Raw Feed & Search

programmatic DOOH will become a mature medium in 2024, according to Mark Bucknell (The Media Leader)

Mark Bucknell, chief commercial officer at JCDecaux UK. While a broad approach to measurement enables marketers to gain a thorough understanding of how campaigns move the needle, when measurement is this disparate it becomes irrelevant. Additionally, to be meaningful, measurement needs to be consistent across all channels. […]

the-media-leader.com
Thu, Dec 14, 2023 at 7:09 PM

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Industry executives expect programmatic and DOOH to fuel growth of OOH advertising in Australia in 2024 (AdNews)

…. “The rise of programmatic digital out of ho… · …By Jason Pollock, Senior Journalist at AdNews. Ker… […]

adnews.com.au
Wed, Dec 13, 2023 at 9:21 PM

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programmatic DOOH ad platform Hivestack is acquired by online ad tech platform Perion Network for $100 million

…a global full-stack programmatic digital out of ho… · …ion of Hivestack, a programmatic DOOH technology i… · …uy and sell side of programmatic digital out-of-ho… · …Transaction allows Perion to tap into the fast-gro… […]

Perion Network Ltd
Tue, Dec 12, 2023 at 10:41 PM

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How Holt Renfrew achieved 400,000 store visits and a +500% lift in intent with its programmatic DOOH campaign (Broadsign)

…ing two large-scale programmatic digital out-of-ho… · …Kayla Caticchio. Holt Renfrew, Canada’s large… […]

broadsign.com · Promoted content
Mon, Dec 11, 2023 at 12:11 AM

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JCDecaux’s take on programmatic DOOH in 2024: the cross-channel opportunity (New Digital Age)

…the past 12 months, programmatic DOOH (pDOOH) has … · …by Dom Kozak, Head of programmatic, JCDecaux UK. … […]

newdigitalage.co · Promoted content
Thu, Dec 7, 2023 at 6:39 PM

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programmatic DOOH campaign for Tiger beer resulted in 1.32 times increase in sales (The Drum)

…king example of how programmatic DOOH advertising … · …By The Drum | Editorial. The campaign’s strategi… […]

thedrum.com
Tue, Dec 5, 2023 at 12:11 AM

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Hivestack launches programmatic digital out of home (DOOH) marketplace in Sweden

…leading independent programmatic digital out of ho… · … drive revenue from programmatic DOOH campaigns in… · …recently announced programmatic DOOH campaign for… · …e – the first programmatic DOOH campaign usi… · …g platform offering programmatic, automated and di… · …part of our ongoing programmatic expansion across … · …ear Channel’s programmatic offering to a wid… · …. As the demand for programmatic advertising incre… · …er over 1.6 billion programmatic impressions per m… · …uy and sell side of programmatic digital out of ho… · … Hivestack launches programmatic digital out of ho… · …Company signs supply partners, including Clear Cha… […]

dpaaglobal.com
Mon, Dec 4, 2023 at 3:12 PM

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Supply-side platform VIOOH makes JCDecaux’s DOOH inventory available for programmatic buying in South Africa (Bizcommunity)

…s now available for programmatic purchase. Adverti… · …he industry-leading programmatic platform, VIOOH T… · …ade their inventory programmatically in real time.… · …ational efficiency, programmatic deal management a… · …and global data led programmatic DOOH media strate… · …gital campaigns via programmatic technology and da… · … on impressions via programmatic buying and managi… · …is anticipated that programmatic buying will revol… · …JCDecaux South Africa has over 170 digital screens… […]

bizcommunity.com
Thu, Nov 30, 2023 at 6:18 PM

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DOOH ad operator BackLite Media integrates its inventory in UAE with Location Media Xchange’s programmatic SSP

… using a variety of programmatic options, includin… · …uding open auction, programmatic guaranteed and pr… · …ds a new chapter in programmatic OOH media evoluti… · … on the benefits of programmatic buying and stream… · …tinued evolution of programmatic advertising in th… · …Location Media Xchange (LMX), an enterprise softwa… […]

Location Media Xchange
Sun, Nov 26, 2023 at 5:44 PM

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Indonesia’s DOOH operator Rainbow is using LMX programmatic DOOH SSP for ad sales (Location Media Xchange)

…cess? A: LMX’s programmatic SSP has been a ga… · …Rainbow began as a family business in 1986, evolvi… […]

lmx.ai · Promoted content
Thu, Nov 23, 2023 at 12:08 AM

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Weak billboard revenues in Q3 2023 were due to declines in national and programmatic sales (Billboard Insider)

…nes in national and programmatic revenue. Street … · …US billboard revenues flat, place based & tran… […]

billboardinsider.com
Tue, Nov 21, 2023 at 10:10 PM

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Out-of-home hasn’t kept pace with inflation; 30% of OOH is DOOH, and one fourth of DOOH is programmatic (Insider Intelligence)

Ross Benes, Author; Insider Intelligence senior analyst. Out-of-home is doing better than other traditional formats. I still consider it a traditional medium, even though digital is a big part of it, two thirds of out-of-home ad spending is still like static billboards, traditional out-of-home printed ads, not the digital signage even though that's what's growing in the industry. […]

insiderintelligence.com
Mon, Nov 20, 2023 at 10:02 PM

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programmatic DOOH SSP Place Exchange adds its inventory to Displayce demand-side platform (Place Exchange)

…ce Exchange enables programmatic access to over a … · …ng our expertise in programmatic advertising with … · …With the Place Exchange deal, Displayce integrates… […]

placeexchange.com
Mon, Nov 20, 2023 at 12:10 AM

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programmatic, Social and Growing Role of DOOH at DPAA’s Dec. 6, 2023 Holiday Party

NEW YORK – November 10, 2023 – DPAA, the global trade marketing association for out-of-home media and its growing role in the omnichannel mix, will hold its year-end holiday party. A DPAA member tradition, the event being held in New York offers members a chance to make plans for 2024 and review the year. […]

dpaaglobal.com · Promoted content
Fri, Nov 10, 2023 at 10:07 AM

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Talon now has 640 DOOH screens available to trade programmatically in Ireland (Adworld)

…Eoin Carroll, programmatic lead with Talon. Whe… · …enced the role that programmatic has in the overal… · …er’s question – programmatic’s strength lies… · …a mix. While programmatic’s introduction … · … in mind that while programmatic may be more autom… · …Eoin Carroll, programmatic lead with Talon. Whe… […]

adworld.ie · Promoted content
Fri, Nov 10, 2023 at 12:10 AM

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