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Editors’ Picks

Wednesday, February 18, 2015 Wed, Feb 18, 2015

Abundance of Ultra HD digital signs expected at DSE 2015 (DSConnection)

Attendees can expect to see advancements in ultra HD displays and supporting technology in abundance at this year's show. According to Nick Belcore, executive vice president at Peerless-AV, 4K displays will once again be a big focus at DSE 2015, and we're already seeing strong evidence of that trend with the announcement of interactive, ultra HD touchscreens from both ViewSonic and Planar. […]

Wed, Feb 18, 2015 at 6:01 PM

The Drum: Topshop and Hunter to leverage digital OOH ads during London Fashion Week

Topshop and Hunter are set to utilise large scale outdoor digital ads during London Fashion Week (LFW) to engage with fashion fans not attending the trade event. Both brands will use Ocean Outdoor’s screens at a variety of locations across the UK, with Topshop teaming with Twitter to analyse real-time data to identify trends as they emerge, and allow shoppers to buy goods in real-time. […]

Wed, Feb 18, 2015 at 5:45 PM

Mobile video advertising has a huge future (mobileindustryreview)

According to a new eMarketer report, mobile video ads doubled last year, making it the fastest growing area in the whole advertising space. 2015 will surely be the year that mobile video advertising takes off, as a way for brands to get their message across, as well as a means to monetise mobile apps. Here are some thoughts on why mobile video will explode in 2015. […]

Wed, Feb 18, 2015 at 5:31 PM

DOOH Campaigns: British Brands Enable Fans To Shop Real-Time #LFW Trends via Ocean Outdoor Screens

FORBES - Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will push current stock in a big way when London begins from Friday. Both are turning to digital screens up and down the UK in Ocean Outdoor’s network, in a bid to truly capitalize on the hype that London Fashion Week brings. […]

Wed, Feb 18, 2015 at 1:26 AM

Warc: Digital leads European ad spend growth

Digital is increasing at the quickest rate, as the report projected a 9.3% rise, more than twice that of cinema, the second fastest growing format (+4.3%) and more than three times that of television (+2.7%) Outdoor and radio were also slated to expand although at a slower rate than the industry average – 2.2% and 1.2% respectively – while print will be the only format to see a year-on-year decline (-1.8%). […]

Wed, Feb 18, 2015 at 1:11 AM

Tuesday, February 17, 2015 Tue, Feb 17, 2015

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