Could you name a successful radio station/OOH combination ownership group? Sorry, not iHeartRadio/Clear Channel. The sooner CCO rids itself of iHeart radio the better. Owning large OOH and radio inventory does not typically translate to success. […]
By 2019, more than 83 percent of US digital display ad transactions are expected to occur programmatically, but digital-out-of-home (DOOH) is just beginning to embrace programmatic. As it begins to take hold, DOOH stands to gain a lot by looking at the evolution of programmatic online and mobile advertising over the last decade. […]
In general, individuals are free to use their billboards to advertise for a cause, and they may advertise for candidates or measures without subjecting themselves to campaign finance limits if their billboard advertising is not coordinated with a candidate or candidate’s committee. […]
Clear Channel CMO Dan Levi talks about how a data-driven approach to out-of-home can benefit clients: We’re showing great results to our clients. Retailers, QSR clients, consumer packaged goods, automotive. These are the biggest categories that are embracing this data-driven approach… On How Data Helped a Health Club Target OOH Ads We have a client which is a health club. […]
I go to a lot of trade shows, of all sizes, but I have never seen anything like what the UAE-based telecoms company Etisalat has up this week at the huge GITEX trade show in Dubai. Think CES, but in a desert city on the other side of the planet from Las Vegas. Like CES, it attracts more than 100,000 people. […]
JCDecaux has shut down something like 1,400 shelters around the NYC boroughs as a cautionary move, concerned about corrosion in bolts that support the shelter roofs. A corroded bolt reportedly caused the roof of a bus shelter on Staten Island to partial collapse. No one was hurt, but it caused a big oh-oh. […]
Big OLED screens are gorgeous, but people who know a thing or two about the technical side of displays have often noted there are some trade-offs for that. The big one is cost. OLEDs, as well as Samsung’s quantum dot LCDs it has dubbed QLEDs, have super-premium price points. […]
Spas and beauty salons. Gas stations. Parking garages. […]
With election season in full swing, West Virginia Secretary of State Mac Warner is issuing a reminder about campaign signs. According to the West Virginia State Code, political signs are not allowed on state property, which includes rights of way and roadsides. Those convicted of violating this code are guilty of a misdemeanor and can be fined up to $100 per sign. […]
The Boston Globe reports that Tom Sullivan (Lumber Liquidators and Cabinents to Go) and RJ Valentine (MBA Umbrella group) are fighting over the right to install a digital billboard on I-93 in Braintree, Massachusetts. There’s a 1,000 foot setback between digital billboards in Boston so there will only be one winner. […]
Netflix Inc. may have modernized home entertainment with its streaming movies and television shows, but the company has turned to an old-fashioned method to promote them: billboards. The streaming giant has quietly bought 18 or more of the outdoor advertising surfaces on the Sunset Strip, among the most valuable advertising real estate in the country, reported the Los Angeles Times. […]
APN Outdoor Group shareholders have voted in favour of the company’s takeover by global marketing giant JCDecaux, agreeing to a $1.119 billion acquisition that will change the landscape of Australian outdoor advertising. […]
Global is believed to be paying Exterion’s private equity owner Platinum around £400m which brings its dramatic investment in the UK out of home sector to at least £700m. […]
Ben Billups: Out of home is poised to grow…Once we begin creating measurement I see reports of 5%, 6%, 7%. Maybe not a doubling but a 50% increase in market share. […]
While some major tech brands invest in OOH, there’s still a tepid overall commitment to our medium by the top 200 brands. To date our initial efforts to engage consumers “one-to-one” via face recognition, adjacent mobile data feeds or other methods have not sustained ongoing investments. Brands seem to try it once as an experiment and then move on. […]
