… owners embrace new programmatic revenue streams w… · …l new products that programmatically enable the Ay… · …Company introduces a family of new products to its… […]
…rated in the demos, programmatic and mobile are on… · … Stephanie Gutnik, BroadSign Booth 2513 &nb… […]
…Thanks to programmatic and increased mobile use, d… · …Thanks to programmatic and increased mobile use, d… […]
…ure out how to make programmatic work for them… · …The mobile industry has progressed at an unprecede… […]
…k unveiled what its programmatic ads for the soon-… · …company to reveal a programmatic offering for wear… · …Marketers predict brands will latch onto smartwatc… […]
… it calls the first programmatic ad platform for t… · …Questions abound over how Apple’s Watch will fun… […]
…leap into automated programmatic buying, and saw a… · …When it comes to video advertising, a lot can happ… […]
As a digital out-of-home market observer, I have been following Amscreen for a few years now. If I had to imagine an ideal DOOH network, Amscreen would probably be the closest one. A rare occurrence in DOOH advertising, the company seemed to do almost everything right: from content strategy and screen locations to use of technology, audience targeting and ad effectiveness measurement. […]
…w technology, using programmatic buying and real t… · …l time bidding and programmatic buying is now pos… · …Amsterdam, December 17th 2014. – MyAdbooker has … […]
…e; the evolution of programmatic media buying; mul… · …The DPAA's annual event, Video Everywhere Summit,… […]
Barry Frey gave this exclusive interview to Nurlan Urazbaev, Editor-in-Chief of digitalsignagepulse.com [caption id="attachment_231" align="alignnone" width="200"] Barry Frey at his Madison Ave. office[/caption] DSPulse: Why was the Digital Place-Based Advertising Association created? […]
MediaPost Award Program to Cap Off Full-Day Event; DPAA Announces Additional Speakers to Address Topics Including Programmatic, Cross-Media,Mobile Activation and More NEW YORK, July 30, 2014 -- The Digital Place Based Advertising Association (DPAA) and MediaPost announced today that the 6th annual MediaPost Digital Out of Home Awards ceremony will be presented in conjunction with the DPAA's annual Video Everywhere Summit. […]
Analysts report that digital out-of-home/digital place-based media continue to grow faster than the general economy and other media (DOOH is outpaced only by mobile advertising). Although the growth rate has somewhat decelerated since 2010, new digital signage networks keep emerging every month, while successful existing ones get bigger by way of acquisitions and organic expansion. […]
