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Tuesday, April 10, 2018 Tue, Apr 10, 2018

Monday, April 9, 2018 Mon, Apr 9, 2018

The buzz over Netflix moving into OOH ad business (Billboard Insider)

Lots of buzz about last friday’s announcement that Netflix bid $300 million for Regency Outdoor. Here’s a sampling: Observer: Billboards may seem pretty quaint in the age of social media, but Netflix has already shown it knows how to use them for maximum effect. Last year, plain white billboards featuring black text that read “Netflix Is a Joke” appeared in New York and Los Angeles. […]

billboardinsider.com
Mon, Apr 9, 2018 at 6:04 PM

Lamar’s CMO Tommy Teepell on how to sell OOH advertising today (Billboard Insider)

Shifting from selling impressions to selling audiences: Without question, this is one of our industry’s biggest challenges, understanding that we’re not just selling signs or billboards. We need to make our clients understand that we can deliver audiences and we can do so on a large scale. Our screens are seen by thousands of people every day. […]

billboardinsider.com
Mon, Apr 9, 2018 at 6:00 PM

Leyard and Planar to Showcase Broad Portfolio of Broadcast Display Solutions at NAB 2018

LAS VEGAS–(BUSINESS WIRE)–Today at the 2018 National Association of Broadcasters (NAB) Show, Leyard and Planar, global leaders in visualization products, announced they will showcase state-of-the-art display solutions designed for the gamut of broadcast applications from on-camera and virtual reality studios to production, post-production and master control rooms. […]

digitalsignageconnection.com
Mon, Apr 9, 2018 at 1:22 PM

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