Clear Channel to replace payphone booths on UK high streets with DOOH screens and free Wi-Fi hot spots (Mediatel)
In a move expected to make outdoor advertising both more contextual and relevant, the deal will see existing phone boxes on high streets replaced with 'state-of-the-art' kiosks integrated with daylight-visible digital screens, allowing advertisers to deliver and optimise campaigns in real-time. […]
Thu, Jan 14, 2016 at 7:03 PM