MediaPost: Google Branches Programmatic Into OOH and Mobile Advertising In 2016
It means pushing the boundaries of programmatic tech beyond the Web to experiment with making real-time ads for the out-of-home OOH media. Google has run tests for OOH in London and Japan, and Spanier sees a huge opportunity to make more relevant ads within physical spaces. […]
mediapost.com
Thu, Jan 14, 2016 at 1:28 AM
Thu, Jan 14, 2016 at 1:28 AM