How to price programmatic DOOH ad inventory? (AI wrote this for LinkedIn)
One of the biggest challenges is how to price ad inventory effectively and fairly in a competitive and complex market. In this article, you will learn about some of the most effective ways to price ad inventory for programmatic DOOH, such as: Dynamic pricing; Yield management; Floor pricing; Value-based pricing and Auction models. […]
Wed, Sep 27, 2023 at 9:47 PM