The media ratings council is developing out-of-home standards at the request of large advertisers. We hope to complete our work on standards for out or home by mid 2019. Then a company like Geopath can decide to have a third party audit to certify whether they conform to the standards. […]
This staple of New York City Digital Signage Week is now in its fourth year. With its expanded format the event will run from 8:00 AM- 11:00 AM on October 30, 2018. Coffee and breakfast are served along with a healthy dose of insight from well recognized, and completely blunt, industry professionals. […]
Prime Minister Scott Morrison may believe the Sydney Opera House is the city's "biggest billboard" and back the NSW Government's decision to project advertising of The Everest Cup horse race on its sails, but those within the ad industry largely disagree with the controversial choice. […]
Fortunately, DOOH audience data tracking is different from what is done online, meaning many of those concerns are greatly reduced, if not eliminated. So, how does GDPR affect the DOOH space? Answer: It doesn’t. […]
Don’t be scared off by the technology or anticipated costs. Once you understand how simple and affordable a basic retail system can be, you’ll look at your print signage as a thing of the past. There are a growing number of digital signage technology providers who offer very effective entry level do-it-yourself solutions that could support even the smallest budget. […]
Users and potential users often ask me what the real difference is between kiosks and digital signage. This question is a good one, since we are increasingly seeing the lines blur between the two. You often see tools referred to as, "digital signage kiosks," or kiosks with "attract screens. […]
As chief executive of the Outdoor Media Association, the peak body representing the companies that display outdoor advertisements, including billboards, and own the signs, you might expect me to endorse advertising on the Opera House. But we need to tell our story, not sell it to the highest bidder. It takes years to build a brand, but it can be damaged in the blink of an eye. […]
Brisbane-based outdoor operator, Goa, has dived into the controversial debate over Racing NSW’s upcoming use of the Opera House as a billboard. […]
Every state in the U.S. will host large-scale public art from artists like Carrie Mae Weems and Marilyn Minter—all in hopes of getting you to vote. The billboards going up around the country this week will have a familiar message for this midterm election: Vote. […]
MONDAY OCTOBER 29: 10:00 – 16:00 D.S. […]
Installation of GDS indoor and outdoor LCD displays for the terminal, platforms and bus shelters played an important part of the modernization. […]
The new transaction consists of $505 million of notes backed by 9,789 billboards, permits, licenses, contracts, ground leases, real property, insurance proceeds, structures and any amounts generated from liquidated assets, according to rating agency presale reports. […]
The LG TechTour: New York will be happening on November 1, 2018 at the Metropolitan West. At this event you will have exclusive access to the latest commercial display, solar and mobile technologies from LG as well as our valued partners. […]
It is reasonable to suggest that Sony has been, at most, on the fringes of the digital signage industry for many years. So it’s interesting to stumble across indications that it 1) has a solution and 2) it’s getting used. […]
The transaction, announced in June, secured the ACCC clearance. Goldman Sachs and Herbert Smith Freehills are acting as JCDecaux’s financial and legal advisors. […]
