While it may always be impossible to sell actual out-of-home impressions, billboard technology is evolving rapidly and creating a newly agile medium for advertisers. Clear Channel has just bought almost 2,000 phone booths from Arqiva and is expanding its use of automated digital six-sheet screens. […]
At CES in Las Vegas last week, Kino Mo displayed its range of holographic images, including a realistic portrayal of Emma Watson and Slimer from Ghostbusters. The technology has already been used in outdoor advertising campaigns for big-name brands including Samsung, Intel, Aston Martin and French bank BNP Paribas. […]
The campaign which ran from the 6-11th January in London’s busy Waterloo station asked members of the public to vote who they think are the better drivers, Women v. Men, under 60’s v. over 60’s, Mums v. […]
The city has projected the revenue from advertising will exceed the cost of deploying the Wi-Fi hot spots. There are currently four operational Links on Third Avenue. Early test indicate the Links have a wireless range of up to 150 feet depending on surrounding structures. […]
Out-of-Home Advertising is about to become substantially more effective. We are taking advantage of new display technology and real-time connectivity combined with robust audience data. As such, OOH publishers and marketers can bring relevancy into the equation farther up the marketing funnel. […]
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Perpendicular to passing traffic, its sides will light up with advertisements, about four feet high by three feet wide, that change every fifteen seconds. The ads are the revenue producers, minting money for the city as well as for Google and the other investors in the consortium that owns Intersection, the company that runs the Links. […]
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A huge advertising screen which has lit up south Belfast once again is set to be followed by a further five this year, the firm behind the scheme has confirmed. Larne firm Blazin Digital unveiled its Times Square-style 28 sq metre screen earlier this year. The large LED billboard is the only roadside digital display of its kind in both Northern Ireland and the Republic. […]
"India remains the fastest-growing ad market among all key markets in the world. The year 2015 saw the best in terms of adex growth for India in five years. But if 2016 does see the rate of growth that we have forecast, then it tops 2015 numbers," C V L Srinivas, chief operating officer, GroupM South Asia, said. […]
Check out the DSE Advisory Board’s End User Council members responses when asked “What are some of the key elements necessary to creating an immersive experience for a target audience using digital signage technologies?” See their responses here (via Digital Signage Connection). The post How to Create Immersive DOOH Campaigns appeared first on LINKETT. […]
Using the unique hashtag #ausopenmoments, promoted through APN Outdoor’s expansive network of Elite Screens, tennis fans are invited to contribute to the conversation that will be subsequently broadcast through the same network, being updated in real time with the newest and most relevant Tweets. […]
By James Price, SVP, OUTFRONT Media. Up until roughly 2010 to 2012, OOH stayed basically the same as it was at its inception, painted, paper or vinyl substrate on a board, in plain view. In the second decade of the century, the application of new technology was introduced to the medium and, digital signage (DOOH) was born. […]
Clear Channel has announced a new advertising contract with Sainsbury’s in a deal that will see it upgrade up to 350 of its advertising screens to digital. The partnership renewal will see the out of home media owner continue to sell the advertising space outside Sainsbury’s stores nationwide and take responsibility for their cleaning and maintenance. […]
What are some of the key elements necessary to creating an immersive experience for a target audience using digital signage technologies? […]
