Any growth in advertising from one year to the next is always a good thing, even if it’s up just a couple of percentage points. Slow growth has become the norm in recent years as more ad dollars shift to cheaper media, notably digital. So by those standards 2015 looks to have been one boffo year for American advertising. […]
Imagine a world where you could provide real-time info on roadway traffic counts to your advertisers instead of having to provide static outdated estimates. Imagine a world where you could provide a retailer info on whether a billboard ad has increased traffic counts in their parking lots. Kirkland, WA-based INRIX is making this happen. […]
SALT LAKE CITY — Utah's lieutenant governor may have learned a lesson from a U.S. president who's been dead for nearly two centuries: Billboards can make you famous. Dozens of billboards proclaiming William Harrison as the ninth president of the United States have been on display in Utah in recent weeks. […]
“Programmatic” has become quite the buzzword in online digital marketing over the past seven years. Like many such overused terms it can have multiple meanings and a variety of interpretations based on where you sit in the marketing value chain. Two core concepts that apply to the buying and selling of media -- automation and data -- can be game changers for buyers and sellers. […]
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TAB is happy to announce that the 2016 audience ratings have been released. We are also pleased to announce that starting now the TAB will release updates monthly instead of quarterly. 1. […]
A powerful three-month Out Of Home advertising campaign for Walking Wounded to raise awareness of the shocking plight faced by Australian soldiers returning from war was launched today. […]
46 soldiers have died in active service since 1999, 239 soldiers have taken their own life since returning. A powerful three-month Out Of Home advertising campaign for Walking Wounded to raise awareness of the shocking plight faced by Australian soldiers returning from war was launched today. […]
The phone is attached to a standalone billboard. At the top of the board appear the words, “Answer the phone.” And so people do. […]
PML Group's annual Out of Home (OOH) market review for 2015 indicates that the OOH sector grew by 6% in 2015, following on from a similar level of growth in 2014. […]
On February 7, the Super Bowl will toast 50 years with the NFL capping off the season-long celebration commemorating its golden anniversary. This year they’ve dropped the traditional Roman numerals usually marking the championship game. It will be Super Bowl 50 — not Super Bowl L. […]
Fliphound is the first automated buying platform for the Out-of-Home industry and is designed from an operator’s perspective to attract new advertisers without interfering with their existing billboard business. Fliphound went live in May of 2013 and has managed and executed thousands campaigns for more than 500+ advertisers. […]
This spring season will see the launch of 50 brand new, high-impact digital screens in the heart of London’s largest Retail Zone – the West End. 25 double sided locations will reach shoppers across the full-length of Oxford Street, the busiest shopping street in Europe. […]
The latest This Year Next Year report from media agency GroupM predicted overall growth of 15.5% for the year ahead, up from last year's growth of 14.2%. Sporting events like the T20 World Cup, taking place in India this year before the India Premier League starts, will boost spending, as will a number of state assembly elections, IndianTelevision.com reported. […]
Highlights in This Issue: - 2016 Consumer Electronics Show Key Takeaways; - Programmatic in the Digital Signage Software Industry; - Companies Showing Interest in Facial Recognition Tech; - DPAA Mobile Integration Committee Update; - Total Global Advertising and Marketing Revenues Update; - UK DOOH Market Update. […]
