Gabe Oliverio of Johnsen Fretty told Insider recently that Reed versus Gilbert and its aftermath of sign code challenges will be the most talked about out-of-home topic in 2016 and maybe for 2017. Here’s a review of the case and why it’s important for your billboard company. […]
Posterscope generated an experiential OOH campaign that served as a platform for Red Bull’s Art of Can nationwide creative competition that Dilworth Park hosted in Philadelphia, PA. The creative competition as well as the OOH campaign, ran from October 1st-8th of the 2015 year. Red Bull Art of Can showcased what a creative mind can do with a body of a Red Bull can. […]
First full-motion digital external screen at the heart of Newcastle’s retail centre. Full-motion digital screen targeting the most affluent area in Newcastle, gives access to North East affluent shoppers and commuters. […]
2016 marks the 125th anniversary of the Outdoor Advertising Association of America (OAAA). To celebrate, the association is looking back on OOH advertising and the trade organization that has helped drive its success for the last 125 years. In the beginning, American roadside advertising was generally local. […]
oOh!media today announced it has secured further long term contracts with shopping centre owners of key retail locations in New Zealand boosting its offering to a total of 30 centres. The contracts include new agreements with Tinline Property Group and Talavera Property Group, and the extension of existing agreements with AMP Capital. […]
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From making better use of data to learning more about audiences through AI, Posterscope's Nick Halas says there are 10 things the OOH sector should focus on this year. Outdoor advertising is evolving faster than ever before. Never has new technology been driving such massive change, not only in how we display ads, but also in how we plan campaigns. […]
Lost in this cacophony of :30 and :60 TV ads is how little, comparatively, is spent on out-of-home media to reach constituents. Out-of-home media spending continues to increase year after year yet candidates are reluctant to embrace this medium where they can control message while also geographically targeting voters in a city, district, county, region, or state. […]
KAYAK.co.uk, the travel search engine, has deployed the first ever commercial tram wrap on Manchester’s Metrolink with Exterion Media – Europe’s largest privately held Out-of-Home (OOH) advertising business. […]
In a Masters of Marketing award-winning campaign last year, domestic abuse charity Women’s Aid wanted to put the issue firmly into the public eye. It achieved this through the use of experiential marketing and interactive outdoor digital technology. […]
Digital and Out-Of-Home: A whole new kind of canvas. While we pick our favourites, few other product innovation that caught our eyes relating to our own industry of digital marketing and advertising, are in the areas of potentials for Digital and Out Of Home (OOH). […]
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CES highlights three broad implications for the OOH industry. First, consumers are expecting high quality experiences everywhere, both in and out of home. Advertisers need to continue to up their game with producing high quality, immersive, content-rich experiences. […]
Brands will be able to use all of Kinetic Worldwide’s billboards globally to push messages to peoples’ smartphones. The outdoor specialist’s global chief executive Mauricio Sabogal told The Drum the launch would transform all its “out of home media into interactive media”. […]
The folks at Brandalism feel that outdoor advertising is unavoidable (can't turn the page or flip the channel, they explain in a video) and, therefore, an affront to society. Of course, it is also the easiest form of advertising to subvert because it is static and accessible, but let's not quibble over tactics here. So, what's the damage? […]
