Mobile out-of-home (OOH) advertising cuts through the digital noise by putting your brand on a massive, moving screen right in front of them as they go about their day. It’s about creating a physical presence that feels tangible and memorable. […]
The September 2026 Solomon Partners Media Monthly shows that Out of Home Media companies are trading at a median 2026 estimated EBIDTA multiple of 11 times. Billboard Insider’s take: Keep in mind that these multiples are based on 2026 estimated performance. […]
From January 2027, QMS Australia officially becomes Nine Outdoor, a national digital outdoor network with more than 2,000 sites across major cities, fully connected to Nine’s content, data and audiences. […]
Katie Daleo, General Manager of CPG Ads, DoorDash Ads. Playing a larger role in the media plan comes with a higher bar. If the retail and commerce media categories want advertisers to think beyond the bottom of the funnel, our industry has to make it easier to buy, easier to compare and, most importantly, easier to prove what actually changed because of that investment. […]
Albertsons Media Collective, the retail media arm of Albertsons Cos. Inc., has introduced Retail Media Incrementality-Based Multi-Touch Attribution, a pioneering measurement solution enabling advertisers to better understand the incremental impact of media investments across leading digital media platforms through a single, deduplicated view of performance. […]
A billboard truck rental is exactly what it sounds like — you rent a truck with a large advertising display on it, and it drives through your target area showing your ad to everyone on the street. Simple concept, but the execution is what makes it effective. These trucks come in two main flavors. […]
Montreal, Canada — doohthis helps out-of-home operators identify, reach, and convert the businesses that have never bought OOH. This week the company named DOOH industry veteran Daniel Fleischer as Co-Founder and Chief Commercial Officer to accelerate that mission. Most operators spend their selling time on advertisers in the usual categories that have become accustomed to OOH. […]
Ocean Outdoor has entered into a partnership with Cityz Media, an OoH/DooH network operator in France. The agreement covers Klépierre’s shopping centers in France, including 38 locations such as Créteil Soleil and Val d’Europe in the Paris region, as well as Grand Place in Grenoble. […]
By Gordon Young, Editor-In-Chief, The Drum. Measurement problems are now costing networks money: Perhaps the most significant finding is that these frustrations are no longer merely theoretical. Five buyers said they had reduced or discontinued investment because of measurement issues. […]
Sandhi Sarun: That question has become particularly relevant with RoadStar being positioned as a common OOH currency. While the industry broadly agrees on the need for standardisation, questions around adoption, methodology, validation and commercial use remain. The economics of competitive OOH. […]
OUTFRONT has shown a willingness to exit low margin municipal billboard contracts in New York and LA. OUTFRONT shed 6% of their workforce in 2025. OUTFRONT recently renewed the Santa Clara Valley Transportation Contract at 60% of gross ad revenue with no annual guarantee versus a previous contract of the greater of $2.9 million or 65% of gross revenue. […]
JCDecaux has been awarded the exclusive advertising contract for the 2m² format in Düsseldorf, the state capital of Germany's largest federal state, North Rhine-Westphalia, following a competitive tender process. The contract covers the advertising rights on public space as well as at the bus and tram stops of the transport operator Rheinbahn. […]
The agreement with Circle K Procurement and Brands Limited includes a software platform, concept development and communications. It will remain in effect until October 31, 2028. Visual Art has worked with Circle K in the Nordic region for approximately ten years. […]
If you are a marketing manager or CMO evaluating out-of-home (OOH) advertising options, the first question on your mind is almost certainly about cost. Mobile billboard advertising — where your ad is displayed on a truck-mounted LED screen that drives through targeted areas — is one of the fastest-growing segments of outdoor advertising. […]
Screens in the airport’s departure lounge displayed an image of an unknown person alongside a phone number and a message that translates from Turkish as ‘call for passive Cyprus’. Elsewhere it was reported that passengers has been upset by an “offensive and sexually explicit” message. T&T Airport Management, which operates Ercan, apologised for the incident. […]
