TV advertising spend flat, while digital and OOH boom (Sydney Morning Herald)
The television advertising market was flat in 2015 but digital, outdoor and cinema all enjoyed double-digit growth, according to new figures. Standard Media Index, which measures bookings made by media agencies but not bookings from direct advertisers, said that agency bookings across all media were up 4.46 per cent for the year despite a soft December. […]
Sun, Jan 17, 2016 at 7:48 PM