Is It Just Us Or Are Billboards Getting Better?
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Tue, Mar 27, 2018 at 2:34 AM
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CHICAGO – March 26, 2018 – NEC Display Solutions of America and BrightSign today announced that the companies will be offering bundled signage solutions consisting of an NEC commercial grade display with an integrated BrightSign digital media player. These bundles, one of the first promotions from NEC’s Alliance Partnership Program, will offer deep discounts to the channel. […]
BROOKINGS, S.D. – Mar. 26, 2018 – Tottenham Hotspur has selected Daktronics (NASDAQ-DAKT) to provide new LED video and ribbon displays for the new stadium in London. […]
“Depending upon which research you look at, the digital signage market is growing at a CAGR of approximately 10 percent,” observes Alan Brawn, a principal in Brawn Consulting. In terms of formats, Brawn says video walls are growing at what some estimate is nearly double the overall market CAGR through 2022. […]
The Launch Pad is open to first-time exhibitors with DSE. It’s perfect for start-ups or any company on a budget that wants to break into the industry and reach the powerful attendance base that DSE delivers. Traditional DSE booths require a minimum footprint of 200 square feet. […]
eBay is running a nationwide digital out of home (DOOH) drive designed to bring the online retailers vibrant product lines to life. The automated campaign is agile, adapting to Britain’s turbulent springtime weather to contextualise its offering. […]
The campaign was booked by Carat and Posterscope. Ahead of the launch of Rare’s Sea of Thieves for Xbox One and Windows 10 on March 20th, Microsoft chose Piccadilly Lights to share enticing videos of the game and encourage pre-orders. […]
Broadsign, the leading digital out-of home marketing platform, has launched a new digital out-of-home campaign, bought, sold and delivered through automated programmatic bidding. Through an integration with the Broadsign Reach SSP, the campaign is running on Branded Cities’ iconic Harmon Corner screen. The campaign was booked through the OutMoove DSP specialized in digital out-of-home. […]
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OOH's growing share in 2018 has been the highest since 1993. OOH is the only medium growing share other than digital. […]
The role of digital signage in consumer-facing verticals such as retail and hospitality continues to undergo a transformation. What began as something of a curiosity and became a valued commodity has transitioned into something grander for consumer-facing businesses—an essential platform of engagement in the broader customer experience ecosystem. […]
The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s busy New Oxford Street. It offers passers-by the opportunity to find hidden cookies in a version of The Great Oreo Cookie Quest game and win a free pack of Oreos, dispensed directly from the poster site. […]
Central Park, the heart of DSE returning for its second year, will be a meeting ground and learning center for attendees. Located in Booth 1741, Central Park will house an expanded On-Floor Workshop Theater and interactive products. The pavilion is also the on-floor home of the DSE APEX Awards, showcasing the top digital signage installations and content from the previous year. […]
“There are aspects to this question. One applies to very small networks with just a few signs in one location. The other applies to larger deployments with more displays and multiple locations. […]
Multi-award-winning digital engagement platform SignStix® has launched a majorly enhanced version of its cloud-based tool for content management – SignStix® Director. […]