Pilot scheme in London follows a successful six month trial in Norwich by Proxama and Exterion Media. Passengers on London buses will soon be able to receive targeted advertisements on their smartphones with the trial of beacon technology. […]
The much-hyped, media-saturated Cannes Lions week is over for another year and it is easy to forget that, beyond the glittering yachts and the Yves St Laurent (apparently), the whole point of this 'international festival of creativity' is to be the showcase of the best campaigns from around the world. Is Cannes still a good pointer for the cultural zeitgeist? […]
Too small? Too big? Too soon? […]
Glancy Prongay & Murray LLP announces an investigation on behalf of investors of AirMedia Group, Inc. (“AirMedia” or the “Company”) (NASDAQ: AMCN) concerning whether the Company misled investors regarding the value and potential sale of a portion of its advertising subsidiary AirMedia Group Co., Ltd. (AirMedia, Ltd.). […]
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Triple E Recreational Vehicles chose the VP70 for one of America's largest RV shows in Louisville, Kentucky. […]
Arsenal produced over 100 videos for the Gemological Institute of America’s two-zone lobby installation in NY showcasing its unique history and insight on precious gems. […]
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The Italian-held automotive company, Fiat, has launched an exciting campaign to promote their new Parking Assist technology, an alarm system that alerts reversing drivers of objects that are behind them. […]
Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, will provide a global perspective on how new technologies are transforming OOH advertising In an always-on environment like today, brands are able to connect with consumers at most times while they are on the move. […]
Imagine this. You walk into an airport lounge. The receptionist already greets you by your first name. […]
We continue our 2015 Cannes Lions wrap-up today with a gallery of the Grand Prix and gold Lion winners in the Outdoor category. Only two of the campaigns were done by U.S. agencies, but TBWA\Media Arts Lab made it count by winning the Grand Prix for Apple. […]
The Australian out-of-home industry’s (OOH) revenue forecasts are up again. That’s great. But sift through the positive figures and continuing technological evolution and the real story is that outdoor advertising has to become smarter, a lot smarter. […]
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