"NCM is going to be a first-party data company,” says Cliff Marks, president, National CineMedia. “This isn’t data we are buying from syndicated sources. This is data we are originating and tracking ourselves. […]
Company: Intersection Markets: Nationwide US Headquarters: 10 Hudson Yards, 26th Floor, New York, NY 10001 Phone: 212-644-6200 Email: hello@intersection.com Intersection operates a network of digital and static screens across multiple urban markets in the US including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Houston, Minneapolis, New Jersey, Pittsburgh and Seattle. […]
Halloween is the third largest holiday in the U.S., following Christmas and the Super Bowl, and almost 80% of households are expected to make related purchases. With over 171 million Americans celebrating Halloween each year, there is a huge opportunity for your brand to utilize the largest creative canvas to elevate your seasonal message—and to share a little scare! […]
Stampede has integrated its UK and European operations into the DCC Exertis AV Solutions division. The move will take full advantage of the DCC Technology Division’s infrastructure in the region. According to Stampede President & CEO Kevin Kelly, the move provides customers of Stampede and Exertis with a greater range of resource, products and support across those regions. […]
A technical glitch at Gatwick Airport earlier this year, which resulted in flight information screens crashing, brought to light the importance of reliable signage in the airport environment. Staff at the Sussex hub ended up having to write flight times on whiteboards and take a very personal approach to customer service when the problems hit during peak August travel period. […]
A group of 90 attendees from OOH media companies, law firms, billboard manufactures, and OOH suppliers heard from industry experts and participated in open discussions about the safety of their staff. “This was one of the best events I have attended in years,” commented one respondent to an event follow-up survey. […]
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An initiative to combine brand advertising on social media platforms with Full Motion Digital Out of Home (OOH) shows a significant incremental benefit to core brand metrics driven by social media. The uplift across brand funnel metrics including brand awareness, emotional response, brand consideration and brand action averages at a consistent incremental change of plus 23 per cent. […]
APN Outdoor shareholders will receive a special dividend of 30¢ per share along with the $6.40 per share of the scheme. The dividend will be paid on October 29, while deal payment will come on October 31. Last year, APN Outdoor was under immense pressure following the failed merger with oOh!media. […]
Insider’s take: Congrats to Lamar and Norton for a big win. Here’s hoping that this makes other cities think twice before they try to target the out of home industry with a selective tax or pass a law with little public notice combined with a gag order which prohibits out of home companies from talking about increased taxes or fees. […]
APN Outdoor CEO James Warburton has confirmed his exit from the out of home (OOH) business, following the acquisition of APN by French multinational JCDecaux for $1.2 billion in June. JCDecaux Australia CEO Steve O'Connor was tipped to lead both firms. […]
The new analytics suite will offer COMMB members detailed audience information at the face level with mapping capabilities and a project briefing interface to facilitate and streamline the planning of OOH campaigns. COMMB buyer and seller members are actively involved in the software development to ensure that the analytics suite meets their needs. […]
In 2017 Broadsign went through the process of becoming SOCII and ISAE 3402 compliant. SOC II and ISAE 3402 are audits designed to ensure that SaaS service providers are securely managing data in the interest of client privacy. It’s critical from a customer standpoint because it shows we’re committed to implementing strong business practices and controls that ensure the safety of customer data. […]
APN Outdoor Group chief executive James Warburton is leaving the billboard company less than a year into his role, after a successful takeover by global giant JCDecaux. The former Network Ten chief executive and V8 Supercars boss has worked at the outdoor advertising business since January 22. […]
The digital billboard includes two 25’x48’ opposing panels, joined by a 25’x9.5’ section, to complete a continuous three-sided display that spans more than 100 feet. The three-sided billboard adorns the Cobb Galleria Centre property along highway I-285 and faces the new SunTrust Park, home of the Atlanta Braves. […]
