Editors’ Picks

Global hopes to offer scale and simplicity with move into outdoor advertising (Marketing Week)

In less than a month, Global has acquired a share of more than a third of the UK out-of-home sector, making it a serious player in the outdoor space and opening up a number of new opportunities for brands. Last month, Global surprised the advertising industry with the double acquisition of Primesight and Outdoor Plus. […]

marketingweek.com
Mon, Oct 15, 2018 at 6:21 PM

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Digital Signage Industry Pioneer Lyle Bunn Remembered (Commercial Integrator)

“With Lyle’s passing, I am reminded of the fragility of life and how short a time we are all really here,” says Digital Signage Federation chairman Richard Ventura. “Over the years, I’ve gotten to know Lyle, both as a person and as a member of our industry. He was ubiquitous in our industry, insatiable in his desire to learn and teach, and genuine in his enthusiasm and gentle manner. […]

commercialintegrator.com
Mon, Oct 15, 2018 at 5:57 PM

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MediaPost: ANA Says Over Three-Quarters Of Its Members Now Have In-House Agencies

The report comes amid a period of strained relations and declining trust between advertisers and agencies. Last week the ANA confirmed that the Federal Bureau of Investigation and the U.S. Attorney’s Office For The Southern District Of New York had launched a criminal probe into media-buying practices. […]

mediapost.com
Mon, Oct 15, 2018 at 5:39 PM

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Details of the merger of Signal Outdoor Advertising and Martin Outdoor (OOHToday)

The new partnership inventory will be some 9900 bus benches, 5100 bus shelters and 500 bus ads. The biggest positive, is 27 year veteran Keith Thompson, EVP of Sales in the mix. Thompson is a seasoned, capable leader who understands selling #OOH and will lead the sales operations. […]

oohtoday.com
Mon, Oct 15, 2018 at 4:55 PM

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Billboard Ban and Free Speech Collide in Alaska (Billboard Insider)

Insiders Take – It has been widely accepted that Alaska has a state wide ban on billboards. Insider wonders if this first amendment suit might spawn other first amendment lawsuits in the state. […]

billboardinsider.com
Mon, Oct 15, 2018 at 4:42 PM

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16:9: Tributes Pouring In For Lyle Bunn – 1954-2018

A real testament to how much Lyle Bunn was liked and respected in this industry is the volume of comments the news on Saturday of his passing last week has generated here and, particularly, on Linkedin. You can read some of comments – 23 at the moment – in this embedded Linkedin post. […]

sixteen-nine.net
Mon, Oct 15, 2018 at 4:22 PM

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Crane Media Ads On Vending Screens Yield Durable Sales Lift (Vending Times)

Crane Media Network manages advertising campaigns on its network of connected vending screens. These are managed over the air, and they help vending operators and brands strengthen consumer engagement, gain actionable in-sights, and grow sales. The network has grown steadily over the past two years, Crane said. […]

vendingtimes.com
Mon, Oct 15, 2018 at 7:31 AM

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LG eyes to cement its place in OLED signage market with 0.4mm transparent screen

"People want to use the transparent OLED glass display to show content and it is focused on retail, public infrastructure, transportation as well as hospitality sectors,” he said. OLED technology emits light only when electricity is applied while LED requires backlighting. Without the backlighting, OLEDs are more energy efficient, thinner and easier to make. […]

gulfnews.com
Mon, Oct 15, 2018 at 5:11 AM

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Platinum Equity to exit Exterion Media, Global buys it (PEHub)

The deal was valued at 450 million pounds to 500 million pounds, according to press reports. Mark Boidman of PJ Solomon, along with Goldman Sachs, advised Exterion. […]

pehub.com
Mon, Oct 15, 2018 at 4:25 AM

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Digital Signage Case Study: Wynn Sportsbook Las Vegas Sports Large, Curved and Architecturally Integrated Video Wall (DSConnection)

Located in the luxurious Wynn Resort and Casino is the newly renovated Sportsbook — a large, curved and architecturally integrated video wall spanning 1,500 square feet. This 21 million pixel video wall is 137-feet-wide by 11-feet-high and is comprised of 2.6-millimeter Peony LED from SiliconCore Technology. […]

digitalsignageconnection.com
Mon, Oct 15, 2018 at 4:01 AM

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Property owners’ body sues Johannesburg over new outdoor advertising bylaws (Business Live)

The SA Property Owners’ Association (Sapoa) is taking the City of Johannesburg to the high court on Monday and Tuesday over new outdoor advertising bylaws it says are onerous and target private property owners for specific fiscal penalties not applicable to council land. […]

businesslive.co.za
Mon, Oct 15, 2018 at 2:17 AM

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Global’s acquisition of Exterion Media will put it in competition with JCDecaux (Radio Today)

This move, together with its recent acquisitions of Primesight and Outdoor Plus, gives it a similar market share to the UK’s biggest OOH company, JCDecaux. Exterion Media holds the Transport for London (TFL) advertising contract for London Underground and Rail networks. […]

radiotoday.co.uk
Sun, Oct 14, 2018 at 8:11 PM

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Inside Global’s big bet on outdoor: the money, the strategy, the digital opportunity (Campaign)

Campaign takes a closer look at the ambitious leap by Global's Stephen Miron and Ashley Tabor into the out-of-home industry. Global's double acquisition of Primesight and Outdoor Plus has caused genuine surprise. Other media companies have been looking beyond advertising to grow their revenues, due to Google and Facebook sucking up virtually all growth in the sector. […]

campaignlive.co.uk
Sun, Oct 14, 2018 at 8:10 PM

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Entrepreneur: To catch the eyes of pixel-jaded consumers, creative brands increase spending on OOH. Why it works

While many still dismiss outdoor ads as hard-to-track wastes of budget, Cracker Barrel and other savvy brands are making a killing. People spend so much time in front of screens now that outdoor advertisements have more power than they used to. […]

entrepreneur.com
Sun, Oct 14, 2018 at 7:33 PM

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16:9: Industry Consultant Lyle Bunn Has Passed Away

Well-known digital signage industry consultant Lyle Bunn has passed away. He died Tuesday, at his home in Brighton, Ontario, of complications from colon cancer. He was just 63. […]

sixteen-nine.net
Sun, Oct 14, 2018 at 6:55 PM

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