A recap of tech trends from CES 2016 and their implications for OOH advertising by Stephen Freitas (OAAA)
Despite the impressive innovation on display at CES this year, one underlying question remained unclear: Which of the wiz-bang technologies can actually be applied to the out of home (OOH) advertising business? Without question, the OOH industry will transform, as will the overall ad business. […]
Sun, Jan 17, 2016 at 7:55 PM