JCDecaux’s VIOOH and Yahoo release whitepaper on the value of programmatic DOOH within multichannel campaigns
In this whitepaper, VIOOH and DSP, Yahoo analyze the growth of the programmatic digital out-of-home (prDOOH) in recent years. There is no doubt that advertisers have become increasingly accustomed to agility in campaign strategy and execution, but this was historically the reserve of digital campaigns. […]
Tue, Oct 10, 2023 at 12:11 AM