept. 28, 2023 — Out-of-home (OOH) advertising platform AdQuick has made its clients’ DOOH ad inventory available for  programmatic buying via Place Exchange.

This integration allows AdQuick’s advertisers to curate programmatic digital OOH supply using the industry’s most holistic information and insights, and then buy the supply via Place Exchange across its many DSP partners, including many of the leading omnichannel DSPs.

In addition to using audience insights for campaign planning on the front end, AdQuick also provides post-campaign measurement on the back end, supporting its clients in effectively reaching target audiences and fulfilling business outcomes with OOH. The result is the ability for clients to use AdQuick’s capabilities and expertise across an expanded set of buying platforms.

“When we launched AdQuick in 2016, OOH planning, buying, and analytics were some of the more archaic processes in the industry. Since then, to its great credit, the industry as a whole has embraced the promise of OOH as a true performance channel, and these integrations serve as an example of the value that collaboration can bring to everyone,” said Matthew O’Connor, founder and CEO of AdQuick. “With everyone rowing in the same direction, advertisers and agencies are best positioned to achieve maximum success in their OOH campaigns – comparable to, or even better than, other channels.”

AdQuick’s expanded OOH offering via Place Exchange can be activated today on AdQuick’s platform. For more information, visit https://www.adquick.com/advertisers.

About AdQuick
AdQuick.com is the leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and measure every kind of outdoor advertising. With over 1600+ media partners spanning all types of OOH media, AdQuick connects advertisers and agencies to OOH media owners anywhere in the U.S. and 90+ countries abroad.

SOURCE AdQuick

Published on Thursday, September 28, 2023 at 11:19 PM

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