PepsiCo says it found ways to personalize programmatic DOOH ads without them being “creepy” (Insider Intelligence)
by Meaghan Yuen. Although DOOH isn’t well-known for its personalization capabilities, PepsiCo has discovered ways to reach their consumers without it feeling invasive. The company has avoided “the creep factor,” Lucy Markowitz, said senior vice president of US demand at Vistar Media. […]
Mon, Oct 2, 2023 at 12:11 AM