Netflix goes into billboard business (LA Biz)
Netflix Inc. may have modernized home entertainment with its streaming movies and television shows, but the company has turned to an old-fashioned method to promote them: billboards. The streaming giant has quietly bought 18 or more of the outdoor advertising surfaces on the Sunset Strip, among the most valuable advertising real estate in the country, reported the Los Angeles Times. […]
Tue, Oct 16, 2018 at 5:57 AM