The buzz over Netflix moving into OOH ad business (Billboard Insider)
Lots of buzz about last friday’s announcement that Netflix bid $300 million for Regency Outdoor. Here’s a sampling: Observer: Billboards may seem pretty quaint in the age of social media, but Netflix has already shown it knows how to use them for maximum effect. Last year, plain white billboards featuring black text that read “Netflix Is a Joke” appeared in New York and Los Angeles. […]
Mon, Apr 9, 2018 at 6:04 PM