Lamar’s CMO Tommy Teepell on how to sell OOH advertising today (Billboard Insider)
Shifting from selling impressions to selling audiences: Without question, this is one of our industry’s biggest challenges, understanding that we’re not just selling signs or billboards. We need to make our clients understand that we can deliver audiences and we can do so on a large scale. Our screens are seen by thousands of people every day. […]
Mon, Apr 9, 2018 at 6:00 PM