Rick Robinson: The top 200 brands are still tepid towards OOH advertising (EYE)
While some major tech brands invest in OOH, there’s still a tepid overall commitment to our medium by the top 200 brands. To date our initial efforts to engage consumers “one-to-one” via face recognition, adjacent mobile data feeds or other methods have not sustained ongoing investments. Brands seem to try it once as an experiment and then move on. […]
Mon, Oct 15, 2018 at 6:22 PM