After surviving an unusually long winter (hello, January 94th meme), we know summer is coming and we're planning for it. All that stowed energy will heat up in June, July and August, with 45% of Americans planning to take a summer vacation and an estimated $101B in spending to follow. […]
Seattle may have a ban on digital billboards but Seattle Mag reports that a building at fourth and union is testing the limits of the city’s sign ordinance. The building is owned by Ann and Danny Schnitzer. Ann Schnitzer is the registered agent of Sun Outdoor and Danny Schnitzer is Governor of Sun Outdoor LLC. […]
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Combining location data and programmatic technology, DOOH is becoming increasingly integrated into omnichannel marketing strategies. Marketers can now put their own data to work using first-party data to find and engage with their core audiences as they move through the physical world. […]
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VR is moving to a stage where the headsets aren’t needed any more. Last year at the Infocomm 2017 there was an excellent VR experience on display. NEC had worked together with nine other companies to showcase an immersive VR experience to the crowd. […]
McDonald's; Apple; Geico; American Express; Google; Amazon; Coca Cola; HBO; Verizon; Chevrolet. […]
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JCDecaux London implemented an impressive immersive experience within the main rail station, St. Pancras, to promote the second season of the Netflix show “The Crown”. Ornate gold plated vintage frames featured portraits from the Crown members. […]
NEW YORK – (April 20, 2018) – Christie Experiential Network (CEN), a leader in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, is pleased to announce its partnership with the mobile feedback app SurveyMe. CEN Media Group has co-developed a new way for moviegoers and brands to interact with each other through SurveyMe. […]
Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. At a trade show, the focus of the attendees and exhibitors is the convention, but they also spend time outside of the convention center and beyond their hotel. […]
BROOKINGS, S.D. – Apr. 20, 2018 – Daktronics was asked by Galleria Tbilisi in Tbilisi, Georgia, to provide a new world-class LED video display system for their premium shopping destination. […]
MALVERN, Pa., April 19, 2018 /PRNewswire/ — Scala today announced the release of Scala Enterprise 11.05, an update to its core digital signage platform. Multiple new features have been added, along with more than 115 improvements that further the capability and functionality of Scala Enterprise Content Manager, Scala Enterprise Designer and Scala Enterprise Player. […]
They don’t get a lot of attention, or make much if any marketing noise in the digital signage industry, but a Philly area company called SICOM is quietly building up a nice portfolio of digital display clients in the QSR space. SICOM has announced that Jamba Juice has selected it as the exclusive provider of digital menu boards and other marketing and promotion screens in the stores. […]
ATLANTA (PRWEB) April 20, 2018 — Visix, Inc. has been honored with a Best of DSE 2018 Award from rAVe Publications for its RoomBoard room management solution, shown at the Digital Signage Expo (DSE) in Las Vegas. “Room management is one of the top topics for businesses today,” says Trey Hicks, Chief Sales Officer for Visix. […]
