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India: 4G, E-com will be essential for OOH advertising in 2016 (Exchange4media)

Not too long ago, there were some doubts raised about the continued relevancy of “traditional” media like OOH, print and radio in the face of increasing pressure from “new media” like digital and mobile. However all detractors have been proved wrong. Outdoor advertising has had a strong 2015 due to political stability and a general optimistic attitude in the market. […]

exchange4media.com
Mon, Jan 18, 2016 at 8:01 PM

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India: Corrupt practices in the OOH M&E industry cause inflated costs and loss of profits (Financial Express)

Out-of-home (OOH) is one of the four key pillars of the advertising market. Given the superfluous budgets brands allocate for visibility through this avenue, there is a thriving market sustaining these spends. This has created a complex supply chain which is quite fragmented in India. […]

financialexpress.com
Mon, Jan 18, 2016 at 7:38 PM

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South Africa: Digital OOH poised to move into the programmatic realm ((Bizcommunity)

Programmatic media buying, placement and optimisation for DOOH (Digital Out of Home) is still in its infancy in South Africa and Africa, however it is cited as the next trigger to impact on Out of Home's growth, and contribute to the evolution of the communication industry. […]

bizcommunity.com
Mon, Jan 18, 2016 at 6:49 PM

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A recap of tech trends from CES 2016 and their implications for OOH advertising by Stephen Freitas (OAAA)

Despite the impressive innovation on display at CES this year, one underlying question remained unclear: Which of the wiz-bang technologies can actually be applied to the out of home (OOH) advertising business? Without question, the OOH industry will transform, as will the overall ad business. […]

Sun, Jan 17, 2016 at 7:55 PM

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OOH and Mobile: Perfect Partners (Linkedin)

OOH out-paces all other media in driving consumer's mobile action;with consumers reporting purchases, searching, and brand related social media activity within 30 minutes of exposure to OOH, 22% of the time. […]

linkedin.com
Sun, Jan 17, 2016 at 7:52 PM

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TV advertising spend flat, while digital and OOH boom (Sydney Morning Herald)

The television advertising market was flat in 2015 but digital, outdoor and cinema all enjoyed double-digit growth, according to new figures. Standard Media Index, which measures bookings made by media agencies but not bookings from direct advertisers, said that agency bookings across all media were up 4.46 per cent for the year despite a soft December. […]

smh.com.au
Sun, Jan 17, 2016 at 7:48 PM

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5 Steps To Put OOH Into Your Media Mix Models (Canned Laser)

Modelers prior to 2010 had a very good reason not to include OOH into their media mix models: There were no audience ratings. Modelers could correct for but could not directly account for out of home’s impact on an advertiser’s goals. The result, predictably, were that models could not recommend out of home. […]

cannedlaser.com
Sun, Jan 17, 2016 at 7:47 PM

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OOH ad firms turn down Newstalk ‘abortion’ billboards (Irish Independent)

Fears of a backlash from campaigners on both sides of the abortion debate have prompted two of Ireland's leading outdoor advertisers to decline to run billboard ads for radio station Newstalk. […]

independent.ie
Fri, Jan 15, 2016 at 7:38 AM

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Clear Channel to replace payphone booths on UK high streets with DOOH screens and free Wi-Fi hot spots (Mediatel)

In a move expected to make outdoor advertising both more contextual and relevant, the deal will see existing phone boxes on high streets replaced with 'state-of-the-art' kiosks integrated with daylight-visible digital screens, allowing advertisers to deliver and optimise campaigns in real-time. […]

mediatel.co.uk
Thu, Jan 14, 2016 at 7:03 PM

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Mediacorp OOH Media moves into cinema advertising in Singapore with Eng Wah Global deal (Mumbrella)

Mediacorp has struck a deal with Eng Wah Global to erect outdoor advertising spaces in 321 Clementi, a shopping mall in Singapore, as well as in Jubilee Square and Ang Mo Kio, the company has announced. The deal also marks Mediacorp’s entry into cinema advertising, with Mediacorp OOH now handling advertising for WE Cinemas in 321 Clementi. […]

mumbrella.asia
Thu, Jan 14, 2016 at 6:54 PM

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German OOH ad group Stroeer sees double-digit organic growth in Q1 (Reuters)

German outdoor advertising group Stroeer said it expected double-digit organic sales growth in the first quarter as it benefits from growing digitalisation. It said on Thursday its 2015 operating earnings before interest, tax, depreciation and amortisation came to slightly more than 200 million euros ($218 million), beating its own forecast for up to 200 million. […]

reuters.com
Thu, Jan 14, 2016 at 6:52 PM

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What did we learn from CES 2016 (OOH included)? (Mediatel)

This year's CES was bigger than ever, but there are three clear implications for the out-of-home (OOH) advertising industry. First, consumers expect high quality, immersive, content-rich experiences, and Virtual Reality (VR) can help provide them. […]

mediatel.co.uk
Thu, Jan 14, 2016 at 6:50 PM

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Installation of the Week: Interactive DOOH Campaign by AB InBev in Belgium

AB InBev spent the winter holiday season rolling out this megaposter campaign in the cities of Brussels, Antwerp and Leige for a rum-flavored beer aimed at the young and hip European clubbing public. […]

digitalsignageconnection.com
Thu, Jan 14, 2016 at 1:38 AM

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MediaPost: Google Branches Programmatic Into OOH and Mobile Advertising In 2016

It means pushing the boundaries of programmatic tech beyond the Web to experiment with making real-time ads for the out-of-home OOH media. Google has run tests for OOH in London and Japan, and Spanier sees a huge opportunity to make more relevant ads within physical spaces. […]

mediapost.com
Thu, Jan 14, 2016 at 1:28 AM

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How OOH Advertising Helps Fuel the Powerball Jackpot (iHeart Billboards)

The Powerball jackpot has swelled so quickly that it has outpaced some of our billboards. LED displays can only go up to $999 million. […]

Wed, Jan 13, 2016 at 5:41 PM

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