The Center Stage sessions will explore how to increase audience engagement through personalised and immersive experiences using AR, VR, wearable technology and human-centred user interfaces. […]
DSS Europe takes place on 4-5 July, 2018 at the Sheraton Hotel at Frankfurt Airport in Germany. This will be the first time DSS Europe will be staged in a city other than in its long-term Munich base. The event is a joint venture between Integrated Systems Events, producer of the Integrated Systems Europe exhibition, and invidis consulting, a German digital signage consultancy. […]
Top Ten OOH category spending and rank (totaling 80.5% of $7.7 billion OOH revenue in 2017). […]
Kortrijk, Belgium, April 23, 2018 – The sales, services, and marketing teams from Cinionic – Barco’s cinema joint venture – are now brought together with Barco’s cinema manufacturing and engineering departments at one location in Kortrijk (Belgium). […]
McDonald’s partnered up with JCDecaux, Russ Outdoor, and OMD OM Group to illustrate one of its possible ultimate prizes to be won with a purchase of a McDonald’s order -- a tropical paradise trip. Talk about a happy meal! […]
Datapath, world-leading engineers of visual solutions, is increasing its presence in the North American market by appointing a new customer service manager. John Hohenstein joins the company from the largest system integrator in the US, a move that reflects the growing market share being captured by Datapath across the Americas. […]
AMHERST, NEW YORK, April 23, 2017 — The future of unmanned aerial vehicles and innovative display visualization will be at the top of the agenda when Stampede, the global leader in value-added ProAV distribution, takes its 2018 Big Book of AV Tour & Conference Series to Minneapolis, Minnesota on Thursday, April 26th. […]
What should be considered when planning advertising on exterior-facing window displays? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “When you look to place ads on exterior windows, you really need to do your homework to ensure you are getting what you anticipate. […]
OAAA asked digital billboard manufacturers three insightful questions: The OOH industry estimates there are 7,800 digital billboards operating in the US. When we talk with the OOH operators, internet security is a hot topic. Do you offer any services to help the operators in this area? […]
APN Outdoor has managed to hold on to three of its key contracts: Transport for Brisbane, Transdev Melbourne and Adelaide and Parafield Airports, for what the company says is multiple years. The company says transport for Brisbane covers the advertising rights for more than 4,000 panels across nearly 1,200 vehicles in metropolitan Brisbane in its contract APN has held for more than 30 years. […]
Audi and JD Sports are the launch partners for Two Towers® Manchester which goes live on April 23, reaching an audience of 3.6 million people along the elevated section of the A57. The double-sided towers capture access in both directions to Manchester’s busiest inner-city motorway route. […]
Audi and JD Sports are launch partners for Two Towers® Manchester Ocean Outdoor has increased its presence in Manchester with new locations, a new office, more staff and the launch today of the City’s first ever Two Towers® digital out of home (DOOH) structure which dominates The Mancunian Way. […]
Sky dethroned P&G in UK traditional media ad spend in 2017, according to research from Nielsen. Nonetheless, spend on the likes of cinema, direct mail, door drops, outdoor, press, radio and TV advertising was down by 3.5%. Traditional media comprised 60% of all UK marketing spend, constricting faster than an industry-wide spend reduction of around 2.5% or £258.1m. […]
The new technology effectively addresses security drawbacks in centralized content hosting. It makes storing information and value on the network safer than ever. While Location Intelligence is being used by various companies to boost their business by innovative measures, it is an integral component of location-based advertising (LBA). […]
Billboards are having a moment. Traditional advertising has been falling for years. Companies just aren't spending as much on newspaper, radio and television ads. […]
