OOH ad agency owner: once the measurement is there, out-of-home will grow beyond 4% share (Billboard Insider)
Ben Billups: Out of home is poised to grow…Once we begin creating measurement I see reports of 5%, 6%, 7%. Maybe not a doubling but a 50% increase in market share. […]
billboardinsider.com
Mon, Oct 15, 2018 at 6:22 PM
Mon, Oct 15, 2018 at 6:22 PM