Four lessons from online advertising that could influence DOOH’s path to programmatic buying
By 2019, more than 83 percent of US digital display ad transactions are expected to occur programmatically, but digital-out-of-home (DOOH) is just beginning to embrace programmatic. As it begins to take hold, DOOH stands to gain a lot by looking at the evolution of programmatic online and mobile advertising over the last decade. […]
Tue, Oct 16, 2018 at 5:35 PM