Spotted by a regular reader at a food stand in T2 at SFO airport – QSR menu screens with mounts that pull the screen out from the wall recesses when they need to be serviced … except they just left them out. Doesn’t look good, with cables hanging down, tilted screens and so on. And there’s the HBF sign that’s askew. […]
Guest Post: Joe Rabah, RMG Networks Gone are the days of the cold, impersonal lecture halls, with rows of students diligently writing notes after notes long-form in books and files they later go on to lose. Today’s students are ‘digital natives’ brought up in a world of smart phones, high speed wi-fi and technology on demand. […]
Every couple of years, marketing observers play a parlor game called “The Ad Tech Shakeout Cometh,” in which they pontificate about the impending decimation of the ad-tech industry. The invisible hand of economist and philosopher Adam Smith pushes markets in various directions. […]
Businesses are looking for ways to further monetize their kiosk solutions by taking advantage of idle screen time. The divide between digital signage and self-serve kiosks is quickly fading, and businesses are investing more in technologies such as Digital Out of Home (DOOH) networks. Increasing screen real estate can be as easy as adding a digital topper to any kiosk. […]
This would be the streaming media giant's biggest acquisition to-date. Why pay a billboard company to help with your marketing when you can just have one of your own? Regency Outdoor is owned by two brothers, Drake and Brian Kennedy. […]
Buying a billboard operator would seem anachronistic move for a global cloud power such as Netflix. Large urban signage is already a part of Reed Hasting's playbook, but is it where Netflix should invest hundreds of millions? […]
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Location Location Location... Those 3 words may work for real estate, it does not work as an absolute for OOH. Location does not carry the day for OOH in terms of the absolute truism, people often credit to it. […]
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In an article for Embedded Engineering Systems, Now Micro’s Bernard Carter defined the opportunity and inherent difficulty presented by modern digital signage, explaining that it “challenges us to develop solutions which demonstrate increased awareness of total solution security while still delivering 21st-century consumer-driven experiences. […]
Jack Myers forecasts modest revenue increases for OOH ad spend 2017-2020; as other traditional media declines. […]
Worldwide, urban amenities are supported by advertising, just as ads subsidize transit. “Cities,” says Kansas City’s chief innovation officer Bob Bennett, “are part of a complex ecosystem. Both the public and private sectors can provide something of value to enhance the quality of the city experience. […]
Billboard law is unconstitutional because it treats roadside billboards differently than on-site business signs — based on content — says a plaintiff challenging Tennessee’s Billboard Act. […]
Netflix is seeking to acquire L.A.-based billboard company Regency Outdoor Advertising with an offer of more than $300 million, Reuters reported. Netflix is not the only bidder for Regency Outdoor and the acquisition talks may fall through, according to the Reuters report, which cited anonymous sources. A Netflix rep said in an email, “We don’t comment on rumors or speculation. […]
“What differentiates an exemplary digital signage installation from environmental noise? […]
