India: Corrupt practices in the OOH M&E industry cause inflated costs and loss of profits (Financial Express)
Out-of-home (OOH) is one of the four key pillars of the advertising market. Given the superfluous budgets brands allocate for visibility through this avenue, there is a thriving market sustaining these spends. This has created a complex supply chain which is quite fragmented in India. […]
Mon, Jan 18, 2016 at 7:38 PM