Netflix gets serious about out-of-home with $391 million billboard brand bid (Marketing Mag)
Contending with several unnamed competitors, Netflix’s potential purchase would secure advertising spots along the famous Sunset Strip, Los Angeles Airport and on all major LA freeways. Billboards on the Sunset Strip can reportedly cost up US$140,000 (AU$182,000) per month, and Netflix has been known to be fond of the platform. […]
Mon, Apr 9, 2018 at 7:55 PM