WPP-owned agency Kinetic Worldwide, in partnership with Endeavour Media, is to begin offering clients 'customisable interaction' with all out-of-home inventory, in a move which could help transform the sector. […]
Kinetic Worldwide and Endeavour Media have joined forces to integrate the latter's Cee platform into out-of-home campaigns. Through this, advertisers are able to tag their promotional assets with barcodes, QR codes, Chameleon Codes, audio coding, GPS or NFC tags. […]
Since the very first iron and wood ball lowered at One Times Square on NYE over 100 years ago, the event has been the universally recognized symbol of welcoming the new year. All eyes (literally) are on the 230+ digital screens peppering the Times Square area, and the event is the yearly showpiece for many global advertisers. For the Out-of-Home industry this is our Superbowl. […]
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Eurostar has launched its January Sale campaign, which is currently live across a number of environments in London and Birmingham. The campaign aims to inspire people to start the New Year in style by ticking off European locations that consumers have always wanted to go to, but haven’t got round to visiting yet. The four routes that Eurostar are promoting are Lyon, Bruges, Brussels and Paris. […]
Taproot Dentsu launched a campaign during an outdoor industry gathering OAC (Outdoor Asia Convention) where around 400 industry leaders across India had gathered, the campaign highlighted the ‘Power of Outdoors’. Conceptualized by Taproot and brought to life by the veteran advertising professional and ace photographer, Prashant Godbole, the campaign serves to reinvigorate the outdoor medium. […]
The stage is set for a transformative year, thanks to significant investment, the Smart Cities initiative and robust audience data. The out-of-home sector has been tremendously resilient throughout the recessionary years, showing consistent growth driven by its fundamental benefits. In an ever-fragmenting media landscape, you can still reach pretty much the entire population, all at the same time. […]
In a mammoth $458.5 million deal that closed today, Baton Rouge-based Lamar Advertising Co. has purchased more than 5,500 outdoor signs and digital displays in five major U.S. markets from Clear Channel Outdoor Holdings Inc. […]
Network converts Australian displays and deploys new screens in New Zealand and Indonesia. Melbourne, Australia.QMS Media Limited, a leading outdoor media company in the Asia Pacific region, has chosen BroadSign International, LLC’s DOOH platform to power its advertising network. […]
Beacons can help bridge the gap for Digital Out-of-Home (DOOH) operators and drive one-to-one mobile engagement with their customer's core audience. […]
Posterscope USA worked with renewable energy company, Green Mountain NRG, to develop an Out-of-Home campaign to ensure that materials that were recently used for a billboard campaign in Texas, did not go to waste. […]
The network converts Australian displays and deploys new screens in New Zealand and Indonesia. […]
We probably see hundreds of outdoor ads every week. But think for a moment … how many of them can you actually remember? I’d wager, not many. […]
Cogeco Metromedia specializes in the public transit sector, with traditional and digital ad placements in Montreal Metro stations, on city buses, commercial parking lots and other locations. Cogeco declined to provide the sale price, but said it purchased the operations in 2011 for $41 million. […]
To help people make a positive start to the New Year, leading science publication New Scientist has partnered with JCDecaux to bring some healthy tips to those out and about this January. New Scientist will be sharing its top 20 tips, taken from its research stories, to help us all live better in 2016. […]
